NICHE TOURISM

RESOURCE PACK
Discover Insta moments
Name of candidate: _____________________________ Grade 12: ________

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TOURISM

PRACTICAL ASSESSMENT TASK

RESOURCE PACK

GRADE 12

2024

This resource pack consists of 37 pages.

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TABLE OF CONTENTS Page

1. How to use the resource pack 4

DAY 1

2. ADDENDUM A: FACT SHEET, PROFILE AND ROUTE MAP 5

3. ADDENDUM B: TRIP OVERVIEW 9

QUESTION 1.1: Trip at a glance
QUESTION 1.2: Domestic flights
QUESTION 1.3: Vaccinations

4. ADDENDUM C: ACCOMMODATION AND TRANSPORT 12

QUESTION 2.1: Accommodation
QUESTION 2.2: Transport

5. ADDENDUM D: ACTIVITIES AND INSTA-MOMENTS 20

6. ADDENDUM E: ACCOMMODATION COSTS 27

DAY 2

7. ADDENDUM F: MARKETING 28
QUESTION 5.1: The marketing power of Instagram
QUESTION 5.2: Instagram marketing post

8. ADDENDUM G: SUSTAINABILITY 31
QUESTION 6.1: The triple bottom line
QUESTION 6.2: Conservation

9. ADDENDUM H: DESIGN 32
QUESTION 7.1: Information signs
QUESTION 7.2: Responsible tourism

10. ADDENDUM I: MY NICHE TOURISM PAT – REFLECTION 33

QUESTION 8: My reflective paragraph

11. GLOSSARY 34

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1. HOW TO USE THE RESOURCE PACK

The resource pack contains the resources to help you complete the questions for DAY 1
and DAY 2.

Start by writing your name on the

Resource Pack.

Page through the PAT Resource

Pack to familiarise yourself with
the content.

Read the profile fact sheet.

Use the glossary to assist you

with the meaning of the
underlined words.

Each question has an addendum

with information you must study
before answering the question.
2024
The information in each of the
addenda will assist you in
answering the questions.

Capture and share the world's moments

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2. ADDENDUM A: FACT SHEET, PROFILE AND ROUTE MAP

FACT SHEET
Niche Tourism
INTRODUCTION TO NICHE TOURISM
Niche tourism is a term covering a range of products, services or interests that focus on a
limited market and meet the needs of a particular audience/market segment. Other terms that
identify similar, small-market segments include alternative tourism and special interest
tourism. Communities with specific niche products are able to establish and position
themselves as niche tourism destinations.

Tourists around the world have become more globalised and more educated. The one-size-
fits-all traditional packaged tourism model no longer satisfies the needs of tourists. Travellers
are looking for real, intimate experiences that include social, cultural and environmental
interactions. They are looking for original, fresh and 'out of the box' experiences.

Niche tourism is a more positive form of tourism than mass tourism and is often associated
with sustainable and responsible tourism. It involves smaller numbers of tourists who leave
less of a carbon footprint. They want a positive impact on the people and the environment, so
they are looking for specialised destinations that practise sustainability. Travel trends are largely
dictated by the younger generation who want to feel, touch and personalise their experiences.
BACKGROUND INFORMATION ON INSTA TOURISM
Instagram is a free photo and video sharing application (app) on cell phones, tablets and
laptops. Photos and videos can be uploaded on Instagram and shared with friends and
followers. One can also view comments and like the posts shared by friends on Instagram.

Instagram has globally over 1 billion monthly users. According to the latest Instagram statistics,
India ranks the highest with 229,6 million active Instagram users. By November 2022, South
Africa had 6,11 million Instagram users, which is 10,1% of the population.

The Instagramability of a destination is the motivating factor when deciding where to go on

holiday. Almost all travellers in the age group 18 to 22 years record their travels on Instagram.
Instagram users rely on the images and videos that they see on social media platforms to
inform their travel decision-making and use the platforms to discover new places.

Insta tourism is an emerging niche market. It involves the use of the social media platform,
Instagram. It enables organisations and individuals to promote or research travel opportunities.

Many tourists travel to destinations that are Instagrammable. This term refers to destinations,
attractions or activities that are visually appealing and can be photographed and posted on
Instagram.
[Adapted from www.statista.com]

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PROFILE
THE FOUR FRIENDS
South Africa is well-known for its variety of wildlife, natural beauty, cultural diversity,
adventure activities and affordability. The country is therefore considered as an Instagrammable
destination.

