St. Vincent’s High School, Inc.

La Castellana, Negros Occidental

LEARNING PLAN

TIME FRAME: February 5-9, 2024

SUBJECT MATTER: BUSINESS ENTERPRISE SIMULATION
TOPIC / LESSON NAME Identifying Business Opportunities through Market Scanning

The learner demonstrates an understanding of:

CONTENT STANDARDS
 the key concepts of Accounting, Business and Management through identification in potential business opportunities.

PERFORMANCE STANDARDS The learners shall be able to:

 undertake research on and analysis of business opportunities present in their community
 scan the market and identify potential business opportunities to capitalize on (ABM_BES12-Ia-c)
LEARNING COMPETENCIES

 Identify the needs and wants of the community through an interview

SPECIFIC LEARNING OUTCOMES  Use the identified needs and wants to generate potential business ideas
 Define and cite examples of environmental factors that may affect the market

TIME ALLOTMENT 240 minutes

LESSON OUTLINE:

A. Introduction:
B. Motivation: Individual Activity (Identify the Mystery Words)
C. Instruction/Delivery: (Discussion)
D. Practice: Individual Activity
E. Enrichment: (Additional Activities)
F. Evaluation: (DepEd Module Quiz)
 MATERIALS laptop, TV, DepEd Module

RESOURCES DepEd Module: Business Enterprise Simulation Quarter 3 – Module 1 – Lesson 1: Identifying Potential Business Opportunities

PROCEDURE MEETING THE

LEARNERS’ NEEDS

INTRODUCTION Teacher Tip:

*Begin with a
MOTIVATION:
review about the
Identify the Mystery Words
previous lesson
As you go through this module, you will meet new business terms and concepts that will be useful for you. Arrange the jumbled words below to find the
and connect it to
mystery words being described. There are clues provided below to help you identify the mystery words.
today’s lesson.
1. DSENE = NEEDS
2. NATWS =
3. UBISENSS DIAE * Encourage
4. TREMAK NSACNGIN students to
5. NOINATOIVN participate in the
6. VINOETNIN activities and
7. KAMRET DMENAD make them realize
the importance of
Here are your clues:
it
1. These are the things that are essential for us
2. These are desires, luxury, and extravagance that signify wealth and an expensive way of living.
3. It is a concept that can be use for financial gain that is usually centered on a product or service that can be offered for money *Make sure that
4. It is the process of continually and actively monitoring the external environments in order to identify customer needs, anticipate competitive the evaluation and
actions, and identify technological changes which will provide new market opportunities or market disruptions. other
5. Improving or changing an existing product or service is known as _______. performance tasks
6. This happens when you create a new and improved product or service to replace the existing ones. align with the
7. The needs for the products and services are referred to as ____. learning
DISCUSSION: competencies.
A. Needs and Wants: Business Opportunity
Everyone has his or her own needs and wants. However, these needs and wants are considered differently by us. We have different concepts of
the things that we need and we want. However, it is important to be able to identify and classify as to which are our needs and wants as knowing
this may present a good business opportunity.
Basic needs are things that are essential for us and our well-being. These are the things that we cannot do without. These include:
1. Basic commodities for consumption
2. Clothing and other personal belongings
3. Shelter, sanitation, and health
4. Education mad skills-generation
5. Relaxation and leisure
On the other hand, wants are desires, luxury, and extravagance that signify wealth and an expensive way of living. Wants or desires are
considered above all the basic necessities of life. For instance, very individual has an eagerness or passion for non-basic needs such as:
1. Fashion accessories, shoes, clothing
2. Travelling around the world
3. Eating in an exclusive restaurant
4. Watching movies, concerts, and plays
5. Having luxurious cars
6. Wearing expensive jewelry, perfumes
7. Living in impressive homes
The needs and wants of people are the basic indicators of the kind of business that may engage into. The knowledge for the needs and wants
can serve as a measure for the success of your business idea as you will have an idea which product or service will generate more demand form
your target market

