TOPIC
“ATTITUDE AS A TOOL FOR SUCCESS AS PROFESSIONAL”
Created By:
Faizan Farooqui
Enrollment No: Applied For
Seat No: A1-2160006
College Of Banking and Finance
Course:
Speech Communication
BA(BS)-432
Submitted To:
Karachi University Business School
Table of Contents
LETTER OF TRANSMITTAL..................................................................................................4
ACKNOWLEDGEMENT.........................................................................................................5
EXECUTIVE SUMMARY........................................................................................................6
COMPONENTS OF ATTITUDE:.............................................................................................8
POSITIVE ATTITUDE VERSUS NEGATIVE ATTITUDE:....................................................9
IMPACT OF ATTITUDE IN THE WORKPLACE:................................................................10
IMPACT OF POSITIVE ATTITUDE ON JOB PERFORMANCE:........................................11
Build A Positive Attitude Toward Things:................................................................................11
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13
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LETTER OF TRANSMITTAL
To,
Head of Department
Karachi University Business School
University of Karachi
Subject: Letter of Transmittal
Respected Sir,
With due respect and humble submission, I undertook my Speech Communication Project
under the supervision and guidance of Sir Muhammad Junaid Qureshi with the purpose of
studying Attitude as a Tool for Success As a Professional which is a mandatory element of
my Speech Communication BA (BS)-432.
Given the time constraint and the limited resources, the report is best prepared and gives an
overview to the reader about the topic.
I thank you for your kind review of the material presented in this report and am greatly
obliged for your guidance.
Yours Sincerely,
Faizan Farooqui
Enrollment No: Applied For
Seat No: A1-2160006
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ACKNOWLEDGEMENT
I would like to take this opportunity to express my gratitude to the following professionals
who contributed to the success of this research. I wish to express my sincere gratitude to
"Karachi University Business School" for providing me with this golden opportunity to do
this wonderful project “Attitude as a Tool for Success As a Professional”
I am sincerely thankful to my teacher "Muhammad Junaid Qureshi" for their guidance and
encouragement in carrying out this project work.
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EXECUTIVE SUMMARY
Attitude, as defined by Merriam-Webster, encompasses a mental position or feeling toward
proposed ideas and a person's character, including the foreseen likelihood of success. This
mental stance significantly influences work ethic, creating a reciprocal relationship where a
positive work ethic can shape a positive attitude and vice versa. The University of Notre
Dame's study underscores leadership ability, energy, and a strong work ethic as essential
predictors for career success, emphasizing the interconnectedness of attitude and work ethic
in various fields. The components of attitude, as outlined by iedunote.com, involve cognitive,
affective, and behavioral aspects. The cognitive component pertains to beliefs and thoughts
associated with an object, the affective component involves emotions and feelings, and the
behavioral component reflects a person's tendencies to act in a specific way toward an object.
These components collectively contribute to an individual's overall attitude, influencing their
responses to various situations. A positive attitude versus a negative attitude plays a pivotal
role in personal and professional development. Positive thinkers, according to
esoftskills.com, attract positive energy, fostering teamwork, self-confidence, and effective
decision-making skills. Conversely, those with negative attitudes may focus on threats rather
than opportunities, potentially contributing to problems rather than solutions. The impact of
attitude in the workplace is profound. A positive attitude not only enhances an individual's
focus and motivation but also positively shapes how others perceive their work ethic.
Conversely, a negative attitude can hinder productivity and create a perception of a weaker
work ethic. The correlation between attitude and job performance is highlighted by the
positive energy of individuals, attracting collaboration and improving decision-making skills
and management abilities. To build a positive attitude, individuals are encouraged to engage
in positive self-talk, surround themselves with positive environments and people, volunteer to
experience fulfillment, find joy in simple pleasures, and allow themselves to receive and give
love. Taking responsibility for actions, thoughts, and feelings further contributes to the
development of a positive mindset.
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INTRODUCTION
Attitude:
Attitude is defined by Merriam-Webster as “a mental position or feeling with regard to
something proposed or something believed,” and in regards to a person’s character means
“foreseen likelihood of success.” Attitudes are defined by Dictionary.com as “a feeling of
liking for or tendency toward a person, object, or action.” I think it is safe to say that both of
these definitions are very broad and can be taken into many directions.
