Financial Management Report

A PROJECT REPORT
Submitted by
Tanisha Gambhir (M22BBAU0178)
Naina Verma (M22BBAU0127)
Rakshit Sapra (M22BBAU0007)
Aman Kumar(M22BBAU0164)
Aayush Kaushik (M22BBAU0482)

under the supervision of

Faculty Mentor: Krishnendu Ghosh

School Of Management
Bennett University
Greater Noida, Uttar Pradesh, India
Nov 2023
Introduction

They say never judge a book by its cover but that doesn't seem to apply when it comes to
companies and their branding

As our economy progresses, new businesses are set up and older ones prosper but while we
progress ahead, we also move from orthodox methods to more modern methods. This means
stores move to e-commerce, food services are now deliverable, professional services are now
available online, etc.

Consumers resort to being comfortable by having everything just a few clicks away, and for
them, what they see matters, how a company represents itself matters, and first impression
counts.

so a question arises, would you order any product or services from a badly responsive
application or website?

Well 95% of the people who order online, would not order from a badly responsive
application or website, according to a report done by Bain & Co.

Thus, branding and the identity of a company have emerged to be critical criteria nowadays.
Effective branding and designing helps a company to attract customers, improve its market
position, and build a stronger identity for they're business.

An effective design can encourage customers to buy from you and not from your competitors,
it can help your product, service or business stand out - see more on user- centred design.

Thus , we are here to provide you all the design services that a comapny would require from
start to finsih to improve or make your brand a better place.

Mission and Vision Statement

Mission: To provide a comprehensive suite of design services that empower businesses to

establish a strong online presence, attract customers, and achieve their business goals.

Vision: To become the premier design partner for businesses of all sizes, recognized for
our innovative solutions, strategic guidance, and unwavering commitment to client
satisfaction.

Services

1. Branding and Identity Design:

- Logo Design: Create iconic logos that represent your brand, reflecting its personality
and values.
 - Brand Guidelines: Develop comprehensive guidelines to ensure consistency in visual
elements, including color schemes, typography, and imagery, fostering a cohesive brand
identity.

- Messaging: Fine-tune your brand's voice and narrative to create a compelling story
that resonates with your target audience.

2. Web Design and Development (UI/UX, Developers):

- User Interface (UI) Design: Design visually stunning and intuitive interfaces that
captivate users and enhance their overall experience.

- User Experience (UX) Design: Conduct in-depth research to understand user

behaviors and preferences, optimizing the overall usability and satisfaction of your digital
platforms.

- Development: Leverage cutting-edge technologies and skilled developers to bring

your website to life, ensuring seamless functionality and responsiveness.

3. Product Designing:

- Product Ideation: Collaborate on brainstorming sessions to generate innovative ideas

that align with market demands and user needs.

- Prototyping: Create tangible prototypes to test and refine product concepts, ensuring
they meet the highest standards of usability and functionality.

- User Testing: Engage in rigorous testing processes to gather valuable feedback from
users, facilitating continuous improvement and refinement of product designs.

4. Social Media Marketing (Content Creation):

- Content Strategy: Develop a strategic approach to social media, outlining the types of
content that resonate best with your audience.

- Engaging Content Creation: Craft visually appealing and compelling content,

including graphics, images, and videos, to enhance your social media presence and
encourage audience interaction.

- Community Building: Foster a sense of community around your brand by initiating

and participating in conversations, building meaningful connections with your audience.

5. Market Research and Analysis:

Market Analysis within Design is a very crucial step, the first step towards working on
any project is to evaluate the current market conditions, understand consumer needs and
preferences, and identify opportunities and challenges within the design industry.
It involves understanding consumer trends, identifying the target audience, creating an
edge over competitors, creating opportunities for innovation and helps in adapting to
changes.

- Customer Insights: Gather and analyze customer data to gain insights into preferences,
behaviors, and expectations, guiding the development of targeted strategies.

6. Product Photography/Videography:

- High-Quality Imagery: Capture visually stunning product images that showcase

features, benefits, and usage, enhancing online marketing campaigns.

- Strategic Videography: Produce compelling videos that tell the story of your products,
creating a memorable and engaging visual experience for your audience.

7. Art and Illustration:

- Custom Artwork: Commission original artwork and illustrations that align with your
brand identity, adding a unique and artistic touch to your marketing materials.

- Visual Storytelling: Utilize art and illustration to convey complex ideas or messages in
a visually appealing and accessible manner, enhancing the overall impact of your
communication.

Management Team:

 Experienced and passionate design professionals with a proven track record in

branding, web design, product design, social media marketing, and UI/UX.

1. Ui / Ux Designers
2. Developers
3. Content Writers
4. Market Researchers
5. Product Designers
6. Graphic Designers
7. Artists
8. Illustrators
9. Photographers / Videographers

MARKET RESEARCH
Industry Overview:
The design sector is expanding rapidly, owing to the growing relevance of internet presence
for firms.
Businesses across industries are recognising the benefits of complete design services to stand
out in the digital realm, according to current trends.

 The increasing importance of design in business

 Increased demand for digital design services
 User experience (UX) and user interface (UI) design are becoming increasingly
popular.

Target Market Analysis:

 Businesses of all sizes, from startups to large corporations, are looking to improve
their online presence, attract clients, and fulfill their business objectives.
 Companies looking for all-inclusive design solutions that include branding, site
design, product design, social media marketing, UI/UX, market research, and product
photography/videography.
 Businesses looking for a one-stop shop for all of their design needs, avoiding the
hassle of managing many providers and guaranteeing uniformity across all design
aspects.

