KHOA: NGOẠI NGỮ Mã số:
MÔN THI: KHỞI SỰ DOANH NGHIỆP [001197] TT/P.KT&KĐCL/11/BM07
KỲ THI: QUÁ TRÌNH 1 (10%) HK II - NH: 2021-2022 Ban hành lần: 01
Ngày thi: 18/4/2022 Giờ thi:... Nhóm: 0
Thời gian: 20 phút – Không được sử dụng tài liệu Hiệu lực từ ngày: 07/01/2019
- Làm bài trên đề thi
Họ và tên SV:...............................................................MSSV:.............................STT:.....................
CÁN BỘ CHÁM THI ĐIỂM BÀI THI Giám thị 1 Giám thị 2
Ghi bằng số Ghi bằng chữ
PART 1: Choose the best answer for the following statements. (5 pts)
1. Keep your promotional ___________ narrowly focused on your chief promise to potential customers.
a. presents b. blitzes c. filters d. questions
2. A/ An ___________ which helps build the company’s brand will keep you focused and put you in front
of people who fit your product or service.
a. deadweight b. branding strategy c. branding filter d. direct messages
3. Your ___________ doesn’t need to be more than one page long at most. It all depends on your product
and service and your industry.
a. deadweight b. branding strategy c. branding filter d. direct messages
4. Once you’ve defined your product or service think about your ___________ by gathering demographic
information.
a. business plan b. marketing plans c. target customers d. financing plans
5. Unlike a business plan, a marketing plan focuses on ______________________.
a. financing to develop your product or service c. improving your after-sales service well
b. winning and keeping your target customers d. filtering your brand and fitting your strategy
6. No matter your industry, positioning your product or service competitively requires an understanding of
your ___________ .
a. niche market b. customers c. business plan d. market values
7. There are two principal publication categories of print advertising: ___________ and ___________ .
a. newspapers/magazines c. flyers/commercial network
b. TV shows/radio stories d. newsletters/radio advertising
8. Armed with the right ___________, you can find that TV and radio advertising deliver to more customers
than any other type of ad campaign.
a. budget b. decision c. description d. information
9. Which of the following information is NOT necessary in advertising with brochures?
M03_Kiểm tra QT1 [10%] – 001197 – KSDN 1
a. inexpensive b. complicated c. descriptive d. eye-catching
10. Which of the following tips is NOT good for designing a newsletter?
a. Start with a hook. c. Give them the facts fast.
b. Add much information. d. End persuasively.
1 2 3 4 5 6 7 8 9 10
PART 2: Filling the blank with ONLY ONE missing word which make
The best way to (11) ________ in networking is to make a plan, then commit (12) ________ it, learn
networking skills and execute your (13) ________. Ask (14) ________ what you want to (15)
________.
1. ________
2. ________
3. ________
4. ________
5. ________
The end
M03_Kiểm tra QT1 [10%] – 001197 – KSDN 2
M03_Kiểm tra QT1 [10%] – 001197 – KSDN 3
