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The Coca-CoIa Company is an American multinational beverage corporation and
manufacturer, retailer and marketer of non-alcoholic beverage concentrates
and syrups. The company is best known for its flagship product Coca-Cola, invented
in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola
formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-
Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola
currently offers more than 500 brands in over 200 countries or territories and serves
over 1.7 billion servings each day.
The company operates a franchised distribution system dating from 1889 where The
Coca-Cola Company only produces syrup concentrate which is then sold to
various bottlers throughout the world who hold an exclusive territory. The Coca-Cola
Company owns its bottler in North America, Coca-Cola Refreshments.
The Coca-Cola Company is headquartered in Atlanta, Georgia, United States. ts
stock is listed on the NYSE and is part of DJA, S&P 500 ndex, the Russell 1000
ndex and the Russell 1000 Growth Stock ndex. ts current chairman and chief
executive is Muhtar Kent.
The Coca-Cola Company offers more than 500 brands in over 200 countries,
besides its namesake Coca-Cola beverage.
Coca-Cola sponsored the English Football League from the beginning of the 2004
05 season (beginning August 2004) to the start of 2010/11 season, when
the Football League found a new sponsor in NPower.
Along with this, Coca-Cola sponsored the Coca-Cola Football Camp, otherwise
known as a soccer camp, that took place in Pretoria, South Africa during the 2010
FFA World Cup, during which hundreds of teenagers from around the world were
able to come together and share their love of the game, partly due to Best Buy's
efforts through their @15 program.
Other major sponsorships include NASCAR, the NBA, the PGA our,
NCAA Championships, the Olympic Games, the NRL, the FFA World Cups and
the UEFA Euro.
n the Philippines, it has a team in the Philippine Basketball Association,
the Powerade Tigers.





Coca CoIa India
Coca-Cola, recognized as the world's most-valuable brand, the Company markets
four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite
and a wide range of other beverages, including water, juices and juice drinks, tea,
coffee and sports drinks. Coca-Cola in ndia is the country's leading beverage
Company with an unmatched portfolio of beverages. The Company manufactures
and markets leading beverage brands like Coca-Cola, Thums Up, Fanta, Fanta
Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea
coffee, Nestea and Fanta Fun Taste. the Coca-Cola system provides direct and
indirect employment to more than 1, 50,000 people. The Coca-Cola System in ndia
has more than 1 million retailers and our business has a multiplier effect on
employment and earning opportunities. Coca-Cola in ndia is the largest domestic
buyer of sugar and one of the top buyers of mango pulp.

Mission
Road map starts with the mission, which is enduring.
To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference

Vision
Vision serves as the framework for the Road map and guides every aspect of the
business by describing what needs to accomplish in order to continue achieving
sustainable, quality growth.

O !eopIe Be a great place to work where people are inspired to be the best they
can be

O !ortfoIio Bring to the world a portfolio of quality beverage brands that anticipate
and satisfy people's desires and needs

O !artners Nurture a winning network of customers and suppliers, together we
create mutual, enduring value

O !Ianet Be a responsible citizen that makes a difference by helping build and
support sustainable communities

O !rofit Maximize long-term return to share owners while being mindful of our
overall responsibilities

O !roductivity Be a highly effective, lean and fast-moving organization


VaIues
Values serve as a compass for our actions and describe how Coca Cola behave in
the world.
O eadership The courage to shape a better future

O CoIIaboration Leverage collective genius

O Integrity Be real

O ccountabiIity f it is to be, it's up to me

O !assion Committed in heart and mind

O iversity As inclusive as our brands

O "uaIity What we do, we do well

The re-entry of the Coca CoIa in India
1950 Coca-Cola bottling plant opens in New Delhi
1958 Concentrate plant opens in ndia
1973 22 bottling plants operate in 13 states
1977 Coca-Cola and 38 other companies refuse to dilute stake, formally
withdraws from Country in 1978
Coca Cola, the corporate nourishing global community with the worlds largest selling
soft drinks concentrates since 1886, returns to ndia in 1993 after a gap of 16 years
1992 Re-enters ndia
From 1992 Coca Cola invested more than US $1.1 billion
The country wide marketing office is located at Gurgaon, Haryana
4 regional offices in Haryana, Mumbai, Hyderabad, Kolkota
The Coca-Cola System in ndia has more than 1 million retailers