Investor Presentation
State of Business and Future Plans
August 2024
DISCLAIMER
This presentation and the accompanying slides (the “Presentation”), which have been prepared by Brightcom Group Ltd. (the “Company”),
have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for
any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of
securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.
This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company
makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on the truth, accuracy, completeness,
fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the
information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly
excluded.
This presentation contains certain forward looking statements concerning the Company’s future business prospects and business profitability,
which are subject to a number of risks and uncertainties and the actual results could materially differ from those in such forward looking
statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding
fluctuations in earnings, our ability to manage growth, competition (both domestic and international), economic growth in India and abroad,
ability to attract and retain highly skilled professionals, time and cost overruns on contracts, our ability to manage our international operations,
government policies and actions regulations, interest and other fiscal costs generally prevailing in the economy. The Company does not
undertake to make any announcement in case any of these forward looking statements become materially incorrect in future or update any
forward looking statements made from time to time by or on behalf of the Company.
OVERVIEW
State of Business
Brief History of Brightcom Group / Timeline
Areas of Business / Growth Opportunities
Introduction to Trenova and New Subsidiaries
AdTech Market
STATE OF BUSINESS
Existing Business
AI / ML and Quantum Computing
Revive the current business and get back on the
The company will continue to watch and
growth path. Some key areas of focus are:
work its way into the AI and Quantum
Programmatic Advertising
Computing markets through development of
Digital Audio and Podcast
cutting-edge technologies.
New Geographies
Start new divisions specifically targetting APAC Status of Compliance Issues
and European Union to embolden geographies In the process of declaring pending
and interconnected buying/selling. quarterly results from FY23-24 and FY24-
25 and complying with other outstanding.
Need to conduct the AGM for FY23-24
Post the above activities: Apply for
revocation of suspension of trading with
Exchanges NSE and BSE.
BRIEF HISTORY OF BRIGHTCOM GROUP
Founded in 1998 as an e-greetings provider. Today, Brightcom is one of the few handful of players who
cater to the requirements of AdTech Industry both from
Technology Intermediary by providing tech Demand side and from Supply side.
support, tools and services.
As part of its efforts to increase the presence in EMEA and
APAC, Brightcom had entered into a Collaboration
One-stop solution provider for end-to-end digital Agreement with LoopMe which has a great presence in
marketing needs of its clients. APAC Region. This powerful alliance is set to revolutionize
our interactions within the digital ecosystem, home to over
2 billion monthly active users globally. Brightcom and
Over time, Brightcom has progressively LoopMe’s synergistic efforts are geared towards amplifying
established itself as a key player in the marketing engagement and enhancing the global footprint.
intermediary sector.
RAGHUNATH ALLAMSETTY
EXECUTIVE DIRECTOR
RAM SHARMA
INDEPENDENT DIRECTOR
BOARD OF DIRECTORS
DR CHANDRIKA SETHU SHARMA
INDEPENDENT/ WOMAN DIRECTOR
SATYANARAYANA YADAVALLY
INDEPENDENT DIRECTOR
Topline Growth Consolidated revenue of
Rs 1814 crores compared to
01 Rs 1683 crores in the same
quarter of the previous year,
Q2 FY2023-24 reflecting a growth of 7.8 %.
FINANCIAL HIGHLIGHTS
Consolidated PAT stood at
Bottomline Rs 352 crores , compared
02 Growth to Rs 321 crores in Q2 of
last year, growth of 9.7 %.
BRIGHTCOM TIMELINE
In 1998, the company started as In 2004 changed name Acquired email In 2006 acquired MediosOne
USA Greetings.com in to Ybrant Digital and marketing platform, in US for $ 4.5 million,
USA and was renamed to started offering tools VoloMP in 2005. thereby entering into
YbrantTechnologies in 2000. and services to digital the front-end digital
Ad networks. marketing space.
