Digital Marketing for Freelancing

Level 4 Suggestions

NSDA Digital Marketing level 4 Assessment Method

Written: 20-25 Short Questions; 1 hour
Demonstration: 5 Jobs; 4 hours
Oral question: 10-15 questions

Suggestions:
▪ 20-25 Short Questions
▪ B2B Lead generation based on a specific location
▪ Google Business Profile
▪ Facebook & YouTube Ads Campaign on Google
AdWords
▪ Google Webmaster Setup and Google Analytics
▪ Email Marketing
▪ YouTube channel creation, customization and marketing

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

1. Q. What is the advertising strategy?

Ans. The term advertising strategy refers to a brand's long-term plan to reach its target
audience.

2. Q. Type of PPC ads...? Or Types of Google PPC ads...?

Ans. Pay-Per-Click (PPC) ads come in various formats, including search ads (text ads on
search engines), display ads (banner and multimedia ads on websites), social media ads
(on platforms like Facebook and Instagram), and video ads (on platforms like YouTube).
/ Here are nine campaign types using in Google ad:
▪ Search: Text ads on the SERP
▪ Display: Media-rich ads on websites
▪ Video: Video ads on YouTube
▪ Shopping: Product ads on Google
▪ App: Mobile app-specific ads on many channels
▪ Local: Search ads that drive traffic to a physical location
▪ Smart: Automated and simplified campaign builder
▪ Performance Max: An AI-driven, all-in-one campaign builder.
▪ Discovery: Native-looking image ads across Google's feed placements

3. Q. What type of business analytics is Google Analytics?

Ans. Google Analytics is a web analytics service that provides Descriptive and Diagnostic
analytics.

4. Q. One advantage of email marketing?

Ans. One advantage of email marketing is its cost-effectiveness. It allows businesses to
reach a large audience at a relatively low cost compared to traditional advertising
methods. / Email marketing has a very high return on investment (ROI). According to a
study by HubSpot, the average ROI for email marketing is $38 for every $1 spent.

5. Q. What is the purpose of email marketing?

Ans. The purpose of email marketing is to build and maintain relationships with customers,
prospects, and subscribers by delivering valuable and relevant content directly to their
email inbox.

6. Q. What is Bulk Email?

Ans. Bulk email refers to sending a large volume of emails to a list of recipients
simultaneously. It's often used for email marketing campaigns, newsletters, and
announcements.

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

7. Q. Why visitors or customers don't want to share their email?

Ans. Some reasons visitors/customers/people may not want to share their email include
concerns about privacy, fear of spam, or receiving irrelevant content. Businesses should
address these concerns to build trust with their audience.

8. Q. What is the best video marketing strategy?

Ans. The best video marketing strategy involves planning and creating video content to
achieve specific marketing goals. This can include using videos for brand awareness,
product demonstrations, tutorials, or storytelling.

9. Q. What are the YouTube monetization requirements?

Ans. Here are the YouTube monetization requirements as of September 2023:
• 1,000 subscribers: Channel must have at least 1,000 subscribers.
• 4,000 watch hours: Videos must have a total of at least 4,000 watch hours in the past 12
months.
• Live in a supported country: Channel must be located in a country or region where the
YouTube Partner Program is available.
• Meet the advertiser-friendly content guidelines: Channel must meet YouTube's
advertiser-friendly content guidelines.
• Have a linked AdSense account: Must have a linked AdSense account to receive
payments from YouTube.
• No Community Guidelines strikes: Must have no active Community Guidelines strikes on
the channel.
• Turn on 2-Step Verification. Must have 2-Step Verification turned on to Google Account.

10. Q. What is the importance of Google Ranking?

Ans. Google ranking is very crucial because it determines a website's visibility in search
engine results page (SERP). Higher rankings mean more organic traffic, which can lead
to increased brand exposure and revenue.

11. Q. What is the importance of local keywords?

Ans. Local keywords are important because they help businesses to be found by people who
are searching for products or services in their area.

12. Q. Why are local citations important? Or Importance of Local Citation...

Ans. Local citations are important for local SEO because they help Google verify that our
business is actually located where we say it is. Local citations are also considered a
ranking factor for local SEO.

13. Q. What are the features of Google Search Console?

Ans. Some of its features include search analytics, indexing status, and the ability to submit
sitemaps and fix website issues.

