FROM THE NATIONAL INSTITUTE OF AGRICULTURAL EXTENSION MANAGEMENT (MANAGE)

(An Autonomous Organization of Ministry of Agriculture & Farmers Welfare, Govt. of India)

MANAGE Celebrates 37th Foundation Day

MANAGE celebrated its 37th Foundation Day on 11th June promoted farmers’ participation and convergence of
2024 with great enthusiasm by its family members and stakeholders at the grassroots level in the country. He
honored best researchers and authors in agricultural commended MANAGE for its continuous innovation
extension with awards in the 4th MANAGE Agricultural through its training programs, services, its dedication to
Extension Awards-2023 function. the welfare of farmers.

Chief Guest Dr. A. K. Singh, Vice Chancellor, Rani Lakshmi Dr. P Chandra Shekara, Director General MANAGE
Bai Central Agricultural, University, Jhansi; Shri. Anil Jain, underscored that MANAGE through its innovative
Deputy Secretory (Extension) , Ministry of Agriculture programs such as AC&ABC, DAESI, PGDAEM, STRY, SEVA-
and Farmers Welfare, Govt. of India, Dr. P Chandra MANAGE, Jai Jawan Kisan, Agri Startup programs
Shekara, Director General, MANAGE, Faculty, Staff enhanced its horizon covering a large number of
Members, and winners of the awards participated in the stakeholders from public and private extension system,
event. agri-input dealers, agripreneurs, rural youth, ex-
servicemen, NGOs and Agri-Business sector. He added
Dr. A. K. Singh shared his memories of MANAGE since its that through international initiatives such as USAID’s FTF-
foundation and highlighted the significant contribution of ITT, ITEC training programs and collaboration with
MANAGE in agricultural extension management which Michigan State University, MANAGE expanded its

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DG’S MESSAGE

Miles to Go As we commemorate the 37th Foundation Day of the National Institute of Agricultural Extension
Management (MANAGE) on June 11, 2024, it is a momentous occasion to reflect on our journey and
celebrate our achievements. This Institute established in 1987 under the Ministry of Agriculture and
Farmers Welfare, Government of India, dedicated to addressing the evolving challenges in agriculture
through agricultural extension approaches.

MANAGE's journey began as a National Centre for Management of Agricultural Extension at National
Institute of Rural Development in Hyderabad, and in recognition of our expanding role, it was
elevated to a National Institute in 1992, rechristened as the National Institute of Agricultural
Extension Management (MANAGE). Our mission has been to respond to the challenges in agricultural
extension posed by a rapidly growing and diverse agriculture sector, especially in light of the policies
of liberalization and globalization. MANAGE has been striving to make enabled agricultural extension
system vibrant and responsive through innovative approached from time to time.
As a “Concept Nursery”, MANAGE has been pioneered numerous innovative ideas and programs such as Post Graduate Diploma in
Agri-Business Management (PGD-ABM), Agri-Clinics and Agri-Business Centres (AC&ABC) Scheme, Diploma in Agricultural
Extension Services for Input Dealers (DAESI), Post Graduate Diploma in Agricultural Extension Management (PGDAEM), Skill
Training of Rural Youth (STRY), Agri Startup Incubation Program , Certified Farm / Livestock Advisory (CFA/CLA) Program, FPO
Academy, Service Extension through Voluntary Association (SEWA), National Network of Agricultural Journalists (NNAJ), National
Facilitators, and Jai Jawan Kisan Program, honouring best Agripreneurs, Agri Startups, Agri Films, Thesis and Books in Agricultural
Extension etc., to accelerate and bring pride for agricultural extension discipline involving all stakeholders. Over the years,
MANAGE has enhanced its horizon, promoted multiple players and tried to reach out to more than 1 lakh stakeholders annually,
including agricultural extension officers, scientists, input dealers, agripreneurs, FPOs, Agri Startups, youth, farmer leaders, scholars
and students.
As we look forward, MANAGE remains committed to offering services in management training, consultancy, management
education, research, and information services. Our dedication to empowering farmers and other stakeholders towards fostering
sustainable agricultural practices continues to drive our efforts. On this special Foundation Day, we celebrate our achievements and
reaffirm our commitment to innovation and excellence in agricultural extension management.

