OLYMPIC MIDWAY

AGENDA REPORT,
2020+5 HIGHLIGHTS
2 Introduction

OLYMPIC Agenda 2020+5
MIDWAY REPORT, HIGHLIGHTS
As Olympic Agenda 2020+5 reaches its halfway mark, the IOC has released a Midway Report detailing
some of the key achievements to date – and this publication spotlights some of the highlights so far.

Olympic Agenda 2020+5 was adopted in

March 2021 as the strategic roadmap of
the IOC and the wider Olympic Movement
to guide their work to 2025. It builds on the
achievements of Olympic Agenda 2020,
a set of 40 recommendations that were
adopted in December 2014 and contributed
to shaping the Olympic Movement to 2020.

Olympic Agenda 2020+5 is a set of

15 recommendations that were inspired
by five influential contemporary trends,
all of which have been identified as areas
where sport and the Olympic values can
play a key role. These trends are:

• Solidarity
• Digitalisation
• Sustainable development
• Credibility
• Economic and financial resilience

Olympic Agenda 2020+5 is being

delivered thanks to the engagement and
active participation of all constituents,
stakeholders and partners of the
Olympic Movement, including the
United Nations (UN) and non-governmental
organisations (NGOs) that support
the mission and values of the Movement.
Following its adoption, Olympic
Agenda 2020+5 is already making a
significant impact on the work of the
IOC and the wider Olympic Movement.
Olympic Agenda 2020+5 Midway Report – Highlights 3

Olympic Agenda 2020+5
15 recommendations
11 Strengthen the uniqueness 91 Encourage the development
and the universality of of virtual sports and
the Olympic Games further engage with video
gaming communities
21 Foster sustainable
Olympic Games 10
1  trengthen the role of sport
S
as an important enabler
31  einforce athletes’ rights
R for the UN Sustainable Our world has changed in
and responsibilities Development Goals fundamental ways in recent years.
As we anticipated at the beginning
41 Continue to attract 111  trengthen the support to
S of the COVID-19 crisis, we are now
best athletes refugees and populations facing its far-reaching social, financial,
affected by displacement economic and political consequences,
51  urther strengthen safe
F which are exacerbated by the
sport and the protection 12
1  each out beyond the
R ongoing conflicts, wars and natural
of clean athletes Olympic community catastrophes that we must address.

61  nhance and promote the

E 13
1 
Continue to lead by example Olympic Agenda 2020+5 is our
Road to the Olympic Games in corporate citizenship roadmap to prepare ourselves for
this new world, and we can be proud
71 Coordinate the 14
1 Strengthen the Olympic of the progress that has been made
harmonisation of the Movement through across all 15 recommendations since
sports calendar good governance it was adopted in March 2021.

81  row digital engagement

G 15
1 Innovate revenue The accomplishments described in
with people generation models this report are great examples of what
we can achieve together, and are
testament to the tremendous amount
of work that has been carried out in
partnership with our stakeholders.

There is still more to be done, but

we can already look forward to the
Olympic Games Paris 2024 as the
Games of a New Era, inspired by
Olympic Agenda 2020 and Olympic
Agenda 2020+5 from start to finish.

Olympic Agenda 2020+5 is also having

a significant impact across the wider
Olympic Movement, enabling us to
strengthen the role of sport in society
– and to further highlight areas where
sport and the values of Olympism can
turn challenges into opportunities.

Thomas Bach
IOC President
4 Olympic Games

OLYMPIC GAMES
The Olympic Games Paris 2024 are the first Games to be planned and delivered fully in line with the
reforms of Olympic Agenda 2020 and Olympic Agenda 2020+5 from start to finish. The “Games of a
New Era”, Paris 2024 will serve as a blueprint for future Games editions and inspire other major events.

The Olympic Games have benefitted

significantly from Olympic Agenda 2020+5,
building on the success of changes
introduced through Olympic Agenda 2020.
This was already evident at the Olympic
Games Tokyo 2020 and the Olympic Winter
Games Beijing 2022, and is now on full
display in preparations for the Olympic
and Paralympic Games Paris 2024.
Notable highlights include:

• Gender equality on the field of play for

the first time at any Olympic Games, with
the IOC allocating quota places equally –
50 per cent female and 50 per cent male.

• Sustainable Games:
-P
 aris 2024 will be the first Olympic
Games aligned with the Paris Agreement
on climate change.
-P
 aris 2024 plans to set new sustainability
standards for major sporting events,

cutting the Games’ carbon footprint

Inclusive Games by half compared to the average of
London 2012 and Rio 2016.