14. Q. What is GSC?

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 Digital Marketing for Freelancing
Level 4 Suggestions

Ans. Google Search Console is a web service by Google that let us see the indexing,
performance of our websites and webpages on Google search.

15. Q. Importance of GMB (Google My Business) / GBP (Google Business Profile)?

Ans. Google My Business/Google Business Profile is crucial for local businesses as it helps
businesses appear in Google Maps and local search results. It provides essential
information to potential customers, such as business hours, location, and reviews.
16. Q. Write down two schema markup generator tools?
Ans. Two popular tools for generating schema markup are:
• Google's Structured Data Markup Helper(google.com/webmasters/markup -
helper/u/0/)
• Schema.org

17. How should you interpret workplace code of conducts according to organizational
guidelines?
Ans. By aligning actions with the principles outlined in the organizational code of conduct.

18. Why is it important to maintain appropriate lines of communication with supervisors

and colleagues?
Ans. To ensure clarity, efficiency, and a positive working relationship within the team.

19. What is the importance of conducting workplace interactions in a courteous manner?

Ans. It helps to foster a respectful and professional environment conducive to effective
communication.

20. Why is it necessary to ask questions about routine workplace procedures?

Ans. To ensure understanding and adherence to established protocols and standards.

21. How should one choose the appropriate medium to transfer information and ideas?
Ans. By considering the nature of the information, audience preferences, and
communication objectives.

22. What is expected regarding attendance and behavior in team meetings?

Ans. Attend on time and follow meeting procedures and etiquette.

23. What attitude should one have towards expressing opinions and listening in team
meetings?
Ans. Express own opinions while actively listening to others without interruption.

24. How should one contribute to meeting outcomes?

Ans. By providing inputs consistent with the meeting's purpose and helping implement
agreed-upon decisions.

25. How can one demonstrate responsibility as a team member?

Ans. By keeping promises and commitments made to others within the team.

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

26. What should guide task performance in the workplace?

Ans. Adherence to workplace procedures and standards.

27. Why is it important to respect and maintain confidentiality in the workplace?

Ans. To uphold trust, protect sensitive information, and maintain professional integrity.

28. What should one do to avoid situations presenting conflicts of interest?

Ans. Steer clear of actions or situations deemed inappropriate or potentially conflicting with
organizational interests.

29. What is the first step in creating a campaign strategy?

Ans. Identifying the goals, target audience, and key messaging for the campaign.

30. How can you optimize a campaign budget?

Ans. By allocating funds strategically based on the most effective channels and
adjusting spending as needed.

31. What does managing Google Placement involve?

Ans. It involves selecting and optimizing where ads appear within Google's network of
websites and platforms.

32. Why is it important to incorporate Google Analytics into a campaign?

Ans. To track and analyze website traffic, user behavior, and campaign performance
metrics.

33. How do you interpret CTR, Conversion Rate, and Bid Optimizer metrics?
Ans. CTR measures the percentage of clicks on an ad, Conversion Rate tracks the
percentage of users who complete a desired action, and Bid Optimizer adjusts bid
amounts to maximize performance within specified parameters.

34. How do you perform ROI analysis on a PPC campaign?

Ans. By comparing the cost of the campaign to the revenue generated from conversions
attributed to the campaign.

35. What is the first step in identifying the audience for a campaign?
Ans. Conducting market research to understand demographics, interests, and behaviors
of potential customers.

36. What is involved in creating an Audience Target plan?

Ans. It involves segmenting the target audience based on characteristics such as
demographics, location, and online behavior.

37. What is the purpose of developing a remarketing campaign?

Ans. To re-engage users who have previously visited a website or interacted with a
brand, encouraging them to return and complete desired actions.

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

38. What does local SEO refer to?

Ans. Local SEO focuses on optimizing a website to appear in local search results,
targeting users in a specific geographic area.

39. Why is local search important for businesses?

Ans. Local search helps businesses reach potential customers in their vicinity, increasing
visibility and driving foot traffic or leads.

40. What is Local search engine marketing (SEM)?

Ans. It involves promoting a business through paid advertising strategies to appear in local
search results.

41. How do you define local businesses?

Ans. Local businesses are those that primarily serve customers in a specific geographic area,
such as a city or region.

42. What are some search engine ranking factors that impact local SEO?
Ans. Factors include relevance, distance, and prominence, as well as on-page and off-
page optimization elements.

