Assisting Indian Businesses in

Electric Vehicle Opportunities

The EVNext team from EAI

Know how EAI can assist your company benefit from

the fast growing business opportunities
from e-mobility

www.eai.in
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DEVISING YOUR COMPANY’S STRATEGY FOR

INDIA’S E-MOBILITY MARKET
A top management market & strategy consulting offering from EVNext
EVNext, the e-mobility consulting division of EAI, offers a focused consulting offering for the top
management of Indian companies keen on tapping into opportunities offered by the fast growing
Indian electric vehicle sector.

The Research & Consulting Team at EVNext comprises professionals from reputed institutions
such as the IITs and IIMs, and who have considerable acquaintance with the Indian electric
mobility sector.

RANGE OF OPPORTUNITIES
While India’s e-mobility movement has started accelerating in the recent past, experts agree that
it will take at least five years, or perhaps until 2025, when electric vehicles will start challenging
conventional ICE vehicles in India in terms of numbers.

For the auto industry however, 6-7 years is not a long time, and companies will need to start
strategizing today in order to be in a leadership position when the market reaches a growth
inflexion point.

Given the above, it is not surprising that many medium and large Indian companies, especially
those from auto OEM, auto component, electricals and battery sectors, have started their planning
for their e-mobility roadmap. Some like Hero (which invested in Ather Energy) or Greaves Cotton
(which acquired a controlling stake in Ampere Vehicles) have already started the process in an
active manner.

And this is where EAI, with its excellent understanding of the market and its contours, can be of
immense help to your company – to help you chart out an effective strategic e-mobility roadmap
for your company.
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ELECTRIC VEHICLE BATTERY VALUE CHAIN

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ELECTRIC VEHICLE VALUE CHAIN

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Here’s a review of the opportunities from the EV value chain:

 Raw Materials - Li, Co and other raw materials for Li-ion

 Sub-components - Battery sub-components, Motor sub-components & Non-battery/Non-motor

sub-components

 Components - Battery cell manufacturing, Motor manufacturing & Non-battery/Non-motor

component production

 Assembly/OEM - Battery assembly, Vehicle assembly

 EV Charging Infra - Charging infra components, Charging infra operations

 EV Use & End of Life - Vehicle sales, Vehicle use, Vehicle disposal

Given the nature of the electric vehicle sector, an effective strategy will differ significantly from one
company to another. An effective strategy should not only build upon your tangible strengths and
assets (physical plant and machinery, distribution, customer base…), but also intangible assets
(your company’s vision, your company’s core competence areas within your operational value
chain…).

Such a plan should also take into account the trends in the entire ecosystem of e-mobility in specific
and mobility in general – for instance, the advent of connected and autonomous vehicles, the
emergence of a start-up and innovation culture in the country, and the policies and regulations of
both India as well as other key countries.

EAI’s EVNext team can assist you in assimilating all of the above to provide your top management
with a strategy that is optimized for your firm’s vision, aspirations and strengths.
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WHO CAN BENEFIT FROM THESE OPPORTUNITIES?

If your company is keen on having a business diversification/entry into the Indian electric
vehicle market, EVNext’s strategic assistance will be critical for your company in designing a
powerful roadmap.

Our consulting services are a rich combination of insights and actionables, and are directed
towards companies’ top management.

Our assistance will be of specific value to medium and large businesses in auto OEM, auto
ancillaries, renewable energy, electrical & electronics, batteries and energy storage sectors.

HOW CAN EAI HELP YOU GET THERE?

A winning strategy is not just about investing in an opportunity, but it is also about investing into it
in the most effective way. The EVNext team can assist you in exploring multiple strategic
dimensions while architecting a powerful sustainability strategy.

STRATEGIC ASSISTANCE AVENUE

PARTNERSHIPS

JVs & Partnerships - Assistance in identifying business or technology partners for joint
venture, technology licensing and more. This can be for any part of the EV value chain.This
offering will be specifically valuable for international companies in electric mobility.
INNOVATION

Identifying Opportunities around Key Innovations - Focussed research assistance that

enables your company to identify attractive and innovative opportunities, as well as
identifying and analyzing companies that are attractive for investments or acquisitions.

