PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)
(Estd. under the Panjab University Act VII of 1947—enacted by the Govt. of India)
UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM
  FACULTY OFBUSINESS MANAGEMENT & COMMERCE
                                   SYLLABI
                                         for
Masters in Tourism and Travel Management (M.T.T.M.)
                              (Semester System)
                          Examinations, 2019-2020
    SYLLABI FOR MASTERS IN TOURISM AND TRAVEL MANAGEMENT
                            2019-2020
Note:    1. Examination in each subject will be of 3 hours duration.
         2. Maximum marks for external/written examination is 70 marks and internal assessment is 30
         marks except for seminar and workshop courses.
Instructions to the Paper Setters:
Set 10 questions in all. Two or Three questions from each unit. The students are required to answer five
questions in all selecting at least one question from each unit.
Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators
will        not         be           provided            by         the            University.
                                         Scheme of Examination
                                           FIRST SEMESTER
Course        Course Title                      L    T   P   Hours        Credit   IA     EA      Total
Code                                                               Per
                                                                   Week
Bridge        Introduction To Tourism And                          25     0
Course of     Hospitality Industry, Tourism
2 Weeks       Concepts And Principles
(For Non
Tourism
Graduates
)
MTT 101       Management Practices and             3    1    0     4      4        30     70      100
              Organisational Behaviour
MTT 102       Services Operations                  3    1    0     4      4        30     70      100
              Management
MTT 103       Tourism Geography and                3    1    0     4      4        30     70      100
              Destination Knowledge
MTT 104       Quantitative Techniques for          3    1    0     4      4        30     70      100
              Managers
MTT 105       Tourism Resources of India           3    1    0     4      4        30     70      100
MTT 106       Executive Communication for          3    1    0     4      4        30     70      100
              Tourism
MTT 107       Legal Aspects of Tourism             3    1    0     4      4        30     70      100
             Business
MTT 108      Study Tour Report*                  0   0    0   0        2          50    0       50
MTT 109      Seminar Course (Tourism             0   0    2   2        2          50    0       50
             Circuits- Local Region Level)
             Total                                            30       32                       800
*During the semester student will undertake a trip of nearby popular itinerary.
                                         SECOND SEMESTER
Course      Course Title                         L   T   P    Hour     Credit     IA    EA      Total
Code                                                          s Per
                                                              Week
MTT 201     Tourism Marketing                    3   1   0    4        4          30    70      100
MTT 202     Travel Agency Management and         3   1   0    4        4          30    70      100
            Tour Operations
MTT 203     Human Resource Management            3   1   0    4        4          30    70      100
MTT 204     Accounting and Finance for           3   1   0    4        4          30    70      100
            Managers
MTT 205     Destination Management               3   1   0    4        4          30    70      100
MTT 206     Information Technology in            3   1   0    4        4          30    70      100
            Tourism
MTT 207     Research Methodology                 3   1   0    4        4          30    70      100
MTT 208     Seminar Course (Tourism              0   0   2    2        2          50    0       50
            Circuits- National Level)
MTT 209     Industry Exposure Training           0   0   0    0        4          0     100     100
            Report **
            Total                                             30       34                       850
   **After the semester end examination students will undertake 8 Weeks Industry Exposure
   Training (IET) in any tourism related organisation and will submit the report for the same within a
   week of the completion of the same.
                                             THIRD SEMESTER
Course      Course Title                         L   T   P    Hour     Credit     IA    EA      Total
Code                                                          s Per
                                                              Week
MTT 301   Tourism Entrepreneurship          3   1   0   4    4    30   70   100
MTT 302   Sustainable Tourism               3   1   0   4    4    30   70   100
          Development
MTT 303   Outdoor Learning Programme                         2              50
MTT 304   Elective Major                                4    4              100
MTT 305   Elective Major                                4    4              100
MTT 306   Elective Major                                4    4              100
MTT 307   Elective Minor                                4    4              100
MTT 308   Elective Minor                                4    4              100
MTT 309   Research Project                  0   0   0   0    4              100
MTT 310   Workshop on Teaching              0           5    2              50
          Methodology in Tourism
                                                        37   36             900
          ELECTIVE GROUPS
          (One Major and One Minor
          Group)
          ELECTIVES – MAJOR
          (Group 1 – Travel Trade )
TT01      Airline Ticketing and CRS         3   0   1   4    4    30   70   100
TT02      Meeting Incentive Conferences     3   0   1   4    4    30   70   100
          and Expositions
TT03      Tour Package Designing            3   0   1   4    4    30   70   100
TT04      Tour Guiding and Interpretation   3   0   1   4    4    30   70   100
          ELECTIVES – MAJOR
          (Group 2 – Marketing )
MT01      Online Marketing                  3   1   0   4    4    30   70   100
MT02      Services Marketing                3   1   0   4    4    30   70   100
MT03      Destination Marketing             3   1   0   4    4    30   70   100
MT04      Relationship Marketing            3   1   0   4    4    30   70   100
          ELECTIVES – MINOR
          (Group 1 –Adventure Tourism )
AT01      Adventure Tourism                 3   0   1   4    4    30   70   100
AT02      Responsible Tourism               3   0   1   4    4    30   70   100
          ELECTIVES –MINOR
          (Group 2 – Cultural Tourism)
CT01         Religious and Pilgrimage Tourism     3    1    0    4        4         30       70      100
CT02         Cultural and Heritage Tourism        3    1    0    4        4         30       70      100
Minimum five students must be there to start any elective group.
After third semester student will undertake a 16 weeks On-the-Job Training.
                                           FOURTH SEMESTER
Course       Course Title                         L    T    P    Hour     Credit    IA       EA      Total
Code                                                             s Per
                                                                 Week
MTT401       Workshop on Statistical Analysis     0    0    10   10       3         50       0       50
             through Computers***
MTT402       Workshop on Computerised             0    0    10   10       3         50       0       50
             Reservation System***
MTT403       Business Ethics in Tourism***        5    0    0    5        2         50       0       50
MTT404       Tourism Case Studies***              0    0    5    5        2         50       0       50
MTT405       On-the- Job Training Report          0    0    0    0        8         0        200     200
MTT406       Comprehensive Viva Voce              0    0    0    0        4         0        100     100
             Total                                                        22                         500
             Grand Total                                                  124                        3050
** *These courses will start once the student joins institute after completing on-the-job training and will
be evaluated by internal faculty appointed by Academic Committee of UIHMT.
L: - Lectures per week; T: Tutorials per week; P: Practical per week; IA: Internal Assessment; EA: External
Assessment