Tea Association Fact Sheet 2024
Tea Association Fact Sheet 2024
Tea is the most widely consumed beverage in the world next to water and can be found in more
than 80% of all U.S. households. It is the only beverage commonly served hot or iced, anytime,
anywhere, for any occasion. On any given day, some 160 million Americans are drinking tea.
Daily Consumption: On any given day, more than one half of the American
(U.S.) population drinks tea. On a regional basis, the South and
Northeast have the greatest concentration of tea drinkers.
Tea Bags, Herbal & Loose Tea: The bagged/loose leaf tea segment through traditional
channels continued to hold on to much of share advances
achieved in 2020, when consumers turned to tea to help them
get through the pandemic.
The Foodservice sector grew from low levels due to COVID in
2020 and has continued its volume gains throughout 2023, with
many companies reporting that they are back to pre-pandemic
volumes. High-end specialty teas continue to grow, providing
opportunities for consumers to enjoy unique teas and indulge
in quality, straight from origin products.
Current Sales: In 2023, total U.S. black and green tea imports were 230 million
pounds. This represents year on year decline vs. 2022 of some
-12.9%. As mentioned previously, much of the decline was due
to extensive inventory builds through 2022-23 to defend
against global supply chain issues
Anticipated Sales: Despite the impact of COVID and reduced imports, the tea
(U.S.) industry returned to its recent pattern of growth, with an
anticipated $ CAGR of 3 -5%. This growth will continue to be
tested in 2024 as inflation continues to impact all consumers,
producers, importers and packer. The return to work that was
anticipated towards the end of the pandemic has instead
driven employees to demand hybrid home/office concessions.
This trend continues, despite many efforts to encourage
employees to return full time to the office. This continues to
bode well for in-home tea consumption and should help
support Grocery / DMM channels. Tea’s variety, convenience,
health benefits, sustainability efforts, availability, continued
innovation, and the discovery of unique, flavorful, and high-end
specialty teas will provide the fuel. Long term success relies on
the continued adoption of tea by new consumers who
constantly seek healthy food and beverage choices. We are
seeing this exact behavior, particularly from millennials, gen Z’s
and baby boomers.
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Varieties: Black, green, oolong, dark, and white teas all come from the
same plant, a warm-weather evergreen named Camellia
sinensis. Differences among the five types of tea result from the
various degrees of processing and the level of oxidization. Black
tea is fully oxidized and oolong teas are partially oxidized. After
withering and rolling, the tea leaves undergo natural chemical
reactions resulting in taste and color changes which develop
the tea’s distinguishing characteristics. Green & white teas are
not oxidized after leaf harvesting. Oolong tea’s level of
oxidation is midway between that of black and green teas, and
also lies in the middle in its strength and color. Dark teas may
or may not be oxidized but are microbially fermented after
manufacture.
Grown In: Much of the world’s tea is grown in mountainous areas 3,000 –
7,000 feet above sea level, situated between the Tropics of
Cancer and Capricorn in mineral-rich and acidic soil. Over 30
countries grow tea with leading tea-producing countries being
Argentina, China, India, Indonesia, Japan, Kenya, Malawi, Sri
Lanka, Tanzania, Taiwan, Turkey and Vietnam.
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colonies, this most famous Boston Tea Party was said to be a
principal act leading to the Revolutionary War.
Health Qualities: Teas derived from the Camellia sinensis plant naturally contains
health-promoting bioactive compounds mainly comprised of
flavonoids.
4
Research continues, and the list of key areas of research are as
follows:
Flavan-3-ols:
Health Equity:
Heart Health:
Human population studies have found that people who
regularly consume three or more cups of black tea per day have
a reduced risk of heart disease and stroke.10-14
A 2020 review found adults who drink two to three 8 oz. cups
of tea per day may lower their risk of death from heart disease
by approximately 8-12% and may lower their risk of all-cause
mortality by approximately 4-6%, compared to
nonconsumers.20 Each 8 oz. cup of tea consumed by those over
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65 years old was associated with a 10% lower risk of death from
heart disease.20 The current body of research suggests that
drinking tea can offer significant heart health benefits including
reducing the incidence of cardiovascular events, slowing the
progression of disease, lowering low density lipoprotein (LDL)
cholesterol, or “bad” cholesterol, and improving blood pressure
– with benefits seen with just one cup and upwards of six cups
a day. Using survey data from Multi-Ethnic Study of
Atherosclerosis, a 2016 investigation found that those who
drank more than one cup of tea per day had a lower incidence
of cardiovascular events and a slower progression of coronary
artery calcification.21 This result is supported by other
cohorts.22,23 For example, data from the Dongfeng-Tongji
cohort, found that of the 19,471 middle-aged and older Chinese
individuals who drank green tea (~36% of participants) had a
reduced risk of coronary heart disease (CHD). After 5-year
follow-up there were significantly lower levels of total
cholesterol, LDL, and mean platelet volume and increased HDL
and uric acid levels among green tea consumers.22,23
Certain Cancers:
More than 3,000 published research studies have evaluated the
effect of tea—white, green, oolong, or black—and tea
compounds, such as epigallocatechin gallate (EGCG), on the risk
of a variety of cancer types. A study published in the February
2015 issue of the Journal of Molecular Nutrition and Food
Research found that the main antioxidant in green tea, EGCG,
helps kill cancer cells through the destruction of the cells’
mitochondria.29 Research has also identified an association
between amount and duration of tea consumption and
gastrointestinal cancer risk. One study found that women who
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consumed the equivalent of 2.5 cups of tea per day had a 60%
reduction in rectal cancer risk, compared with women who
drank less than 1.2 cups of tea daily.30 Another study found tea
