Series &RQPS SET- 4

àíZ-nÌ H$moS>
Q.P. Code 336
amob Z§. narjmWu àíZ-nÌ H$moS> >H$mo CÎma-nwpñVH$m Ho$
Roll No. _wI-n¥ð >na Adí` {bIo§ &
Candidates must write the Q.P. Code
on the title page of the answer-book.

ZmoQ> NOTE
(I) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV (I) Please check that this question paper
n¥ð> 19 h¢ & contains 19 printed pages.

(II) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| (II) Please check that this question paper
>24 àíZ h¢ & contains 24 questions.

(III) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE (III) Q.P. Code given on the right hand
àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$ side of the question paper should be
_wI-n¥ð> na {bI| & written on the title page of the
answer-book by the candidate.
(IV) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go (IV) Please write down the serial
nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ number of the question in the
Adí` {bI| & answer-book before attempting it.
(V) Bg àíZ-nÌ 15 {_ZQ >H$m (V) 15 minute time has been allotted to
g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU read this question paper. The
10.15 ~Oo {H$`m OmEJm & question paper will be distributed
10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will
àíZ- read the question paper only and
do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo & will not write any answer on the
answer-book during this period.
{dnUZ
MARKETING

:3 : 60
Time allowed : 3 hours Maximum Marks : 60

336-11 1 P.T.O.
 :
(i)
(ii) 24 :
(iii)
(iv) (6 + 18) = 24 3
(6 + 11) = 17
(v)
(vi) : 30 :
(a) 6
(b)
(c)
(d) /
(vii) : 30 :
(a) 18
(b) 11
(c)
(d) /

IÊS> H$ $
(dñVw{ZîR> àH$ma Ho$ àíZ) (30 A§H$)

1. amoµOJma H$m¡eb na AmYm[aV {XE JE 6 àíZm| _| go {H$Ýhr§ 4 Ho$ CÎma Xr{OE & 4 1=4

(i) eãX (ñnrM) Ho$ _yb ^oX ________ hmoVo h¢ &

(A) Mma (B) N>:
(C) nm±M (D) VrZ
(ii) ________ _| do J{V{d{Y`m± gpå_{bV h¢ {OZHo$ {bE H$moB© nwañH$ma Zht hmoVm naÝVw
BZH$mo H$aZo _| _Zwî` H$mo AmZ§X Ed§ g§VwpîQ> àmßV hmoVr h¡ &
(A) AmÝV[aH$ A{^àoaUm (B) ~mø A{^àoaUm
(C) {ZpîH«$` ad¡`m (D) AmË_-{Z`§ÌU
336-11 2
General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper consists of 24 questions in two Sections : Section A
and Section B.
(iii) Section A has Objective Type Questions whereas Section B contains
Subjective Type Questions.
(iv) Out of the given (6 + 18) = 24 questions, a candidate has to answer
(6 + 11) = 17 questions in the allotted (maximum) time of 3 hours.
(v) All questions of a particular section must be attempted in the correct
order.
(vi) Section A : Objective Type Questions (30 marks) :
(a) This section has 6 questions.
(b) There is no negative marking.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.
(vii) Section B : Subjective Type Questions (30 marks) :
(a) This section has 18 questions.
(b) A candidate has to do 11 questions.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.

SECTION A
(Objective Type Questions) (30 marks)

1. Answer any 4 out of the given 6 questions on Employability Skills. 4x1=4

(i) There are ______ basic parts of speech.

(A) four (B) six
(C) five (D) three

(ii) ______ includes activities for which there is no apparent reward

but one derives enjoyment and satisfaction in doing them.
(A) Intrinsic motivation (B) Extrinsic motivation
(C) Positive attitude (D) Self-control

