Social Media

What is Social Media?

- computer-based technology that facilitates the
sharing of ideas, thoughts, and information
through the building of virtual networks and
communities.
- internet-based and gives users quick electronic
communication of content.
- personal information, documents, videos, and
photos.
- users engage with social media via computer, tablet
or smartphone via web-based software or web
application, often utilizing it for messaging.
What is Social Networking?
- the use of Internet-based social media sites to
stay connected with friends, family, colleagues,
customers, or clients
- can have a social purpose, a business purpose,
or both, through sites such as Facebook,
Twitter, LinkedIn, and Instagram, among others
- has become a significant base for marketers
seeking to engage customers.
Social Media vs. Social Networking
- social media is the use of web-based and mobile
technologies to turn communication into an
interactive dialogue.
- social networking is a social structure with people
who are joined by a common interest.
Social media and social networking have been an
instrument in many major events around the world.
History of Social Media
• Technology began to change very rapidly in the 20th century. After the first
super computers were created in the 1940s, scientists and engineers began to
develop ways to create networks between those computers, and this would
later lead to the birth of the Internet.
• The earliest forms of the Internet, such as CompuServe, were developed in
the 1960s. Primitive forms of email were also developed during this time. By
the 70s, networking technology had improved, and 1979’s UseNet allowed
users to communicate through a virtual newsletter.
• By the 1980s, home computers were becoming more common and social
media was becoming more sophisticated. Internet relay chats (or IRCs) were
first used in 1988 and continued to be popular well into the 1990’s.
History of Social Media
• The first recognizable social media site, Six Degrees, was created in 1997. It
enabled users to upload a profile and make friends with other users. In 1999, the
first blogging sites became popular, creating a social media sensation that’s still
popular today.
• After the invention of blogging, social media began to explode in popularity.
Sites like MySpace and LinkedIn gained prominence in the early 2000s, and sites
like Photobucket and Flickr facilitated online photo sharing. YouTube came out
in 2005, creating an entirely new way for people to communicate and share with
each other across great distances.
• By 2006, Facebook and Twitter both became available to users throughout the
world. These sites remain some of the most popular social networks on the
Internet. Other sites like Tumblr, Spotify, Foursquare and Pinterest began
popping up to fill specific social networking niches.
Top Sites of Social Media