43. How does Search Engine Optimization (SEO) benefit local businesses?
Ans. SEO improves a local business's online visibility, making it easier for potential
customers to find them in local search results.

44. What are some Local SEO ranking factors that affect ranking on Google?
Ans. Factors include Google My Business listing optimization, local citations, online
reviews, and website optimization for local keywords.

45. Why is brainstorming keywords or targeted phrases important for local businesses?
Ans. It helps businesses identify relevant search terms that potential customers use to
find products or services locally.

46. What is On-page optimization method for a local business website?

Ans. On-page optimization involves optimizing website content, meta tags, and other
elements to align with local search intent and keywords.

47. What is Off-page optimization method for a local business website?

Ans. Off-page optimization involves building local citations, acquiring backlinks from
reputable local sources, and managing online reviews to improve local search visibility.

48. What is NAP in local SEO?

Ans. NAP in local SEO stands for Name, Address, and Phone number. It refers to the critical
information about a business that is typically included in local citations and online
directories.

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

49. What is the importance of setting up Google Search Console and Analytics for a local
business website?
Ans. It helps monitor website performance, track user behavior, and identify areas for
improvement in local SEO efforts.

50. What do you write on contact us page?

Ans. On a "Contact Us" page, it's essential to provide visitors with clear and concise
information to facilitate communication between them and our business. Here's what
we can include on a Contact Us page:
1) Contact Form
2) Business Information (name, address, phone)
3) Map etc.

51. How do you create a Google My Business (GMB) page for a business?
Ans. By visiting the Google My Business website, signing in with a Google account, and
following the prompts to create a new listing.

52. What steps are involved in creating, managing, and optimizing a Google My Business
page?
Ans. Steps include providing accurate business information, adding photos, responding to
reviews, and regularly updating business hours and services.

53. What is the significance of Google 3 pack ranking factor and NAP listing for a local
business?
Ans. The Google 3 pack displays the top three local business listings in search results, and
consistent NAP listings across various platforms improve local search visibility and
trustworthiness.

54. Why is structured data markup important for a local business website?
Ans. Structured data markup helps search engines understand the content and context
of a website, improving its chances of appearing in relevant search results.

55. What is data highlight to search engine bot?

Ans. Data highlight is a way to mark up specific content on a website to make it more
understandable to search engine bots, potentially leading to rich snippets in search
results.

56. What are some types of schema mark-up used for local businesses?
Ans. Types include Local-Business, Address, Opening Hours, and Review.

57. What are some schema mark-up generator tools available?

Ans. Tools like Schema.org, Google's Structured Data Markup Helper, and various
WordPress plugins can help generate schema mark-up code.

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 Digital Marketing for Freelancing
Level 4 Suggestions

58. How do you create and implement schema mark-up code on a website?
Ans. By generating the appropriate schema mark-up code using a generator tool and
then adding it to the relevant sections of the website's HTML code.

59. How do you select a domain name for a business?

Ans. Choose a domain name that is relevant to the business name, easy to remember, and
preferably includes keywords related to the business or location.

60. How can you create a local SEO-friendly business website?

Ans. By optimizing content for local keywords, including location-specific information,
and ensuring the website is mobile-friendly and loads quickly.

61. What pages should be included in the structure of a local business website?
Ans. Home page, contact us page, service pages detailing offerings, and an about page
providing information about the business and its history.

62. Why is having a mobile-friendly website important for local SEO?

Ans. With the increasing use of mobile devices, a mobile-friendly website ensures a
better user experience and improves search engine rankings.

63. How can you check if a website is mobile-friendly using Google's tool?
Ans. By entering the website URL into Google's Mobile-Friendly Test tool, which provides
feedback on how well the site performs on mobile devices.

64. What constitutes SEO-friendly page content for a local business website?
Ans. Content should be relevant, informative, and include local keywords naturally. It
should also be structured with headings, bullet points, and images for readability and
engagement.

65. What is Google Webmaster Tool, also known as Google Search Console?
Ans. Google Search Console is a free web service provided by Google that allows
webmasters to monitor and maintain their site's presence in Google Search results.

66. How do you set up a Google Webmaster Tool account and add a website?
Ans. By signing in with a Google account, then adding and verifying ownership of the
website through various verification methods like HTML file upload or DNS record.

67. What are some of the key features of Google Webmaster Tool?
Ans. Features include performance reports, indexing status, mobile usability insights,
security issues alerts, and tools for submitting sitemaps and resolving crawl errors.

