Management is a universal phenomenon.

It is
a very popular and widely used term. All
organizations - business, political, cultural or
social are involved in management because it
is the management which helps and directs
the various efforts towards a definite
purpose.
According to Harold Koontz, “Management is
an art of getting things done through and with
the people in formally organized groups. It is an
art of creating an environment in which people
can perform and individuals and can co-operate
towards attainment of group goals”.
According to F.W. Taylor, “Management is an
art of knowing what to do, when to do and see
that it is done in the best and cheapest way”.
Management is getting things done through
people
Management is goal oriented process
Management isPervasive
Management is Multidimensional(3 M’s)
Management is a continuousprocess
Management is a groupactivity
Management is a dynamicfunction
Intangible
It helps inAchieving Group Goals
OptimumUtilization of Resources
Reduces Costs
Establishes SoundOrganization
Establishes Equilibrium
Helps in personaldevelopment
Essentials for Prosperity of Society
The number of levels in management increases
when the size of the business and work force
increases and vice versa. The level of
management determines a chain of command,
the amount of authority & status enjoyed by any
managerial position.
The levels of management can be classified in
three broad categories:
Top level / Administrativelevel
Middle level /Executory
Low level / Supervisory / Operative / First-line
managers
Thetop management is the ultimate sourceof authority and it manages goals
and policies for an enterprise. It devotes more time on planning and
coordinatingfunctions.

The role of the top management can be summarized as follows -

 Top management lays down the objectives and broad policies of the
enterprise.
 It issues necessary instructions for preparation of department budgets,
procedures, schedules etc.
 It prepares strategic plans & policies for the enterprise.
 It appoints the executive for middle level i.e. departmental managers.
 It controls & coordinates the activities of all the departments.
 It is also responsible for maintaining a contact with the outside world.
 It provides guidance and direction.
 The top management is also responsible towards the shareholders for the
performance of theenterprise.
They are responsible to the top management for the functioning of their
department. They devote more time to organizational and directional functions.
In small organization, there is only one layer of middle level of management but
in big enterprises, there may be senior and junior middle level management.

