GRP Srishti Singh 1.1
GRP Srishti Singh 1.1
Abstract
This study examines how English translations of shoujo mangas represent gender and queer
Sakura, Sailor Moon, Fruits Basket and NANA—exploring their relationships with femininity,
masculinity, gender identities and queer relations. It utilised shoujo mangas as the primary
source material combined with studies and explorations of mangas, representation and
gender and sexuality. It utilises academic journals, articles and dissertations along with the
selected mangas to provide a case for incorporation of these shoujo mangas to rethink gender
Introduction
Graphic representations of narratives and stories have been a part of the literary scene
for longer than popular opinion. Graphic novels and comic books have emerged as an
alternative medium for storytelling, utilising both its visual and narrative aspects to paint
pictures for the readers. They are a medium of expression for both the creators and the
readers as the protagonists of these comics have brought joy and inspiration for the modern
youth. Apart from its protagonists becoming role-models for the youth, it also influences how
they perceive the world and the people within it and the lifestyle choices taken by their reads.
There are real life implications of how minorities are represented.
Historically, they have also been accused of embodying gender, racial, sexual and class
inequalities and stereotypes. They are known for hypersexualisation of women, where
physical appearance is given priority over them as characters. The mainstream comics have
often sexualised and objectified women and were less likely to hold be in command in these
cases. Female characters in earlier comic books dealt with a lot of physical violence,
depicting heavy mutilation of women in the media. The idea of a ‘damsel in distress’
awaiting rescue from a hero has been heavily popularised in graphic novels and comics. They
portray an immature gender relation, where it maintains gender norms. While over the years,
representation of female characters, including the protagonists has improved, the influence of
gendered bias in comic books have, somewhat, been cemented into readers ideas (Cocca,
2014).
Apart from idealistic and unattainable expectations from female characters, the classic
depictions of masculine identity of a heterosexual male protagonist with an unattainable body
image and lack of space development of emotional quotient (EQ), portraying it to be weak
and feminine affects even the male counterparts, creating body-image issues, suppression of
emotions and an imbalanced idea of hypermasculinity, all of which is considered to be
mentally unhealthy (Brown, 1999). Healthy male protagonist have been overshadowed by the
ideal hypermasculine male stereotype. LGBTQAI+ representation in superhero comics have
remained even less, with very few heroes actually identifying as part of the community.
Though efforts have been made to increase the diversity of comic book characters. (De
Dauw,2021)
Amongst the mainstream comic book series, there is a lack of diversity and representation of
characters that would identify as a part of the queer community. More often than not, such
non-traditional identities, i.e. those that do not support the narrative of a stereotypical acton-
hero, gets relegated the roles of minor characters, comic reliefs or villains (Caza, 2022). From
the gender-fluid depictions of Batman’s Joker to erasure of queer characters in Marvel comic,
the community has often been associated with negative connotations and unwelcome bodies.
Unlike Western comic books, the Eastern comic book genre, namely Japanese Mangas,
Korean Manhwas and Chinese Manhuas has interpreted and portrayed gender representation
from a completely different perspective. The mangas and manhwas have challenged gender,
sexuality and gender-role expectations is portrayed through the vast genres that are available
to the audiences. From shonen and shoujo mangas catered directly to boys and girls
respectively to shonen-ai or shoujo-ai mangas which portray same-sex relationships, Japanese
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mangas have explored for centuries an alternate representation of gender and queer identities
(Johnson-Woods, 2010).
Mangas
Mangas are Japanese comics that belong to a vast variety of genres for a diverse
demographic, created by manga artists, i.e. Mangakas. While they are akin to their western
counter parts, mangas are generally published in a serialised form often in manga magazines,
weekly or monthly. As a visual pop culture media mangas have influence throughout the
Japanese society and global communities. In its early form, Japanese mangakas drew
inspiration from the Western comics but developed them into original scenarios and themes
which were suitable for the pre-war and post-war world. The modern mangas came in 1947
and from there, these comics developed into a national phenomenon, slowly growing to
accommodate a global readership belonging to all walks of life (Johnson-Woods, 2010).
The manga industry has become the biggest print industry in Japan and has had massive sales
both within and outside Japan, generating more revenue than the Japanese film industry. It
covers a broad range of genres reflecting society and creating immersive universes which
become a part of the socio-cultural and even political sphere due to its vast reach. In the
global sphere, by 2004, English manga translations became the fastest growing sector in the
US publishing industry (Lim, 2016). Its sales, both domestically and internationally, have
expanded tremendously, amounting upto 24 million copies sold in 2021 alone. It has an
outreach which has become more mainstream over the past decade, making them an
important source of popular culture.
As it became a part of the mainstream branched out into different subgenres, which were
directed/marketed to different sections of the society. Derived from the Japanese word
‘maiden’ shoujo mangas are targeted towards the younger, female population. Its counterpart,
shounen, coming from the Japanese word ‘Young man’, is similarly catered towards a young,
male audience. The josei and seinen subgenres of manga are similar to shoujo and shounen
mangas, with a more adult focus and geared towards a more mature audience. Another manga
subgenre depicts homoerotic relationships through shoujo-ai and shounen-ai connecting to
the LGBTQIA+ community.