336-11 3 P.T.O.
 (iii) amohZ gm_mÝ`V: X`mbw, ghmZw^y{VnyU©, gh`moJr, ñZohr VWm {dMmaerb h¡ & dh
AnZo Amg-nmg Ho$ bmoJm| H$r XoIaoI H$aVm h¡ & `h {H$g àH$ma H$m bjU h¡ ?
(A) _Zmo{djwãYVm (_ZñVmnr`Vm)
(B) IwbmnZ
(C) ~{h_w©IVm
(D) gh_{VerbVm
(iv) Q> (nmR>) H$mo {VaN>m H$aZo H$m emQ>©H$Q>> h¡ :
(A) grQ>rAmaEb + `y (Ctrl + U)
(B) grQ>rAmaEb + ~r (Ctrl + B)
(C) grQ>rAmaEb + AmB© (Ctrl + I)
(D) grQ>rAmaEb + Eg (Ctrl + S)
(v) AmÝÌàoÝ`moa eãX \«¢$M eãX ______ go {b`m J`m h¡ &
(A) Am§Ìà|S>rao (B) Am§ÌàoÝS>çmoa
(C) Am§Ìà|S>a (D) Am§Ìà|Ð
(vi) H¥${f joÌ Ho$ AÝVJ©V ñWm{nV Ho$.{d.Ho$. ?
(A) H¥${f dZ Ho$ÝÐ (B) {H$gmZ {dkmZ Ho$ÝÐ
(C) H¥${f {dkmZ Ho$ÝÐ (D) {H$gmZ {dkmZ H«$m§{V

2. {XE JE 7 àíZm| _| go {H$Ýhr§ 5 Ho$ CÎma Xr{OE & 5 1=5

(i) ________ {d{Y gwajm Ho$ AÝVJ©V EH$ ~«mÊS> h¡, AV: `h {dH«o$Vm H$mo BgHo$ AZÝ`
Cn`moJ H$mo gw{ZpíMV H$aVm h¡ &
(A) n¡Ho$O (B) bmoJmo
(C) H$m° (D) Q´>oS> _mH©$
(ii) ________ Ho$ AZwgma _yë` EH$ CËnmX Ho$ {bE AWdm godm Ho$ {bE br JB© am{e
h¡ &
(A) H$moQ>ba (B) ñQ>¢Q>Z
(C) ñQ>rd (D) ES>_ pñ_W
336-11 4
 (iii) Rohan is generally kind, sympathetic, cooperative, warm and
considerate. He takes care of people around him. Which trait is
this ?
(A) Neuroticism
(B) Openness
(C) Extroversion
(D) Agreeableness

(iv) Shortcut to make text slanting is ______.

(A) Ctrl + U
(B) Ctrl + B
(C) Ctrl + I
(D) Ctrl + S

(v) The word entrepreneur is derived from the French word ______.
(A) entreprendire (B) entreprendure
(C) entreprender (D) entreprendre

(vi) Full form of KVKs set up under agricultural field is :

(A) Krishi Van Kendras (B) Kisan Vigyan Kendras
(C) Krishi Vigyan Kendras (D) Kisan Vigyan Kranti

2. Answer any 5 out of the given 7 questions. 5 1=5

(i) A __________ is a brand with legal protection, thus ensuring its

exclusive use by one seller.
(A) Package (B) Logo
(C) Cox product (D) Trade mark

(ii) According to ______,

(A) Kotler (B) Stanton

(C) Steve (D) Adam Smith
336-11 5 P.T.O.
 (iii) {ZåZ _| go \w$Q>H$a ì`mnmar Ho$ H$m`© H$m¡Z-go h¢ ?
I. dñVwE± EH${ÌV H$aZm
II. n[adhZ
III. Jo«S >V` H$aZm VWm n¡qH$J
IV. {dÎmr`Z
{dH$ën :
(A) I Am¡a II (B) II, III Am¡a IV
(C) II Am¡a IV (D) I, II Am¡a IV

(iv) Bg àH$ma Ho$ {dkmn VWm nmaJ_Z {dkmnZ gpå_{bV hmoVo

h¢ :
(A) Ka Ho$ ~mha {dkmnZ (B) qàQ> _r{S>`m
(C) nrbm n¥îR> {dkmnZ (D) ~«m°S>do {dkmnZ

(v) AmB©.gr.Q>r. H$m {dñV¥V ê$n h¡ :

(A) B§\$m°_}eZ H$
(B) B§\$m°_}eZ H$å`y{ZHo$eZ Q>rqMJ
(C) B§\$m°_}eZ H$ÝQ´>mob
(D) B§\$m°_}eZ H$å`y{ZHo$eZ

(vi) {ZåZ _| go H$m¡Z-gm _yë` go g§~§{YV Am§V[aH$ H$maH$ h¡ ?