B. Generating Ideas for your business

You can also generate sound ideas for your business by considering different factors such as the kind of people that you want to cater, their
needs and wants, lifestyle, culture and tradition, and social orientation that they belong. There are different ways by which you may generate ideas
for your business. These include:
1. Examine the existing goods and services.
2. Examine the present and future needs
3. Examine how the needs are being satisfied
4. Examine the available resources around you
5. Read magazines, news article, and other publications on new products and techniques or advances in technology
C. Selecting the Right Business Idea
According to Bautista (2014), once you have started identifying the business opportunities within your reach, you can eventually see that there
are various possibilities available for you. However, it very unlikely that you will have enough resources to pursue all of them at once. Hence, you
 have to know which one to choose.
You have to select the most promising one from among hundreds and one ideas. It will be good to do this in stages. In the first stage, you should
screen your ideas to narrow them down to about five choices. In the next stage, trim down the five choices to two options. In the final stage,
choose between the two and decide which business idea worth pursuing (Bautista, 2014).
Bautista (2014) stated that in screening your ideas, examine each one in terms of the following factors:
 How much capital is needed to put up the business?
 How big is the demand for the product/service? Do many people need this product/service and continue to need it for a long time?
 How is the demand met? Who are processing the products/services to meet the need (competition or demand)? How much of the need is now
being met (supply)?
 Do you have the background and experience needed to run this particular business?  Will the business be legal, not going against any existing or
foreseeable government regulation?
 Is the business in line with your interest and expertise?

D. Scanning the Market

Ed Crowley (2007) defined market scanning as the process of continually and actively monitoring the external environment in order to identify
customer needs, anticipate competitive actions, and, identify technological changes which will provide new market opportunities or market
disruptions. You must constantly be probing and exploring the external environment to identify significant changes and explore competitive
activity.
The following list from Jobber Academy (n.d.) provides a non-exhaustive overview of the different factors one must consider in the Market
Scanning. These factors are known as the PESTLE factors:
 Political factors usually involve things that impact your business from a government or legal standpoint. Political is similar to legal and
social, but is a bit different, as political factors seem to change more often. Some examples are:
o Income Tax and other taxes
o Minimum wage laws
o Union influences o National and local policies

 Economic factors are financial fluctuations that are typically out of your control. For example, interest rates go down meaning your business
loan cost more last year than it will this year. Some other examples include:
o GDP loss or growth
o Inflation rates o Company debt
o Income of potential customers in your area
o Employee salary trends in the service business industry
 Social factors refer to the cultural norms and attitudes of your targeted demographic and that of your employees, partners, competitors,
etc. For example, an increase in demand of ‘green energy’ use can affect the energy source you use to power your equipment and vehicles.
Other factors are:
o Customer age
 o Cultural norms and traditions
o Population growth or decline
o Service career attitudes
o Diversity
o Religious influences
o Public health and safety
 Technological factors have a direct impact on the cost of doing business and the efficiency of your business. Falling behind on technological
trends, using outdated equipment or software, and examining the technological barriers your business faces to enter a new market all fall
within this category. Other factors to consider include:
o Automation opportunities
o Technology incentives, like tax credits
o Better equipment coming on the market
o Service business software updates
o Improvements to mobile devices and other communications
 Legal factors will directly influence the company’s operations of your service business right now. Some legal factors can also determine your
final cost of doing business and impact demand for your company’s services. These legal factors include:
o Consumer protection laws
o Various insurance laws and mandates
 Environmental factors refer to anything that can impact your business from an ecological or environmental standpoint. This part of the
analysis will matter more for some industries than others. For example, if you own a landscaping business, you’ll need to concern yourself
with the weather every single day, while plumbers can work indoors. Other environmental factors may include:
o Environmental impact of service business practices
o Geography o Access by road, rail, air
o Waste management
o Local attitudes towards pollution

PRACTICE:
Independent Activity 1.1: Is it a Need or a Want?
You are now familiar with the difference between the basic needs and wants of a person. It is now time to apply what you have learned. Below is a set of
pictures that you are familiar with. Identify if the said pictures are considered as NEEDS or as WANTS.
Independent Activity 1.2: Household Needs and Wants
To be able to identify the potential business opportunities present in the market, you must be able to identify the potential business opportunities
through the needs and wants of your market. You can begin doing this by starting small and observing your own household first.
Conduct an interview to the members of your household. Using the table below and fill in the data and ask your family members as to what their needs
and wants are.
Family Member Age Needs Wants
Example
You 18 Books, nutritious foods, Fast food, mansion
shelter

Independent Activity 1.3:

Below are different situations wherein a business idea was generated. Determine which among the following ways to create a good business idea was
used.
_____ 1. Robert observed that during the COVID-19 pandemic, a need for facemasks emerged. Being a good tailor, he made cloth facemasks which he
sells in the market at an affordable price.
_____ 2. Lucia started selling school supplies and bags in April. She looks forward to the upcoming start of classes in June.
_____ 3. Aling Nena has an abundance of banana trees in her backyard. Being a good cook, she started creating unique banana dishes that she sells to her
neighbors.
_____ 4. Sebastian read a business article that discusses business opportunities for motorcycle owners and drivers in the food delivery business. Having his
own motorcycle, he decided to push through with the said business idea.
_____ 5. Felisa observed that the milk tea industry is booming in her community.
She also innovated a new recipe for milk tea that she wants to use in her own milk
tea business.
ENRICHMENT:
Additional Activities
Independent Activity 1.4: Which PESTLE Factor is it?
1. GDP growth rate 6. Climate change
2. Education 7. Investments
3. Tax policy 8. Safety/Health Law
4. Innovation 9. Pollutions
5. Legal System 10. Robotics
Independent Activity 1.5: True or False
Write TRUE if the statement is correct; write FALSE if it is incorrect.
1. Basic wants are things that are essential for us and our wellbeing.
2. You can invent a new and improved product or service to replace the existing ones.
3. Automation opportunities is among the economic factors in PESTLE analysis.
4. Improving or enhancing an existing product or service is known as innovation.
5. The knowledge for the needs and wants can serve as a measure for the success of your business idea.

Evaluation:
DepEd Module Quiz

St. Vincent’s High School, Inc.

La Castellana, Negros Occidental
LEARNING PLAN
TIME FRAME: February 12-16, 2024
SUBJECT MATTER: BUSINESS ENTERPRISE SIMULATION
TOPIC / LESSON NAME Analyzing the Market

The learner demonstrate an understanding of:

CONTENT STANDARDS
 the key concepts of Accounting, Business and Management through identification in potential business opportunities.

PERFORMANCE STANDARDS The learner shall be able to:

 undertake research on and analysis of business opportunities present in their community
 choose the appropriate methodology (research, sampling and data processing) in determining the demand and market
LEARNING COMPETENCIES acceptability of proposed product ABM_BES12-Ia-c-3

● Use appropriate analysis framework and methodology in choosing a product, which is feasible in terms of the market, operations
and financials;
SPECIFIC LEARNING OUTCOMES
● Identify own strengths, weaknesses, opportunities, and threats;
● Apply learnings about SWOT analysis and Porter’s Five Forces analysis into own business idea.
TIME ALLOTMENT 240 minutes

LESSON OUTLINE:

A. Introduction: (Guide Questions)

B. Motivation: Individual Activity (Probing from Within)
C. Instruction/Delivery: (Discussion)
D. Practice: Individual Activity
E. Enrichment: Additional Activities
F. Evaluation: DepEd Module Quiz

MATERIALS laptop, TV, DepEd Module

RESOURCES DepEd Module - Business Enterprise Simulation Quarter 3 – Module 2 – Lesson 1: Analyzing the Market
 PROCEDURE MEETING THE
LEARNERS’
NEEDS

INTRODUCTION Teacher Tip:

Guide Question: What is the purpose of a business? What should be its concern in its daily operations?
*Begin with a
review about
MOTIVATION:
the previous
Probing from Within lesson and
connect it to
To be able to appreciate and develop yourself, you should be aware of your own strengths and weaknesses. You should also be aware of the today’s lesson.
opportunities that are within your reach as well as the threats that could be hindrances to your success.

Write at least three (3) each of your strengths and weaknesses. Identify at least three (3) opportunities for you as an ABM student and three (3)
potential threats that could be a hurdle for you in achieving your goals. * Encourage
students to
My strengths are: 1. participate in
the activities
and make them
2. realize the
importance of it

3.
*Make sure that
the evaluation
My weaknesses are: 1. and other
performance
tasks align with
the learning
 2. competencies.

3.

The opportunities that I 1.

have as student are:

2.

3.

After reflecting on the activity above, what have you discovered about yourself? Let’s see how these realizations are related in our lesson.