I believe that attitude has the power to affect one’s work ethic tremendously; however, I also
believe that having a good work ethic can influence your attitude in a good way. A good,
working attitude comes when you are confident in the work that needs to be done and believe
that you will accomplish it successfully. Thus, it is safe to say that one’s work ethic
influences their attitude greatly; however, I also think that an individual with a bad attitude
can still do well and be successful.
A good example of this is someone who used to not like their job or career path, but then
decides that they want to try much harder and change that. This turning back around can
affect their attitude greatly as well as make them more confident in what they do. Eventually,
the individual may even come to enjoy what they do, but only because they worked hard to
change their attitude about it.
On the other hand, if someone has a good work ethic and does well in what they do but is
surrounded by people with bad attitudes, then their own positive work ethic can be influenced
negatively. If this person had an understanding of how important it was to have a good
attitude, then they could prevent their work ethic from deteriorating by leaving these people
behind. Just like having a good work ethic can influence one’s attitude positively, so too can
it be influenced negatively if someone allows themselves to be surrounded by the negativity
of others. Attitude and work ethic are two extremely important qualities that should not be
separated; instead, they should be treated as one. Work ethic is very important to have, but it
will not help you if you are around others who only bring you down. Likewise, attitude can
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affect your work ethic more than anything else; however, you need a strong work ethic in
order to make the most of your attitude.
A study by the University of Notre Dame on career success suggests that “leadership ability,
energy, and having a strong work ethic were the essential predictors for success.” These three
things are qualities that easily boost one’s career or new jobs in almost any field.
Since having a good work ethic and a positive attitude is key for one’s career or new jobs, it
can be said that both qualities are essential for success. Attitude is defined by Dictionary.com
as “a tendency of temperament or outlook; disposition.” Therefore, your outlook and
tendencies could affect how well you do in the future because your attitude is important in
regards to work ethic.
In other words, having a good work ethic and attitude are each essential for advancing
yourself in any field or job. Having both of these things can help you succeed, but if your
surrounding group does not have one or the other, then their lack of either quality could be
detrimental to your own success as well as that of others.
According to Gordon All port, “An attitude is a mental and neural state of readiness,
organized through experience, exerting a directive or dynamic influence upon the individual’s
response to all objects and situations with which it is related.”
COMPONENTS OF ATTITUDE:
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1. Cognitive Component:
The cognitive component of attitudes refers to the beliefs, thoughts, and attributes that we
would associate with an object. It is the opinion or belief segment of an attitude. It refers to
that part of the attitude that is related to the general knowledge of a person.
Typically, these come to light in generalities or stereotypes, such as ‘all babies are cute’,
‘smoking is harmful to health, etc.
2. Affective Component:
The affective component is the emotional or feeling segment of an attitude.
It is related to the statement which affects another person.
It deals with feelings or emotions that are brought to the surface about something, such as
fear or hate. Using the above example, someone might have the attitude that they love all
babies because they are cute or that they hate smoking because it harms health.
Pg: 07
3. Behavioral Component:
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The behavior component of an attitude consists of a person’s tendencies to behave in a
particular way toward an object. It refers to that part of attitude that reflects the intention of a
person in the short-run or long run.
Using the above example, the behavioral attitude may be ‘I cannot wait to kiss the baby,’ or
‘we better keep those smokers out of the library, etc.
POSITIVE ATTITUDE VERSUS NEGATIVE ATTITUDE:
Positive Attitude Negative Attitude
Attracts others, fostering teamwork. May hinder relationships.
Makes working relationships with colleagues
easier. Limits opportunities.
Positive energy contributes to a collaborative
environment. Views setbacks as the end of the road.
Improves self-confidence. Extracts threats from opportunities.
Enhances decision-making skills. Focuses on the negative aspect of situations.
Strengthens management abilities. Tends to spread pessimism.
Important for career advancement. Often resistant to change and growth.
Believes everything happens for a reason and Perceives events as inherently negative and
has a purpose. insurmountable.
Explores and extracts opportunities from Explores and extracts threats from
threats. opportunities.