Strategic Analysis of Sector - Analysis of the overall electric mobility sector - or sub-
sectors such as batteries, power train, OEM, charging infrastructure - on key dimensions
to provide the BIG picture for the top management
ANALYSIS

Market Potential Analysis - Detailed analysis of a specific vertical within electric mobility
on market dimensions such as Supply-demand, Market Potential, Competitors, Industry
Characteristics and more…

Value Chain/Supply Chain Analysis - A comprehensive supply chain analysis for specific
EV vertical in order to identify both opportunities and constraints for growth
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Identifying Talent - With our extensive network and connections in the Indian automotive
TALENT

and EV sectors (and to a certain extent in the global EV sector), we can assist in identifying
top management or technical talent (CEO, CTO, COO…) for recruitment in specialized
domains within electric mobility
INNOVATION

Due Diligence - For companies looking at investing in / acquiring specific assets of

companies in the EV sector, we can provide due diligence on product/market or business.
This will be done using our knowledge of the electric mobility business and where
necessary, with assistance from our wide network of industry technical partners

WHY IS THE EVNEXT STRATEGIC ASSISTANCE UNIQUE?

 We provide value that is a combination of strategy and action. We bring forth a combi-
nation of insights, actionable recommendations and go-to-market assistance, made possible
because of our firm’s marketing orientation and our wide network of contacts in the Indian
sustain- able mobility and cleantech industries.

 Expertise in Not Just EV, but the Extended Clean Energy Ecosystem - Our team has
undertaken a number of research and consulting assignments in the electric mobility sector,
and many related domains in the clean energy sector (solar, distributed energy, biofuels).

 Value for Money - We cost a fraction of what the top tier management consulting charge you
for similar value!

SOME PROMINENT CLIENTS WE HAVE ASSISTED IN THE EV SECTOR

EAI and its E-mobility intelligence division EVNext have assisted many companies in their
understanding of and strategizing for the electric vehicle sector. Some of the prominent clients we
have assisted in EV include: (brief case studies are provided at the end)
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HIGHLIGHTS OF SELECT CONSULTING & MARKET RESEARCH PROJECTS

We have provided seven brief case studies of our consulting assistance in electric mobility (and
highlights of assistance provided):

Client Theme of Consulting Assistance

Provided
Canadian High Commission A comprehensive intelligence on the
status of the Indian EV sector and
detailed profiles of all the key companies
were provided
Amper Data Detailed market study of the Indian EV
charging Infrastructure and identified
business prospects to setup smart EV
charging stations
Ever Power Detailed market study of the Indian EV
charging stations and assisted the client
to organize a roadshow at Chennai
Auto Fit Pvt Ltd Identifying and evaluating innovative
Indian EV companies
Trans Pacific Energy Group Ltd A comprehensive understanding of
Indian EV sector and identifying
prospective long-term purchasers of
Lithium in India for making Li-ion
batteries
India EV Expert Guide A comprehensive market report on the
Indian EV sector
British High Commission Assistance provided in Indian
stakeholder engagement with British EV
charging station technology providers
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CONSULTING & MARKET RESEARCH PROJECTS IN E-MOBILITY

CANADIAN HIGH COMMISSION

 Year done: 2018

 Client Profile & Business: The Trade Commission division of the Canadian High Commission in
India

 Type of work: Providing comprehensive intelligence to the client on the status of the Indian EV
sector and detailed profiles of all the key companies in the sector

 Locations: The research was done for the entire Indian EV market

Canadian companies developing technologies and solutions for e-mobility were keen to understand
the Indian EV market trends, in order to explore technology and business partnerships with these
companies.

With this goal, the Canadian High Commission in India approached EAI’s EVNext division to
undertake a comprehensive research, with the objective of identifying Indian companies in the e-
mobility space that were keen on technology & business tie-ups.