Four friends from London in the United Kingdom would like to travel to South Africa to explore
the country's hidden gems and to capture as many Insta moments as possible. The group
members are between the ages of 20 to 23 years old, with an unlimited travel budget. They will
be visiting South Africa for a 10-day holiday and are interested in unique adventures and
extraordinary accommodation in the Eastern Cape. They are all experienced deep-sea divers.

They will fly from Heathrow International Airport in London, have a layover in another European
city and then fly to OR Tambo International Airport in Johannesburg. They will take a domestic
connecting flight on the same day to Chief Dawid Stuurman International Airport in Gqeberha
(Port Elizabeth). On arrival in Gqeberha, they will hire a 4x4 vehicle for the full duration of their
holiday in the Eastern Cape.
The accommodation and activities they have chosen are in and around Gqeberha, Tsitsikamma
and the Addo Elephant National Park. After their 10-day adventure holiday they will fly from
Gqeberha to Johannesburg and then board an international flight back to London.

Arrival LENGTH OF STAY IN THE EASTERN CAPE Departure

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10
Gqeberha Tsitsikamma region Addo region Lalibela Return to
UK

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ROUTE MAP
THE HIDDEN GEMS OF THE EASTERN CAPE

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INSTA MOMENTS
A photo or video opportunity that lets you share all the highlights and special
moments of your day on Instagram
Planned Insta moments: Spontaneous Insta moments:
Planned activities that allow for Unplanned, sudden moments that
Instagrammable photo and video create Instagrammable photo and
opportunities video opportunities

[Source: www.lehighcenter.com] [Source: www.thedayintech.com]

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3. ADDENDUM B: TRIP OVERVIEW

QUESTION 1: TRIP OVERVIEW

RESOURCE 1

Tourists with a British passport can visit South Africa for up to 90 days without a visa, which
makes it a very popular destination for British nationals. Planning for this trip is a life skill
necessary to participate fully in the tourism industry as an informed traveller or employee.

INBOUND INTERNATIONAL FLIGHT: LONDON TO JOHANNESBURG

The group of four friends boarded an Air France flight from Heathrow International Airport in
London on Thursday, 8 June 2024 at 17:35. There was a layover at Charles de Gaulle
International Airport (CDG) in Paris. Here they changed aircrafts and took a connecting flight to
OR Tambo International Airport (JNB) in Johannesburg.

[Source: www.flightcentre.co.za]

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DOMESTIC FLIGHT: JOHANNESBURG TO GQEBERHA (PORT ELIZABETH)

The group boarded a domestic flight from OR Tambo International Airport to the Chief Dawid
Stuurman International Airport in Gqeberha (formerly known as Port Elizabeth) on the same
day they landed in South Africa.

AIRPORT CODES: JNB = Johannesburg

PLZ = Gqeberha (Port Elizabeth)

FLIGHT SCHEDULES – JNB to PLZ

[Source: www.flightcentre.co.za]

SA RUGBY AND FLYSAFAIR RENEW SPONSORSHIP

FlySafair will continue to provide the Springboks and SA Rugby with safe and comfortable
flights in and around South Africa after it was announced that their sponsorship as domestic
airline partner has been renewed for another four years. To celebrate the Springboks' victory
over England in the 2019 Rugby World Cup Final in Japan, FlySafair updated one of its Boeing
aircraft's branding to green and gold and used it to transport the Boks across South Africa.

[Adapted from www.sarugby.co.za – 18 February 2020]

[Source: www.aviationcentral.co.za]

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RESOURCE 2: VACCINATIONS
VACCINES ARE RECOMMENDED FOR UK TRAVELLERS VISITING SOUTH AFRICA
When visiting South Africa from the UK, a few precautions should be taken to ensure a safe
stay. Before leaving for South Africa, the group of friends made an appointment at a travel clinic
to discuss their individual vaccination requirements. They had to get vaccinated a month before
they flew to South Africa, as some of the common travel vaccines had to be administered over
the course of a month.
HEPATITIS A
Hepatitis A is a viral infection
transmitted through con-
taminated food and water or
by direct contact with an
infectious person. Recovery
can vary from weeks to
months.
Who is at risk?
Travellers visiting friends and
relatives, long-stay travellers
and those visiting areas of
poor sanitation.
Prevention
All travellers should take care with personal, food and water hygiene.
Hepatitis A vaccination
The hepatitis A vaccine gives long-lasting protection and is recommended for all previously
unvaccinated travellers.
TETANUS
Tetanus is caused by a bacterium that is present in soil and manure and may enter the body
through open wounds, such as a puncture wound, burn or scratch. Tetanus-prone wounds are
described as wounds or burns that need surgery, but where surgery cannot be performed within
24 hours. The tetanus vaccination will give protection against wounds or burns where a
significant amount of tissue has been removed, or puncture-type injuries such as animal bites,
particularly if they have had contact with soil or manure.
Prevention
Travellers should thoroughly clean all wounds and seek appropriate medical attention.
Tetanus vaccination
Travellers should have received the vaccination 8 weeks before they travel.
TYPHOID
Typhoid is a bacterial infection transmitted through contaminated food and water. Having had
typhoid previously may only partially protect against re-infection. Vaccination is recommended
for most travellers, particularly those visiting areas where sanitation and food hygiene are likely
to be poor.
Prevention
All travellers should take care with personal, food and water hygiene.
Typhoid vaccination
Oral and injectable typhoid vaccinations are available.
[Adapted from www.travelhealthpro.org.uk]
OTHER RECOMMENDED VACCINATIONS
Cholera, hepatitis B, rabies, tuberculosis (TB) and the most recent Covid-19 vaccination.
A yellow fever vaccination was not required as they were travelling directly from the UK to
South Africa.

