St. Vincent’s High School, Inc.

La Castellana, Negros Occidental

LEARNING PLAN

TIME FRAME: March 11-15, 2024

SUBJECT MATTER: BUSINESS ENTERPRISE SIMULATION
 Preparation of a Strategic Plan
TOPIC / LESSON NAME  Environmental Analysis

The learner demonstrates an understanding of:

CONTENT STANDARDS  the key concepts Accounting, Business and Management through the preparation of a business plan, which outlines the
different management aspects of the business, particularly those essential to execution

The learners shall be able to:

PERFORMANCE STANDARDS  apply knowledge from his/her previous business courses through the preparation of a business plan that will guide the
eventual implementation of the venture
 prepare a strategic plan outlining the competitive environment and focusing on the appropriate competition strategy
LEARNING COMPETENCIES (ABM_BES12-Id-j-c-5)

 prepare a strategic plan outlining the competitive environment;

SPECIFIC LEARNING OUTCOMES  prepare a strategic plan focusing on the appropriate competition strategy;
 conduct an environmental analysis; and
 conduct a management study
TIME ALLOTMENT 240 minutes

LESSON OUTLINE:

A. Introduction:
B. Motivation: Individual Activity (What’s In)
C. Instruction/Delivery: (Discussion)
D. Practice: Individual Activity (Try This and Practice Your Skills)
E. Enrichment: Additional Activities
F. Evaluation: DepEd Module Quiz
 MATERIALS laptop, TV, DepEd Module

DepEd Module – Business Enterprise Simulation Quarter 3 – Module 5 : Preparation of a Strategic Plan Lesson 2 -
RESOURCES
Environmental Analysis

PROCEDURE MEETING THE

LEARNERS’ NEEDS

INTRODUCTION Teacher Tip:

*Begin with a
MOTIVATION:
review about the
What’s In
previous lesson
Let us recall and freshen up your memory by identifying the 13 major parts of the strategic plan section of your business
and connect it to
plan based on our previous lesson. Encircle the number of your answer.
today’s lesson.
1. Mission 9. Operational tactics
2. Vision 10. Measurement
3. Goals 11. Funding Streams * Encourage
students to
4. Summary 12. Strengths
participate in the
5. Core values 13. Weaknesses activities and
6. Objectives 14. Opportunities make them realize
7. Strategies 15. Threats the importance of
it
8. Consent
DISCUSSION:
Environmental Analysis: Enterprise Business Plan
A. What is Environmental Analysis? *Make sure that
Environmental Analysis is the process by which corporate planners monitor the economic, governmental, supplier technological and market the evaluation and
settings to determine the opportunities for and threats to their enterprise. Its importance lies in its usefulness for evaluating the present strategy, other
setting strategic objectives and formulating strategies performance tasks
 align with the
B. Macro-Environmental Analysis learning
competencies.

C. What is SWOT Analysis?

 SWOT ANALYSIS

Strengths Weaknesses

1. Unique and quality K-Pop 1. High cost of acquiring the

merchandise merchandise from supplier
2. Affordable prices 2. There is a need for
3. Accessible location to the advertising and promotion of
target market thru online the store.
distribution 3. Limited number of staffs on
the store and manning online
queries
Opportunities Threats

1. There is a rise in the 1. Currency fluctuation can

popularity of K-Pop stars increase the cost of the
and celebrities at SIHS products
2. There is an opportunity to 2. Threat of competitors
use social media for 3. Difficulty in going to Divisoria
promotion to buy merchandise due to
3. Opportunity to introduce COVID 19
new products to the market

Environmental Analysis

Comments/Status

Macro-Environmental Analysis

government policies, taxes laws and tariff,

Political factors stability of government, entry mode
regulations
 inflation rate, the interest rate, disposable
income of buyers, credit accessibility,
Economic factors unemployment rates, the monetary or fiscal
policies and the foreign exchange rate
cultural implications, the gender and
connected demographics, the social lifestyles,
Sociological factors
the domestic structures, educational levels,
distribution of Wealth
new discoveries, rate of technological
Technological obsolescence, rate of technological advances,
factors innovative technological platforms

product regulations, employment regulations,

competitive regulations, patent infringements,
Legal factors
health and safety regulations

geographical location, the climate and

weather, waste disposal laws, energy
Environment
consumption regulation and people’s attitude
(Natural) factors
towards the environment

Micro-Environmental Analysis
List potential suppliers and the process
Suppliers

List potential rival firms and how it will affect

Rival Firms the business

List potential target markets and behavior

Buyers

List of possible entrants to same business and

Entrants how they will affect the business

Substitutes List potential substitute for the product and

 how easily it can penetrate the market

PRACTICE:
Individual Activity 1: Keeping in mind your dream business venture, identify what possible Macro-Environmental factors will be
affecting it? Copy the table in your paper and write in the space provided your answer.