Their rolecan be emphasized as -

They execute the plans of the organization in accordance with the policies and
directives of the top management.
They make plans for the sub-units of the organization.
They participate in employment & training of lower level management.
They interpret and explain policies from top level management to lower level.
They are responsible for coordinating the activities within the division or
department.
It also sends important reports and other important data to top level
management.
They evaluate performance of junior managers.
They are also responsible for inspiring lower level managers towards better
performance.
In other words, they are concerned with direction and controlling function of management.
Their activities include-
 Assigning of jobs and tasks to various workers.
 They guide and instruct workers for day to day activities.
 They are responsible for the quality as well as quantity of production.
 They are also entrusted with the responsibility of maintaining good relation in the
organization.
 They communicate workers problems, suggestions, and recommendatory appeals etc
to the higher level and higher level goals and objectives to the workers.
 They help to solve the grievances of the workers.
 They supervise & guide the sub-ordinates.
 They are responsible for providing training to the workers.
 They arrange necessary materials, machines, tools etc for getting the things done.
 They prepare periodical reports about the performance of the workers.
 They ensure discipline in the enterprise.
 They motivate workers.
 They are the image builders of the enterprise because they are in direct contact with the
workers.
Technical skills
Conceptual skills
Human skills
Problem solvingskills
Management expert Professor Henry
Mintzberg has argued that a manager’s work
can be boiled down to ten common roles.
According to Mintzberg, these roles, or
expectations for a manager’s behavior, fall
into threecategories:
informational (managing byinformation),
interpersonal (managing throughpeople),
and decisional (managing through action).
According to Henry Fayol, “To manage is to
forecast and plan, to organize, to command,
& to control”.
Whereas Luther Gullick has given a keyword
’POSDCORB’ where Pstands for Planning, O
for Organizing, Sfor Staffing, D for Directing,
Co for Co-ordination, R for reporting & B for
Budgeting. But the most widely accepted are
functions of management given by KOONTZ
and O’DONNEL i.e.Planning,
P -Planning
O - Organizing
S - Staffing
D - Directing
CO -Controlling
R -Reporting
B -Budgeting
1. Planning
Planning is the first step of management function. It involves the
determinants of what is to be done? How is to be done? It is a predetermine
course of action. It helps managers to anticipate problems before they
actually arise.
2. Organizing
Organizing is the process of assigning responsibilities and authorities to
employees. Manager should identify the task and activities and allocate
them in such a way so that there should be no discrepancies between work
and employees, group of people or departments.
3. Staffing
Staffing includes the selection of proper personnel for proper job. It also
includes the selection and recruitment, promotion, transfer and training of
an employee. It also take care the requirement of manpower for future.
4. Directing
Directing includes the work guiding and supervising subordinates. Each and
every manager is responsible for his / her department and he/ she should
provide necessary guidelines to his/ her subordinates.
.
5. Controlling
Consist in verifying in whether everything in undertaking
proceeds in conformity with the plans. Controlling include
setting standards and comparing the actual performance with
standards performance
6. Reporting
It is important element of control. It includes daily follow up of
activities with help of reports which are submitted by
subordinates to his/ her superior. Reporting keeps him/ her
informed with day to day activities.
7. Budgeting
Budget is an estimate of future needs covering all the activities
of an enterprise for a definite period of time. A budget is
prepared for each separate activity of business. This is done to
control the expenses of organizations within certain limit.
the Managerial Grid, or Leadership Grid, it
was developed in the early 1960s by
management theorists Robert Blake and Jane
Mouton.
It plots a manager's or leader's degree of
task-centeredness versus her person-
centeredness, and identifies five different
combinations of the two and the leadership
styles they produce.
The Blake Mouton Managerial Grid is based on
two behavioraldimensions:
Concern for People: this is the degree to which a
leader considers team members' needs,
interests and areas of personal development
when deciding how best to accomplish a task.
Concern for Results: this is the degree to which
a leader emphasizes concrete objectives,
organizational efficiency and high productivity
when deciding how best to accomplish a task.
The Impoverished or "indifferent" manager is
mostly ineffective.
With a low regard for creating systems that
get the job done, and with little interest in
creating a satisfying or motivating team
environment , his results are inevitably
disorganization, dissatisfaction and
disharmony.
Also known as "authoritarian" or "authority-compliance"
managers, people in this category believe that their team
members are simply a means to an end. The team's needs are
always secondary to its productivity.

This type of manager is autocratic, has strict work rules, policies

and procedures, and can view punishment as an effective way of
motivating team members.

This approach can drive impressive production results at first, but

low team morale and motivation will ultimately affect people's
performance, and this type of leader will struggle to retain high
performers.
A Middle-of-the-Road tries to balance results
and people, but this strategy is not as
effective as it may sound.

Through continual compromise, he fails to

inspire high performance and also fails to
meet people's needsfully.

The result is that his team will likely deliver

only mediocre performance.
According to the Blake Mouton model, Team
management is the most effective leadership
style. It reflects a leader who is passionate about
his work and who does the best he can for the
people he workswith.
Team or "sound" managers commit to their
organization's goals and mission, motivate the
people who report to them, and work hard to
get people to stretch themselves to deliver great
results.
The Country Club or "accommodating" style of
manager is most concerned about her team
members' needs and feelings. She assumes that,
as long as they are happy and secure, they will
work hard.