40,000
Participants in the
• More urban Games:
-The Games have been adapted
“Marathon Pour Tous” to the city, rather than the city
adapting to the Games.

30min - Competitions will take place at the

Eiffel Tower, the Place de la Concorde
Exercise period introduced and other iconic landmarks.
to French primary schools - The Olympic Games Opening
Ceremony will be held in the heart

20,000+ of the city: the river Seine will be

the stage to welcome the best
Children learning to swim through athletes of the world, with hundreds
Paris 2024’s “1, 2, 3, Nagez!” initiative of thousands of people watching
from the riverbank.
 5

Sustainable Games
Gender-Balanced Games

Carbon footprint Halved

An Olympic Games first

compared to London 2012 and Rio 2016

95%
Games infrastructure
existing or temporary

100% 100%
50% 50%
Renewable energy Biodiversity in Olympic
planned for the Games venues protected

Female athletes Male athletes

Youthful Games

Breaking Skateboarding
Urban Games

100%
Hundreds of thousands Iconic urban Venues
of spectators expected at venues, including accessible by
the Opening Ceremony the Eiffel Tower public transport Sport climbing Surfing

• Inclusive Games: -Paris 2024 is already inspiring -The IOC and Games organisers are
-Spectators will get the opportunity to the population to get active – the promoting these Games as the Olympic
be participants through initiatives such “Terre de Jeux 2024” label has been and Paralympic Games Paris 2024,
as the “Marathon Pour Tous” (Marathon awarded to 4,000 cities and regions demonstrating true inclusivity.
for All), which will afford 40,000 runners across France, inspiring millions
the unique experience of running the of people to play sports. • Youthful Games, including sports
same marathon course on the same -Paris 2024 has succeeded in with youth appeal: breaking makes
day as the men’s Olympic marathon. introducing a daily 30-minute exercise its Olympic debut, while skateboarding,
- The Champions Park will see period into the curricula of French sport climbing and surfing are also on
Olympians and fans celebrating primary schools and aims to reach the programme after their success
the Olympic spirit together. 4.2 million pupils nationwide. at Tokyo 2020.
6 Solidarity

Solidarity
• The IOC, in collaboration with several
International Federations (IFs), has
launched the Women in Sport High
Performance Pathway (WISH) programme
to help female coaches progress into
The principle of solidarity is the very essence of the high-performance coaching roles, backed
by USD 1 million in Olympic Solidarity
Olympic Movement, a light to guide our way towards funding. As of May 2023, there were
building a better world through sport. almost 100 coaches in the programme
from 17 sports and 53 countries.

• The Olympic Solidarity 2021–2024 Plan • The IOC has established a Mental • The Olympic Refuge Foundation (ORF)
saw a budget increase of 16 per cent, Health Action Plan, a roadmap for the has launched new programmes in
bringing its budget for assistance and implementation of evidence-based Bangladesh, Burkina Faso, Colombia,
development to USD 590 million – and research-driven efforts to France, Jordan and Türkiye. These
including a 25 per cent increase in athlete promote mental well-being for the activities have directly engaged more
support programmes such as athlete benefit of athletes, coaches and than 99,000 displaced young people
scholarships, training and education. support staff. and their host communities in sport for
protection, with a total of 15 programmes
being delivered in 11 countries.

• The Olympic Foundation for Culture

and Heritage (OFCH) has rolled out the
Olympic Scholarships Olympic Values Education Programme
for Athletes (OVEP) in India and Senegal. In India, the
programme has so far reached more than
– Beijing 2022 150,000 schoolchildren in 90 schools.
Olympic Solidarity support Early results indicate that the programme
helps athletes to better has heightened school attendance rates,
prepare for the Games increased girls’ participation in sport
and transformed gender dynamics.

429
IOC REFUGEE
Olympic
Scholarships
OLYMPIC TEAM

63
awarded

80
Refugee Athlete
NOCs Scholarship-holders
represented
From Representing

12 13
236 55%
Olympic
Scholarship countries
holders qualified Qualification living in sports
for the Games rate
23
host countries
Olympic Agenda 2020+5 Midway Report – Highlights 7

Athlete365 is a digital platform serving Olympians,

Paralympians, elite-level athletes and entourage. The community
is expected to reach 160,000 members by the end of 2023.