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4. ADDENDUM C: ACCOMMODATION AND TRANSPORT

QUESTION 2: ACCOMMODATION AND TRANSPORT

Arrival LENGTH OF STAY IN THE EASTERN CAPE Departure

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10
Gqeberha Tsitsikamma region Addo region Lalibela Return to
UK

RESOURCE 1: ACCOMMODATION

NOTES:
1. All distances are given from Chief Dawid Stuurman International Airport in Gqeberha to the
accommodation establishments.
2. All prices for the accommodation include 15% VAT.

ACCOMMODATION 1:
FOREST EDGE RETREAT
Location:
Rheenendal,
Knysna
Western Cape

Price:
2 people per unit
R1 495 per unit per night

Distance:
297 km

Driving time:
3 hours 24 minutes

Insta moment
rating: 3,5/5

Overlooking a lily pond and surrounded by an indigenous forest

Offers a Victorian bath on the inside and a shower with hot water outdoors
Many activities to do in the nearby area
A perfect place to enjoy psithurism – the sound of the wind in the trees!
[Source: www.forestedge.co.za]

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ACCOMMODATION 2:
TSITSIKAMMA PYRAMID
Location:
Stormsrivier, Tsitikamma
Eastern Cape

Price:
2 people per unit
R5 900 per unit per night

Distance:
180 km
Driving time:
1 hour 57 minutes
Insta moment
rating: 5/5

The Pyramid is the first fully transparent pyramid accommodation in Africa. It is made of solid
glass and metal struts. Soak up the bubbles in the bathtub on the deck or enjoy an outdoor
shower. Wake up each morning with a cup of their speciality coffee. You may have sundowners
at sunset.

The Pyramids are surrounded by nature and allow for stargazing opportunities through the roof
of the pyramid – even from the comfort of your bed. A telescope is also available to have a
closer look at the stars. Access to WiFi is available.

[Adapted from www.mistymountainreserve.co.za]

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ACCOMMODATION 3:
NARIES NAMAKWA MOUNTAIN SUITES
Location:
Spektakelberg
Kleinzee/Springbok

Price:
2 people sharing
R2 350 per suite per
night

Distance:
1 240 km

Driving time:
12 hours 10 minutes

Insta moment
rating: 4/5

Experience the Namakwa region from the Richtersveld in the north to the shipwrecks along the
coast in the west. The accommodation is situated in this semi-desert area and very popular in
the wildflower season. The domed luxury mountain suites are very unique.

There are no public restaurants on site but the cuisine is carefully planned, prepared and
served to in-house guests. Naries caters for all dietary preferences. Each suite has its own tea
and coffee station and a small bar fridge.

[Sources: wwww.travelground.com and www.naries.co.za]

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ACCOMMODATION 4:
TREE TOPS SAFARI LODGE, LALIBELA GAME RESERVE
Location:
Labilela Game Reserve

Price:
2 people sharing
R19 435 per tent per
night

Distance:
98 km

Driving time:
1 hour 30 minutes

Insta-moment
rating: 5/5

Tree Tops Lodge is a tented camp with safari tents high on thatched platforms at 'tree top' level.
The tents are joined by raised walkways and offer spectacular views over the thick woods. The
huge windows give the idea of being in a bush.

The lodge is next to a small waterhole with elephants as regular visitors. The price includes
two game drives – one in the morning and one in the evening.