What tends to be the result is a work

environment that is very relaxed and fun, but
where productivity suffers because there is a
lack of direction and control.
F.W. Taylor (Frederick Winslow Taylor) is the
father of scientific management. Taylor’s
Scientific Management attempts to boost
productivity by enhancing efficiency and
wages of the workers. F.W. Taylor carried out
a variety of tests at his workplace to discover
how humans could be made more efficient by
standardizing the work and improve methods
for accomplishing thework.
 Scientific Management is “knowing exactly what you want
people to do and knowing that they do in the best and the
cheapest way possible“.
According to Taylor, Scientific Management implies the
application of two fold techniques.They are the following:
1. The discovery of the best method of performing a particular work
under the existing conditions of knowledge and organizing
ability.
2. The fruitful method or the best method for meeting a given
situation.
Logical approach
A specificplan
Separating Planning and Doing: F.W. Taylor stressed on the splitting up of planning part from
actual doing of the work. Prior to scientific management, a personnel used to plan about how he
had to work as well as what equipment were essential for that. The worker remained under the
supervision of a gang boss. This actually created a number of problems, and Taylor emphasized
that planning should be left to the supervisor and the worker needs to emphasize only
operational work.
Dispose of oldmethods
Functional Foremanship: Separating planning from actual doing lead to development of
supervision system that could take planning work effectively in addition to supervising workers.
For this specific function, Taylor developed the thought of functional foremanship founded on
specialization of functions.
Job Analysis: Job analysis is carried out to uncover the best way of doing a task. The most
effective way of performing a task is one, which usually demands least movements, as a result
less time and expense. The best way of performing a task can be identified by taking up time-
motion-fatigue studies. (a) Time study includes the determination of time. This assists in
determining the fair work for a period. (b) Motion study includes the study of movements in parts,
which are required in carrying out a task and thus getting rid of the inefficient movements and
doing only essential movements. It minimizes the time consumed in doing a work and the
exhaustion of employees. (c) Fatigue study reveals the amount and frequency of rest necessary in
doing the task. After a certain interval, employees feel exhausted and can’t work with 100 %
capacity. For that reason, they need rest in between.
Scientific Selection and Training Feature: Workers must be chosen on scientific basis
considering their education, experience, skills, physical strength, etc. Employees should be
offered work for which they are physically and technically perfect.Apart from selection, adequate
importance needs to be given on the training of workers, which makes them more cost-effective
and efficient.
Standardization: Wherever possible, standardization must be maintained with respect to
equipment and tools, duration of work, volume of work, working environments, cost of
production, etc.These factors should really be predetermined based on a job analysis besides
other factors of costs which go in carrying out a work.
Incentives: Monetary Incentives can encourage individuals to put in their highest efforts. If terms
exist to gain higher wages by putting in extra effort, workers are going to be motivated to earn
more.Taylor personally utilized the technique of differential piece rate system, and it was highly
motivating.
Mental Revolution: Scientific management is dependent upon the co-operation among
management and workers. It brings about a complete mental change in both parties.This is most
crucial among key features of scientific management theory by F WTaylor because in its absence,
no principle can beemployed.
Economy: Scientific and technical elements need to be considered while applying scientific
management. Furthermore, enough thought should be given to economy and profit. To achieve
economy, methods of cost estimates and control must be adopted. The economy and profit is
achievable by making the resources more productive in addition to reducing wastage.
Science, not rule of thumb
Harmony, not discord
Cooperation not individualism
Development of each man to his greatest
efficiency andprosperity
1.Division ofWork
 In practice, employees are specialized in different areas and they have different skills. According
to Fayol specialization promotes efficiency of the workforce and increases productivity.
 In addition, the specialization of the workforce increases their accuracy and speed. This principle
is applicable to both technical and managerial activities.
2.Authority and Responsibility
 In order to get things done in an organization, management has the authority to give orders to
the employees. Of course with this authority comes responsibility.
 The accompanying power or authority gives the management the right to give orders to the
subordinates. The responsibility can be traced back from performance and it is therefore
necessary to make agreements about this. In other words, authority and responsibility go
together.
3.Discipline
 This third principle is about obedience.
 It is often a part of the core values of a mission and vision in the form of good conduct and
respectful interactions. This management principle is essential and is seen as the oil to make the
engine of an organization run smoothly.
4.Unity ofCommand
 The management principle ‘Unity of command’ means that an individual employee
should receive orders from one manager and that the employee is answerable to that
manager.
 By using this principle, the responsibility for mistakes can be established more easily.
5.Unity of Direction
 This principle of management is all about focus and unity. All employees deliver the
same activities that can be linked to the same objectives.
 All activities must be carried out by one group that forms a team. These activities must
be described in a plan of action. The manager is ultimately responsible for this plan and
he monitors the progress of the defined and planned activities.
 Focus areas are the efforts made by the employees and coordination.
6.Subordination of Individual Interest
 There are always all kinds of interests in an organization. Personal interests are
subordinate to the interests of the organization (ethics).T
 The primary focus is on the organizational objectives and not on those of the individual.
This applies to all levels of the entire organization, including the managers.
7.Remuneration
 This principle of management argues that the remuneration should be sufficient to
keep employees motivatedand productive.
 There are two types of remuneration namely non-monetary (a compliment, more
responsibilities, credits) and monetary (compensation, bonus or other financial
compensation). Ultimately, it is about rewarding the efforts that have been made.
8.The Degree of Centralization