Raised $ 30 million from
Sansar Capital. Acquired
AdDynamix in US for $ 10
million in 2007.
In 2010 raised $ 18 million from In 2009 raised $ 20 million from In 2008 acquired Online
Oak India and Batterymarch. Everest Capital. Acquired Dream Media Solutions in Israel
Acquired LYCOS from Daum ad group based in Latin America. giving a foothold in
Communications. Also, acquired Max Interactive European digital markets.
based in Australia.
BRIGHTCOM TIMELINE
In 2011 Ybrant Digital In 2014 changed name to LYCOS Gets Listed on In 2016 Lycos Life Fitness band
and LGS Global proposed Lycos Internet Limited. the National Stock launched. Ranked #4 in
to merge. Facebook Exchange of India. Video Seller Trust Index. Chosen as Top
chooses Ybrant Digital as Lycos TV adds Cool New Announces Lycos Life Alternative Ad Network
an official marketing Content to its Division in 2015. in MonetizeMore’s 2016
partner. Entertainment Channel. roundup. Compass platform nominated
as finalist for Best AdTech tool at
Cynopsis Model D Awards 2016.
LYCOS Life band features in ’10 best
fitness bands
in India - 2016’.
Featured among In 2017, listed as #1 in the world by
Recognized as the “Biggest Value Gainer”
Fortune India 500 for Lycos Internet Limited Pixelate’s Video Trust Index
across India by Burgundy Private Hurun India
the year 2019. renamed to Brightcom (International). Launched Israeli Ad-Tech
500 List, 2021 and included in MSCI (Morgan
Expanded offerings in Group Limited in 2018. Map Ranked #345 in Business World Real
Stanley Capital International) Included in S&P
Artificial Intelligence 500 List.
BSE 500 Ranked # 235 in NSE 500.
and Machine Learning.
Current The current product offerings
Offerings linclude Ad campaigns in
01 Video, Banners, Email, Search,
Social and Mobile marketing.
AREAS OF BUSINESS Premium /
The process of monetizing
Ad traffic targetting very
02 Arbitrage specific demographics with
high buying power. This is
the most profitable vertical.
New Exploring options to bolster
03 Geographies operations: APAC and
EMEA markets.
CLIENTS AND PARTNERS
Advertise for Some of the Leading Global Brands
CLIENTS AND PARTNERS
Over 200 Ad Agency Relationships Worldwide
CLIENTS AND PARTNERS
Delivering Ads to About 50,000 Publishers Through These Channels
SERVICES BY DIVISION
Subsidiary Brands used by Subsidiary Products used by Subsidiary
ONLINE MEDIA SOLUTIONS ORIDIAN ONETAG, PANGEA, BRIGHTCOM
DYOMO CORPORATION
DREAMAD GROUP DREAMAD ONETAG, PANGEA
INTERNATIONAL EXPRESSIONS VOLOMP
FRONTIER DATA MANAGEMENT MEDIOSONE ONETAG. PANGEA, COREG, PROXYTOOL
MAX INTERACTIVE PTY LIMITED ONETAG, PANGEA
MAX INTERACTIVE
DREAMAD GROUP
YBRANT BRAZIL ONETAG, PANGEA
GLOBAL FOOTPRINT
SCANDINAVIA
(SWEDEN, FINLAND,
ICELAND, GREENLAND,
NORWAY)
GERMANY
THE NETHERLANDS
NORTH AMERICA
BELGIUM UKRAINE
UK
FRANCE ITALY ROMANIA
SERBIA
GREECE
ISRAEL
PHILIPPINES
MEXICO INDIA
PANAMA
BRAZIL
AUSTRALIA
URUGUAY
ARGENTINA
CHILE
DOOH /Audio DOOH, Audio, OTT,
OTT/ Data Podcast. Sensor and Data
01 monetization and Physical
Monetization
Web from a monetization
standpoint.