30,000
32,000
Aspiring athletes,
Olympians

extended entourage
members and
IF/NOC admin

130,000 2,000
members in 2022 Paralympians

Up 47% from 2021

25,000
Verified athletes’ 41,000
entourage Verified elite athletes

Olympic Day 2023 This year’s Olympic Day, on 23 June 2023, launched the
#LetsMove campaign to encourage participation in sport

160+
NOCs presented activities
15m
People got active
1,000+
Athletes took part
8 Digitalisation

Digitalisation
• The IOC has consolidated all its
digital properties, including those of
the Organising Committees, into a
single, people-centric digital platform:
Olympics.com.
The digital realm offers a host of new opportunities to reach, engage
• Tokyo 2020 and Beijing 2022
and inspire people all over the planet – and the IOC continues to were the most digitally engaged
pioneer new ways to share the Olympic values with fans worldwide. Olympic Games to date.

• The IOC has launched the Olympic

Qualifiers season, a series of more

Beijing 2022
RECORD REACH
and ENGAGEMENT
No.1
Sports app
The Olympics app was
the top sports app
across 20+ territories

20
billion
Increased digital engagement Digital video
The IOC has consolidated its digital views across
properties into Olympics.com and its all platforms
social media channels into @Olympics
accounts across 12 platforms – leading
to huge increases in engagement

68.1
Million
10m Unique users
on the Olympics
YouTube followers website and app

8m
Average monthly
110m
Followers
2x More than
PyeongChang 2018
unique users on across
Olympics.com social media

500m
Social media engagements
average per month
Olympic Agenda 2020+5 Midway Report – Highlights 9

than 3,000 competitions offering more 240,000 participants from more in the #LetsMove campaign to promote
than 180,000 athletes the opportunity than 100 countries competing in healthy lifestyles and encourage people to
to earn spots at the Olympic Games. five esports disciplines. The success participate in sport. This led to 115.5 million
Many of these events are identifiable by resulted in the Olympic Esports engagements on Olympic social handles,
the Paris 2024 Qualifier label. In 2022 Series, with 500,000 participants 15 times more engagements than on
alone, Olympics.com livestreamed competing in 10 esports disciplines. Olympic Day the previous year.
all 31 events, generating more than The series finals took place during
one million unique users and 100 million Olympic Esports Week in Singapore
athlete-centric social media engagements. in June 2023.

• In 2021, the IOC piloted the first ever • The IOC partnered with the World Health
Olympic Virtual Series, with more than Organization (WHO) on Olympic Day 2023

11
million Olympic Esports Series
New followers

500,000+
across Olympic
social media

Participants

58%
Increase
75%
of
viewers
aged
120m
Global
impressions

20,000
Olympics YouTube
channel unique
13-34 Tickets issued
for Finals
viewers from
PyeongChang 2018

3.2
Billion
Engagements
on Olympic social
media handles
10 Sustainable Development

Olympism365:
Four priority areas

Sport, Health &

1
Active Communities

Sport, Equality &

2 Inclusive Communities

Sport, Education &

3
Livelihoods

Sport, Peace &

4 Safe Communities

Sustainable
Development
• In addition to reducing emissions, the
IOC is creating the Olympic Forest as
part of the Great Green Wall initiative,
which restores degraded landscapes
across Africa’s Sahel region. In 2022,
Sport has been widely recognised as an important enabler with the Olympic Movement increasing
of sustainable development – not least by the UN, which its commitment to fight climate change
and preserve the natural environment,
has acknowledged the role that sport and the Olympic the IOC launched the Olympic Forest
Movement have to play in contributing to realising the Network, which recognises local NOC
UN’s Sustainable Development Goals (SDGs). nature projects delivered according to
best practices.

• The IOC and its stakeholders have

• In line with the Paris Agreement, the • The IOC is a founding partner, long sought to contribute to building a
IOC has set itself a carbon emission co-developer and initiator of the more peaceful and better world through
reduction goal of 30 per cent by 2024 first ever Sports for Nature Framework, sport by supporting grassroots projects
and of 50 per cent by 2030. and was among the 23 organisations around the world. These projects and
to sign this pioneering framework others are now being brought into
• As of 2023, 266 global sports organisations when it launched in December 2022 one aligned and focused strategy –
have endorsed the UN Sports for Climate at the 15th Conference of the Parties Olympism365, the goal of which is
Action Framework, launched by the UN in to the Convention on Biological to strengthen the role of sport as an
collaboration with the IOC. Diversity (COP15). important enabler of the UN SDGs.
Olympic Agenda 2020+5 Midway Report – Highlights 11