Dr. P. Chandra Shekara

Director General, MANAGE
In this issue…..
 MANAGE Celebrates 37th Foundation Day 1,3&4
 DG’s Message 2
 MANAGE Unveils 29th Batch PGDM-ABM 5
 Regional Consultation on Science of Natural Farming 6&7
 Enhancing Agri Extension Skills through Induction Training Program 8
 Training Program on Digital Marketing and Export Opportunities for Tamil Nadu Agricultural Officers 9
 World Environment Day 2024 at MANAGE 10
 MANAGE celebrates International Yoga Day 2024 11
 In Loving Memory of Shri. Shridhar Khiste 11
 Greening MANAGE 12
 MANAGE to train 1,500 horticultural officers in Odisha 12
 Trainee IAS Officers visited MANAGE 13
 Dr. Bijay Kumar Behera, ARS, Chief Executive of NFDB visited MANAGE 13

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 MANAGE Celebrates 37th Foundation Day

activities beyond borders covering more than 30 reputation. He pointed out that innovative programs like
countries. MANAGE reaches out to more than 1 lakh SEVA-MANAGE, DEASI, the MANAGE Krishi Gyandeep
stakeholders every year that included agricultural Lecture Series, and international training initiatives have
extension officers, scientists, input dealers, agripreneurs, contributed significantly for strengthening agricultural
FPO, Agri Startups, private sector, youth, farmer leaders, extension system in India.
students etc., he said. Further, he indicated MANAGE's
green initiatives for a sustainable organization, including Dr. Saravanan Raj, Director (Agril.Extension), Dr. K. C.
solar and hybrid solar units to harness solar and wind Gummaglomath, Director (M&E), Dr. Shaledran, Director
energy, "Me and My Plant" program for PGDM-ABM (Agril. Marketing), Dr. B. Renuka Rani, DD(NRM) and Dr.
students, bamboo plantation on campus, solid waste Srinivasacharyulu Attaluri, DD(KM) of MANAGE have
management, vermicomposting, and the introduction of shared their experiences and recollected seminal
an electric buggy which can be followed by other contributions of former faculty members and staff.
organizations.
Dr. B. Renuka Rani, Deputy Director (NRM), MANAGE
Shri Anil Jain, Deputy Secretary (Extension) MA&FW, coordinated the program.
Govt. of India, praised MANAGE for its growing

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MANAGE Celebrates 37th Foundation Day
th
4 MANAGE Agricultural Extension Awards-2023
As part of the 37th MANAGE Foundation Day celebrations
on 11th June 2024, MANAGE organized the 4th MANAGE
Agricultural Extension Awards-2023 and gave awards to
three best M.Sc., thesis, 3 best Ph.D., thesis and three best
books in agricultural extension.
Dr. A. K. Singh, Vice Chancellor, Rani Lakshmi Bai Central
Agricultural, University, Jhansi; Dr. P Chandra Shekara,
Director General, MANAGE and Shri. Anil Jain, Deputy
Secretory (Extension) MA&FW, Govt. of India distributed
nine Awards to the winners. The details of the awards
winners are as follows:

Best M.Sc., Thesis Best Book in Agricultural Extension

1st Prize 1st Prize
Title: Community resilience against natural hazards Title: Modern Technique of Vegetable Science
in rice farming systems: A social network analysis Author Name: Dr. T. K. Behera
Scholar Name: Suddamalla Manoj Kumar Reddy University: ICAR- IARI, New Delhi
University: KAU, Thrissur
2nd Prize
2nd Prize Title: Happiness of Farmers The Social Ecology and
Title: Flood vulnerability of rural women - an indicator- Strategy
based approach
Author Name: Prof. (Dr.) Sankar Kr. Acharya
Scholar Name: Holy Mercy Divina Matla
University: BCKV, Mohanpur, WB, India
University: KAU, Thrissur
3rd Prize
3rd Prize
Title: Unnat Bakree Palan
Title: Sustainability assessment of banana value
chains of Palakkad district, Kerala Author Name: Manish Kumar Chatli
Scholar Name: Nikhil K. S. University: ICAR-CIRG, Uttar Pradesh
University: KAU, Thrissur

