4 WEEK ACTIVITY
CHAPTER 4
FINDINGS, SUGGESTIONS, CONCLUSION
*FINDINGS
This chapter deals with findings and various suggestions for improving the sales of Bajaj Bikes.
After thorough analysis and interpretation of data, following are the findings and suggestions.
1. 60% of respondents said that they go for purchase of Bajaj Bikes irrespective of increase
in price, they will stick on to the same product.
2. 40% of respondents said that, competitive pricing will fetch to build the Bajaj brand
image.
3. 90% of respondents said that they trust the Bajaj Brand.
4. 50% of respondents said the Bajaj Bikes is good performing than the other brand.
5. 35% of respondents said that they got to know about the Bajaj Brand through friends.
6. 35% of respondents ranked 5 which is highest for the after sales service feature of Bajaj
Bikes.
7. 30% of respondents said that the Bajaj bikes are preferred because they have more style
and Are stylish by its looks.
8. 30% of respondents said that the Bajaj Bikes has to improve the quality of its tyres.
9. 55% of respondents said that Bajaj Bikes were Excellent when they used it for first time.
10. 70% of respondents said that the Bajaj Bikes are not costly when compared to its
Competitors.
11. 65% of respondents said that the price of the Bajaj Bikes is justified.
12. 35% of respondents said that the Bajaj Bike gives more mileage when compared to the
other bikes.
13. 90% of respondents said that they know the different Models of Bajaj Bikes.
14. 50% of respondents said that the Bajaj Firm’s staff is cooperative.
15. 90% of respondents said that they did not undergo any problem after using or purchasing
the Bajaj Bike.
16. 60% of respondents said that the Appearance of Bajaj Bikes is Excellent.
17. 95% of respondents said that they are satisfied with the Mileage of the Bajaj Bike.
18. 85% of respondents said that the spare parts of Bajaj Bikes are always available.
19. 50% of the respondents said that they want to purchase Bajaj Ns 200.
20.70% of the respondents said that the Features of Bajaj Bikes are Excellent.
*SUGGESTIONS
1. The company is suggested that its prices should be still more economic.
2. We can say that Competitive Pricing will feuch to build the Brand Image of Bajaj. Therefore
the company should adopt strategies to onhance brand image and brand effectiveness.
3. As most of the respondents said that they truat the Bajaj Brand the company should ensure that
the same trust of the respondents is retained in the future also.
4. It is suggested to the company to undertake still more promotional activities to let customers
know about the products of Bajaj bikes and it is suggested to increase the frequency of its
Advertisements in different media.
5.It is suggested to maintain same level of after sales service, which is ranked 5 as highest by the
customers.
6. The company should always adopt the styles of bikes in such a way that it meets the current
trends and satisfy the customers.
7. It is suggested to improve the quality of tyve for smooth running of Bikes.
8. The company is suggested to build the Bajaj bikes in such a way that everyone who uses for
the first time must feel like using it again and again.
9. It is suggested to maintain same pricing decision to have more customers and retain the
existing ones.
10. The company is suggested to always maintain the uniqueness of Bajaj Bike products so that
consumers feel very special and proud using it.
11 The company is suggested to bring models with different weights to suite all types of the
pouple.
12. As brand influence majority of the people decision to buy or not company is suggested to
maintain its brand effectiveness.
13. The company should ensure that its customers are loyal customers and will not compromise
Other brand at any cost.
14. It is suggested for the company to be still more communicative and convincing towards the
customers.
15. It is good sign that 90% of respondents said they did not undergo any problem after using or
purchasing the Bajaj Bike. The company should maintain the same confidence level and ensure
that customers should not face problems in future also.
16. The company should make the kick start flexible.
17. Along with the Mileage, the company is suggested to improve the style and also design as per
recent trend.
18. The company is always suggested to create brand awareness among the public.
19.There is a more demand for NS200 bike, so it should incur still more cost and undergo
Research and Development activities for other bikes and make them attractive and increase their
demand also.
20.It is suggested to add still more features for Bajaj bikes to increase Brand Image in the minds
of Customers.
*CONCLUSION
In the marketplace, differentiation is the key. Any marketer be it a producer, intermediary. Ror an
ugout-consistently tries to offer something different than what is being offered in the The usual
opinions about commodities are that they are highly price sensitive. A little lower can increase
the sales. In ideal economics world, the price volume sensitivity exists. However luntly happens.
In the real world, there are other factors apart from price wars which can impact sales.
Creating brand equity, that is, building a strong brand is a successful strategy for differentiating a
oduct from competing brands (Aaker 1991). Brand equity provides sustainable competitive
antages because it creates meaningful competitive barriers. Brand equity is developed throughs
tanced percerved quality, brand loyalty, and brand awareness associations, which cannot be either
or destroyed in the short run but can be created only in the long run through carefully desig
keting investments.
Brand serves as a guide to understanding the purpose of business objectives It enables you to a a
marketing plan with those objectives and fulfill the overarching strategy The effectiveness of and
doesn’t just happen before the purchase, but it’s also about the life of the brand of the experience
gives a consumer.
Brand equity is a phrase used in the marketing industry to try to illustrate the value of the maer
of a fiunous brand name, based on the idea that the owner of the well-known und name can make
more money from products with brand names that are less known, because umers believe that
products with famous names is better than less well-known products as another nd for “brand
equity” is the “brand value”
In today’s global market, it is critical to stand apart from the crowd One is no longer competing
local stage, organization now competes in the global economy. One need to stand out from the
tesands or millions of similar organizations around the world. A clear brand strategy provides the
Santy that staff needs to be successful. It tells them how to act, how to win, and how to meet the
ganization’s goals.
My study shows the importance and role of various marketing efforts in building strong brand
any. To enhance the strength of a brand, managers must invest in advertising, distribute through
retail es with good images, increase distribution intensity, and reduce frequent use of price
promotions the price, high brand equity may allow a company to charge a higher price because
consumers are willing to pay premium prices.
BIBLIOGRAPHY
https://www.slideshare.net/slideshow/project-on-bajaj/37647325
https://www.scribd.com/document/188974313/Bajaj-Marketing-Mix-Project-Report
https://www.bajajauto.com/
https://en.m.wikipedia.org/wiki/Jamnalal_Bajaj
*ANNEXURE
1. Which bike you are using now?
o Pulsar
o Ct-100
o Platinuiam
o Discover
o Others
2. From how many years do you own the bike.
o 0-1
o 1-2
o 2-4
o 4 & above
3. What was your budget at the time to purchase?
o 35000-45000
o 45000-70000
o 75000-100000
o More than 1, 00,000
4. What factor inspires you to purchase bike?
o Price
o Average
o Brand
o Others
5. Who influence you to purchase bike?
o Friend’s
o Relatives
o Mechanic
o Others
6. Which types of bike do you prefer?
o Average
o Sports
o Cheaper price
o Others
7. Which type of bike you purchase?
o Mileage
o Looks
o Stability
o Engine
o Light weight
8. Which color do you selected in your bike?
o Black
o Combine colors’
o Sand silver
o Others
9. Which thing that you like in our product?
o After sales service
o Better performance
o Low maintains
o Others
10. What is the disadvantage of bike?
o Tubeless tyre
o Oil cooled engine
o Bhp
o Gear box
o Other