68. How do you add a sitemap to Google Webmaster Tool?

Ans. By accessing the Sitemaps section in Google Search Console and submitting the URL of
the sitemap file for the website.

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

69. How do you connect Google Webmaster Tool with SEO-optimized pages?
Ans. By monitoring search performance data, indexing status, and crawl errors in Google
Search Console to identify areas for optimization and improvement.

70. How do you install Google Analytics on a website?

Ans. By adding the Google Analytics tracking code snippet provided in the Google
Analytics admin interface to the website's HTML code.

71. What steps are involved in adding a new website to Google Analytics?
Ans. By creating a new property in the Google Analytics admin interface, selecting the
appropriate tracking method, and adding the tracking code to the website.

72. What are some key metrics and criteria tracked in Google Analytics?
Ans. Metrics include website traffic, user behavior, conversions, bounce rate, average
session duration, and demographics data. Criteria include filtering by date range, device
type, and geographic location.

73. What is email marketing?

Ans. Email marketing is the use of email to promote products or services, build relationships
with customers, and generate leads or sales.

74. What are some advantages and disadvantages of email marketing?

Ans. Advantages include cost-effectiveness, ease of personalization, and ability to reach
a large audience. Disadvantages may include spam complaints, low open rates, and
potential for inbox clutter.

75. What are the types of emails commonly used in email marketing?
Ans. Types include promotional emails, newsletters, and transactional emails, welcome
emails, and automated drip campaigns.

76. What is the purpose of marketing?

Ans. The purpose of marketing is to attract, engage, and retain customers by delivering
value and satisfying their needs and desires.

77. How is the cost of email marketing typically defined?

Ans. The cost of email marketing includes expenses related to email software or services,
list management, content creation, and any advertising or promotional costs.

78. What are some legal issues to consider in email marketing?

Ans. Legal issues include compliance with anti-spam laws such as CAN-SPAM Act,
obtaining consent for sending emails, and providing opt-out mechanisms for recipients.

79. What is bulk email, and what is bulk email software?

Ans. Bulk email refers to sending a large number of emails at once to multiple recipients.
Bulk email software facilitates the management and sending of such emails efficiently.

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 Digital Marketing for Freelancing
Level 4 Suggestions

80. What is the sending procedure for bulk email?

Ans. The sending procedure typically involves creating a targeted email list, designing an
email template, scheduling or sending the email campaign, and analyzing results.

81. How can one collect bulk email addresses?

Ans. Bulk email addresses can be collected through opt-in forms on websites, lead magnets,
subscription forms, and by purchasing email lists (with proper consent).

82. What is target email marketing?

Ans. Targeted email marketing involves sending personalized and relevant emails to specific
segments of the audience based on their interests, behaviors, or demographics.

83. What are some best niches for email marketing?

Ans. Niches with high engagement and repeat purchase potential, such as e-commerce,
education, health and wellness, and software services, are often suitable for email
marketing.

84. How can one identify and collect business email addresses?
Ans. Business email addresses can be collected through networking events, industry
conferences, online directories, and professional social networks like LinkedIn.

85. How can one collect business email addresses from LinkedIn?
Ans. Business email addresses can be collected from LinkedIn by connecting with relevant
professionals, joining industry groups, and using LinkedIn's advanced search features to
find leads.

86. What is the formula for building an email list?

Ans. The formula typically involves attracting visitors to a website or landing page, offering
something of value in exchange for their email address, and following up with valuable
content and offers.

87. What are some email collection tools that can be used?
Ans. Email collection tools include pop-up forms, lead magnets, landing pages, and social
media promotions.

88. What are some strategies for creating an email list?

Ans. Strategies include offering lead magnets like ebooks or guides, running contests or
giveaways, hosting webinars, providing exclusive discounts, and optimizing website
forms for conversions.

89. What is the significance of "Create Remarkable content" and "promote a contest" in
email list building?

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 Digital Marketing for Freelancing
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Ans. Creating remarkable content and promoting contests encourage visitors to provide
their email addresses in exchange for valuable information or a chance to win prizes,
thus growing the email list.

90. Why is it often challenging to collect email addresses from visitors and customers?
Ans. Visitors and customers may be hesitant to share their email addresses unless they
perceive value or relevance in doing so. Therefore, it's crucial to offer incentives and
build trust through transparent communication.