Our team worked on this assignment for three months during which we identified over 100 Indian com-
panies and organizations along the entire EV value chain. During this process, we had extensive inter-
actions with most of these companies that provided our team with a first-hand knowledge of the status
and developments in the Indian EV sector.

Deliverable: A detailed report that provided comprehensive profile details on prominent EV compa-
nies and startups in India, along with their technology and future business plans.
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AMPER DATA

 Year Done: 2018

 Client Profile & Business: A startup providing smart electric vehicle charging infrastructure
 Type of work: Detailed market study of the Indian EV charging Infrastructure and assisting
the client identify business prospects to setup smart EV charging stations
 Location: Pune
 www.amperdata.tech

Ampere Data is a Pune-based startup providing innovative solutions for the fast growing EV charging
stations. They provide solutions in Pune and Bangalore but plan to expand to other cities in near
future.

The client provides installation of Smart AC and DC Fast charging stations with a smart EV charging
infrastructure, IoT technologies etc.

EAI’s EVNext team assisted the client in getting an actionable understanding of the EV charging
station market and guided them in finding prospective clients for their services.

Deliverables: An actionable report that provided key data points and prospect lists/contacts that
assisted the client in accelerating their business development activities.
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EVER POWER

 Year done: 2018

 Client Profile & Business: A startup providing electric vehicle charging infrastructure

 Type of work: Detailed market study of the Indian EV charging stations and assisting the client
in organizing a roadshow

 Locations: Chennai

 www.everpower.in

Ever Power is a Chennai-based startup providing innovative solutions for the fast growing EV charging
stations. They (as of 2018) provide solutions in Chennai but plan to expand to other cities in near
future.

The client provides installation of both AC and DC Fast charging stations.

In order to work out their expansion plans, the client needed a detailed review of the Indian EV
charging sector – the expected market size for the subsequent five years, the prominent players
providing solutions, and recommendations on key partnerships that can help them get a jump start in
the sector.

EAI’s EVNext team assisted the client in getting an actionable understanding of the EV charging
station market and the near and medium term trends. In addition, in order to assist them in getting
visibility to key stakeholders, the EVNext team assisted the Ever Power team in organizing a success-
ful roadshow in Chennai, attended by over 50 prominent industry stakeholders, during which the client
demonstrated their solution and interacted with the prospects.

Deliverable: An actionable report that provided key data points to assist the client in taking investment
decisions for expanding their EV charging installation efforts, and a successful roadshow that enabled
the client identify and interact with over a dozen business partner and customer prospects.
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AUTOFIT PRIVATE LIMITED

 Year done: 2018

 Client Profile & Business: A leading Indian automobile seating manufacturer

 Type of work: Identifying and evaluating innovative Indian EV companies

 Location: The work for the client involved identifying companies pan-India

 www.autofitltd.com

AutoFit is a medium sized auto ancillary manufacturer based out of Gurgaon. The company has been
supplying seating solutions for over three decades to top Indian auto OEMs.

As part of their diversification strategy, the client was keen on exploring opportunities in electric vehi-
cles, as it was an industry related to their current domain. At the same time, the client was not fully
clear on the specific opportunity sectors within EV on which to focus.

The EVNext team was hence tasked with analyzing the Indian EV market, its current characteristics
as well as emerging trends, in order to provide insights to the client on the most appropriate opportuni-
ty segments.

In parallel, the client was also keen to benefit from the startup ecosystem in the country for EVs. Spe-
cifically, the client was keen on identifying small startups with potential to make a big difference. The
EVNext team did a comprehensive survey of the Indian EV startup sector, and based on this, provided
a list of innovative startups with detailed analysis of each startup.

Deliverable: A comprehensive list of innovative Indian EV companies, and a detailed presentation on

the current and emerging opportunities in the Indian EV business value chain.
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TRANS PACIFIC ENERGY GROUP LTD

 Year done: 2018

 Client Profile & Business: An Australian mining / minerals firm with a focus on the

 energy sector

 Type of work: Providing a comprehensive understanding of the Indian EV sector and

identifying prospective long-term purchasers of Lithium in India for making Li-ion
batteries

 Location: The study for the client was done on a pan India basis

 www.tpenergygroup.com

TP Energy Group’s mission is to become a leading supplier of battery grade Lithium, Cobalt and
Graphite from a global suite of mineral assets using new extraction technologies. The client owns large
land areas in Australia and Argentina bearing deposits of Lithium, Cobalt & Graphite.