260
Olympic Forest for agroforestry
farmland

1,860
The IOC’s contribution to the Great Green
Wall is restoring degraded landscapes
across Africa’s Sahel region
hectares 1,600

90
for forest enrichment
and restoration

villages in

200,000
tonnes of CO2 equivalent (tCO2e)

Senegal 14,000
for agroforestry
farmland

590,000
native trees 576,000
for forest
enrichment
mali and restoration

Reducing our emissions

in line with the Paris Agreement
50% reduction of direct and indirect
carbon emissions by 2030
30% reduction by 2024

COMPENSATING more than

100% of our residual emissions
200,000 tCO2e sequestered through
the Olympic Forest

THE IOC’S CLIMATE COMMITMENT

In response to the growing climate crisis, the IOC
Using our influence to encourage
is aligning with the Paris Agreement on climate
our stakeholders and Olympic fans
change, signed in 2015 at COP21 (pictured above) to take action against climate change
12 Credibility

Credibility
Credibility on and off the field of play is crucial to the Olympic Movement, and the IOC is
continuing to prioritise embedding credibility across every aspect of the organisation’s work.

• In 2022, the IOC updated the Basic • The IOC has created a fund of have now finished the course. The IOC
Universal Principles of Good Governance USD 10 million to strengthen safe sport is also encouraging all IFs and NOCs to
Within the Olympic Movement to at the local level, and a Working Group establish a safeguarding officer position –
include clarification of the principle of is actively considering structures and and 100 per cent of Olympic IFs have
accountability beyond the financial aspect, systems dedicated to safe sport. now appointed a safeguarding officer.
voting and elections processes, and
transparency. The sections on anti-doping, • The IOC has launched the IOC • The IOC has developed and is now rolling
competition manipulation, safeguarding, Safeguarding Officer in Sport Certificate, out a Strategic Framework on Human
reporting mechanisms and education and the first cohort of 69 students from Rights, which includes obligations on
have also been further developed. 38 countries across all five continents hosts for the Olympic Games to comply

Gender Balance at the IOC

Striving for gender balance, the IOC has achieved
significant female representation in governance

40%
of IOC
Members
are women

of IOC

50%
commission
positions are
occupied
by women
Olympic Agenda 2020+5 Midway Report – Highlights 13

with the UN Guiding Principles on

Business and Human Rights. Allied
to the Framework, the IOC has also
established an Advisory Committee
the Fight Against Doping
on Human Rights. The IOC applies a zero-tolerance policy to doping and has launched
several initiatives to safeguard the integrity of clean athletes, including:
• The IOC continues to ensure the
Olympic Movement’s involvement
in the International Partnership
Pre-Games 10-year pre-Games Reanalysis of
Against Corruption in Sport (IPACS),
testing and Games samples from
a multistakeholder platform bringing
programmes sample storage previous Games
together sports organisations,
governments, inter-governmental
organisations and other stakeholders
to strengthen and support efforts to
Following Olympic Agenda 2020, the IOC made a USD 60 million
eliminate corruption and promote
investment to protect clean athletes, which included USD 30 million
good governance in and around sport.
to establish the International Testing Agency (ITA), an independent
The IOC has been designated by IPACS
organisation that now provides doping control services to IFs and at
to chair its activities in 2023 and 2024 on
major events – including the Olympic Games.
behalf of the sports movement, following
the two-year rotation principle of the
The IOC also contributes 50 per cent of the funding for WADA, which
Chair’s position between governments
equated to around USD 22 million in 2022, with the other 50 per cent
and sports organisations.
coming from the governments of the world.
• Having supported the establishment
Olympic Agenda 2020+5 is helping to guide the IOC’s expansion of its efforts
of the International Testing Agency (ITA),
to protect clean athletes, and the IOC continues to encourage all IFs and
an independent organisation that
major event organisers to delegate their anti-doping programmes fully to the ITA.
implements anti-doping programmes,
the IOC continues to encourage IFs

50%
and other major event organisers to
delegate their anti-doping programmes of WADA
to the ITA. The ITA led the independent funding comes
anti-doping programmes at Tokyo 2020
and Beijing 2022 on behalf of the IOC.
from the IOC

• The IOC contributes 50 per cent of

all funding for the World Anti-Doping
Agency (WADA), which equated to
around USD 22 million in 2022. This is
the same amount as all the governments
of the world put together, who contribute
the other 50 per cent of WADA funding.

