Business Administration Project
Women Entrepreneurs in India -
Success Story and Barriers faced
by them.
2024-25
Name:- Keerthana Ram Kishal
Class and Section:- 11- I
ACKNOWLEDGEMENT
I would like to express my special thanks of
gratitude to my teacher Ms. Rosemol Jacob
as well as our principal Ms. Asma Gilani who
gave me the golden opportunity to do this
wonderful project on the topic Women
Entrepreneurs in India - Success Story and
Barriers faced by them, which also helped me
in doing a lot of Research and I came to know
about so many new things I am really thankful
to them. Secondly I would also like to thank
my parents and friends who helped me a lot
in finalizing this project within the limited
time frame.
List of contents
1. Cover page
2. Acknowledgement.
3. List of Contents.
4. Objectives
5. Introduction to women entrepreneurship.
6. Role of women entrepreneurs in India
7. Significance of Women in India’s Entrepreneurial
Sector.
8. Opportunities to Indian Women Entrepreneurs.
9. indra nooyi
Introduction (pictures)
Business Activity (pictures)
Success Story
Barriers faced
Ways to overcome the barriers
10. Conclusion.
11. Bibliography
Objectives
Understand the concept of Women
Entrepreneurship.
Understand the role of Women
Entrepreneurs in India
Understand the Significance of Women
in India’s Entrepreneurial Sector.
Understand the Opportunities to Indian
Women Entrepreneurs.
Understand the concept with the help of
case studies/examples.
Introduction to women
entrepreneurship
Women entrepreneurs may be defined as the
women or a group of women who set up and
operate her own enterprise. In other words women
entrepreneurs are self employed individuals who
establish their enterprise and involve themselves
for economic activities. Earlier women were
confined in the four walls of houses and their
activities were mainly related to household work,
without any socio-economic independence. Today
women are marching ahead in almost every field
and generating employment not only for
themselves but also for others.
Role of women
entrepreneurs in India
Women are important in the economic growth of
India. Women must be encouraged and motivated
to participate in any business activity. Women
dominate a significant portion of the informal
economy and also have more micro and small
enterprises in India. In order to accelerate
economic growth, there is a need to increase the
number of women entrepreneurs. Both
domestically and within society, women
entrepreneurs act as agents for change that
motivate other members of society into such
ventures . The nation’s assets are women
entrepreneurs because they are involved in some
productive activities hence providing jobs for other
people. This can be done through poverty
reduction as well as minimizing unemployment
problem.
Significance of Women in
India’s Entrepreneurial
Sector
As our country needs to encourage and use all
resources to the maximum including human
resources, the involvement of women in
economic activities is of great importance not
only from human resource point of view but
even from the view of raising the status of
women in our society. Economic status of
women is now accepted as an indicator of a
society’s stage of development. Hence it
becomes crucial for the government to frame
certain policies that help in the development of
entrepreneurship among women. There is a
need for due recognition that has to be given for
the role and contribution of women in the
various economic ,social and cultural activities.
Opportunities to Indian
Women Entrepreneurs
For women entrepreneurs, the Indian market is full of
opportunities. Because they have a large population
and household spending is rising, there’s scope for
new technology, e-commerce and online retailing,
healthcare services, fashion and beauty products as
well as education. The country has a number of
programs that are aimed at promoting women
entrepreneurship aimed at improving their economic
situation. It includes Stand-up India, MUDRA Yojana
and Bhartiya Mahila Bank which provide financial
assistance, trainings and mentoring for female
business owners. Therefore, the growth in digital
infrastructure as well as e-commerce platforms has
actually put men on equal footing with women
entrepreneurs in India. This thereby brings out a
situation where women can easily reach customers
using online retailers such as social media or digital
marketing at an affordable price to make sales or scale
up using internet marketing tools among others.
Indra Nooyi
Introduction
Indra Nooyi, a business leader and strategic thinker, is renowned for
her 12 years as CEO of PepsiCo, the first woman of first immigrant to
lead a Fortune 50 company. She increased the company's profitability
and focused on environmental sustainability and food health. Born in
1955 in Chennai, India, Nooyi grew up in a conservative, middle-class
family. She excelled in high school, college, and earned her MBA from
the Indian Institute of Management Calcutta in 1976.
Business Activity
Nooyi began her career in India with product manager positions at
Johnson & Johnson and the textile firm Beardsell Ltd. While
attending Yale School of Management, Nooyi completed a
summer internship with Booz Allen Hamilton. In 1980, Nooyi
joined the Boston Consulting Group (BCG) as a strategy
consultant, and then worked at Motorola as vice president and
Director of Corporate Strategy and Planning, followed by a stint at
Asea Brown Boveri. Nooyi joined PepsiCo in 1994, and was named
CEO in 2006.
Success Story
In 1990, she joined ABB and led corporate strategy. She later worked
at PepsiCo and General Electric, where she played a key role in
shaping global strategy. She led the sale of Yum! Brands in 1997 and
the acquisitions of Tropicana, Quaker Oats, and Gatorade in 2001. In
2001, she was promoted to President and Chief Financial Officer,
focusing on healthier eating and environmental issues. She led Pepsi
for 12 years, doubling annual net profit and focusing on work-life
balance. After retiring, she continues to serve on corporate and
nonprofit boards, leaving a lasting legacy.
Barriers Faced
Indian woman Nooyi, who started her career at the age of 25, was
motivated to break the gender barriers in business by studying
at the Indian Institute of Management Calcutta. She worked at
Mettur Beardsell and Johnson & Johnson in Mumbai before
securing a scholarship to attend Yale. Despite her family's initial
hesitation, Nooyi moved to the US in 1978, working odd jobs to
support herself. She graduated with a master's degree in public
and private management from Yale School of Management in
1980 and married Raj Nooyi, now president at AmSoft Systems.
Ways to overcome the barriers
Indra Nooyi, CEO of PepsiCo, prioritizes sustainability, empathy,
and risk-taking in her leadership style. She reoriented PepsiCo's
product portfolio towards healthier options, fostering a more
inclusive corporate culture. Nooyi's leadership style emphasizes
mentorship, career advancement, and fostering a diverse
leadership pipeline. She also champions innovation through
diverse perspectives, personal branding, and a "Legacy Beyond
Tenure" approach. Nooyi's leadership style emphasizes
adaptability, long-term value creation, and investing in talent
management.
Conclusion
Women entrepreneurs may be defined as the women
or a group of women who set up and operate her own
enterprise. Self dependence, career consciousness
and self respect etc are the key factors which motivate
women entrepreneurs to choose a profession as a
challenge. Women entrepreneurs are playing a key role
in the economic development of India. They have been
recognized as an important source of economic
growth. Women entrepreneurs are creating new jobs
not only for themselves but also for others. They
contribute to the economic well being of the family
and communities, women empowerment and
reduction of poverty and thus the role of women
entrepreneurs in economic development is sure to
happen. Women entrepreneurs faced many problems
in their efforts to develop the enterprise they have
established like problems of finance, shortage of raw
materials, marketing problems, lack of entrepreneurial
skills, family responsibilities etc. But government and
non-governmental organizations are coming forward
for the growth of women entrepreneurship in India and
around the globe.
Bibliography
Wikipedia
E-books
(ENTREPRENEURSHIP DEVELOPMENT
& PROJECT MANAGEMENT)
(Evolution and Significance of Women
Entrepreneurs in India)
(ROLE OF WOMEN
ENTREPRENEURSHIP IN INDIAN
ECONOMY)
Women's history (Indra Nooyi)