Best Ph.D., Thesis

1st Prize
Title: Development of Climate Services and Its Im-
pact on Murrah Buffalo Farmers of Haryana
Scholar Name: Dr Manjunath K V
University: ICAR-NDRI, Karnal, Haryana

2nd Prize
Title: An Analytical Study on Livelihood and Climate
Change Adaptations among the Communities of Bio-
sphere Reserves and Heritage Zones
Scholar Name: Dr. Aiswarya S.
University: ICAR- IARI, New Delhi
3rd Prize
Title: Innovations for Adaptation to Climate Change
and Natural Disasters
Scholar Name: Sudip Kumar Gorai
University: ICAR- IARI, New Delhi

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 MANAGE Unveils 29th Batch of its Prestigious Agri-Business
Management Program (PGDM-ABM)

MANAGE commenced its 29th Batch of Post Graduate Dr. K. Anand Reddy, Principal Coordinator of PGDM (ABM),
Diploma in Management (Agri Business Management) – provided an overview of the program's curriculum.
PGDM (ABM) for the academic year 2024-26 on June 19, Highlighting the diversity, he stated that, the 29th batch
2024 with 120 young aspirants who would like to excel in comprises of 120 students, representing 20 states, 45
Agri Business Sector. universities, and 10 disciplines within the agriculture
domain nationwide.
MANAGE has been offering this two-year PGDM (ABM),
since 1996 successfully in India, which is accredited by the He added that for this course esteemed and highly
National Board of Accreditation (NBA) and approved by All respected faculties from across the country, specializing in
India Council for Technical Education (AICTE). The course agribusiness, impart their knowledge to students, and
aims to equip meritorious agricultural graduates with enhance their capacities and skills in agribusiness
essential competencies for effective Agri-business management. He added that every year, students from
management. MANAGE secure placements in reputed national and
international companies.

Campus environment at MANAGE is very supportive and

encourages students to develop their personalities and
build their careers, he said. The newly joined students have
introduced themselves and shared their ambitions and
future plans. Students and their parents, MANAGE faculty
and staff members attended the program. Dr. D. Anil
Kumar, Academic Associate, MANAGE and Batch
Coordinator organised the program.

In his address to students and parents, Dr. P Chandra

Shekara, Director General, MANAGE said, MANAGE can
help students shape their careers in the agribusiness
landscape and become good citizens contributing to society,
particularly for the welfare of farmers. He hoped that upon
completing the two-year diploma, students would work
towards innovating agricultural technologies, improving
agricultural management practices, and enhancing the
overall welfare of farmers and the agricultural community.
He urged students to harness all the opportunities available
at MANAGE for professional growth.

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 Regional Consultation on Science of Natural Farming

Ministry of Agriculture & Farmers Welfare, Govt. of India In her keynote address, Chief Guest Ms. Sabarmatee Tiki,
(MoA&FW) organised a “Regional Consultation on Science highlighted the need to redesign the curriculum and
of Natural Farming” on June 14, 2024 at MANAGE, to research agenda to equally support both chemical and
exchange knowledge, explore innovative solutions, natural farming. She stressed that despite heavy investment
brainstorm the key issues on science of Natural Farming. in chemical farming, hunger remains as a problem.
The chief guests of this program included Ms Sabarmatee
In contrast, natural farming not only ensures food security
but also ensures soil, nutrients, and biodiversity security,
she said. She urged for a shift in the scientific community's
attitude towards natural farming and called for research
policies to allocate equal budgets to both chemical and
natural farming.
She stressed that the widespread use of chemicals, such as
insecticides, fungicides, weedicides, and chemical growth
hormones aimed at accelerating plant or food growth, has
severe adverse effects on human health.

