AS - Ch10 - Presentations
AS - Ch10 - Presentations
Presentations
Presentations are one of the most powerful ways of giving information to others.
Yet many students experience anxiety when they have to present. You can learn
how to manage this form of assessment, even if you feel it is daunting. After
all, the very fact that you are a university student means that already you have
demonstrated courage and engaged in risks.
This chapter provides a repertoire of strategies allowing you to develop your
personal ‘comfort zone’ so that you can engage effectively in oral presentations.
You will find out how to:
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importance, than how you deliver it. A well-researched, thought out and ordered
presentation forms a solid foundation for the delivery of your material.
However, presentations do need to be effectively delivered in order to
convey the message in the most powerful way possible. Certainly, differences
exist within and between disciplines on what is the acceptable delivery style
for a presentation. Some disciplines emphasise content, and suggest an almost
newsreader approach be adopted. Other disciplines expect a solid display of
oral techniques. No matter what style of presentation is expected of you, a
presentation has to be delivered so that the audience can understand the material.
presenting a report
providing details and information on a specific topic
giving a tutorial or seminar paper.
introduction
body
conclusion
question time.
Introduction
In the introduction the focus or theme of your presentation is strongly and
clearly stated. Some background information is included to help the audience
understand the topic. An overview of the argument in your presentation is
provided to help the audience ‘tune in’ to the presentation.
Use the introduction The introduction for a presentation also uses techniques to engage the
to engage the
audience in the presentation topic. Aim to help the audience listen to the
audience in the
presentation topic. presentation content by creating interest in the topic.
Begin strongly by using:
a good quotation
surprising statistics or information
a question (see ‘Engaging the audience’ section later in this chapter).
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Body
The body of the presentation conveys all the main points. While these have
been referred to briefly in the introduction, in the body they are developed
with details, explanations, reasons and other forms of evidence. It is even more
important to sequence your information logically in an oral presentation than
in a written text. A listener, unlike a reader, cannot go back over some earlier
concepts. Thus it is crucial to present your argument in a thoughtful, easy-
to-follow format (Anholt, 1994; Reinhart, 2002). If your presentation delivers
information in a step-by-step process your audience will follow your ideas.
Any of the structures available for organising information can be used. Ask: Will the audience be
However, you are most likely to employ the following overall structures: able to follow my line of
thinking?
historical: information is organised in terms of time
project oriented: information is given in the order: aim, methodology,
results, implications
cause and effect: organised as: problem/issue and outcomes/results; and,
possibly, implications/solutions.
All ideas and information that come from the literature need to be cited.
This is done slightly differently in a presentation than in a written form of
assessment.
To acknowledge sources in a presentation: Acknowledge sources to
establish credibility.
Always use your own words; otherwise you are plagiarising
Provide citations where appropriate:
– verbally, in a conversational form, for example, by saying: ‘Smith has
some interesting ideas about …’, or
– visually, for example, by placing a citation in the lower right-hand
corner of a slide
Use a few quotations and tell the audience what you are doing:
– verbally, for example, by saying: ‘Here are Smith's own words ‘…’, or
– visually, for example, by having the quotation, with quotation marks
and citation, on a slide.
Conclusion
The conclusion is an important part of a presentation. At times, presenters
reach this point and simply finish their seminar with no real ending. However, to
maintain a strong presentation a good conclusion needs to be made.
A conclusion should contain the following elements: Conclude strongly.
Question time
Question time follows immediately after the conclusion. It allows members of
the audience to clarify their ideas or to make additional comments. The aim is to
allow some space for audience participation, but not to let it detract from your
presentation. Do not ask the audience questions.
Question time To conduct question time:
encourages audience
involvement. Ask the audience if there are any questions
If a number of audience members indicate they wish to ask a question,
select one
Thank the person for the question and, if the whole audience may not
have heard it, repeat it
Provide a good, clear and succinct answer to the whole audience
If you don't know the answer, say so
Ask again for a question
If there are no further questions (wait only about four seconds), thank the
audience
Make a strong concluding statement to your whole presentation
Stand confidently and accept the applause.
An audience member is asking too many Answer the first question clearly
questions, or trying to engage you in a Address the whole audience in your answer
conversation If there is a second question from the same
person, answer that, but also say to the
person that you are happy to discuss the
issue further after the presentation
Select a different audience member to ask a
question
If there are no other questions, then conclude
the presentation strongly
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timing
audience engagement
resources.
Timing
Presentations are organised in terms of time, rather than word count. Often Presentations are timed.
there are penalties imposed if the set time limit is not adhered to. As a guide,
plan your presentation so that the introduction is one-sixth of the time; the
body two-thirds; and the conclusion the final sixth of the available time. Usually
question time is a separate allocation.
The time of delivery depends on your speaking speed. A presentation is
spoken more slowly than a conversation. Notice the speaking speed that makes
it comfortable for you to listen, and aim for that. To test the timing, speak your
presentation as if you were presenting to an audience.
Audience engagement
A presentation is organised to maximise audience understanding of the content. Maximise audience
engagement in the topic.
