Management and Entrepreneurship

Course Code 21EE61 CIE Marks 50

Teaching Hours/Week (L:T:P: S) 3:0:0:0 SEE Marks 50
Total Hours of Pedagogy 40 Total Marks 100
Credits 03 Exam Hours 03
Course objectives:
(1) To introduce the field of management, task of the manager, importance of planning and types of planning,
staff recruitment and selection process.
(2) To discuss the ways in which work is allocation, structure of organizations, modes of communication and
importance of managerial control in business.
(3) To explain need of coordination between the manager and staff, the social responsibility of business and
leadership.
(4) To explain the role and importance of the entrepreneur in economic development and the concepts of
entrepreneurship.
(5) To explain various types of entrepreneurs and their functions, the myths of entrepreneurship and the factors
required for capacity building for entrepreneurs.
(6) To discuss the importance of Small Scale Industries and the related terms and problems involved.
(7) To discuss methods for generating new business ideas and business opportunities in India and the importance
of business plan.
(8) To introduce the concepts of project management and discuss capitol building
process. (9)To explain project feasibility study and project appraisal and discuss project
financing.
(10)To discuss about different institutions at state and central levels supporting business enterprises.
Teaching-Learning Process (General Instructions)
These are sample Strategies, which teacher can use to accelerate the attainment of the various course outcomes.
1. Lecturer method (L) needs not to be only traditional lecture method, but alternative effective teaching
methods could be adopted to attain the outcomes.
2. Use of Video/Animation to explain functioning of various concepts.
3. Encourage collaborative (Group Learning) Learning in the class.
4. Ask at least three HOT (Higher order Thinking) questions in the class, which promotes critical thinking.
5. Adopt Problem Based Learning (PBL), which fosters students’ Analytical skills, develop design thinking
skills such as the ability to design, evaluate, generalize, and analyse information rather than simply recall it.
6. Introduce Topics in manifold representations.
7. Show the different ways to solve the same problem with different circuits/logic and encourage the students to
come up with their own creative ways to solve them.
8. Discuss how every concept can be applied to the real world - and when that's possible, it helps improve the
students' understanding.
Module-1
Management: Definition, Importance – Nature and Characteristics of Management, Management Functions,
Roles of Manager, Levels of Management, Managerial Skills, Management & Administration, Management as
a Science, Art &Profession.
Planning: Nature, Importance and Purpose Of Planning, Types of Plans, Steps in Planning, Limitations of
Planning, Decision Making – Meaning, Types of Decisions- Steps in Decision Making.
Teaching-Learning Process Chalk and Board, Power Point Presentation.
Module-2
Organizing and Staffing: Meaning, Nature and Characteristics of Organization – Process of
Organization, Principles of Organization, Departmentalization, Committees – meaning, Types of
Committees, Centralization Versus Decentralization of Authority and Responsibility, Span of Control
(Definition only), Nature and Importance of Staffing, Process of Selection and Recruitment.
Directing and Controlling: Meaning and Nature of Directing-Leadership Styles, Motivation Theories
Communication – Meaning and Importance, Coordination- Meaning and Importance, Techniques of
Coordination. Controlling – Meaning, Steps in Controlling.
Teaching-Learning Process Chalk and Board, Power Point Presentation.
Module-3
Social Responsibilities of Business: Meaning of Social Responsibility, Social Responsibilities of Business
towards Different Groups, Social Audit, Business Ethics and Corporate Governance.
Entrepreneurship: Definition of Entrepreneur, Importance of Entrepreneurship, concepts of
Entrepreneurship, Characteristics of successful Entrepreneur, Classification of Entrepreneurs,
Intrapreneur – An Emerging Class, Comparison between Entrepreneur and Intrapreneur, Myths of
Entrepreneurship, Entrepreneurial Development models, Entrepreneurial development cycle, Problems faced by
Entrepreneurs.
Teaching-Learning Process Chalk and Board, Power Point Presentation.
Module-4
Modern Small Business Enterprises: Role of Small Scale Industries, Concepts and definitions of SSI
Enterprises, Government policy and development of the Small Scale sector in India, Growth
and Performance of Small Scale Industries in India, Sickness in SSI sector, Problems for Small Scale
Industries, Impact of Globalization on SSI, Impact of WTO/GATT on SSIs, Ancillary Industry and Tiny
Industry (Definition only).
Institutional Support for Business Enterprises: Introduction, Policies & Schemes of Central–Level
Institutions, State-Level Institutions.
Teaching-Learning Process Chalk and Board, Power Point Presentation.