9.Scalar Chain

10.Order
Employees in an organization must have the right resources at their disposal so that they
can function properly in an organization. In addition to social order (responsibility of the
managers) the work environment must be safe, clean and tidy.
11.Equity
Employees must be treated kindly and equally. Employees must be in the right place in the
organization to do things right. Managers should supervise and monitor this process and
they should treat employees fairly and impartially.
12.Stability ofTenure of Personnel
This principle represents deployment and managing of personnel and this should be in
balance with the service that is provided from the organization. Management strives to
minimize employee turnover and to have the right staff in the right place. Focus areas such
as frequent change of position and sufficient development must be managed well.
13.Initiative
Employees should be allowed to express new ideas. This encourages interest and
involvement and creates added value for the company. Employee initiatives are a source of
strength for the organization.
14.Esprit deCorps
This stands for striving for the involvement and unity of the employees. Managers are
responsible for the development of morale in the workplace; individually and in the area of
communication. Esprit de corps contributes to the development of the culture and creates
an atmosphere of mutual trust and understanding.
A contingency approach to management is
based on the theory that management
effectiveness is contingent, or dependent,
upon the interplay between the application of
management behaviors and specific
situations. In other words, the way you
manage should change depending on the
circumstances. One size does not fit all.
Planning is the function of management that
involves setting objectives and determining a
course of action for achieving those
objectives.