Tree Tops was awarded as one of the Top 25 Safari Lodges in South Africa. The lodge was
recognised for the unique elevated canvas tenting, African cuisine and the total bush
experience. Lalibela Game Reserve is passionate about conservation and connecting people to
nature.

[Source: www.lalibela.net]

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ACCOMMODATION 5:
THE HATCHERY AMATIKULU ACCOMMODATION
Location:
Amatikulu Beach
KwaZulu-Natal

Price:
2 people sharing
R980 per night per
room

Distance:
1 028 km

Driving time:
12 hours 54 minutes

Insta-moment
rating: 3,5/5

The Hatchery is a prawn farm that was transformed into a rustic, but modern guesthouse.
It offers en suite rooms named after the prawn farm theme e.g. flying prawns, red herring and
kelp.

It is ideal for birding excursions or getaways with friends. It is a very unique place to stay – a
stay you will never forget.

[Source: www.thehatchery.co.za]

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ACCOMMODATION 6:
CAPE RECIFE LIGHTHOUSE VILLAS
Location:
Summerstrand,
Gqeberha

Price:
1 villa for 4 people
R6 800 per night

Distance:
12 km

Driving time:
19 minutes

Insta-moment
rating: 5/5

Do you want to get the feeling of being a castaway on a remote stretch of coastline, surrounded
only by the sound of the ocean, birdsong and beauty? Then the Cape Recife Lighthouse Villa
is the place to be.

The villas are situated on a stretch of coastline, surrounded by the ocean. Hear the waves
crashing on the rocks below and enjoy the most beautiful sunrises and sunsets.

The villa has a balcony and braai facilities. A personal butler or chef is waiting to be of service
to the guests.

[Source: www.sa-venues.com]

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ACCOMMODATION 7:
ADDO DUNG BEETLE GUEST FARM
Location:
Zuurberg region
Addo
Eastern Cape

Price:
2 people sharing
R760 for 2 people
sharing

Distance:
75 km

Driving time:
1 hour 2 minutes

Insta-moment
rating: 5/5

The only dung beetle inspired accommodation in South Africa!

The Addo Dung Beetle Guest Farm is situated on a mountaintop near the Sundays River
Valley. There are luxury chalets, rustic cabins and the inspired dung beetle suites on a working
citrus farm.

The name of the farm is 'Miskruier' (Afrikaans for dung beetle). The owner of the farm manages
a conservation project with the purpose of breeding the dung beetle species to reintroduce
them to nature.

The guest farm is about 4 km from the main gate of the Addo Elephant Park. The dung beetle
suites have no view as dung beetles are always hidden – leading to a beautiful surprise in the
bush.

[Sources: www.addodungbeetle.co.za and www.places.co.za]

1 hour 02 minutes
75 km

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RESOURCE 2: TRANSPORT

Arrival LENGTH OF STAY IN THE EASTERN CAPE Departure

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10
Gqeberha Tsitsikamma region Addo region Lalibela Return to
UK

Your key to a
successful
journey!

SPORTS UTILITY VEHICLE (SUV) ECONOMIC SEDAN TYPE CAR

Number of seats: 5 Number of seats: 4

Doors: 5 Doors: 3
Transmission: Automatic Transmission: Automatic
Space available: 4 suitcases Space available: 2 suitcases

R1 302,50 per day R450,78 per day

All inclusive All inclusive
Unlimited kilometres per day 100 km free per day
Excluding fuel costs Excluding fuel costs

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5. ADDENDUM D: ACTIVITIES AND INSTA MOMENTS

QUESTION 3: ACTIVITIES AND INSTA MOMENTS

The group of friends are interested in unique adventures in the Eastern Cape. They would like
to include as many activities as possible on their trip. Below are the activities that they will be
participating in.

Arrival LENGTH OF STAY IN THE EASTERN CAPE Departure

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10
Gqeberha Tsitsikamma region Addo region Lalibela Return to
UK

RESOURCE 1

ACTIVITIES
1. DIVING TO THE HAERLEM SHIPWRECK
This deep-sea diving
adventure will take you to the
Haerlem wreck in Algoa Bay.
The reef was created when a
South African ship sank, but
was eventually repurposed
for a diving experience. The
wreck is 18 metres long and
the deck is split into two
pieces. Wreck diving is
fascinating and unlike any
other under-water adventure
activity.

It is exhilarating!

Where: Algoa Bay, Gqeberha

[Souce: www.sa-venues.com]

2. THE TSITSIKAMMA BIG TREE

This giant Outeniqua Yellowwood tree is 1 000
years old, towers 36,6 metres high and has a
circumference of 9 metres.