(A) bmJV (B) _m±J
(C) CÔoí` (D) CËnmX {d^oXrH$aU

(vii) ________ _yë`-{ZYm©aU H«o$Vm Ho$ _yë` g§~§Yr gmoM H$m Cn`moJ H$aVr h¡ &
(A) {d^oXrH$aU (B) _m±J CÝ_wIr
(C) AZw_m{ZV _yë` (D) _yë` AmYm[aV
336-11 6
 (iii) Which of these is a function of a retailer ?
I. Collection of goods
II. Transportation
III. Grading and packing
IV. Financing
Options :

(A) I and II (B) II, III and IV

(C) II and IV (D) I, II and IV

(iv) This kind of advertising includes benches, posters, signs and

transit advertising :

(A) Out of Home advertising (B) Print media

(C) Yellow Page advertising (D) Broadway advertising

(v) The full form of ICT is :

(A) Information Communication Technology

(B) Informative Communication Teaching

(C) Information Control Technique

(D) Information Communication Technique

(vi) Which of these is not an internal factor related to price ?

(A) Costs (B) Demand

(C) Objectives (D) Product differentiation

(vii) _______ pricing uses buyer s perception of value.

(A) Differential (B) Demand oriented

(C) Perceived value (D) Value based

336-11 7 P.T.O.
3. {XE JE 7 àíZm| _| go {H$Ýhr§ 6 Ho$ CÎma Xr{OE & 6 1=6

(i) EH$ H§$nZr H$m X _mb Cgr H§$nZr Ho$ Y _mb go ~Xbm J`m & `h _______ H$m
EH$ CXmhaU h¡ &
(A) CËnmX nwZ:ñWmnZ (B) CËnmX {d^oXrH$aU
(C) CËnmX {dbmonZ (D) CËnmX {dHo$ÝÐrH$aU
(ii) _________ àH$ma H$m _yë`-{ZYm©aU AË`{YH$ Am_ h¡ VWm V~ dm§N>Zr` h¡ O~
CËnmX H$m {dH«$` KZËd _yë` Ho$ à{V ~hþV g§doXZerb h¡ &
(A) pñH$q_J _yë` {ZYm©aU
(B) >^oXZ _yë` {ZYm©aU
(C) _m±J AmYm[aV _yë` {ZYm©aU
(D) _mH©$An _yë` {ZYm©aU
(iii) {d{Z_` à{H«$`m _| Ý`yZV_ _________ nj hmoZo Mm{hE &
(A) Mma (B) VrZ
(C) nm±M (D) Xmo
(iv) {ZåZ _| go H$m¡Z-gm Ka Ho$ ~mha {dkmnZ H$m bm^ h¡ ?
(A) CËnmX H$mo Xem©`m Om gH$Vm h¡
(B) AmH$ma VWm à^wËd
(C) bmoJm|o VH$ nh±wM
(D) bmoH$ AdbmoH$Z
(v) {ZåZ _| go H$m¡Z-gm EH$ Am°ZbmBZ {dnUZ gmYZ h¡ ?
(A) àXe©Z {dkmnZ (B) Am`moOZ, do~rZma
(C) gM© B§OZ {dnUZ (D) gM© B§OZ Am°naoeZ
(vi) _________| {dH«o$Vm g_mZ _mÌm _| H«$` H$aZo dmbo g_mZ CËnmXm| Ho$ J«mhH$m| go
g_mZ _yë` boVm h¡ &
(A) EH$b _yë` Zr{V (B) n[adV©Zerb _yë` Zr{V
(C) {Û-_yë` {ZYm©aU (D) _Zmod¡km{ZH$ _yë` {ZYm©aU
(vii) _______ H$m AW© h¡ ñd`§ Ho$ {dH$mg Ho$ {bE `m nwZ: {Zdoe Ho$ {bE g§gmYZm| H$m
g¥OZ H$aZm &
(A) g§gmYZ òmo{VH$aU (B) g§gmYZm| H$m g§J«hU
(C) g§gmYZ aIaImd (D) g§gmYZm| H$mo OwQ>mZm
336-11 8
3. Answer any 6 out of the given 7 questions. 6 1=6

(i) Goods X of a company were replaced by Goods Y of the same

company. This is an example of :
(A) Product repositioning (B) Product differentiation
(C) Product elimination (D) Product diversification

(ii) ________ type of pricing is most common and is desirable when

sales volume of the product is very sensitive to price.
(A) Skimming pricing
(B) Penetration pricing
(C) Demand based pricing
(D) Markup pricing

(iii) At least ______ parties should be a part of the process of exchange.