DISCUSSION:
A. Environmental Scanning: An Introduction
It is essential to conduct environmental scanning to identify the needs and wants of people, the niche for your business mission, and to give
attention to the trends and issues. This may also serve as an evaluation of the type of the entrepreneurial activity appropriate in the community.

Bautista (2014) defined environmental scanning as the process of gathering, analyzing, and dispensing information for tactical or strategic purposes.
The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is
operating (Bautista, 2014).

Environment in the community can be viewed according to its technological, political, economic, and social aspects. For instance, in the past, people
in the community used personal computers but the transmission of development in terms of technology was interrupted because people were not satisfied
with what they have today. They still look for the changes in their life and the corresponding in their environment.

As a future entrepreneur, you must be well-versed in this kind of advancement and progression of your environment particularly in technology so as
to secure the success of your future business. Always think of something new, something novel, authentic, reinvent the existing ones, and create your new
version of goods/products and services.

B. The SWOT Analysis

 The SWOT analysis was created in the 1960s by business gurus, Edmund P. Learned, C. Roland Christensen, Kenneth Andrews, and William D. Book in
their book titled, “Business Policy, Text and Cases.”

SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, analysis is an analytical framework that can help a company meet its
challenges and identify new markets. This framework can help identify the business’s risks and rewards. It is also a means of identifying the internal and
external forces that may affect the business. It is helpful in assessing new business ventures.

Strengths and Weaknesses: These refer to the internal factors, and these are the resources and experiences readily available to the business
proponent.
 Financial resources such as money and sources of funds for investment;
 Physical resources, such as the company’s location, facilities, machinery, and equipment;
 Human resources consisting of employees;
 Access to natural resources, trademark, patents, and copyrights; and
 Current processes, such as employee programs, department hierarchies, and software systems, sales and distribution capabilities, marketing programs,
etc.

Opportunities and Threats: These are the external forces that affect a company, an organization, an individual, and those outside their control.
 Economic trends including local, national, and international financial trends, developments in the country’s stock market, reforms in the banking
system, growth in the Gross Domestic Product (GDP);
 Market trends such as new products or technology or evolving buyer’s profiles, including changes in tastes and lifestyle behavior;
 National and local laws and statutes as well as political, environmental, and economic regulations;
 Demographic characteristics of the target market such as the age, the gender, the culture of the customers;
 Relationships with suppliers and co-owners; and competitive ideas

Before an owner can plan for its business’ future, he/she must first evaluate the business by identifying and analyzing internal and external resources
and threats. The SWOT Analysis is a tool that can help a proponent by enabling him/her to identify and assess the internal and external forces that can
affect the business.

When used properly, this can serve as a guide for the company to attain success. It is a guide to prepare for a new venture, design business
strategies, and identify areas of change and reform. The owner can anticipate problems, including possible solutions and take advantage of identified
opportunities. The owner can maximize its strengths and attempt to cut out its weaknesses.

When drafting a SWOT analysis, individuals typically create a table split into four columns to list each impacting element side by side for comparison.
Strengths and weaknesses won't typically match listed opportunities and threats verbatim, although they should correlate, since they are ultimately tied
together (Schooley, 2019).

Schooley (2019) cited Billy Bauer, managing director of Royce Leather, and noted that pairing external threats with internal weaknesses can highlight
the most serious issues a company faces. "Once you've identified your risks, you can then decide whether it is most appropriate to eliminate the internal
weakness by assigning company resources to fix the problems, or to reduce the external threat by abandoning the threatened area of business and meeting
it after strengthening your business," said Bauer (Schooley, 2019).

After you create your SWOT framework and fill out your SWOT analysis, you will need to come up with some recommendations and strategies based
on the results. These strategies should focus on leveraging strengths and opportunities to overcome weaknesses and threats. Bear in mind these simple
rules for successful SWOT analysis:
 Be realistic about the strengths and weaknesses of your business when conducting SWOT analysis.
 SWOT analysis should distinguish between where your business is today, and where it could be in the future.
 SWOT should always be specific. Avoid any gray areas.
 Always apply SWOT in relation to your competition, i.e., better than or worse than your competition.
 Keep your SWOT short and simple. Avoid complexity and over analysis.
 SWOT is subjective.
C. Porter’s Five Forces of Competitive Analysis

The Five Forces of Competitive Analysis was developed in 1979 by Michael E. Porter of Harvard Business School as a framework or a guide for
assessing and evaluating the competitive strength and position of a business organization.