The Big Tree is close to the village of Storms

River. Here one can book accommodation in the
forest, book a zip lining excursion, participate in
blackwater tubing or book a Segway adventure
tour.

The Big Tree – the name says it all!

Where: Garden Route National Park,

Tsitsikamma

[Source: www.tsitsikamma.info/news]

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3. THE BIG SEVEN SAFARI

On this tour you will be
able to see the Big Five
inside the Addo Elephant
National Park. These are
the leopard, lion, Cape
buffalo, rhino and
elephant. The other two
marine animals are the
great white shark and the
southern right whale that
can be seen from a boat
tour in the marine
protected area of the Addo
Elephant National Park.

Together, they are the

magnificent Big Seven!

Where: Addo Elephant

National Park and Algoa
Bay, Gqeberha [Source:www.addoelephantnationalpark.co.za]

4. BUNGEE JUMPING
The Bloukrans Bridge
offers the highest
commercial bungee jump
in the world. It is a 216m
jump that lasts 8 seconds
off the Bloukrans Bridge in
the Tsitsikamma Forest.

It's all about the adrenalin

rush!

Where: Bloukrans River

Bridge, Storms River,
Eastern Cape

[Source:www.boldtravel.com]

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5. WOLF SANCTUARY
This is a non-profit sanctuary
that has 80 wolves. These
wolves have no wildlife
experience and live in large
enclosures, like their natural HOWL !!!
habitat. Guided tours are
available for both day and
night. Tourists can participate
in the feeding of these
magnificent animals at certain
times of the day.

It's a howl of a time!

Where: Storms River,

Tsitsikamma

[Source:www.tsitsikamma.info]

6. SEGWAY TOURS
A Segway is a two-wheeled,
self-balancing, battery-powered,
personal transporter. It is a fun-
filled, addictive activity.

A fully guided one- or two-hour

tour is available in the
Tsitsikamma National Park.
This adventure-filled activity
follows a rugged trail to the
Zuurberg Mountains.

Fun, fun, fun!

Where: Near Addo Elephant

National Park, Garden Route
[Source: www:visiteasterncape.co.za]

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7. HALF-DAY SELF-DRIVE GUIDED TOUR

Book a hop-on tour guide at
the reception office and enjoy
the luxury of a trained guide.
The guide will show and tell all
about the Big Five in the
comfort of your own vehicle as
you drive.

(Big Five: leopard, lion, Cape

buffalo, rhino, elephant)

DUNG BEETLE
The infamous unique flightless
(cannot fly) dung beetle can
only be found in the Addo
Elephant National Park. This
insect feeds on the faeces of
animals. Many dung beetles,
known as rollers, roll dung into Dung beetle
round balls, which are used as
a food source or breeding
chambers.

They are ecologically very

important as they remove
waste and destroy parasites
and pests, returning nutrients
to the soil, dispersing seeds
and promoting plant growth.
This enhances the fertility of
the soil, promotes plant growth
and improves long term
sustainability in an ecosystem.
They are environmentally
friendly and are also a
protected species. The dung beetle navigates its way using the Milky
Way. It can roll a dung ball that weighs 50 times its
They are the unsung heroes of own eight.
the environment!

Where: Addo Elephant

National Park [Source: www.addotourism.co.za]

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8. LALIBELA GUMBOOT DANCING COMMUNITY PROJECT

Lalibela Game Reserve is not
far from the Addo Elephant
National Park.

This important project at the

park ensures that the local
communities benefit from
tourism. One such project is
the support for the gumboot
dance troupe from the local
community. Here the group
can join in on the fun.

Enjoy learning something new!

Where: Lalibela Game

Reserve [Source: www.lalibela.net]

9. ADDO ELEPHANT BACK SAFARIS

This experience includes a
safari on the back of an
elephant or walking beside the
gentle giants. Part of the
experience is feeding the
elephants.

A bucket list opportunity!!

Where: Addo region of the

Eastern Cape

[Source: www.siyabona.com]

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RESOURCE 2
ATTRACTIONS
1. CAPE RECIFE LIGHTHOUSE
This lighthouse built in 1849
still stands. There are 101
wooden circular stairs that
take you to the top of the
lighthouse. The light burning at
the top of the lighthouse
served as a beacon of hope to
ships in the area.

Where: Gqeberha

[Source: www.africansightingsadventure.co.za]

2. TSITSIKAMMA NATIONAL PARK

This park is abundant with
wildlife, breathtaking forests,
rocky coastlines, indigenous
flora and sites of cultural
significance.

