group 1
Aristotle
Model of
Communication
PURPOSIVE COMMUNICATION
According to Juneja (2008), Aristotle took the initiative to design
this communication model which basically shows that the speaker
plays a key role in the whole communication process. He is
conveying his speech in a way that the audience would be convinced
or simply respond in the same manner that the speaker wanted to.
Here the speaker is the center of attraction and the crowd is just
a passive listener.
Key Elements of Aristotle's Model:
1. Speaker: The person who delivers the message or speech. The speaker's role is crucial as
they are responsible for shaping the message based on the audience and the occasion.
2. Message: The content or information that the speaker wants to convey. This includes the
arguments, evidence, and ideas that the speaker organizes to persuade the audience.
3. Audience: The recipients of the message. Aristotle emphasized the importance of
understanding the audience to tailor the message effectively, considering factors like their
beliefs, values, and emotions.
4. Effect: The impact of the message on the audience. The ultimate goal is to influence the
audience in some way—whether to inform, persuade, or entertain.
5. Occasion: The context or situation in which the communication occurs. The occasion
influences both the content of the message and the way it is delivered.
Example: A politician (Speaker)
delivering a campaign speech
(Message) to voters (Audience)
during an election rally (Occasion)
aims to win their support (Effect).