Macro-Environmental
Analysis

Political factors TRAIN LAW

Economic factors

Sociological factors

Technological factors

Legal factors

Environment (Natural) factors

Individual Activity 2: Keeping in mind your dream business venture, identify what possible Macro-Environmental factors will
be affecting it? Copy the table in your paper and write in the space provided your answer.

Micro-Environmental Analysis

Suppliers The supplier of raw materials had

 increase its prices due to high cost of
production.

Rival Firms

Buyers

Entrants

Substitutes

ENRICHMENT:
Additional Activities

Individual Activity 3: Keeping in mind your dream business venture, identify what are its strengths and weakness? Copy the
table in your paper and write in the space provided your answer.
Strengths Weaknesses

1. Unique and quality K-Pop 1. High cost of acquiring the

merchandise merchandise from supplier

Individual Activity 4: Keeping in mind your dream business venture, identify what are the possible opportunities that will
come to the business as well as the threats it will encounter? Copy the table in your paper and write in the space provided
your answer.
 Opportunities Threats

1. There is a rise in the 1. Currency fluctuation can

popularity of K-Pop stars increase the cost of the
and celebrities at SIHS products

Evaluation:
(DepEd Module Quiz)

St. Vincent’s High School, Inc.

La Castellana, Negros Occidental
LEARNING PLAN
TIME FRAME: March 18-22, 2024
SUBJECT MATTER: BUSINESS ENTERPRISE SIMULATION
Marketing Plan
TOPIC / LESSON NAME

The learner demonstrates an understanding of:

CONTENT STANDARDS  the key concepts Accounting, Business and Management through the preparation of a business plan, which outlines
the different management aspects of the business, particularly those essential to execution

The learner shall be able to:

PERFORMANCE STANDARDS  apply knowledge from his/her previous business courses through the preparation of a business plan that will guide
the eventual implementation of the venture
 prepare a marketing plan that will describe the product offering, the value it brings to the consumer, and the
LEARNING COMPETENCIES subsequent tactical plan on how to reach consumers (4Ps), and conclude with a sales forecast (ABM_BES12-Id-j-c6)
 prepare a marketing plan that will describe the product offering,
 prepare a marketing plan that will describe the value it brings to the consumer
SPECIFIC LEARNING OUTCOMES
 prepare a marketing plan that will describe the subsequent tactical plan on how to reach consumers (7Ps)
 and prepare a marketing plan that will conclude with a sales forecast;
TIME ALLOTMENT 240 minutes

LESSON OUTLINE:

A. Introduction: (Guide Questions)

B. Motivation: Individual Activity (What’s In)
C. Instruction/Delivery: (Discussion)
D. Practice: Short-Answer Response
E. Enrichment: Additional Activities
F. Evaluation: DepEd Module quiz
 MATERIALS laptop, TV, DepEd Module

DepEd Module - Business Enterprise Simulation Quarter 3 - Module 6: Marketing Plan

RESOURCES

PROCEDURE MEETING THE

LEARNERS’
NEEDS

INTRODUCTION Teacher Tip:

*Begin with a
MOTIVATION:
What’s In review about
Let us recall back and freshen up your head by giving the three form of business organizations based on our previous lesson. the previous
lesson and
connect it to
today’s lesson.

* Encourage
students to
participate in
the activities
and make them
realize the
importance of it

DISCUSSION:
Being an owner of a business, you must possess knowledge of the 7Ps of marketing mix, to help you understand what surrounds your business. Market
*Make sure that
Segmentation is the process of dividing a target market into smaller, more defined categories. It segments customers and audiences into groups that share
similar characteristics such as demographics, interests, needs, or location the evaluation
and other
 performance
tasks align with
the learning
competencies.

Market Needs is a marketing concept that relates to the functional or emotional needs or desires of a target market.