The early inhabitants were the

Khoi people who gave the
region its name. The word
Tsitsikamma roughly trans-
lates to a 'place of much
water'.

Where: Eastern Cape

[Source: www.sahistory.org.za]

3. ADDO ELEPHANT NATIONAL PARK

It is the third largest park in
South Africa and boasts a
wide range of biodiversity,
landscapes, flora and fauna. It
is home to the African
Big Seven. The park was
founded in 1931 when only 11
elephants had remained.
Today it is home to 600
elephants and many other
species.

Guided activities, self-drive

game viewing, 4x4 and hiking
trails and marine safaris are
available at the park.
[Source:www.sanparks.org]
Where: Eastern Cape

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RESOURCE 3: TOUR PLAN

DAY INFORMATION ACTIVITY

DAY 1 Arrive in Johannesburg from London Domestic flight time:

Connecting domestic flight to Gqeberha 1 hour 45 min
Sightseeing

DAY 2 Gqeberha area Adventure activity 1

DAY 3 Gqeberha area Adventure activity 2

DAY 4 Tsitsikamma National Park Sightseeing

DAY 5 Bloukrans Adventure activity 3

DAY 6 Tsitsikamma National Park Adventure activity 4

Adventure activity 5

DAY 7 Addo Elephant National Park area Adventure activity 6

DAY 8 Addo Elephant National Park Adventure activity 7

DAY 9 A Game Reserve Outreach activity

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6. ADDENDUM E: ACCOMMODATION COSTS

QUESTION 4: ACCOMMODATION COSTS

Arrival LENGTH OF STAY IN THE EASTERN CAPE Departure

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10
Gqeberha Tsitsikamma region Addo region Lalibela Return to
UK

CALCULATION TEMPLATE
CALCULATION OF ACCOMMODATION COSTS
Accommodation Unit/rooms Rates Nights Total cost

Total accommodation cost for the group for the trip

Accommodation cost per person for the trip

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7. ADDENDUM F: MARKETING

QUESTION 5: MARKETING

RESOURCE 1

THE MARKETING POWER OF INSTAGRAM

We live in an internet era where travellers use online platforms to get recommendations for
places to visit, where to stay and things to do. Social media has transformed how businesses
market themselves to their customers.

Photos are splashed on Instagram after exciting holidays. Other internet users follow these
posts closely to get inspiration for where the next holiday will be. 70% of travellers use their
smartphones to research their travels on social media.

Some travellers know they need a getaway from their normal lives, but do not know where they
want to go or what they want to do. This is the group of want-to-be travellers that go on
platforms like Instagram to find inspiration and ideas from other travellers for the ideal holiday.

Tourists trust other travellers' feedback more than advertisements. They feel that the research
they do on social media platforms is more than sufficient to plan their next holiday.

Businesses respond to customers' compliments and complaints online when they read it on
Instagram. It shows that the business cares for its clients, which is a positive aspect. It also
brings the human factor to the product and the business.

[Adapted from www.pro.regiondo.com]

MARKETING OF TOURISM PRODUCTS

TRAVEL BROCHURES AND FLYERS INTERNET PLATFORMS

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RESOURCE 2: INSTAGRAM MARKETING POST

#DISCOVERHIDDENGEMSEASTERNCAPE
'Discover hidden gems Eastern Cape'

[Source: www.miracomohacerlo.com]

Travellers post their Insta moments on Instagram for the world to enjoy, appreciate and follow.
The group of friends who visited the Eastern Cape captured many Insta moments during their
adventurous stay in South Africa, one of the most Instagrammable destinations in Africa.

A post is then written to explain what the followers see in the photo, where it was taken or what
makes this specific Insta moment so unique.

[Adapted from www.kaydee.net]

A hashtag (#) is used on social media to label and categorise posts so other users can easily
search for a topic. Example: to find posts on the Eastern Cape, users can search for
#easterncape

Some of the most popular hashtags:

#travel
#food
#photography
#photooftheday
#love

The number of hashtags in a post is unlimited. However, research showed that an average of
20 hashtags in a post reach the highest number of Instagrammers.

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How do you tag a photo or video with a hashtag (#):

 # followed by words or emojis (e.g. #flower)
 Numbers are allowed in hashtags
 Spaces and special characters such as $ or % are not used.
Instagrammers tag their own posts, not those of others.

Below is an example of an Instagram page.