91. What are the basic concepts of video uploading and marketing?
Ans. Basic concepts include creating engaging video content, optimizing videos for search
engines, and promoting videos across various platforms to reach the target audience.

92. Why is video marketing important?

Ans. Video marketing helps businesses connect with audiences on a more personal level,
increase brand awareness, and drive engagement and conversions.

93. What are some video marketing strategies?

Ans. Strategies include creating educational or informative videos, storytelling, hosting live
events, collaborating with influencers, and leveraging user-generated content.

94. How do you create and optimize a video marketing account?

Ans. By setting up a branded channel on platforms like YouTube, Vimeo, or social media,
optimizing channel descriptions and metadata, and uploading high-quality videos
regularly.

95. What are some ways to grow subscribers on a video marketing channel?
Ans. Ways include promoting the channel on social media, collaborating with other
creators, optimizing video titles and thumbnails, engaging with viewers through
comments, and offering incentives for subscriptions.

96. How can you manage YouTube contents and tools effectively?
Ans. By organizing videos into playlists, using YouTube's analytics to track performance,
optimizing video descriptions and tags, and utilizing features like end screens and cards
to encourage engagement.

97. What techniques can be applied for YouTube monetization?

Ans. Techniques include joining the YouTube Partner Program, enabling monetization
features like ads and memberships, and diversifying revenue streams through
sponsorships, merchandise, and affiliate marketing.

98. How do you create and manage ads on video marketing platforms?
Ans. By setting up ad campaigns targeting specific demographics or interests, creating
compelling ad content, monitoring ad performance, and adjusting settings based on
analytics data.

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

99. Why is it important to review reports and analytics in video marketing?

Ans. Reviewing reports and analytics helps identify trends, understand audience
behavior, measure the effectiveness of marketing efforts, and make data-driven
decisions for optimization and improvement.

100. What do you mean by ROAS?

Ans. ROAS stands for "Return on Ad Spend." It's a metric used in digital marketing to
measure the effectiveness of advertising campaigns by evaluating the revenue
generated compared to the amount spent on advertising.

101. What is local search campaign?

Ans. A local search campaign is a marketing strategy designed to promote a business to local
customers who are actively searching for products or services online within a specific
geographic area. The goal of a local search campaign is to improve the business' s online
presence and drive foot traffic or inquiries from local consumers.

102. What is target email?

Ans. Targeted email marketing sends tailored campaigns to subscribers based on
demographics, interests, or behavior. Segmenting the email list and customizing
messages helps businesses increase engagement and conversions, leading to a better
return on investment. Targeted email campaigns align with email list segmentation.

103. Write the 3 Types of email marketing tools.

Ans.
1. Email Service Providers (ESPs): Platforms for creating, sending, and tracking email
campaigns.
2. Email Automation Tools: Tools for creating automated email sequences and
workflows.
3. Email List Building Tools: Tools for growing your email list through opt -in forms and
lead magnets.
104. Write the best 2 types of video content marketing tools.
Ans.
1. Video Creation Tools: These tools allow you to create high-quality videos for
your marketing campaigns. Examples include Adobe Premiere Pro, Final Cut
Pro, and Canva's video editing features.
2. Video Hosting and Sharing Platforms: Platforms that host your videos and make
it easy to share them across various channels. Examples include YouTube,
Vimeo, and Wistia.

Prepared By: Iqbal Hossain

 Digital Marketing for Freelancing
Level 4 Suggestions

105. What is Data Highlighter?

Ans. Data Highlighter is a webmaster tool for teaching Google about the pattern of
structured data on your website. You simply use Data Highlighter to tag the data fields
on your site with a mouse.

106. What is SEO friendly content?

Ans. SEO-friendly content is the type of content that's created in a way that helps the search
engines rank it high. Although some marketers think this means it should be stuffed with
keywords, it's really meant to help them search engines find, understand, and connect
your content to the topic you're trying to cover.

107. Why video marketing is important?

Ans. Video marketing can be used as a medium to communicate with your target audience,
share your values and visions, address their needs, and win their confidence to trust your
brand. That's the importance of video marketing.

108. Why GMB is important for local business?

Ans. What is the main use of Google My Business? Google My Business is used primarily
to help businesses grow their online presence and connect with customers. It provides
businesses with a profile page with information about the business, as well as tools to
manage customer reviews, insights and messages.

Prepared By: Iqbal Hossain