Dr. Yogita Rana, IAS, Joint Secretary (INM), Ministry of

Agriculture & Farmers Welfare, Govt. of India, emphasized
the need for a mass movement to popularise natural
Tiki, Padmashree Awardee and Natural Farming Practitioner farming in order to save from adverse effects of chemical
& Co-Founder – Sambhav, Odisha; Dr Yogita Rana, IAS, Joint farming and ensure human health. She suggested to learn
Secretary (INM), Ministry of Agriculture & Farmers Welfare, from practicing farmers, establish natural farming models,
Govt. of India; Dr. P Chandra Shekara, Director General, involve Grampanchayats to spread awareness, and organize
MANAGE; Dr S K Chaudhari, Deputy Director General training programs, workshops, and conferences.
(NRM), ICAR; Dr. S K Sharma, Assistant Director General Dr. P. Chandra Shekara, Director General, MANAGE
(HRM), ICAR; Dr. S.N. Sinha, Scientist ICMR-NIN, Hyderabad; delivered a presentation on the ‘Role of MANAGE in
Dr. M. Raveendran, Director of Research, TNAU; Dr Pravat
Kumar Roul, Vice Chancellor, Odisha University of
Agriculture & Technology; Dr, Baljit Singh Saharan, CS
Haryana Agricultural University.

More than 300 participants, including professors,

agricultural officials, researchers, scientists, and
agripreneurs across the country attended the event.

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 Regional Consultation on Science of Natural Farming
Food Safety Division at ICMR - National Institute of
Nutrition, Hyderabad; Dr. M. Raveendran, Director of
Research at Tamil Nadu Agricultural University; and Dr.
Pravat Kumar Roul, Vice Chancellor of Odisha University of
Agriculture & Technology.

A panel discussion also featuring practicing natural farmers

and scientists from ATARI and KVKs moderated by Shri
Ravindra A, Executive Secretary of WASSAN shared best
practices and views on natural farming.

Promoting Natural Farming and highlighted the

organization’s efforts in promoting natural farming.
MANAGE has been sensitizing Grampanchayats, training
Krishi Sakhis, developing Master Trainers and organizing
regular trainings, workshops, and orientation programs on
natural farming practices, he said.

Further various dignitaries presented on a range of related

topics. Dr. S.K. Chaudhari, Deputy Director General (NRM),
ICAR, discussed the science of natural farming. Dr. S.K.
Sharma, Assistant Director General (HRM), ICAR, spoke
about integrating natural farming into agricultural curricula. An Exhibition displaying natural farming products was also
Dr. K.S. Varaprasad, Advisor at RySS, Govt. of Andhra organised. Ms Rachna Kumar, Deputy Secretary (INM),
Pradesh, and Dr. Baljeet Singh Saharan, Professor at CCS Ministry of Agriculture & Farmers Welfare, Govt. of India
Haryana Agricultural University, addressed climate and Dr B Renuka Rani, Deputy Director (NRM), MANAGE
resilience through natural farming. Presentations on the along with Natural Farming Team coordinated the event.
role of natural farming in achieving safe, healthy, and
nutritious food were given by Dr. S.N. Sinha, Head of the

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Enhancing Agri Extension Skills through Induction Training Program

MANAGE organized an Induction Training Program on management, integrated pest management, and
June 5-25, 2024 for recently recruited extension sustainable aquaculture practices. Overall, the training
personnel working in the departments of Agriculture, aimed to bring positive changes in the values and
Dairy, and Animal Husbandry, as well as in universities behavior of agricultural extension professionals,
and KVKs; Assistant Professors; Subject Matter equipping them to drive advancements in the
Specialists (SMS); scientists; and agriculture officers agricultural sector.
across the country.
During program participants visited to institutes such as
The program aimed to enhance technical and functional ICAR-NAARM, ICRISAT, and the National Fisheries
competencies, develop leadership capacities, and Development Board to acquire advanced research,
improve digital skills among participants. Sessions sustainable practices, and innovative techniques in
included an overview of the Indian agriculture agriculture. Attendees also learned about effective
ecosystem, food systems, and the National Agricultural research methodologies, project management, and the
Policy. Participants explored global best practices in role of leadership in agricultural development.
agricultural extension, strategies for natural farming,
climate-smart agriculture, and the integration of gender Dr. Saravanan Raj, Director (Agricultural Extension) &
and nutrition in extension services. CEO MANAGE-CIA, MANAGE served as the director for
this program.
The program covered topics like participatory irrigation