Post the Insta moment here

[Sources: www.islcollective.com and www.help.instagram.com]

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8. ADDENDUM G: SUSTAINABILITY

QUESTION 6.1: THE TRIPLE BOTTOM LINE

RESOURCE 1

LALIBELA GIVING BACK

Lalibela Private Game Reserve is in the Eastern Cape. It is home to
the Big Five and a variety of wildlife. Lalibela Private Game Reserve
is committed to conservation and sustainability. Guests pay a
conservation levy that is pledged towards conservation efforts and
community upliftment. The Game Reserve has implemented a range
of measures to reduce its environmental impact and protect the
area's biodiversity.

Sustainable initiatives implemented at Lalibela Game Reserve

 There is a variety of educational programs and workshops
to help educate visitors about the importance of
conservation and sustainability.
 A strict 'zero plastic policy': Items like sugar, coffee, butter
and jams are decanted into glass jars.
 Recycling policies for waste material and grey water are
implemented. Throughout the reserve there are recycling
bins for plastic, glass, tins and paper. The waste is
collected and taken to a nearby recycling plant.
 The reserve collects all leftover food scraps and sends them to farmers to feed the local pigs.
Some leftovers are converted to biogas.
 Alien tree species have been removed and replaced with indigenous grassland.
 They are committed to wildlife conservation and anti-poaching efforts. Some wildlife animals
are fitted with tracking collars to monitor their movements. A dedicated anti-poaching team
works round the clock to protect the wildlife.
 The project Pack with a Purpose initiative encourages guests to bring unwanted or surplus
items to the reserve, which is donated to nearby communities.
 Communities around the area are uplifted by ways of employment in various projects.
 The local soccer team, netball team, a gumboot dancing group and a boxing club are
supported by the game reserve.
 A community centre assists the local children with homework and stationery packs. They also
assist the pensioners with feeding schemes and special lunches during special holidays, like
Easter and Christmas.

[Adapted from www.lalibela.net/plastic-free-July]

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9. ADDENDUM H: DESIGN

QUESTION 7: DESIGN

ROAD SIGNS PROVIDE INFORMATION TO ROAD USERS

Road signs are erected at the side of roads to provide information to road users. Many road
signs use only symbols or a combination of symbols and text (words).

EXAMPLES OF ROAD SIGNS

[Source: www.stickymangorice.com]

[Source: www.istockphoto.com [Source: www.sanparks.org

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SHAPES USED FOR INFORMATION SIGNS AT THE ADDO ELEPHANT NATIONAL PARK

10. ADDENDUM I: MY NICHE TOURISM PAT – REFLECTION

QUESTION 8: MY REFLECTIVE PARAGRAPH

Reflective paragraph
Consider what you have learned during the completion of the 2024 Tourism PAT to answer this
question.

What is meant by self-reflection?

The activity of thinking about your own experiences, feelings and behaviour, and the reasons
that may lie behind them.

Self-reflection is a mental process you can use to grow your understanding of who you are,
what your values are, and why you think, feel and act the way you do. When you self-reflect
and become more conscious of what motivates you, you can more easily make changes. This
will help to develop yourself and improve your lifestyle.

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11. GLOSSARY

The glossary will help you to understand words/concepts used in the PAT.

A
abundant Something that is plentiful, available in large quantities
addictive A habit-forming behaviour
aspect(s) A particular part or feature of something
B
biodiversity A variety of plants and animals that exist in a particular area
biogas A flammable methane gas produced from fermentation of basic
materials such as food waste, manure, sewage and agricultural waste.
It produces a deep blue flame and can be used as a source of energy.
birding excursions Tours for bird watching
blackwater tubing A sport where participants ride through underground caves on a large
rubber tube
bucket list A number of experiences or achievements that a person hopes to have
or accomplish during their lifetime.
butler Butlers look after the needs of guests within their rooms, such as
unpacking luggage, ironing clothing, making reservations, delivering
drinks and food or snacks to the room etc.
C
canvas Material used for tents
captured The feeling, emotion, vibe or atmosphere seen in a photo
carbon footprint The amount of greenhouse gas emissions and pollution generated by
tourists, such as food packaging, plastic bottles and other disposable
items
castaway A person who is stranded in an isolated place, usually after a shipwreck
chalets A small cabin or house used by people on holiday
circumference The outside edge of an area that is round or curved
conservation To prevent wasteful use of a resource
cuisine Food cooked in a certain way
D
decant Pour from one container into another
dispersing Distribute or spread over a wide area
dome Shaped like a dome – rounded on top
dung beetle A beetle that rolls balls of dung in which to lay eggs and on which the
larvae feed
E
ecologically Related to the relation of living organism and their physical environment
4 Situated or placed higher than the surrounding area
en suite A bathroom connected to a bedroom. It is private for the people who
use the bedroom
enclosure An area that is surrounded by a barrier
enhances To improve the quality of something
era A long and specific period (in history)
exhilarating Very happy