Under Porter’s theory, he identifies five forces that determine the competitiveness and attractiveness of a market and which seek to locate the
power in a business situation, its current competitive position, and the strength of a position that an organization may enter into. These five forces help in
identifying if new products or services are potentially profitable. Once the area where power lies is identified, then areas of strength can be pinpointed and
exploited, solutions to weaknesses may be proposed, and possible mistakes avoided.

D. The Five Forces

1. Supplier Power
2. Buyer Power
3. Number of Competitors/Competitors Rivalry
4. Possibility of Substitution
5. Possibility of New Entrants

E. The Importance of Porter’s Five Forces Analysis

It is a significant tool for organizations to understand the factors affecting profitability in a specific industry and can help to form decisions on
whether or not to enter a specific industry, whether or not to increase capacity in a specific industry, and also for developing competitive strategies.

Under this theory, a business becomes more attractive, the greater the supplier’s power to drive prices up, the less the buyer’s power to drive prices
down, the less the number of competitors in the market, the more differentiated the product or service is, the less the substitutability of the products for
similar goods, and the more difficult it is for new entrants to participate in the market.

PRACTICE:
Independent Activity 1: Applying SWOT Analysis
A. How do we analyze the market?
Before pursing the business opportunities we have identified, we should always first scan the market. Recall what you have learned and fill in the blanks on
the following statements:
1. __________________ are useful tools that help you analyze business issues and structure you’re thinking.
2. __________________ is an analytical framework that can help a business meet its challenges and identify new markets.
3. The letters in SWOT analysis stands for __________________, __________________, __________________, and __________________.
4. For a business or a company, __________________ is the ability to provide products and services as or more effectively and efficiently than the
relevant competitors.
5. A __________________ is a strategy where you identify major competitors and research their products, sales, and marketing strategies to create
solid business strategies that improve upon your competitor's.
6. Under __________________ theory, he identifies five forces that determine the competitiveness and attractiveness of a market and which seek to
locate the power in a business situation, its current competitive position, and the strength of a position that an organization may enter into.
7. The five forces in Porter’s theory are: (1) __________________; (2) __________________; (3) __________________; (4) __________________; and
(5) __________________.
8. __________________ is a significant tool for organizations to understand the factors affecting profitability in a specific industry and can help to form
decisions on whether or not to enter a specific industry, whether or not to increase capacity in a specific industry, and also for developing
competitive strategies.
B. Analyzing your Business Idea: SWOT Analysis

Identify and list down at least three (3) of the strengths, weaknesses, opportunities and threats related to your chosen business idea from the
activity you had in the first module. This will help you make sound business strategies and tactics for your business plan.
 Strength Weaknesses

Opportunities Threats

ENRICHMENT:
Additional Activities
To prepare for our business, we can now start with the crafting of the introduction of our business plan:
INTRODUCTION
BACKGROUND OF THE ENTERPRISE
“_____________________________”(Name of Store) the store is established to sell various items such as ___________________ (products). The store
location will be situated preferably near ___________________________________ (location).
The storeowner got his/her inspiration to put up this merchandise store from ____________ (inspiration for the business idea). The store will be
selling _______________, ______________, _____________, ______________ and __________ (products). The store will be offering __________ (target
customers) to choose from readily available designs or through the design of choice of the customers.
The storeowner will be buying the merchandises from the wholesalers in _________________ (supplier/s) for low prices. Some of the products will
be readily available for the customers to buy from if no alterations will be requested by the customers.
The _______________________ (target customers) will be the primary target market of the store. The merchandising store took its name from
_________________ (origin of store name), meaning __________________. The storeowners promise the target markets for updated designs of their
products. __________________ (Name of Store) is characterized by a wide variety of _________________ (type of products).
The owner of the store is a true lover of ______________. She even goes out of her comfort zone to do so. This going gaga to _____________
(business inspiration) paved the way for the owners to think of starting a business with ____________. ________________ (products) stuffs are
continuously growing in numbers. _______________ (Name of Store) store will be starting its operation in ______________ (location), with a startup
capital of ₱ ________ (amount). The storeowner will be hiring staffs to man the business.
__________________ (Name of Store) aims to bring the products which are proudly Philippine-made in the lowest price available to its customers.

Evaluation:
(DepEd Module Quiz)