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Training Program on Digital Marketing and Export Opportunities
for Tamil Nadu Agricultural Officers

MANAGE organised 6 day training program on Digital through digital platforms. The program focuses on
marketing, Market Linkages and Export Opportunities for linking farmers to e-NAM, developing marketing
the officers of Department of Agricultural Marketing and strategies through a value chain approach, and the role
Agri-Business, Gov. of Tamil Nadu on June 24-29, 2024. A of startups in market linkage.
total 32 participants including 13 Deputy Directors (Agri-
Business) and 19 agricultural officers are participated in It covers alternative marketing opportunities, WTO
the program. issues, Codex standards, and SPS measures affecting
agricultural producers and exporters. It also addresses
Dr. P. Chandra Shekara, DG MANAGE, in his inaugural post-harvest management, the latest Foreign Trade
address, highlighted that there is need to enhance digital Policy highlights, export management procedures, and
literacy among farmers, invite all producers and buyers the use of ICT and social media for market linkages,
on digital platforms, and create essential infrastructure. including e-commerce platforms for agricultural produce
marketing.
His address underscored initiatives such as linking
farmers to e-NAM, creating digital network of farmers Dr. K.C. Gummagolmath, Director (M&E), MANAGE has
and the key role of startups in integrating markets served as director for this program.

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 World Environment Day 2024 at MANAGE

MANAGE celebrated the World Environment day 2024. nature by all. Sri John Manoj, Assistant Engineer,
This year, the theme for World Environment Day is ‘Land MANAGE has made a presentation on MANAGE's green
restoration, desertification, and drought resilience initiatives which include the installation solar and hybrid
‘under the slogan ‘Our land. Our future. We are solar units to harness solar and wind energy, "Me and
Generation Restoration. My Plant" program for PGDM-ABM students, Bamboo
Plantation on the campus, solid waste
On this occasion, Chief guest Smt. C. S. management, vermicomposting, and
Ramalakshmi, IFS (Retd.), delivered a lecture introduction of an electric buggy and birds bath
on the topic "Climate Change: Awareness to point. As an institutional responsibility,
Action." She highlighted challenges such as MANAGE is organising awareness programs on
loss of biodiversity, pollution, soil erosion, land environment and MANAGE's initiatives among
degradation, deforestation, and disappearing school children, he said.
wetlands which trigger climate change. She
also discussed solutions, emphasizing On this occasion, Smt. C. S. Ramalakshmi, IFS
sustainable practices in our daily lives in order (Retd.), along with the MANAGE faculty and
to save our natural resources for the future generations. staff, planted saplings to enhance the campus's greenery.
Ex-servicemen undergoing the Jai Jawan Kisan program,
Dr. B. Renuka Rani, Deputy Director (NRM), MANAGE and MANAGE faculty members, consultants, and other staff
coordinator of the event highlighted the effects of members were present for the program and took a
climate change and emphasized the need to protect the pledge to protect our environment.

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 MANAGE celebrates International Yoga Day 2024

MANAGE celebrated International Yoga Day on June 21, The atmosphere was filled with serenity and a
2024, with great enthusiasm. This year's theme was commitment to wellness as everyone embraced the
"Yoga for Self and Society." The yoga sessions, organized practice of yoga. Over 100 participants, including
at the scenic MANAGE campus, started at 6:30 am and students, MANAGE staff, consultants, academic
continued until 7:30 am. Mr. Rupendra, a Yoga Instructor associates, and MANAGE family members, actively
at MANAGE, conducted the session. participated.

In Loving Memory of Shri. Shridhar Khiste

It is with deep sorrow that we announce the passing of our
esteemed colleague, Shri. Shridhar Khiste, Deputy Director
(Admn.) at MANAGE. He departed from us on June 12,
2024.

