Media and Information

Literacy
TYPES OF MEDIA
 DIFERENTIATE THE TYPES OF MEDIA

PRINT MEDIA BROADCAST MOVIES/FILM/ INTERNET/ VIDEO GAME

MEDIA CINEMA NEW MEDIA

PROVIDE EXAMPLES
 Types of Media
• 1. Print Media
• Print media is also known as the “press”, this type of media refers to
materials that are written and are physically distributed. Perhaps the
most significant event in the history of printing is the invention of the
printing press by Johannes Gutenberg in (1440). This eventually led to
the mass production of books, which gave people an access to
knowledge that they never dreamt of during those times.
• Example of Print Media are:
• books, newspapers, magazines, and other periodicals, manuscripts,
correspondence, memoranda, loose leaf materials, notes, and
brochures.
 Books & E-books
• are the very first mass media in
human history. Baran (2010)
consider books as very personal
because they contain records of past
experiences and human knowledge
that are passed on to later
generations. Books are movers and
shakers of culture. As a statement to
this, books in physical form are
being stored digitally as e-books
Magazines and
newspapers
• may be targeted for the general
audience or may address the
interests of a particular group of
readers. Magazines typically contain
features or human interest articles,
whereas newspapers will definitely
have news stories and occasionally
have other types of articles. Both the
magazine and the newspaper may
also have online versions for them to
reach a wider and larger audience
who are more often virtually
connected through the Internet.
 2. Broadcast Media (Broadcasting)
• Television and radio - the main sources of
the broadcast
• Television- we can watch all types of events
which are happening on earth. Usually,
people are interested to watch the news
regarding spiritual, politics, sports and so
on.
• Radio is also the source of broadcasting we
can hear all kinds of news on it and also
enjoy the music on it through changin
• Broadcast media is considered “household” media because they
be found in practically any corner of a home the channels.
• According to Baran (2010), radio was the first electronic mass
medium and precursor of television. For a long time, radio was the
“young people’s media. “This first evident in the proliferation of
FM radio stations catering to the musical taste of younger
generations, also known as format radio. In the Philippines, you
customarily expect FM programming to be format radio, whereas
AM programming is dominated by a news format. Broadcasting
has also started to conquer the Internet and mobile technology
through Internet-based radio and television programmed.
 3. Movies (Film/Cinema)
• It is one of the oldest platforms of media and people
went to the theaters to watch it but know people
can watch movies at home via safelight and cable in
HD resolution.
• According to Wikipedia, a film is created by
photographing actual scenes with a motion picture
camera; by photographing drawings or miniature
models using traditional animation; or by a
combination of some or all of these techniques and
other visual effects. It is a series of images, which
when displayed on screen, create an illusion of
moving images by the phi phenomenon.
Films are very important
artifacts because, like
books, they reflect the
desires, ideologies, and
sensibilities of the
culture to which they
originate from.
 4. Internet / New Media
• The Internet is one of the newest
sources of media. The majority of the
users prefer the internet to watch
news quickly. It is more fast and
capable in compare to any other
source of media. Internet changes the
world and connects the people also
deliver the users to keep in touch with
the latest inventions and news.
The internet and social media provide
young people with a range of benefits, and
opportunities to empower themselves in a
variety of ways. Young people can maintain
social connections and support networks
that otherwise wouldn't be possible, and
can access more information than ever
before. The communities and social
interactions young people form online can
be invaluable for bolstering and developing
young people's self-confidence and social
skills
5. Video Games
• Video games continue to grow
popular to both young and old
because of their increased
interactivity and interconnectivity.
It is only grown in youth with high
dimensions and more graphics.
Games are the form of electronic
media devices. Now, games are
also available on mobile phones
and people are easily accessible to
them.
What is Media Convergence?
• Converge means to meeting at a point, it is
synonymous to the words: join, unite, interest, merge,
connect, coincide.
• Media Convergence happens when different (two or
more) media sources join together. It allows media
texts to be produced and distributed on multiple
media devices.
Media convergence is the ability to transform different
kinds of media into digital code, which is then accessible
by a range of devices.
• Media convergence usually occurs in various
platforms such as:
• 1. Social Network
• 2. Learning Management System
• 3. Product Advertisement
• 4. News Agency
• 5. Multimedia Personality
• Media convergence have a vital element of life
for many people. With the development of
technology in different platforms and
cooperation such as television, Internet and
mobile communication, audiences have had
both a bigger choice of media and a life which
media technologies has made easier.
CLASSIFICATION OF MEDIA
• 1. Print media, non-print media, electronic media
• Print media- They include: books, journals,
magazines, newspapers, workbook, textbooks ·
• Non-print media- they include: projected and non-
projected media.
• Electronic media- they include: Audio media, Visual
media and Audio-Visual
• 2. Projected media & non-
projected media
• Projected media: they require
light source for projection. E.g.
film projector slides etc.
• Non-projected media: they do
not require light source. They
include 3 dimensional objects,
2dimensional objects, prints,
charts, models etc.
• 3. Audio media, Visual media & Audio-visual

• Audio media: this form of media carry sounds alone. E.g.

audio tapes, record player,
• Visual media: These are the ones that can be seen. E.g. TV,
computer, white board
• Audio-Visual: this term refers to those instructional materials
which provide students with audio and visual experiences by
appearing to the hearing and seeing senses at the same time.
E.g. TV, video tapes, closed circuit television (CCTV).
4. Hardware and software
• Hardware: this the classification of machines or
equipment used in the instructional process. It is upon
these gadgets that the software is transmitted. E.g.
Television set, tape recorder etc.
• Software: this classification consists of all materials
used with the machine. They are the real carrier of
knowledge or information. They include, films, tapes
transparencies.
 ANSWERS
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