(A) Four (B) Three
(C) Five (D) Two
(iv) Which of these is not an advantage of outdoor advertising ?
(A) Product can be shown
(B) Size and dominance
(C) Reach to audience
(D) Mass viewing
(v) Which of these is not an online marketing tool ?
(A) Display advertising (B) Events, webinars
(C) Search Engine Marketing (D) Search Engine Operation

(vi) In ________, the seller charges the same price to similar types of
customers who purchase similar quantities of products.
(A) One price policy (B) Variable price policy
(C) Dual pricing (D) Psychological pricing
(vii) ______ means creating resources for either self-development or
reinvestment in the firm.
(A) Resource sourcing (B) Resource stocking
(C) Resource maintenance (D) Resource mobilization

336-11 9 P.T.O.
4. {XE JE 6 àíZm| _| go {H$Ýhr§ 5 Ho$ CÎma Xr{OE & 5 1=5

(i) {ZåZ _| go H$m¡Z-gm H$m àH$ma h¡ ?

(A) gw{dYm dñVwE± (B) em°qnJ dñVwE±
(C) gm_J«r VWm nwO} (D) {d{eîQ> dñVwE±
(ii) bm^ Abm^ {~ÝXþ = Hw$b ñWm`r bmJV/à{V BH$mB© `moJXmZ &
`h _______ Ho$ {bE EH$ g_rH$aU h¡ &
(A) à{V`mo{JVm CÝ_w»` _yë` {ZYm©aU
(B) bm^-Abm^ _yë` {ZYm©aU
(C) _mH©$-An _yë` {ZYm©aU
(D) àM{bV Xa _yë` {ZYm©aU
(iii) {ZåZ _| go H$m¡Z-gm boZXoZ g§~§Yr H$m`© dJ© Ho$ AÝVJ©V AmVm h¡ ?
(A) H«$`, {dH«$` VWm Omo{I_ CR>mZm
(B) _mb EH${ÌV H$aZm
(C) g§J«hU VWm J«oS> V` H$aZm
(D) aIaImd
(iv) _______ r ûm¥§Ibm _| Am°ZbmBZ
J{V{d{Y`m± gpå_{bV h§¡ &
(A) B©-H$m°_g©
(B)
(C) B©-ì`mnma
(D) Am°ZbmBZ àdV©Z
(v) _______ AnZo gXñ`m| H$mo J«mhH$ VWm ì`mdgm{`H$ gmPoXma ~ZmZo H$m Adga
àXmZ H$aVm h¡ &
(A) \o$g~wH$ (B) Q>obrJ«m_
(C) ~«mCµOa (D) qbH$S>BZ
(vi) {ZåZ _| go H$m¡Z-gm ^oX^mdnyU© _yë` {ZYm©aU H$m EH$ àH$ma h¡ ?
(A) J«mhH$ IÊS> H$m AmYma
(B) CËnmX àH$ma H$m AmYma
(C) a§J ^oX^md
(D) ñWmZ ^oX^md
336-11 10
4. Answer any 5 out of the given 6 questions. 5 1=5

(i) Which of these is not a type of consumer goods ?

(A) Convenience goods (B) Shopping goods
(C) Materials and parts (D) Specialty goods

(ii) BEP = Total Fixed Cost / Contribution per unit.

