Republic of the Philippines
Commission on Higher Education
Region V
LIGAO COMMUNITY COLLEGE
Tomolin, Ligao City 4504
Email – Address: ligaocommunitycollege@gmail.com
Tel No.: (052) 202 – 0634 / (052) 202 – 1891
I. LEARNING OBJECTIVES
At the end of the discussion, the Pre-Service Teachers (PST) are expected to do
the following:
1. Identify the process of social networking in the political process
II. SUBJECT MATTER
A. Topic: Studies and Discussion on Social Networking ( Politics )
B. Material/s: Slide deck presentation
III. PROCEDURE
A. Preliminaries
1. Prayer
2. COB
3. Checking of the Attendance
4. Recap
B. Lesson Proper
The process of social networking in the political process can be broken down into
several key steps:
1. Platform Selection
Political actors must choose which social media platforms to use based on their
target audience and campaign goals. Different platforms have different user
demographics and features.
2. Profile Creation
Political parties, candidates, and organizations create official profiles or pages
on social media platforms. These profiles serve as the central hub for their social
networking efforts.
3. Content Creation
Political actors create content to share on social media, including text posts,
images, videos, and links. This content is designed to inform, persuade, and engage
with followers.
4. Content Sharing
Political actors share their content on social media platforms, either organically
or through paid advertising. Sharing content helps reach a wider audience and increase
engagement.
5. Engagement
Political actors engage with their followers by responding to comments,
messages, and mentions. Engagement helps build relationships with followers and
foster a sense of community.
6. Monitoring and Analysis
Political actors monitor their social media accounts to track engagement metrics,
such as likes, shares, and comments. They also analyze data to measure the impact of
their social networking efforts.
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7. Adjustment and Optimization
Based on their monitoring and analysis, political actors adjust their social
networking strategies to optimize their impact. This may involve changing the type or
timing of content, targeting specific demographics, or adjusting their messaging.
8. Campaign Events
Social media is used to promote and organize campaign events, such as rallies,
town halls, and fundraisers. Platforms like Facebook Events can help reach a large
audience and track attendance.
9. Fundraising
Social media is used to solicit donations for political campaigns and causes.
Platforms like Twitter and Facebook have built-in fundraising tools that make it easy for
users to donate.
10. Mobilization
Social media is used to mobilize supporters for political action, such as voting,
volunteering, or contacting elected officials. Platforms like Twitter and Facebook can be
used to organize and coordinate these efforts.
Overall, the process of social networking in the political process is a dynamic and
multifaceted one, involving a range of activities aimed at engaging with voters,
promoting political agendas, and influencing public opinion.
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