1. Facebook – 2.23 billion MAUs 9. Qzone – 632 million MAUs

2. YouTube – 1.9 billion MAUs 10. Tik Tok – 500 million MAUs
3. WhatsApp – 1.5 billion MAUs 11. Twitter – 335 million MAUs
4. Messenger – 1.3 billion MAUs 12. Reddit – 330 million MAUs
5. WeChat – 1.06 billion MAUs 13. Baidu Tieba – 300 million MAUs
6. Instagram – 1 billion MAUs 14. LinkedIn – 294 million MAUs
7. QQ – 861 million MAUs 15. Viber – 260 million MAUs
8. Tumblr – 642 million MUVs
(MAUs stands for Monthly Active Users, and
MUVs stands for Monthly Unique Visitors.)
Types of Social Media
1. Social Networks
• Social networks, sometimes called “relationship networks,” help
people and organizations connect online to share information and
ideas.
• While these networks aren’t the oldest type of social media, they
certainly define it now. These channels started as relatively simple
services—for example, Twitter was the place to answer the
question “what are you doing?” and Facebook was where you
might check the relationship status of that cute Economics 101
classmate.
• Now, and especially since the rise of the mobile internet, these
networks have become hubs that transform nearly every aspect of
modern life—from reading news to sharing vacation photos to
finding a new job—into a social experience.
Types of Social Media
2. Media Sharing Networks
• media sharing networks give people and brands a place to find and
share media online, including photos, video, and live video.
• lines between media sharing networks and social networks are
blurring these days as social relationship networks like Facebook
and Twitter add live video, augmented reality, and other
multimedia services to their platforms. However, what
distinguishes media sharing networks is that the sharing of media
is their definition and primary purpose.
• majority of posts on relationship networks contain text, posts on
networks like Instagram and Snapchat start with an image or
video, to which users may decide to add content like captions,
mentions of other users, or filters that make you look like a bunny.
Types of Social Media
3. Discussion Forums
• Discussion forums are one of the oldest types of social media.
• These are the sites where people go to find out what everyone’s
talking about and weigh in on it—and users on these sites
generally aren’t shy about expressing their opinions. While social
relationship networks are increasingly implementing measures to
reduce anonymity and create a safe space online, discussion
forums generally allow users to remain anonymous, keeping some
of the “wild west” feel that used to define the online experience.
• This can make discussion forums such as Reddit (the self-styled
“front page of the internet”) and Quora great places to go for deep
customer research and brutally honest opinions.
Types of Social Media
4. Bookmarking and content curation networks
• Bookmarking and content curation networks help people discover, save,
share, and discuss new and trending content and media.
• These networks are a hotbed of creativity and inspiration for people seeking
information and ideas, and by adding them to your social media marketing
plan, you’ll open up new channels for building brand awareness and
engaging with your audience and customers.
• Bookmarking networks like Pinterest help people discover, save, and share
visual content. An easy first step for getting started with Pinterest is to make
your website bookmark-friendly. This entails optimizing headlines and
images on your blog and/or website for the feeds these networks use to
access and share your content. You should also pay close attention to the
images featured on your site or blog—these are the window displays of Pins,
so you want them to be good representations of your content.
Types of Social Media
5. Consumer Review Networks
• Consumer review networks give people a place to review brands,
businesses, products, services, travel spots, and just about anything else.
• Reviews are a type of content that adds a lot of value to many websites
and online services—think about the buying experience on Amazon, or
the experience of searching for a local business on Google Maps.
Consumer review networks take it one step further by building networks
around the review as a core part of the value they provide.
• There are sites to review anything from hotels and restaurants to the
business where you’re thinking of applying for a job—and user reviews
have more weight than ever before. In fact, according to a survey by
BrightLocal, 88 percent of consumers trust online reviews as much as a
personal recommendation.
Types of Social Media
6. Blogging and Publishing Networks
• Blogging and publishing networks give people and brands tools to
publish content online in formats that encourage discovery,
sharing, and commenting. These networks range from more
traditional blogging platforms like WordPress and Blogger to
microblogging services like Tumblr and interactive social
publishing platforms like Medium.
• If your promotion strategy includes content marketing (and if it
doesn’t, you might want to consider it), your business can gain
visibility by keeping a blog. A blog doesn’t just help increase
awareness of your business and generate more engaging content
for your social channels such as Facebook; it can also help carve out
a niche for your brand as a thought leader in your industry.
Types of Social Media
7. Social Shopping Networks
• Social shopping networks make ecommerce engaging by adding a social element.
• Of course, elements of ecommerce appear in many other types of social networks.
Social shopping networks take it one step further by building their site around a
focused integration between the social experience and the shopping experience.
• Services like Etsy allow small businesses and individual crafters to sell their
products without an existing brick-and-mortar location, and networks such as
Polyvore aggregate products from different retailers in a single online
marketplace, and. Polyvore is one of the largest social style communities on the
internet, and it’s a good example of a network designed to integrate the social
experience with the buying experience. Most of the content is generated by users,
who choose products they like, create collage, publish them as a set, and then
share sets with other users.
Types of Social Media
8. Interest-based Networks
• Interest-based networks take a more targeted approach than the
big social networks do by focusing solely on a single subject, such
as books, music, or home design.
• While there are groups and and forums on other networks that are
devoted to these interests, focusing solely on a single area of
interest allows these networks to deliver an experience tailor-made
for the wants and needs of the people and communities who share
that interest. For example, on Houzz, home designers can browse
the work of other designers, create collections of their own work,
and connect with people looking for their services.
• Networks such as Last.fm (for musicians and music lovers) and
Goodreads (for authors and avid readers) also provide an
experience designed specifically for their niche audience.
Types of Social Media
9. ‘Sharing economy’ networks
• “Sharing economy” networks, also called “collaborative economy
networks,” connect people online for the purpose of advertising,
finding, sharing, buying, selling, and trading products and
services.
• And while you’re probably already familiar with big-name
networks like Airbnb and Uber, there are a growing number of
niche networks you can use to find a dogsitter, a parking spot, a
home-cooked meal, and more.
• This online model for peer commerce has become viable and
popular in recent years as people started trusting online reviews
and feeling comfortable using them to gauge the reputation and
reliability of sellers and service providers.
Types of Social Media
10. Anonymous social networks
• These networks might sound like a fun place to blow off steam (for
example, if you’re a teen and want to complain about your parents,
teachers, boyfriend, and so on).
• However, they’ve been shown to provide a consequence-free
forum for cyberbullying and have been linked to teen suicides.
• In our opinion, anonymous social networks are a step back toward
the wild-west early days of the internet in a time when we’ve
learned the importance of keeping the internet a safe place for
everyone. If it’s worth saying, it’s worth standing behind.
Networks Towards
Social Media