His unwavering dedication and profound contributions to

MANAGE have left an indelible mark on all of us. His legacy
of dedication, discipline, and professionalism will continue
to inspire us.

During this difficult time, we extend our heartfelt

condolences to his family. May God provide strength to his
family to cope with the significant loss. His spirit will
forever remain with us.

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 Greening MANAGE
MANAGE announced that MANAGE is the first institute in
Rajendranagar to have a 225 kWp capacity solar rooftop
grid-connected system and MANAGE is on track to achieve
100% green campus and aim to be a role model for India in
this regard.

Additionally, he mentioned that two more units of the solar

rooftop grid-connected system are in the pipeline. For this
event MANAGE faculty Members, staff, consultants and
MANAGE family members were present. Mr. John Manoj,
Assistant Engineer, MANAGE and his team coordinated this
MANAGE installed a 50 kWp Solar Rooftop Grid Connected
system at its campus's Ganga International Guest House on
June 26, 2024. This rooftop grid is expected to save
approximately 25% on MANAGE's electricity bill. The
initiative aims to achieve 100% self-sustainability by August,
2024.

During the inauguration, Dr. P. Chandra Shekara, DG

MANAGE to Train 1,500 Horticultural Officers of Odisha

Dr. P Chandra Shekara Director General MANAGE and practices, DPR preparation, horticulture value chain,
Sri Rohita Kumar Lenka, IFS, Director of Horticulture, the application of remote sensing and GIS, food safety
Govt. of Odisha signed a Memorandum of and standards, digital marketing, cold chain
Understanding (MoU) on June 26, 2024 in an online management, production, processing, marketing,
meeting. supply chain management, and the commercialization
of technologies in horticulture besides support to
The objective of this MoU is to provide training-cum- missions on spices and floriculture.
exposure visit programs for 1,500 horticultural officers,
horticultural extension officers and farmers of Odisha MANAGE Faculty members and Officers from
through 50 programs at MANAGE. The training Directorate of Horticulture, Govt. of Odisha
programs will cover topics such as best horticultural participated in the event.
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 IAS Officer Trainees on an Exposure Visit to MANAGE
Members explained the on-going activities of MANAGE
that included Agri Startups, Agripreneurship
development, Agri-Business Education, training of Input
Dealers, natural resources management, building
capacities of FPOs and training of youth in agriculture.
The emphasis was made on promoting farmers
collectives, and linking them to markets on one side and
building capacities of agricultural extension professionals
on market-led extension on another.
Six IAS Officer Trainees of 2023 batch, who are
undergoing training at Dr MCR HRD Institute of The officers have also visited institute’s facilities such as
Telangana visited MANAGE on June 12, 2024 and toured hybrid solar system, incubation center, library and
MANAGE facilities as part of an exposure visit. MOOCs lab. Dr. Srinivasacharyulu Attaluri, Deputy
Director (KM) MANAGE coordinated the visit.
Dr. P. Chandra Shekara, DG-MANAGE and Faculty

Dr. Bijay Kumar Behera, ARS, Chief Executive of NFDB visited MANAGE
Dr. Bijay Kumar Behera, ARS, Chief Executive of the National
Fisheries Development Board (NFDB), Hyderabad, visited
MANAGE on June 10, 2024.

He met with Director General MANAGE, Dr. P. Chandra

Shekara, to discuss future collaboration in strengthening the
fisheries sector.

EDITORIAL TEAM

CHIEF EDITOR
MANAGE BULLETIN is published by
Dr. P. Chandra Shekara
Dr. P. Chandra Shekara
Director General, MANAGE
Director General
National Institute of Agricultural Extension Management (MANAGE)
(An Autonomous Organization of Ministry of Agriculture & Farmers EDITOR
Welfare, Govt. of India) Dr. Srinivasacharyulu Attaluri
Rajendranagar, Hyderabad –500030, India Deputy Director (Knowledge
Management), MANAGE

ASSISTANT EDITOR
website: www.manage.gov.in Krushna Dabholkar
Outreach Specialist, MANAGE

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