Service Business Analysis

Competition and Buying Patterns

A competitive analysis establishes what makes your product or service unique--and therefore what attributes you play up in order to attract
your target market.
 Target Market Definition
A target market is the specific group of people you want to reach with your marketing message, the people who are most likely to buy your products
or services, and they are united by some common characteristics.
Product Description

What is Pricing Strategy?

Pricing strategy refers to method companies use to price their products or services. Companies base the price of their products and services on
production, labor and advertising expenses plus add on a certain percentage to make profit.
Cost-
orient
ed

Pricing
Strategie
s
Comp
Target
etition
-profit
based

Place strategy or distribution strategy sketches how and where a company will place its products/services in an attempt to gain market share
and consumer purchases
 direct

distribution
types to
expand
location-
based client
hybrid indirect

Promotion is an attempt by marketers to inform, persuade, or remind consumers and Back to Back users to influence their opinion or elicit a
response.

traditional
advertising

e- personal
commerce selling

elements of
promotional
mix

sales
social media
promotion

public
relations

PROJECTED SALES VOLUME & VALUE

Projecte Daily Project Monthly
Types of Costing d Revenu ed Revenue
Product/s Volume e Volume
Daily Monthly (DR x 30)
(C x (PVD x
PVD) 30)

ID Lace C- 50.00 5 C- 150 C-

M- 50.00 250.00 7,500.00
SP-
100.00 SP- SP-
500.00 15,000.00

Pins C- 20.00 5 C- 150 C-

M- 30.00 100.00 3,000.00
SP-
50.00 SP- SP-
250.00 7,500.00

Posters C- 30.00 5 C- 150 C-

 M- 40.00 150.00 4,500.00
SP-
70.00 SP- SP-
350.00 10,500.00

Stickers C- 20.00 5 C- 150 C-

M- 20.00 100.00 3,000.00
SP-
40.00 SP- SP-
200.00 6,000.00

Total 20 C- 600 C-
600.00 18,000.00

SP- SP-
1300.00 39,000.00

Practice

Independent Activity 1: Crafting the Market Analysis and Market Segmentation

Market Analysis

트와이스시대’ s Korean-Pop Collectibles Shopaholic’s focus is on meeting the demand of a regular youth girl’s resident customer base, as well as a significant
level of friends and relatives from nearby communities.

Market Segmentation
__________________________________________ focuses on the ___________________ income markets. These market segments consume
__________________________ ranging from ______________, __________________, __________________ _______________.

Independent Activity 2: Crafting the Main and Additional Markets and Strategy Used
Local Residents
__________________________________________ wants _______________ a _________________ customer base. This will launch a ____________,
_____________ revenue base to ____________________ of the business.
Friends and Relatives from Nearby Communities
___________________ and ______________ from _________________________ comprises approximately __________ of the
revenues. ____________________ and _____________________ and _____________ are _____________ to ____________ this segment of the market.

Target Market Segment Strategy

The __________________ target market for _________________________________________ is a _________________ of ______________________.
_________________ and _____________ customer service at a ____________________ is key to _________________ the _________________________ of
this target market.
Enrichment

Additional Activities
Independent Activity 3: Crafting the Market Needs, Service Business Analysis and Competition/Buying Patterns
Market Needs
Because _______________ has a ____________________ at its _________________, __________________ especially _________________ who are into
____________________ are always buying _______________________. In order ____________________ who are within _________________ where the
store is located, the owner would like to ____________________. Much of the day's activity occurs in the _________________________, with a relatively
steady flow for the remainder of the day until __________________.
Service Business Analysis
The _____________________ in the locality has recently _________________________. __________________________support to
_______________________________________, ________________________ are booming ___________________________ which paves the way for the
owner to start the business venture.
Despite low competition in the immediate area, ___________________________________ will position itself as a __________________customers can
________________________________ in a relaxing environment.
Competition and Buying Patterns
Competition in the local area is somewhat ______________ and does not ______________________ the level of
____________________________________________ as _____________________________________________. _________________________ customers
are looking for ____________________________ in a ____________________. They desire a _____________, ______________________ in buying
______________________________.
Leading ___________________ purchase supplies to ____________________________, making their prices ____________________than
__________________________________.

Independent Activity 4: Crafting of the Target Market Description and Product/Service Description
Target Market Description
 Target 1.
Describe.
  Target 2.
Describe.

 Target 3.
Describe.

Product or Service Description

Describe
Product 1

Product 2

Product 3
Product 4

Evaluation:
(DepEd Module Quiz)