” Planning is deciding in advance What to do

, how to do it, when to do it, and who is to
do it.” - Koontz and o’Donnell
1.Planning is primary function of management:
The functions of management are broadly classified as planning, organization, direction
and control. It is thus the first function of management at all levels. Since planning is
involved at all managerial functions, it is rightly called as an essence of management.
2.Planning focuses on objectives:
Planning is a process to determine the objectives or goals of an enterprise. It lays down the
means to achieve these objectives. The purpose of every plan is to contribute in the
achievement of objectives of an enterprise.
3.Planning is a function of all managers:
Every manager must plan. A manager at a higher level has to devote more time to
planning as compared to persons at the lower level. So the President or Managing director
in a company devotes more time to planning than the supervisor.
4.Planning as an intellectual process:
Planning is a mental work basically concerned with thinking before doing. It is an
intellectual process and involves creative thinking and imagination. Wherever planning is
done, all activities are orderly undertaken as per plans rather than on the basis of guess
work. Planning lays down a course of action to be followed on the basis of facts and
considered estimates, keeping in view the objectives, goals and purpose of an enterprise.
5.Planning as a continuous process:
Planning is a continuous and permanent process and has no end. A manager makes new
plans and also modifies the old plans in the light of information received from the persons
who are concerned with the execution of plans. It is a never ending process.
6. Planningis dynamic (flexible):
Planning is a dynamic function in the sense that the changes and modifications are
continuously done in the planned course of action on account of changes in business
environment.
As factors affecting the business are not within the control of management, necessary
changes are made as and when they take place. If modifications cannot be included in
plans it is said to be bad planning.
7.Planning secures efficiency, economy and accuracy:
A pre- requisite of planning is that it should lead to the attainment of objectives at the
least cost. It should also help in the optimum utilisation of available human and physical
resources by securing efficiency, economy and accuracy in the business enterprises.
Planning is also economical because it brings down the cost to the minimum.
8. Planning involves forecasting:
Planning largely depends upon accurate business forecasting. The scientific techniques of
forecasting help in projecting the present trends into future. ‘It is a kind of future picture
wherein proximate events are outlined with some distinctness while remote events appear
progressively lessdistinct.”
9. Planning and linking factors:
A plan should be formulated in the light of limiting factors which may be any one of five M’s
viz., men, money, machines, materials and management.
10.Planning isrealistic:
A plan always outlines the results to be attained and as such it is realistic in nature.
Planning provides Direction
Planning Reduces the risk of uncertainties
Planning reduces over lapping and wasteful
activities
Planning Promotes innovativeideas
Planning Facilitates DecisionMaking
Planning establishes standard forcontrolling
Focuses attention on objectives of the
company
Planning leads to rigidity
Planning may not work in dynamic
environment
It reducescreativity
Planning involves hugeCost
It is a time consuming process
Planning does notguarantee success
Lack of accuracy
Determination of the goals

Collection and forecasting of information

Development of planning premises

Determining alternative course of action

Selection ofbest alternative

Formulating derivative plans

Communicating the plan

Follow up measures
1.Objectives:
Objectives are the ends towards which the activities are
directed. They are the end result of every activity. An
objective:
(a) Should be related to single activity;
(b)Should be related to result and not to activity to be
performed;
(c)It should be measurable or must be measured in
quantitative term;
(d)It must have a time limit for achievement of objective;
(e)It must be achievable or feasible.
For example, increase in sale by 10% or decrease in
rejections by 2%.
2.Strategy:
A strategy is a comprehensive plan to achieve the
organisational objectives. The dimensions of strategy
are:
(i) Determining long termobjectives.
(ii) Adopting a particular course of action.
(iii)Allocating resources for achieving the objectives.
Strategy formulation is the task of top level people
and it is must to scan and understand clearly the
business environment before framing the strategy.
For example, Choice of advertising media, sales
promotion techniques, channels of distribution, etc.
3. Policies:
Policy can be defined as organisation’s general
response to a particular problem or situation. In
simple words, it is the organisation’s own way of
handling the problems. Policies are made at
every level because the managers at every level
need to decide or predetermine the way of
handling a situation and policy acts as a guide to
take decisions in unexpected situation.
“No creditsale policy”
4. Procedures:
Procedures are required steps established in
advance to handle future conditions. The
sequence of steps to be followed by
employees in different situations must be
predetermined so that everyone follows
same steps.
The procedure can be defined as the exact
manner in which an activity has to be
accomplished.
5. Rules:
Rules spell out special actions or non-actions
of the employees. There is no discretion
allowed in rules, i.e., they must be followed
strictly and if rules are not followed then
strict actions can be taken against employees
who are disobeying the rules.
6. Programmes:
Programmes are the combination of goals, policies,
procedures and rules. All these plans together form a
program. The programmes are made to get a
systematic working in the organisation. The
programmes create relation between policies,
procedures and goals. The programmes are also
prepared at different levels. A primary programme is
prepared by the top level and then to support the
primary programme supportive programmes of
different levels are prepared for smooth function of
the company.
7. Methods:
Methods can be defined as formalized or systematic way
of doing routine or repetitive jobs. The managers decide in
advance the common way of doing a job. So, that
(a)There is no doubt in the minds of employees;
(b) There can be uniformity in actions of the employees;
(c)These help in applying the techniques of standardization
and simplification;
(d)Act as guide foremployees.
8. Budget:
Budget is the statement of expected result expressed in
numerical terms. In budgets the results are always
measurable and most of the time these are financial in
nature
On the basisof time period
 Long term
 Medium term
 Short term
On the basis of scope
 Corporate planning
 Divisional planning
 Departmental or unitplanning
The term was first outlined by management guru
Peter Drucker in 1954 in his book "The Practice of
Management."
Management by objectives (MBO) is a management
model that aims to improve performance of an
organization by clearly defining objectives that are
agreed to by both management and employees.
According to the theory, having a say in goal setting
and action plans should ensure better participation
and commitment among employees, as well as
alignment of objectives across the organization.
Philosophy or asystem
Combine goal setting
Optimum use of resources
Operational andfunctional
Participationby superior and subordinate
Collective decisionmaking
Multiple responsibilities
All inclusive andcomplete
 Settingof
goal