As India is a high potential market for electric vehicles, the client was keen on getting a better under-
standing of the Indian EV market and the key players, with the objective of approaching them as
prospective customers of Lithium. Lithium can be used to make Li-ion battery, the most prominent type
of battery used in electric vehicles today.

EAI’s EVNext team divided the assignment into two stages. In the first stage, we provided a reality
check of the Indian EV sector to the client and showed to them how the market was in a nascent state,
and more so with respect to Li-ion battery cell making. With these presentations, we enabled the client
to understand that while India had the potential to be a large buyer of Lithium in future, the potential
for such purchase until about 2020 was quite limited.

All the same, as such metal sourcing projects were usually of a long term nature, the client was keen
to start establishing relationships with large Indian companies that could be future prospects. The
EVNext team assisted the client in identifying about 10 such companies, interacted with the top man-
agement of these companies and introduced them to the client.

Deliverable: A detailed report on the Indian EV market with a focus on the developments in the Li-ion
battery making segment; a list of prominent prospects for the client, along with contact details of the
top management from these prospect companies.
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INDIA EV EXPERT GUIDE

 Year done: 2017/2018

 Client Profile & Business: Self

 Type of work: The most comprehensive market report on the Indian EV sector

 Location: NA

 www.bit.ly/2HvjoAx

The Indian EV Expert Guide is intended to a valuable and actionable guide for those keen on the
Indian EV sector.

The report answers key questions related to the current demand of EVs, key market segments, the
profile of the key companies, short and medium term business opportunities, key innovations shaping
the industry, relevant government policies and useful technical and operational inputs for EV batteries
and EV battery charging stations.

Prepared after intensive consulting and research done by the EVNext team, the report comprises
500+ pages of valuable data, insights and perspectives collected over one year from interactions with
over 100 Indian and International EV companies

The guide is targeted at Indian entrepreneurs, established companies and investors keen on benefit-
ting from the fast growing Indian EV sector.

Deliverable: A comprehensive market and strategy report.

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BRITISH HIGH COMMISSION

 Years Done: 2019

 Client Profile & Business: British High Commission is the British diplomatic mission,
equivalent to an embassy.

 Type of work: Assistance provided in Indian stakeholder engagement with British EV

charging station technology providers.

 Location: Chennai

A UK delegation, comprising many technical and policy experts in electric vehicle charging
infrastructure, were in Chennai as part of a workshop organized by the British Deputy High
Commission aimed at state-level collaboration on planning and implementing clean energy
solutions.

The EVNext team helped the British High Commission understand much better the EV sector and
the EV charging station domain in South India. Our team also successfully identified over 25
relevant stakeholders from South India keen on engaging with the British technology team, and
coordinated their attendance and meeting with the experts at the event.

Deliverables: Identifying and getting 25+ high-profile industrial & business stakeholders from South
India to meet and interact with the British delegation.
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GET IN TOUCH

Interesting in taking EVNext assistance for devising your strategy for the Indian electric
vehicles market? Send a note to consult@eai.in or call 7358263274 . Thank you for
your interest.

ABOUT EAI
EAI (Energy Alternatives India) is a boutique market and management consulting firm operating
in the fields of clean energy, environment and sustainability. The company has been in operations
since 2008 and has undertaken over 100 detailed consulting studies. Its market and feasibility
reports have assisted over 2000 clients across the globe.

While EAI has worked on diverse cleantech domains during its decade long journey, the prominent
focus areas have been in biomass (biofuels, bio-heating, bio-materials), solar (both power and
heat), electric mobility and sustainable energy strategy for corporates.

EAI was founded by industry professionals with extensive industry backgrounds and education
from premier institutes such as the IITs and IIMs. The EAI team works out of Chennai.

More about us from www.eai.in