This is an equation for :
(A) Competition-oriented pricing
(B) Break-even pricing
(C) Markup pricing
(D) Going rate pricing
(iii) Which of these come under the category of transactional function ?
(A) Buying, selling and risk bearing
(B) Assembling goods
(C) Storage, grading
(D) Maintenance
(iv) ________ involves a wide range of online business activities for
exchanging products and services.
(A) E-commerce
(B) Personal selling
(C) E-business
(D) Online promotion
(v) _________ provides its members the opportunity to generate sales
leads and business partners.
(A) Facebook (B) Telegram
(C) Browser (D) LinkedIn
(vi) Which of these is not a form of discriminatory pricing ?
(A) Basis of customer segment
(B) Basis of product form
(C) Colour discrimination
(D) Location discrimination
336-11 11 P.T.O.
5. {XE JE 6 àíZm| _| go {H$Ýhr§ 5 Ho$ CÎma Xr{OE & 5 1=5

(i) godmAm| H$s Amdí`H$ {deofVmE± H$m¡Z-gr h¢ ?

(A) _yV©ê$n, EH$ê$nVm, n¥WH$Ëd
(B) A_yV©ê$n, An¥WH$Ëd, Ag§JVVm
(C) ^m¡{VH$ CnpñW{V, CnbãYVm, JwUdÎmm {Z`§ÌU
(D) {Q>H$mD$nZ, n[adV©ZerbVm, {dídgZr`Vm
(ii) VwaÝV H$s Amdí`H$Vm g§VwpîQ> Ho$ {bE n[aUm_ñdê$n A{YH$m§eV: A{YH$ _yë` XoH$a
H«$` H$aZo Ho$ {bE Cn`moJ {H$E OmZo dmbm h¡ ?
(A) AmdoJ H«$` (B) AmnmVH$mb H«$`
(C) gw{dYm H«$` (D) n`©Q>H$ _m±J em°qnJ
(iii) àXmZ H$s JB© gyMZm Ho$ AmYma na H$m¡Z-gr {dnUZ aUZr{V em°qnJ (H«$`) dñVwAm|
Ho$ {bE C{MV h¡ ?
(A) Ý`yZ _yë` VWm Ý`yZV_ {dkmnZ
(B)
(C)
(D) Am°ZbmBZ àdV©Z VWm gwXÿa {dH«$`
(iv) {dVaU à{H«$`m _| H«$`, {dH«$`, EH${ÌV H$aZo, _mZH$sH$aU H$aZo, _yë` {ZYm©aU,
n¡qH$J, n¡Ho$qµOJ VWm Omo{I_ CR>mZo Am{X H$m`© H$m¡Z H$aVm h¡ ?
(A) CËnmXH$
(B) gw{dYm àXmZ H$aZo dmbr EO|{g`m±
(C)
(D) _Ü`ñW
(v) _mb Ho$ ^m¡{VH$ {d{Z`_Z _| Amdí`H$ ghm`-ghH$ma (bm°{OpñQ>H$b) H$m`© H$m¡Z-go
h¢ ?
(A) CËnmXZ, EH${ÌV H$aZm VWm ^ÊS>maU
(B) N>Q± >mB©, n[adhZ VWm {dH«$`
(C) EH${ÌV H$aZm, ^ÊS>maU, Jo«S> V` H$aZm VWm n[adhZ
(D) H«$` H$aZm, EH${ÌV H$aZm VWm J«oS> V` H$aZm
336-11 12
5. Answer any 5 out of the given 6 questions. 5 1=5

(i) What are the essential characteristics of services ?

(A) Tangibility, consistency, separability
(B) Intangibility, inseparability, inconsistency
(C) Physical presence, availability, quality control
(D) Durability, variability, reliability

(ii) What is the term for purchases made to fulfill urgent needs, often
resulting in consumers paying more ?
(A) Impulse buying (B) Emergency shopping
(C) Convenience purchasing (D) Tourist demand shopping

(iii) Which marketing strategy is suitable for shopping goods based on

the provided information ?
(A) Low pricing and minimal advertising
(B) High pricing and exclusive promotions
(C) Moderate pricing with heavy advertising and personal
selling
(D) Online promotion and remote selling

(iv) In the distribution process, who performs the functions such as

buying, selling, assembling, standardization, packing, packaging
and risk bearing ?
(A) Manufacturers
(B) Facilitating agencies
(C) Consumers
(D) Intermediaries

(v) What are the essential logistical functions in the physical exchange
of goods ?
(A) Manufacturing, assembling and storage
(B) Sorting, transportation and selling
(C) Assembling, storage, grading and transportation
(D) Purchasing, assembling and grading