Set andalign
Give reward employee
objective

Appraisal of Scrutinize
performance performance
ADVANTAGES DISADVANTAGES

Optimum utilization of Insufficient support from

human resources management
Better communication Insufficient integration
Fixing of responsibility Improper follow up
Increases employee morale Time consuming
and motivation Reward punishment
Career development of the approach
employees Lack of co-ordination
Make possible effective
planning andcontrol
"A decision can be defined as a course of action
consciously chosen from available alternatives for the
purpose of the desired result" -J.L. Massie

alternative courses ofaction.

Decision making process is continuous and
indispensable component of managing any
organization or businessactivities.
It embraces all the functions of management
Selecting the bestalternative
Proper utilization ofresources
Pervasive function
Conflict resolution
Promotes efficiency
Indispensable element/component
Employees motivation
Identify the problem

Analysing theproblem

Collection of data

Developing alternative solutions

Review of keyfactor

Selecting the bestalternative

Implementation of decision

Follow up
Linear programming
Decision tree
Game theory
Simulation
Queuing theory
Network techniques(CPM)
Probability decisiontheory
Pay off matrix
Brainstorming
Nominal group techniques(ranking)
Delphi technique
Quality circles (same work area)
Heuristic techniques (trialand error)
Participative techniques(motivation)
Delegation is the assignment of any responsibility
or authority to another person (normally from a
manager to a subordinate) to carry out specific
activities.
Authority: authority is the right to give
controls, orders and get the things done.
Responsibility: carrying out duty and to
complete the allottedtask.
Accountability: giving explanations for not
meeting the specified pre set standard.
Handing over of duties to subordinates

Granting of authority

Acceptance of theassignment

Formation ofaccountability/ responsibility

ADVANTAGES DISADVANTAGES

Effective and efficient Inadequate definition of

management the task
Employees development Notenough record keeping
Motivation of employees Lack atconfidence in
Scope for businessgrowth subordinates
and expansion Improper choice
Improvement of job Reluctant to accept the
satisfaction task
Improved coordination Failure tocomplete the
work
Principle of functional definition: Every
subordinate should understand thenature
and importance of his work.
Principle of delegation by result expected
Principle of absoluteness of responsibility
Principle of unity of command
Parity between authority and responsibility
Principle of exception
The concentration of management and decision-making
power at the top of an organization's hierarchy.
The location of all or most main departments and
managers at onefacility.
Decentralization is transfer of decision making power and
assignment of accountability and responsibility for results.
It is accompanied by delegation of authority to individuals
or units at all levels of an organization even those far
removed from headquarters or other centers of power.
ADVANTAGES DISADVANTAGES

Tackle emergencies Delay in decisionmaking

Impartial distribution of and in work
work Low motivation
Uniformity of activities Secrecy cannot be
Specialization maintained
Economy
No repetition ofwork
Rapid decision
Better flexibility
ADVANTAGES DISADVANTAGES