55%+ 6,200
• The IOC has allocated a fund of
USD 10 million per Olympiad to continue
to support work on the prevention of
competition manipulation. It is also
continuing its collaborations with
INTERPOL, the UN Office on Drugs
and Crime (UNODC) and the Council of athletes at Beijing 2022 were samples were collected
of Europe in this area. subject to at least one doping control at Tokyo 2020
14 Economic and Financial Resilience

Economic and
Financial Resilience
The IOC is a non-governmental, not-for-profit association. Entirely privately
funded, it receives no money from governments. It is committed to leading the
Olympic Movement and building a better world through sport.
73% 18% 5% 4%
Other Other
revenues rights
The IOC relies on revenues generated
through commercial programmes, which
ensure the long-term resilience, stability The IOC is a non-profit organisation
and success of the Olympic Movement and
Partnerships enable the IOC to redistribute 90 per cent of its revenue to athletes,
the Olympic Games.
organisations and other members of the Olympic Movement around the world.
Thanks to robust systems and management,
built up over many years, the IOC’s finances
have proven to be resilient despite the
global COVID-19 pandemic.
90%
Distribution, Olympic Games,
promotion of the Olympic
During these challenging times, we have not
Movement, implementation
lost partners. On the contrary, the IOC has
of Olympic Agenda 2020 &
extended its contracts with TOP Partners IOC REVENUE Olympic Agenda 2020+5
Atos and P&G, and has welcomed Deloitte DISTRIBUTION
to The Olympic Partner (TOP) Programme
in 2022 in an agreement lasting until 2032. 10%
In addition, new agreements have been IOC activities
signed with Media Rights-Holders (MRHs), to develop sport and
and the Olympic Games 2032 have been operations of the IOC
awarded to Brisbane.

• The IOC successfully delivered

Tokyo 2020 and Beijing 2022 against a
backdrop of the COVID-19 pandemic.
editions of the Olympic Games with MRHs decision was made in consensus with
• Future Olympic Games Hosts have around the globe, including the European all OCOGs, which have fully engaged
been secured until 2032: Paris 2024, Broadcasting Union and Warner Bros. and integrated the strategy, the selection
the Olympic Winter Games Milano Discovery, Australia’s Nine Network, Infront process and due diligence.
Cortina 2026, the Olympic Games LA28 Sports & Media, and CBC Radio Canada.
and Brisbane 2032, as well as the Winter Despite the worldwide economic crisis,
Youth Olympic Games Gangwon 2024 and • The IOC launched its new hospitality and the IOC’s finances continue to be stable,
the Youth Olympic Games Dakar 2026. ticketing model in June 2021. At the same contrary to many other international
Meanwhile, the number of potential hosts time, it appointed On Location, a leader organisations. From the discussions with
interested in organising the Olympic in the experiential hospitality business, other potentially interested commercial
Games 2036 runs to double digits. as the exclusive service provider for the partners and Olympic Games hosts, we
Paris 2024, Milano Cortina 2026 and can conclude that the economic outlook
• Long-term contracts have recently LA28 hospitality programmes following for the IOC and the Olympic Movement
been signed for the broadcast of several a multi-stage selection process. The IOC’s can be considered at least as stable.
 Olympic Agenda 2020+5 Midway Report – Highlights 15

Record-Breaking Broadcast Coverage

Olympic Games Tokyo 2020 Olympic Games Beijing 2022

3.05
Billion
28BN
Digital
video views

23bn
2.01
Billion
713
billion
5.9
Hours
viewers Hours consumed Viewers Minutes of coverage Watched
via TV and digital
globally consumed globally per viewer

Increase from PyeongChang 2018

Australia USA

Japan 20 MILLION 150 million

Australians watched Americans 4.7% 17.6% 12%
115.8 million
Japanese viewers
Tokyo 2020, making
it the biggest TV and
watched NBC’s
Games coverage

182,975 20bn
streaming event in
watched coverage Australian history
of Tokyo 2020
on TV – over 91% Hours of coverage Digital video views
of the population available globally across all platforms

Europe
175 MILLION
Viewers for
Discovery’s coverage
on TV and digital –
24
Media Rights-Holders
160+
Broadcast organisations
13 times more than (including the Olympic Channel) (including sublicensees)
PyeongChang 2018
International Maison Olympique
Olympic 1007 Lausanne, Switzerland
Committee www.olympics.com/ioc

© 2023 International Olympic Committee. All rights reserved.

The Olympic rings, typography, pictograms, photographs
and other assets featured in this document are the property
of the International Olympic Committee, all rights reserved.