Module-5
Project Management: Meaning of Project, Project Objectives & Characteristics, Project Identification-
Meaning & Importance; Project Life Cycle, Project Scheduling, Capital Budgeting, Generating an Investment
Project Proposal, Project Report-Need and Significance of Report, Contents, Formulation, Project Analysis-
Market, Technical, Financial, Economic, Ecological, Project Evaluation and Selection, Project Financing,
Project Implementation Phase, Human & Administrative aspects of Project Management, Prerequisites for
Successful Project Implementation.
New Control Techniques- PERT and CPM, Steps involved in developing the network, Uses and Limitations
of PERT and CPM .
Teaching-Learning Process Chalk and Board, Power Point Presentation.
Course outcome (Course Skill Set)
At the end of the course the student will be able to :
(1) Explain the field of management, task of the manager, planning and steps in decision making.
(2) Discuss the structure of organization, importance of staffing, leadership styles, modes of communication,
techniques of coordination and importance of managerial control in business.
(3) Explain the concepts of entrepreneurship and a businessman’s social responsibilities towards different
groups. (4)Show an understanding of role of SSI’s in the development of country and state/central level
institutions/ agencies supporting business enterprises.
(5)Discuss the concepts of project management, capital budgeting, project feasibility studies, need for project
report and new control techniques.
Assessment Details (both CIE and SEE)
The weightage of Continuous Internal Evaluation (CIE) is 50% and for Semester End Exam (SEE) is 50%. The
minimum passing mark for the CIE is 40% of the maximum marks (20 marks out of 50). A student shall be
deemed to have satisfied the academic requirements and earned the credits allotted to each subject/ course if the
student secures not less than 35% ( 18 Marks out of 50)in the semester-end examination(SEE), and a minimum
of 40% (40 marks out of 100) in the sum total of the CIE (Continuous Internal Evaluation) and SEE (Semester
End Examination) taken together
Continuous Internal Evaluation:
Three Unit Tests each of 20 Marks (duration 01 hour)
 First test at the end of 5th week of the semester
 Second test at the end of the 10th week of the semester
 Third test at the end of the 15th week of the semester
Two assignments each of 10 Marks
  First assignment at the end of 4th week of the semester
 Second assignment at the end of 9th week of the semester
Group discussion/Seminar/quiz any one of three suitably planned to attain the COs and POs for 20 Marks
(duration 01 hours)
 At the end of the 13th week of the semester
The sum of three tests, two assignments, and quiz/seminar/group discussion will be out of 100 marks and will be
scaled down to 50 marks
(to have less stressed CIE, the portion of the syllabus should not be common /repeated for any of the methods
of the CIE. Each method of CIE should have a different syllabus portion of the course).
CIE methods /question paper is designed to attain the different levels of Bloom’s taxonomy as per the
outcome defined for the course.
Semester End Examination:
Theory SEE will be conducted by University as per the scheduled timetable, with common question papers for
the subject (duration 03 hours)
 The question paper will have ten questions. Each question is set for 20 marks.
 There will be 2 questions from each module. Each of the two questions under a module (with a maximum
of 3 sub-questions), should have a mix of topics under that module.
The students have to answer 5 full questions, selecting one full question from each module.
Suggested Learning Resources:
Textbooks
1. Principles of Management, P.C.Tripathi, P.N.Reddy, McGraw Hill, 6th Edition, 2017.
2. Entrepreneurship Development And Small Business Enterprises, Poornima, M.Charanthimath, Pearson, 2nd
Edition, 2014.
Reference Books
1. Dynamics of Entrepreneurial Development and Management, Vasant Desai, Himalaya Publishing House,
2007.
2. Essentials of Management: An International, Innovation and Leadership Perspective, Harold Koontz,
Heinz Weihrich, McGraw Hill, 10th Edition, 2016
Activity Based Learning (Suggested Activities in Class)/ Practical Based learning
Activity Based Learning, Quizzes, Seminars.