Lessen the burden of top Costly affair

executives Notsuitable in emergency
Fast and sounddecisions situations
Motivation of subordinates Absence of uniformity
Effective communication No specialization
Executive development Unfair distribution of work
Effective supervisionand
control
History ofthe organization
Organization’s size
Nature of business
Management by exception
Degree of diversification of product lines
Well organized controlsystem
Complication of jobs
Availability ofcapable administrators
Cost and significance ofdecisions
Organising in a general sense means
systematic arrangement of activities.
“To organize a business is to provide with
everything useful to its functioning- raw
materials, tools, capital,personnel.”
It brings the manpower and material
resources for the achievement of the
objectives ofthe organization.
Organising is a managerialfunction
A group activity
Chain of relationships
Common objectives orgoals
Group of individuals
Division of work
Coordination
Authority
Determining the goals of the organization
Locating activities
Grouping the similaractivities
Assignment of duties
Delegating of authority
Defining authority relationship
Allocation of resources
coordination
Facilitates administration
Facilitates growth anddiversification
Ensures optimum use of resources
Stimulates creativity
Facilitates continuity of the organization
Reduces employee turnover
Reduces duplication ofactivities
Helps in coordination
“Directing is the inter personnel aspect of
managing by which subordinates are led to
understand and contribute effectively and
efficiently to the attainment of enterprise
objectives.”–Koontz and O’Donnell.
Initiates action
Performed at every level of management
Directing is a never ending process
Directing flows from top to bottom
Indivisible fromother functions
Goals oriented
Outlining the goals
Framing course of action and instruction
Decision on the assistants to be directed
Issuing orders andinstructions
Motivation
Leading
Supervision
Feedback and follow up
Implies existence offollowers
It’s a permanentprocess
Encouraging
Process of persuading
Function of motivation
Personality
Knowledgeable
Communication skills
Integrity andhonesty
Motivator
Confidence
Emotional stability
Social skills
Autocratic or task management leadership
Participative or democraticleadership
Laissez Faire or free rein (Delegate)
Paternalistic leadership
Bureaucratic (applying a system/ fixing duties
under hierarchy)
Situational
Charismatic
People oriented
Servant leadership
“Controlling is checking performanceagainst
predetermined standards contained in the plans
with aview to ensuring adequate
progress and satisfactoryperformance.”
Controlling is the last function
Universal
Future oriented
It’s a continuous process
It implies taking corrective actions
Principle of guarantee to objective
Principle of efficiency of controls (cost
effective)
Principle ofcontrol accountability
Principle of standards (accurate standards)
Principle ofcritical activity
Principle of action
TRADITIONALTECHNIQUES MODERN TECHNIQUES

Personal observation ROI

Statistical data Ratio analysis
Special reports and Managerial audit
analysis CPM
Breakeven analysis MIS
Budgetary control
The term governance refers to the act of managing an entity.
Corporate governance is the system of rules, practices and
processes by which a company is directed and controlled.

Corporate governance essentially involves balancing the

interests of a company's many stakeholders, such as
 shareholders,
 management,
 customers,
 suppliers,
 financiers,
 government and thecommunity.
“A commitment to improve community well-being through
discretionary business practices and contributions of
corporate resources”.
CSRis the sum of:
Economic Responsibilities (Make a profit)
Legal Responsibilities (Obey the law)
Ethical Responsibilities (Beethical)
PhilanthropicResponsibilities (Good corporate citizen)
CSR
Strengthened brand positioning
Enhanced corporate image
Sense of involvement to all
Communities assuppliers
Increased ability to attract, motivate, and retain
employees
Increased sales and marketshare
Increased appeal to investors and financial
analysts
Reduce costs
Brand image
Attracts investors
Brand differentiation
Protection of environment
CSR