336-11 13 P.T.O.
 (vi) {dVaU Ho$ eyÝ` _mÜ`_ H$s {deofVm H$m¡Z-gr h¡ ?
(A) ~hþ_Ü`ñW gpå_{bV
(B) CËnmXH$ Ûmam J«mhH$m| H$mo grYm {dH«$`
(C) \w$Q>H$a XwH$mZmo§ Ho$ _mÜ`_ go AàË`j {dH«$`
(D) _ob Am°S>©a {dH«$` {Og_| CËnmXH$ grYo gpå_{bV Zht hmoVm

6. {XE JE 6 àíZm| _| go {H$Ýhr§ 5 Ho$ CÎma Xr{OE & 5 1=5

(i) àdV©Z _| bmBZ go ZrMo H$s à_wI J{V{d{Y`m± H$m¡Z-gr h¢ ?

(A) àgmaU VWm _wÐU (qàQ _r{S>`m) Ho$ à`moJ Ûmam bmoH$ Xe©H$m| H$mo b{jV>
(B) à{V~§{YV ê$n go _h±Jm {Og_| AË`{YH$ {Zdoe Amdí`H$ h¡
(C) {d{eîQ> ñWmZm| na M`ZmË_H$ Xe©H$m§o H$mo b{jV
(D) Ý`yZ \$bH$ Ho$ gmW àmW{_H$ ê$n go J«m_rU joÌ Ho$pÝÐV
(ii) àË`j {dnUZ H$mo H¡$go n[a^m{fV {H$`m Om gH$Vm h¡ ?
(A) {H$gr ^r àH$ma H$m {dkmnZ
(B)
(C) Ho$ gmW àË`j g§~§Y ~ZmZm VWm XmohZ H$aZm
(D) na§namJV {dnUZ ÑpîQ>H$moU
(iii) à{V`mo{JVm ?
(A) nwañH$mam| H$m ~oVaVr~ {dVaU
(B) à{V^m{J`m§o Ûmam H$m¡eb H$m à`moJ
(C) g§`moJ na Am{lV
(D) {dOoVmAm§o H$m H$åß`yQ>arH¥$V M`Z
(iv) ^maVr` AW©ì`dñWm H$mo {H$g loUr _| dJuH¥$V {H$`m J`m h¡ ?
(A) {dH${gV AW©ì`dñWm
(B) C^aVr hþB© _mH}$Q> AW©ì`dñWm
(C) Zd Am¡Úmo{JH$s` Xoe
(D) Am¡gV d¥{Õ Ho$ gmW {dH${gV AW©ì`dñWm
336-11 14
 (vi) What is the characteristic of the zero channel of distribution ?
(A) Multiple intermediaries involved
(B) Manufacturer selling directly to customer
(C) Indirect selling through retail outlets
(D) Mail order selling with no direct involvement of the
manufacturer

6. Answer any 5 out of the given 6 questions. 5 1=5

(i) What are the key characteristics of below-the-line activities in

promotion ?
(A) Targeted to mass audience, using broadcast and print media
(B) Prohibitively expensive requiring significant investment
(C) Targeted to a selective audience in specific locations
(D) Primarily focused on rural areas with minimal consumer
interface

(ii) How can direct marketing be defined ?

(A) Any form of mass advertising
(B) Building relationships with broad consumer base
(C) Creating and exploiting a direct relationship with the
individual
(D) Traditional marketing approach

(iii) What is the key characteristic that distinguishes competitions

from prize promotion ?
(A) Random distribution of prizes
(B) Participants exercise of skill
(C) Dependent on chance
(D) Computerized selection of winners

(iv) What is the Indian economy classified as ?