All this apart from affecting the behaviours and perceptions of the readers strengthens the
existing stereotypes and gender norms, weakening the weaker communities. Another issue
that arises is the degradation and invisibility of female comic book fans, due to them being
unable to be vocal about their interests in the male-dominated community from the fear of
misogyny and discrimination (Scott, Suzanne, 2013)
Shoujo Mangas and Gender
As a subgenre, Shoujo Mangas are generally catered towards an adolescent, female audience.
Hence, these mangas are said to be a representation of the desires and expectations held by
the female youth. It develops its own tropes and imagery of the male and female interaction
and representation based on these desires. Initially the subgenre was developed by male
mangakas to present an example of what was considered to be the ideal subservient female;
the shoujo manga industry had an onset of female mangakas after the 1970s, who moved
away from the idea of traditional orthodox ideals of gender roles and boundaries to explore
new ideals and allowing for space to question identities and restrictions (Ayoama,2010). The
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shoujo community views girls as an active agent of consumption and distribution of media.
As mangas become more and more mainstream, girls emerge as consumers, becoming the
primary audience for shoujo mangas; it creates a connection across transnational borders,
uniting desires and expectations for representation (Atkins,2022).
From starting in the 1910s, initially, the shoujo genre depicted imagery of the naivety and
demure nature that was to be expected from girls. The genre was ignored and even critisied
for is emphasis on emotional aspects of story and character design. It was after 1970s, when a
group of female artists began to actually develop shoujo as a genre. A lot of the initial tropes
of the genre were adopted from pre-war girls’ magazines and have later adapted with time.
Thus, emotional exploration and emphasis on a deep self become important in these mangas.
From the 1990s onwards the illustrations in the mangas became more diverse as a growing
want for challenging or inverting identities gained momentum (MacWilliams, 2014).
At its heart shoujo mangas remain to be feminine or ‘girly’ in nature, they have, however,
shifted to become more than simple romance stories. The mangas now relay complex and
often emotional stories, which target girls while embodying a vast variety of genres and
experiences. The genre has turned towards a more progressive and empowering
characterisation while tilting towards femininity as a strength and agency rather than a
hindrance. While the characters do under go sexualisation and feminisation, rather than
becoming a hypersexualised damsel-in-distress stereotype, they view it as an important part
of their identity and clear away from the bias against femininity. Apart from this, there are
representations of queer relationships and shifting gender identities which remain a common
part of these mangas (Nomura, 2015).
Unlike the Western ideas of heterosexuality and queer identities, which developed recently,
the Japanese idea of sexual diversity has, historically, been vastly different. There have been
evidences and written accounts dating back to Japan’s Edo period (1603-1868) depicting
freedom and acceptance of such identities within the community. It was towards the late 19th
Century, as Japan became heavily influenced by the West that the negative connatations
towards fluid gender and sexual identities emerged within Japanese society (McLelland,
2007).
In the shoujo genre, the depiction of homoerotic relationship, between girls, commenced as a
feature of prewar girls’ culture. At the time, these girls were not considered to be rejecting the
heteronormativity, but a part of female development, while maintaining the heterosexual
‘purity’ of the girls till after marriage. Such acts were considered to be displays of affection.
By early 1970s, the lesbian relatioships were overtaken by gay relationships which played on
similar tropes. As the idea of homoerotic relationships became more taboo, these behaviours
became an important representation in popular culture, ultimately leading to the development
of the subgenres of shoujo ai and shounen ai within the manga community.
Modern shoujo mangas became a space for discussion about the female experiences as they
journey from adolescence to adulthood, often viewed form a female gaze. It also attempts to
accommodate gender diversity and queer identities, shifting the narrative away from the
heteronormative discourse. The stories follow characters as they navigate stories deepening
their identities and maturing as they move forward.
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These stories are far removed from the Western ideas of heterosexuality and
heteronormativity, often times blurring the lines between their traditional masculinity and
femininity. While the subgenre still has stories which are restricted to the normative
heterosexual relationships, where romance is the central theme, it does provide a perspective
from the East towards gender identities and sexuality and roles played by these groups
(Hurford, 2009).
Research Objective
The study is an attempt to understand how shoujo mangas represent gender diversity and
sexuality as well as the influence it has towards the audiences they cater to. The project
utilises the English translations of four Japanese Shoujo mangas—Cardcaptor Sakura, Sailor
Moon, Fruits Basket and NANA—to understand the portrayal of masculinity and femininity,
gender identities and queer relationships within the shoujo manga community. Apart from the
selected mangas, the research was conducted through reports, journals and research papers to
answer how gender and sexuality have been addressed.
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blossoms between Yukito and Sakura’s brother (Toya), which becomes an important
connection towards the climax of the story, there a number of examples of representation of
queer relationship throughout the story. In the character of Yue, we also get an example of
androgynous designs, a male character with quite feminine characteristics, allowing for
representation of gender fluidity and genderlessness. The ideas of sexuality, gender identity
and homosexuality are not put at the forefront of the story, it simply remain a small part of an
overarching story, i.e. simply exist as a mundane topic rather than as an oddity.