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F
faeces Solid waste passed through the bowels of an animal or human
G
game drives An adventure that is focused on viewing wildlife usually with a 4x4
vehicle. Usually 4 to 6 people go together on a game drive
gentle giants An animal or person that is big and strong but has a mild nature
getaway A short holiday
grey water Wastewater generated by households or businesses
H
hashtag To be followed by a word or a phrase – to indicate what the content is
about
hidden gems Something possessing a value or beauty that is not easily noticeable
and has far less recognition than it deserves
I
implemented To put a plan or decision into place.
indigenous Occurs naturally in a place, originally from the place
initiative The opportunity to take charge before others do
injectable To inject medication using a syringe
Instagram Instagram is a place to share pictures and videos with others. People
can like, comment and message each other. It's a popular social media
app for sharing moments
Instagrammable / Visually appealing in a way that is suitable for being photographed for
Instagrammability posting on Instagram
Instagrammers People who use Instagram
Insta moments Deliberate opportunities for people to take photos and Instagram them
Insta-moment rating The level at which a place is suitable for Insta moments
Insta tourism Insta-tourism is an emerging niche market. It involves the use of the
social media platform, Instagram. It enables organisations and
individuals to promote or research travel opportunities
intimate Having a deep, detailed and personal tourism experience
J
K
L
levy A tax or a fine
lighthouse It is a tower that emits light from a system of lamps to serve as a
beacon for ships
lily pond A pond (small dam) in which water lilies are grown
M
marine Related to the sea or coast
metal struts Metal that holds glass panels together and in position
Milky Way A broad band of light (stars) that can be seen in the night sky that forms
the galaxy in which we live

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N
navigate To walk or find one's way
niche tourism A term covering a range of products, services or interests that focuses
on a limited market and meets the needs of a particular audience/
market segment
O
online platforms A digital service that uses the Internet to facilitate interactions between
two or more separate but independent users
option(s) Choices, preferences or selections, e.g. to choose or select from
options given
Outeniqua Yellow A hardy, evergreen forest tree
wood
P
parasite An animal that lives in or on another animal and feeds from it
planning portfolio The planning and evidence of a collection of activities as part of a
project to assist in deciding which activities to work on, in which order
and for how long
pledge To make a promise or commitment
post Sharing content on Instagram (photos, reels, or stories)
prawn A marine animal – a shrimp – many varieties are edible
psithurism The sound of wind through trees
Q
R
recycling Converting waste into reusable material
reflective paragraph Sentences where the writer looks back at the process or insights
reached
remote Situated far from the city. A distant location
repurposed To adapt or utilise something for a new purpose
rugged A rocky or uneven surface
rustic Referring to the countryside, rural areas
S
sanctuary A safe place, especially if something is being hunted
sedan A car with a closed body and boot separated from the part where the
drivers and passengers sit
semi-desert An area that has some characteristics of a desert but receives more
rain than a desert
smart phone A mobile phone that performs many of the functions of a computer. It
has a touchscreen, internet access and can download applications
spectacular Beautiful and eye-catching
stargazing To look at the stars
sundowners An alcoholic drink taken at sunset
surplus The amount of something left over
SUV Sport utility vehicle. A vehicle with bigger wheels, sometimes a 4x4
vehicle. It is efficient for travelling in the outdoors.

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T
telescope An instrument that makes distant objects appear nearer
thatched A structure covered with straw or similar material
transmission Gearbox of a car – manual or automatic
transparent Materials where light passes through to see objects behind it
U
unique One of a kind, or special in some way
unsung Those who have achieved great things or committed acts of bravery or
self-sacrifice, yet are not celebrated or recognised
uplifted Raising hope or filled with happiness
V
vaccine A preparation that is used to stimulate the body's immune response
against diseases, usually administered through injections, but some can
be administered by mouth or sprayed into the nose
vaccinate/ The process of administering vaccines, usually by injections or by
vaccinations mouth or by spraying it into the nose
Victorian bath Freestanding bath, usually with cast-iron feet
villas A large and very luxury country house on its own grounds
W
walkways A raised passageway connecting different sections of a building;
a wide path in a park or a garden
waterhole A place usually in a national park or game reserve where water collects.
Animals use this place to gather for drinking water.
wreck diving Recreational diving where the wreckage of ships and aircraft are
explored
X
Y
Z
zip lining An activity of sliding down a zip line for fun

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