drinkers to have a 42% reduced risk for colon cancer compared
to non-tea drinkers. Men who drank more than 1.5 cups of tea
per day were found to have a 70% lower colon cancer risk.31 An
animal study suggests that 500 mg/kg/day of Niaowangzhong
green tea extract may be chemo preventive for digestive and
intestine cancers.32
Tea consumption has been linked to lower skin cancer risk. One
study showed that participants who drank iced black tea and
citrus peel had a 42% reduced risk of skin cancer and hot black
tea consumption was associated with a significantly lower risk
of the most common form of skin cancer, squamous cell
carcinoma. 34,35 More recently, green tea polyphenols have
been suggested as a chemo protective or chemotherapeutic
option in skin cancer. A recent review paper of in vitro, in vivo
and human studies highlights the various mechanisms by which
consumption of green tea and topical application may have
preventative effect against skin cancer. EGCG, along with other
polyphenols, act by increasing DNA repair mechanisms,
reducing UVB mediated inflammation and oxidative stress and
down regulating pathways involved in carcinogenesis. Green
tea polyphenol EGCG may also suppress the action of p53,
which is involved in tumor suppression. Studies have shown
that the topical application, as well as dietary supplementation
of green or white tea extracts may protect the skin from UV
damage by increasing DNA repair. Last, epigenetic modification
is caused by UVB exposure, research shows that EGCG may
reduce tumor incidence and decrease tumor multiplicity and
size.36
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indicated that green tea may specifically slow prostate cancer
progression.38
Neurological Decline:
Research has identified several modifiable factors that may
help slow the progression or reduce the risk of age-related
neurological declines and diseases.42,43 Tea may be one of the
modifiable factors as the antioxidants in tea may protect brain
cells from environmental insults from free radical exposure. 44-46
A recent review found that green tea has neuroprotective
effects mostly due to bioactive components L-theanine and
EGCG.47 In addition, L-theanine in tea has been shown to
directly affect areas of the brain that control attention and
ability to solve complex problems. 48-50 A study of The Ohsaki
Cohort suggested that green tea consumption (of five cups of
tea daily vs. one cup) was associated with lower risk of incident
dementia or new diagnosis of dementia.51 A long-term study of
nearly 30,000 adults found that drinking three or more cups of
tea per day led to a 69% reduced risk of developing Parkinson’s
disease.52 According to research presented at the 2007
Scientific Symposium on Tea and Health, theanine, an amino
acid that is for the most part uniquely found in tea (green and
black), may help prevent age-related memory decline. This
human-based data is supported by data from animal models.45
9
EGCG may be therapeutic option to help attenuate amyloid-β
induced neurological decline.54
10
ounces) for one serving of a sugar sweetened beverages (about
250 grams or 8.8 fluid ounces, representing a standard portion
size of these drinks) is associated with a 20% reduced incidence
of type 2 diabetes. The case cohort analysis examined more
than 340,000 people over eight European populations for 3.99
million person-years of follow up.63
Weight Management:
Several studies suggest drinking calorie-free tea may help with
weight management.65-77 Preliminary research suggested that
tea flavonoids help elevate metabolic rate, increase fat
oxidation and improve insulin activity.65,68,70,75-78 Tea catechins
can also provide modest shifts in metabolism that may improve
weight loss and maintenance.65,70,76,77 In one review,
researchers concluded that subjects consuming green tea and
caffeine lost an average of 2.9 pounds within 12 weeks while
adhering to their regular diet. The results of another meta-
analysis suggest the increase in caloric expenditure is equal to
about 100 calories over a 24-hour period. The weight loss
benefits of tea vary based on many factors, but studies have
found benefits with the equivalent of as little as 2.5 cups of
green tea.78 Using data from the Polish Health, Alcohol and
Psychosocial Factors In Eastern Europe (HAPIEE) cohort study,
tea consumers who drank more than three cups daily, had a
lower body mass index (BMI) and waist circumference.79
Research has also found that tea consumption was associated
with lower BMI values.80
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found to have a higher BMD.84 Another trial linked tea
consumption with a 30 percent reduction in the risk for hip
fractures among men and women 50 years of age or older.85
Although high caffeine intake has been implicated as a risk
factor for reduced BMD, drinking tea is associated with higher
BMD and has been shown to boost bone-building markers and
improve muscle mass, both of which may reduce the risk for
osteoporosis and fracture.86-90
Immune Function:
There has been research on tea’s potential impact on immune
function. Research from Brigham and Women’s Hospital and
Harvard University indicated that tea contains a component
that can help the body ward off infection and disease and that
drinking tea may strengthen the immune system. L-theanine,
found in tea, primes the immune system in fighting infection,
bacteria, viruses, and fungi.92 A human clinical trial showed that
certain immune cells of participants who drank five cups of
black tea a day for two to four weeks secreted up to four times
more interferon, an important part of the body’s immune
defense, than at baseline. The study suggests that drinking
black tea provides the body’s immune system with natural
resistance to microbial infection.92
Dietary Patterns:
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Caffeine Content: Tea is naturally low in caffeine. A cup of black tea, for example,
contains about 40 milligrams of caffeine.
Cost Per Serving: Prepared at home, tea costs about 3 – 5 cents per serving, cup
or glass. Tea continues to remain one of the most economical
beverages available, even the most expensive teas cost less
than 10 cents per serving.
Key Tea Terms: Antioxidant: A substance that helps prevent or delay oxidative
damage caused by reactive oxygen and or reactive nitrogen
species. Oxidative damage to the body, cells and tissues may
contribute to diseases like cancer and heart disease.
# # #
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