Interestingly, in terms of its adaptation, when the manga was turned into an anime, the
version aired in Japan varied vastly from what was aired for its US audience. A lot of the
femininity and girlish nature of the story was scrubbed clean from the US version. In this
adaptation, the feminine motifs were replaced with a lot more masculine and traditionally
action-hero-esque ideals and characteristics. The softness of Sakura as a heroine and her
everyday life as a schoolgirl were no longer considered to be an essential part of the
narrative, this also affects how she interacts with the people around her and the relationships
that come out of it.
Cardcaptor Sakura, as a manga, illustrates how unlike the preconceived notions of the
idealised action hero, the action hero or heroine, does not necessarily have to be masculine or
even empowered. It rejects the need for masculinisation of the protagonist in order for her to
be powerful and defeat enemies. It rather welcomes and encourages the femininity of the
main character and in various instances celebrates and incorporates the fairy tale girlishness
in the story. The Queer community is also represented through multiple relationships and
characters without it being created into a massive issue, it is not put forward as a defining
characteristic of these characters.
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manga, these topics akin to Cardcaptor Sakura are treated as an unimportant characteristic of
both Haruka and Michiru which goes unaddressed thoughout the entirety of the manga.
The manga portrays different aspects of Usagi and the other Sailor Scouts everyday life built
upon friendships and female solidarity deviating from the heteronormative ideals about
stereotypical action heroes. However, its anime adaptation, especially the US version, takes
away a lot of the queer subtext and feminine portrayals to make it more consumable by the
western audience. The US adaptation erases any form of LGBTQIA+ identities, affecting the
interaction of multiple characters throughout the series.
Sailor Moon, similar to Cardcaptor Sakura, embraces the idea of a feminine heroine, who
despite being an action hero, she remains a typical middle schoolgirl trying to balance school
with saving the world, or in this case Tokyo. While there are characteristics which help lessen
the gap between what is masculine and the femininity of the cast, it still maintains the girlish
innocence that is at the centre of a shoujo manga. Sailor Moon has one of the most iconic
representations of queer relationships and identities within the shoujo manga community and
even within the manga community in its entirety.
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nature and empathy of Tohru as a strength, an important trait which makes her the healer and
not give into the damsel in distress trope. She becomes the saviour, rather than needing to be
saved.
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Since the manga has undergone a hiatus, there is yet to be a resolution to the story of the two
Nana’s, who even now remain two completely different entities with varied aspirations, the
story remains incomplete. However, based on the story published so far, NANA is a manga
that opens up a space for discussion of the struggles faced by contemporary women, no
matter how dissimilar they are to each other. The two women undergo a journey of discovery
and self-growth and the story becomes an example of representation of women from diverse
backgrounds and contrasting ideals.
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Conclusion
As shown through this study, the wide variety of mangas that are published under the
genre of shoujo mangas have examples of subversive literature on the ideas of gender and
sexuality. These mangas discuss the issues of femininity, gender identities and queer
relationships. Both Cardcaptor Sakura and Sailor Moon are prototypes of the magical girl
subgenre of shoujo mangas which celebrate both the femininity and girlish nature of its
protagonist also allow them to be powerful action-hero-esque characters who battle villains
and serve as protectors. These mangas also provide some very popular models of homoerotic
relationships and gender-fluid identities, which are not used as a fetishisation but rather a
mundane part of life. Mangas like Fruits Basket, while remaining within the confines of the
shoujo manga tropes, subverts the ideas of masculinity and the effeminate notion that are
connected to emotional vulnerability, moving away from heteronormativity with portrayals of
soft masc uline characters. While NANA gives its audience a representation of
contemporary independent women on a varied spectrum and the struggles they encounter as
they are growing up and coming of age. NANA provides a space where these women have
the agency to make decisions and accept the consequences of said decisions.
While these depictions may not be the most ideal representations of gender identity and queer
relations, often perpetuating the stereotypical associations of members of these communities,
they do provide an alternative to the popular understandings of a comic book protagonist. In
conforming to traditional notions and heteronormative ideals these shoujo mangas, ironically,
subvert some of the popular prejudices and perceptions within pop culture representation.
Hence, shoujo mangas become an alternative frame of reference for identity portrayal in
media.
Shoujo mangas focus on relationships and friendships which evolve throughout the series and
are treated as a source of strength for its protagonists. Representation of gender and sexuality
and queer identities have remained a part of and will remain a part of shoujo mangas. They
provide an alternate perspective to the Western ideal comic book heroes and are often a lot
softer in depiction of female protagonists who wield powers. Unlike them, the femininity of
these characters get embraced as a strength for the characters and queer identities remain a
non-defining trait of characters, they are simply a part of them. Hence, gender representation
in Mangas, especially shoujo mangas are far removed from representation in traditional
heteronormative comics.
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