Looks at the rising sun, focusing on the Looks at the setting sun, dwelling on the
positive. negative.
Fixates on the dark cloud, ignoring potential
Sees the silver lining over the dark cloud. positives.
Part of the solutions, contributing positively. Part of the problems, contributing negatively.
Optimistic with a growth mindset. Pessimistic with a fixed mindset.
Confident, optimistic, tolerant, flexible, Envious, pessimistic, feels inferior, spreads
adaptable. negativity.
IMPACT OF ATTITUDE IN THE WORKPLACE:
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Your attitude is going to affect how you work. If you are negative, it is going to be harder for
you to stay focused and motivated. However, if you have a positive attitude, you will be more
likely to work harder and be more productive.
Your attitude can also affect the way others
perceive your work ethic. If you are always
positive and upbeat, people will likely think that you have a strong work ethic. However, if
you are always negative and complain about everything, people will likely think that you do
not have a good work ethic.
A strong work ethic is essential for any employee. It shows that you are willing to go above
and beyond and are proactive. You are also more likely to be successful if you have a good
work ethic. Having a positive attitude is also essential, as it will help you stay motivated and
focused. If you can combine these two qualities, you will be sure to succeed in your career.
IMPACT OF POSITIVE ATTITUDE ON JOB PERFORMANCE:
A positive thinker has many advantages over those with a negative mindset. Their positive
energy will attract others, making working relationships with colleagues easier and
encouraging teamwork. Those who are good at positive self-talk improve their self-
confidence, in turn improving their decision-making skills and their management abilities.
This is particularly important for someone hoping to climb the career ladder.
Build A Positive Attitude Toward Things:
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Your mind is a powerful thing. If you allow yourself to keep a positive state of mind, your
attitude will follow.
There are many ways to develop a positive attitude. Here are a few to help you get started.
. Listen to your internal dialogue. When faced with a negative thought, turn it around to
make it into a positive thought. (For example, “I am no good at this!” could be changed to,
“Maybe this is not one of my strengths, but I’ve tried my hardest, and I am skilled in many
other things.”)
. Interact within positive environments and with positive people. Do things with people
who positively reinforce you. Go places that have special meanings and positive memories or
associations.
Volunteer. Do something that will help others. This will give you a sense of fulfillment and
make you feel happy inside.
. Get pleasure out of the simple things in life. Laughter is one of the most powerful mood
enhancers. Allow yourself to laugh.
. Permit yourself to be loved. Everyone deserves to be loved. Everyone is loved.
Your actions and reactions toward other individuals can determine the result of the
interaction. For example, if you are receptive and respectful to individuals’ opinions, they in
return could be more open to what it is you have to say.
Take responsibility for your actions, thoughts, and feelings. No one can make you feel any
way that you do not want to feel.
CONCLUSION
In conclusion, we can say that having a good attitude and a strong work ethic is crucial for
doing well in both personal and work life. Attitude includes what you believe, how you feel,
and how you act. Being positive and working hard go hand in hand – if you have a positive
attitude, you're more likely to be focused and motivated. This positivity also affects how
others see your work. On the other hand, if you're negative and complain a lot, people might
think you don't work hard. Both a positive attitude and a good work ethic are vital for
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success. They help you do better at your job and in new opportunities. So, it's important to
surround yourself with positive influences and stay motivated. Remember, a positive mindset
and hard work together lead to a successful and fulfilling career.
REFERENCES
1.
Muntasir. (n.d.). Components of Attitudes: Cognitive, Affective, Behavioral. Retrieved from iEduNote:
https://www.iedunote.com/components-of-attitudes
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2. Rao, M. S. (n.d.). Attitude is the Foundation of Your Success: W our Success: Write Your Own Case
study. Retrieved from scholar.valpo.edu: https://scholar.valpo.edu/cgi/viewcontent.cgi?
article=1440&context=jvbl
3. Robbins, J. (n.d.). POSITIVE ATTITUDE IN THE WORK PLACE – WHAT IT CAN DO FOR YOUR CAREER.
Retrieved from career wise.io: https://careerwise.ie/positive-attitude-in-the-work-place-
what-it-can-do-for-your-career/
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