(A) Developed economy
(B) Emerging market economy
(C) Newly industrialized country
(D) Developed economy with average growth
336-11 15 P.T.O.
 (v) gm_m{OH$ _r{S>`m {dnUZ _| bJr H$ån{Z`m| Ho$ {bE gm_m{OH$ (gmoeb) _r{S>`m
ßboQ>\$m°_© ?
(A) > {díbofU gmYZm| VH$ gr{_V nh±þM
(B) gm_m{OH$ _r{S>`m Cn`moJ _o§ Ëd[aV d¥{Õ
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(D) gm_m{OH$ _r{S>`m ßboQ>\$m°_© go ñdV§Ì n¥WH$ Q´>oqH$J Qy>ëg
(vi) Xr JB© gyMZm _| Am°ZbmBZ {dnUZ H$m EH$ bm^ H$m¡Z-gm h¡ ?
(A) gr{_V J«mhH$ ghm`Vm {dH$ën
(B) ~«mÊS> OmJê$H$Vm H$m ~{hîH$aU
(C) 24/7 Am°ZbmBZ J«mhH$ ghm`Vm
(D) Am°\$-bmBZ {dnUZ à^mderbVm

IÊS> I $
({df`naH$ àH$ma Ho$ àíZ) (30 A§H$)
5 3 20 30
3 2=6

7. à^mdnyU©Vm go gwZZo _| Am±I go g§nH©$ H$s ^y{_H$m g_PmBE &

8. ?

9. ?

10. dH©$erQ ?

11. EH$ g\$b CÚ_r Ho$ {H$Ýht Xmo JwUm| H$m dU©Z H$s{OE &

5 3 20 30 3 2=6

12. CËnmX OrdZ MH«$ _| d¥{Õ ({dH$mg) AdñWm g_PmBE &

13. _yë` {ZYm©aU Ho$ H$moB© Xmo ~mµOma g§~§Yr CÔoí` g_PmBE &
14. JV ?

15. Q>obr{dµOZ {dkmnZ H$s H$moB© Xmo gr_mE± Xr{OE &

16. JyJb+ (Google+) ßboQ>\$m°_© H$m dU©Z H$s{OE &
336-11 16
 (v) What is the key advantage of social media platforms for companies
engaged in social media marketing ?
(A) Limited access to data analytics tool
(B) Fast paced increase in social media usage
(C) Lack of seriousness in advertising campaigns
(D) Independent tracking tools separate from social media
platforms

(vi) What is one of the benefits of online marketing mentioned in the

given information ?
(A) Limited customer support options
(B) Exclusion of brand awareness
(C) 24/7 online customer support
(D) Offline marketing effectiveness

SECTION B
(Subjective Type Questions) (30 marks)

Answer any 3 out of the given 5 questions on Employability Skills. Answer each
question in 20 30 words. 3 2=6

7. Explain the role of eye contact in active listening.

8. What is an exclamatory sentence ?

9. What is intrinsic motivation ?
10. What is a worksheet ?
11. Describe any two qualities of a successful entrepreneur.

Answer any 3 out of the given 5 questions in 20 30 words each. 3 2=6

12. Explain the growth stage in product life cycle.

13. Explain any two market related objectives of pricing.
14. What is personal selling ?

15. Give any two limitations of television advertising.

16. Describe the platform of Google+.
336-11 17 P.T.O.
 3 2 30 50 2 3=6

17. {dH«$` g§dY©Z Ho$ {H$Ýht VrZ CÔoí`m| H$m CëboI H$s{OE &

18. `m AW© h¡ ?

19. AZw_m{ZV _yë` {ZYm©aU g_PmBE &

5 3 50 80 3 4=12

20. h¡ dh AÝ` Ho$ {bE em°qnJ CËnmX hmo gH$Vm h¡ &

g_PmBE &

21. _yë` {ZYm©aU H$mo à^m{dV H$aZo dmbo H$moB© Mma H$maH$ g_PmBE &

22. \
H$s{OE &

23. {dkmnZ Ho$ H$moB© Mma H$m`© g_PmBE &

24. {dH«$` g§dY©Z Ho$ H$moB© Mma CÔoí` g_PmBE &

336-11 18
Answer any 2 out of the given 3 questions in 30 50 words each. 2 3=6

17. State any three objectives of sales promotion.

18. What is meant by services ?

19. Explain perceived value pricing.

Answer any 3 out of the given 5 questions in 50 80 words each. 3 4=12

20. is a convenience product for one person may be a shopping product

for another. Explain.

21. Explain any four factors affecting price determination.

22. State any four services provided by retailers to consumers.

23. Explain any four functions of advertising.

24. Explain any four objectives of sales promotion.

336-11 19 P.T.O.