GROWTH OPPORTUNITIES
Build analytical / predictive
AI / ML and models using AI / ML and
02 Quantum Quantum computing
Computing offering higher speeds and
solving complex problems.
INTRODUCING TRENOVA - NEW SUBSIDIARY OF BRIGHTCOM
TRENOVA is 100% subsidiary of Brightcom Group.
Initially consolidating into two entities based in London and Hong Kong.
Will be led by Mr Kallol Sen and his team of directors.
The core objective is to consolidate and embolden our market position in
EMEA and APAC.
INTRODUCING TRENOVA - BRAND IDENTITY
‘T’ Symbolizing power and importance. TRENOVA meaning the blend of the ‘relevant’ + ‘new’.
The sturdy vertical stem and the upward tilt like a flame denote a strong force of expression
towards growth.
INTRODUCING TRENOVA - BRAND IDENTITY
ORANGE: The color of optimism, happiness, enthusiasm and youthful connections. It is also considered a
spiritual color.
WHITE: The perfection, the good, honesty, cleanliness, the beginning, the new, neutrality, and exactitude.
FONT: Newsgoth BT - Bold and contemporary with a modern, humanist and neutral feel.
VISION
To be the preferred global leader in Technology
Innovation and Brand Acceleration.
TRENOVA-
VISION & MISSION
MISSION
To expand our global presence in the digital marketing and
media industry, leveraging our technological expertise to
become a prominent leader on the world stage.
TRENOVA - LEADERSHIP
KALLOL SEN
DIRECTOR
DR. SHAMBAVI VENDANTAM MURTHY
ADDITIONALDIRECTOR
RAVI CHANDRAN
ADDITIONAL DIRECTOR
EXPANSION THROUGH NEW
SUBSIDIARIES
Our expansion into the EMEA and APAC markets is driven by several strategic objectives:
Market Penetration Client Proximity Innovation and Growth
Increase our market share in the Provide enhanced, localised support Leverage the diverse and dynamic market
rapidly growing digital marketing to our existing and potential clients, environments in the EMEA and APAC for
and media sectors in the EMEA ensuring that we meet their unique fostering innovation and driving business
and APAC. needs and preferences. growth.
Brand Enhancement
Elevate our brand presence & recognition
on a global scale, positioning us as a
preferred partner in the digital marketing
and media industry.
$ 740.3 billion
(Estimate for 2024)
Digital Advertising
Programmatic advertising
industry.
becomes the preferred
method for buying and
selling video and display
ads.
ADTECH MARKET
ADTECH MARKET
Three distinctive operators of the Industry
Advertisers Publishers Intermediaries
Companies/ad agencies associated Companies which attract traffic Companies that connect advertisers and
with brands, who spend money for due to the content provided by publishers, through their creative marketing
marketing and branding their them, for desktops, mobile campaigns and technology for delivering,
products and services. phones, IPTV, and podcasts monitoring and optimizing the ads.
among others.
Intermediaries can be further classified into
two types: (i) marketing and (ii) technology
intermediaries.
ADTECH MARKET SIZE
965.6
1000 910.2
855.0
798.7
740.3
750 679.7
MARKET SIZE (USD BN)
614.5
568.6
500
433.5
365.8
305.0
250
243.1
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Video Search Banner Influencer Audio
Advertising Classifieds
Advertising Advertising Advertising Advertising
SOME OF THE INSTITUTIONS THAT PARTICIPATED IN BCG
The company is steadily gaining momentum
and positioning itself for greater success
01
through strategic compliance and innovative
growth initiatives.
CONCLUSION
A steadfast dedication to our clients, vendors,
02 employees, shareholders, and all company
stakeholders.
Strengthen our brand as a leading global
03 technology player by leveraging our existing
platform and international presence.
LEADING THROUGH TECHNOLOGY
WINNING THROUGH PEOPLE
Contact Us
www.brightcomgroup.com
ir@brightcomgroup.com
+91 75500 04474
THANK YOU!
