Scribd
Upload
86 views26 pages

SWOT Analysis & Sketching Your Essay

This document provides an overview of conducting a SWOT analysis and outlines the strategic planning process. It explains that SWOT analysis identifies an organization's strengths, weaknesses, opportunities, and threats by analyzing the internal and external environment. The internal analysis examines core competencies, resources, technology, and reputation, while the external analysis considers the social, economic, political, and technological landscape. Conducting a SWOT analysis is the first step in strategic planning and allows an organization to leverage strengths, minimize weaknesses, capitalize on opportunities, and mitigate threats. The document also gives examples of tangible and intangible strengths, weaknesses, opportunities, and threats to consider in a SWOT analysis.

Uploaded by

johnmason246
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
86 views26 pages

SWOT Analysis & Sketching Your Essay

This document provides an overview of conducting a SWOT analysis and outlines the strategic planning process. It explains that SWOT analysis identifies an organization's strengths, weaknesses, opportunities, and threats by analyzing the internal and external environment. The internal analysis examines core competencies, resources, technology, and reputation, while the external analysis considers the social, economic, political, and technological landscape. Conducting a SWOT analysis is the first step in strategic planning and allows an organization to leverage strengths, minimize weaknesses, capitalize on opportunities, and mitigate threats. The document also gives examples of tangible and intangible strengths, weaknesses, opportunities, and threats to consider in a SWOT analysis.

Uploaded by

johnmason246
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 26

SWOT Analysis & Sketching your essay

ALS 2011

1.

2.
3.

4.
5. 6. 7.

SWOT Overview Strengths Weaknesses Opportunities Threats Examples - Activity After your SWOT
ALS 2011

is a planning technique used to summarise your strategic environments. provides a structure

It

ALS 2011

Macro

Environment Analysis Environment Analysis Environment Analysis


ALS 2011

Industry Internal

Macro Social

Environment Analysis

Cultural

Economic Political Global

Technological

ALS 2011

Industry

Environment Analysis Industry sales Industry growth Market segment Growth of segment Supplier power Buyer power Substitutes
ALS 2011

Internal

Environment Analysis Reputation Brand Value Resources Core competencies Technology Alliances Goodwill
ALS 2011

Why

do External and Internal Environment Analysis?


identify your strength and weakness in the business
environment
ALS 2011

To

SWOT is a summary of your


Strengths Weaknesses Opportunities Threats
ALS 2011

Internal

External

The Four Step Strategic Planning Process


Your SWOT Analysis will summarise your Strategic Analysis

Strategic Analysis

SWOT

Strategic Choice Strategic Implementation Strategic Control

ALS 2011

Core Capability
Your

are better than your competitors Your product is hard to replicate Your business is valued by your customer(s)
You will find your strengths only when completing your internal analysis.
ALS 2011

Competitors have advantage over you

You will find your weaknesses only when completing your internal analysis
ALS 2011

A condition in your external environments that can help you improve your position than that of your competitors.
You will find your opportunities when completing your industry and macro environment analysis.
ALS 2011

A forecast environmental condition that is out of your control and can harm your businesses profitability.
You will find your threats when completing your industry and macro analysis.
ALS 2011

Tangible

Strengths

Equipment Unique products Cost advantages


Intangible

Strengths

Strong brands Your reputation Patents Experience


ALS 2011

Tangible Weaknesses

Old plant and equipment Narrow product line Poor financial resources
Intangible Weaknesses

Weak or unrecognised brand Poor customer relationships Lack of industry knowledge


ALS 2011

Industry

Opportunities

Expand product range Diversify Export or increase geographic cover


Macro

Opportunities

Favourable law changes Growth in economy

ALS 2011

Industry Threats

Low cost imports Substitute products Market decline


Macro Threats

Exchange and Interest rates Demographic changes Increasing regulation


ALS 2011

How to maximize Strength

How to maximize Opportunities


How to Minimize Weakness How to Minimize Threats

ALS 2011

Introduction

Role of the company Position of the company in the industry History Background

Body

The strength-What the company can and should do

Weakness - How can it be reduced Opportunities -How to take advantage of it Threats How to reduce it

Conclusion

Summarize main points


ALS 2011

Introduction

Role

of the company Position of the company in the industry What this paper is about In addition what will this paper discuss

ALS 2011

Body

What

is your company/business /products success? What is the main feature that led to the success?

ALS 2011

Body

History

/ Back ground Information of your company/business /products

Body 3 The strength What the company can and should do


ALS 2011

Body

4, 5, 6

Weakness - How can it be reduced Opportunities -How to take advantage of it Threats How to reduce it

ALS 2011

Body

Summarize your recommendations

ALS 2011

Conclusion

Summarize main points What your addressed in the paragraphs.

ALS 2011

You might also like