**Job Title: Demand Generation Trainee**
**Job Overview: **
We are seeking a talented and results driven Inside Sales Specialist to join our team. In this role, you
will be responsible for creating and executing effective email marketing campaigns to promote our
services. Your primary goal will be to drive lead generation, engage with potential clients, and
convert them into customers. If you have a passion for email marketing, a creative mindset, and a
proven track record in B2B marketing, we want to hear from you.
**Key Responsibilities: **
- Develop and execute email marketing strategies to generate leads and nurture existing prospects in
the testing services industry.
- Create compelling and relevant email content, including newsletters, promotional emails, and
educational content.
- Segment email lists based on various criteria, such as industry, job role, and engagement level.
- Monitor and optimize email deliverability, open rates, click-through rates, and conversion rates.
- Implement A/B testing and other tactics to continually improve email performance.
- Manage email marketing automation tools and databases.
- Collaborate with the content team to ensure consistency in messaging and branding.
- Stay up to date with industry best practices and emerging email marketing trends.
- Generate reports and analyse the performance of email campaigns to measure success and make
data-driven decisions.
- Assist in the development of landing pages and forms to capture leads from email campaigns.
**Qualifications: **
- MBA/PGDM in marketing, Business, or a related field.
- Excellent copywriting and content creation skills.
- Data-driven mindset with the ability to analyze email marketing metrics and adjust strategies
accordingly.
- Creative and strategic thinking to develop effective email campaigns.
- Strong project management and organizational skills.
- Understanding of the testing services industry or related technical fields is a significant advantage.
**Benefits: **
- Competitive salary and performance-based bonuses.
- Professional development opportunities.
- Collaborative and dynamic work environment.
- Opportunity to make a significant impact in a growing company.
If you are a passionate Sales specialist with a desire to drive results and help promote our services,
we encourage you to apply. Join our team and play a key role in reaching and converting our target
audience.