Competitive Nature:
The market for design services is extremely fragmented, with many small and medium-sized
design businesses vying for clients. However, Design Symphony faces competition from a
few huge, well-established companies. These firms include:

 UX Studio
 IDEO
 R/GA
 Fantasy
 Whoa

The competitive advantage of Design Symphony is based on its entire suite of design
services, strategic and results-oriented approach, skilled and dedicated staff, and flexible
engagement style.

Customer Profiles:
Needs

 Need for a strong brand identity: Businesses need a cohesive brand identity that is
consistent across all channels, from their logo and website to their marketing
materials and social media presence.
 Need for a user-friendly website: Businesses want a website that is simple to access,
visually appealing, and search engine optimized.
 Need for innovative product design: Product design innovation is required because
businesses want goods that are practical, visually beautiful, and suit the demands of
their target customers.
  Effective social media marketing is required: Businesses must utilize social media
to communicate with their target consumers, increase brand recognition, and generate
traffic to their websites.
 User-centric UI/UX design is required: Businesses must create user interfaces that
are intuitive, user-friendly, and enhance the user experience.

Points of Concern

 Difficulty finding a design firm that knows their business: Companies frequently
struggle to locate a design firm that understands their specific demands and can give
solutions that correspond with their business goals.
 High cost of design services: Design services may be costly, and organizations
sometimes have restricted design budgets.
 Lack of in-house design expertise: Because many organizations lack in-house
design ability, they rely on outside design firms to offer these services.
 Difficulty evaluating design ROI: Businesses sometimes struggle to calculate the
return on investment (ROI) of their design initiatives.

What Design Symphony Can Do for You

Design Symphony can help businesses address their pain points and achieve their goals by
providing:

 A comprehensive suite of design services: Design Symphony offers a wide range of

design services that can meet the needs of businesses of all sizes.
 Design Symphony provides a strategic and results-oriented approach to design,
connecting design solutions with business objectives and analyzing the impact of
design initiatives on key performance indicators (KPIs).
 An experienced and enthusiastic team: Design Symphony is made up of
professional and dedicated designers, marketers, and researchers who work together
with clients to ensure high-quality work.
 A flexible engagement model: To accommodate client budgets and demands, Design
Symphony provides various engagement models such as project-based, retainer-
based, and hourly-based agreements.

Trends in the Market:

Businesses are increasingly concentrating on digital transformation, highlighting the need for
professional web design, social media management, and overall online branding.
Design for the User: The demand for user-centric goods and UI/UX design is increasing,
indicating a trend towards customer-focused solutions.

 The growing significance of mobile design

 The rising demand for customized experiences
 The growth of artificial intelligence (AI) and machine learning (ML) in design The
demand for visually beautiful and practical design
SWOT ANALYSIS

Strengths

 Comprehensive spectrum of design services: The firm provides a comprehensive

variety of design services to businesses of all sizes. This all-encompassing strategy
enables them to reach a greater audience and handle a broader variety of design
difficulties.
 The approach is strategic and results-oriented: The firm approaches design
strategically, aligning design solutions with business objectives and assessing the
impact of design efforts on key performance indicators (KPIs). This data-driven
approach highlights the value of design to customers while also assisting them in
meeting their business objectives.
 Team of experienced and passionate designers, marketers, and researchers: The
business is made up of experienced and enthusiastic designers, marketers, and
researchers. This mix of skills provides high-quality work, constructive collaboration
with clients, and a thorough awareness of the most recent design trends.
 Flexible engagement model: The business provides flexible engagement models
such as project-based, retainer-based, and hourly-based contracts. This adaptability
enables them to personalise their services to their clients’ demands and budgets,
making their company more accessible to a larger spectrum of organizations.

Opportunities

 Small and medium-sized businesses (SMBs) are increasingly in need of design

services.
 E-commerce and digital marketing are becoming more popular.
 Design that is linked with business objectives and monitors the impact of design on
key performance indicators (KPIs) is required.
 The rising need for design solutions that are affordable to small and medium-sized
organizations

Challenges
Potential problems include keeping up with quickly changing design trends and effectively
articulating the value of design services to organizations.
 Established design businesses' competitiveness
 The constant need to invest in new technology and talents
 The possibility of an economic decline

Weaknesses

Limited brand recognition: When compared to larger, more established design businesses,
the firm may have limited brand awareness. This might make attracting new clients and
competing for larger projects difficult.

 Lack of specialized experience: While the business provides a full range of design
services, it may lack specialized skills in specific specialist sectors, such as healthcare
or technology. This might make it difficult for them to recruit clients in these
businesses.
 Dependence on key personnel: The company may be substantially reliant on a small
number of key personnel's abilities and knowledge. This might constitute a danger if
these employees quit the organization, perhaps affecting the quality of their services
and their capacity to satisfy the expectations of their clients.
 Restricted financial resources: Because the firm is still relatively new, its financial
resources may be restricted. This may limit their capacity to invest in new technology,
grow their company, or take on larger contracts.
 Difficulty calculating the ROI of design: Despite the firm's data-driven approach to
design, calculating the exact return on investment (ROI) of design services for
customers can be difficult. This may make demonstrating the worth of their labor and
justifying premium payment challenging.

Market Entry Strategy:

 Establish a strong internet presence as a market entry strategy: Create a user-friendly

website, be active on social media, and employ targeted online advertising to reach
out to potential customers.
 Network and cultivate connections: Develop contacts and create leads by networking
with corporate organizations, industry groups, and chambers of commerce.
 Attend virtual and in-person industry events and conferences to demonstrate
knowledge and network with possible clients.
 Create educational and engaging material that teaches organizations about the
importance of design services and shows Design Symphony's expertise.