As a first step, determine the nature of the audience, particularly their interests,
needs and existing knowledge. At university your audience is generally familiar
to you. However, it is useful to also consider the particular demographic features
of the audience; for example, age, gender, ethnicity, education background,
organisational positions and disabilities. Use the audience analysis to determine
your presentation style, language and content.
Next, consider ways to engage the audience in the presentation. Some
presentations, for example, delivery of a seminar paper, may minimally use
audience engagement, while other presentations will make greater use of it.
Audience engagement should not dominate the presentation, but be used at key
points to focus the audience on the content. To engage the audience:
give examples
use anecdotes
ask questions
perform role-plays.
The most common form of audience engagement is to provide examples for Examples make it easy
to understand points.
the main points you are making. Often the knowledge in a presentation is technical
and abstract, and hence removed from the direct experience of many students.
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Your examples can come from your own knowledge. If you can show members of
the audience that what you are saying is already somewhat familiar to them, they
will be able to relate to what you are saying, and so listen and understand better.
Anecdotes add You can also provide anecdotes, or short personal stories, to illustrate a
interest to ideas, point. As it is difficult for an audience to listen to complex and abstract academic
because they are
personal. ideas, you can make your academic point, then add a relevant, short, personal
story to aid understanding.
Questions engage the Presentations often employ questions as a means of engaging the audience.
audience in thinking The purpose of a question is to focus the audience on the topic, not to test
about the topic.
knowledge or to find out information.
A rhetorical question allows the audience to answer it mentally. Use words
to indicate that your question is rhetorical and therefore not to be answered out
loud. For example, ‘Have you ever asked yourself: Why do presentations create
anxiety?’ Or you can ask the question but immediately respond yourself, so that
the audience has time only to think of the answer. For example, you could ask
the audience: ‘Does the university refectory sell halal food?’ and immediately
answer ‘We all know it does not’. While rhetorical questions are a powerful
tool for engaging the audience actively in your presentation, they must not be
overused. Use only one rhetorical question within a presentation.
Another type of question aims for a response from the audience. You can
engage members of an audience by asking them to respond to a question as a
means of focusing their attention on your topic. To create this question:
Always be careful with how questions are asked. Never ask an individual a
question. In some cultures, for example, Aboriginal and Torres Strait Islander
cultures, singling out individuals to ask them a question is inappropriate. Also,
do not engage an audience member in a debate. Limit the number of questions
(perhaps two per presentation) to gain maximum impact from their use. Always
remember, even when using questions, that you are presenting to the whole
audience.
Role-plays are short
scripted acts used to
Another way to engage an audience is to use role-plays. A role-play is a
illustrate a point. short, relevant play scripted by you and designed to illustrate some point in the
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Resources
Most presentations require some resources. These can include:
All of the resources should be relevant, easily read, well conceptualised and
formatted. When using overhead transparencies or PowerPoint slides to show
the main points of the presentation use:
PowerPoint slides can use colour, animation and sound to add to the effect.
Using an outline allows you to remember the main ideas, and to deliver your
presentation in the most natural way possible. As you gain in confidence, you
will automatically find yourself using this technique.
If you write a presentation script, use the style of an oral. Change your
writing to an ‘in the moment’ or a ‘heightened conversation’ style for the specific
audience who will be present. Use:
short sentences
simple sentence structures
active, rather than passive, voice
first and second person pronouns
simple easy-to-pronounce words (although course terminology needs to
be used as well)
words that have a pleasing sound, as tonal qualities are important in an
oral presentation.
This essay focuses on the three stages involved in the production of a successful
presentation: planning, preparation and practice.
Planning
Preparation
Practice.
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What are the main differences between the styles given above? Thinking
Why do we use different styles?
If you were preparing for a presentation, which style would you prefer to use: the outline
form or the script form?
A script is both your guide for your presentation and a backup should you
need it. At times, having a script is more of an emotional safeguard than an
actual tool. However, if you choose to rely on the script while presenting, do
not read it. If you read a presentation it is a reading not a presentation. Use the
script in a more eloquent manner. Refer to it on an ‘as needs’ basis, or to give a
quotation, or simply to have there in case you lose your train of thought.
Include in your outline of points or script the ways in which you will engage
your audience:
Write sufficient content so that the presentation can be delivered in the time
available. An essay may be read quickly or at leisure by your lecturer. However,
the oral is presented during that one timeframe, during that one session. To check
timing, practise delivering your presentation out loud and at an appropriate
pace for the audience to understand.
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Perhaps even record yourself speaking. Listen and assess where you need to
make changes for a better presentation.
Hooks make it easy Another technique is the use of hooks. They make it easy to remember content
to remember content and order. Connect ‘chunks’ (meaningful groupings) of related information in
and order.
the point outline or script to hooks (such as a word or a letter). The hooks can
be memorised exactly, and the attached information can be understood, rather
than memorised. Thus the delivery of the presentation will be complete, but
also natural and easy to understand.
Mnemonics are a useful strategy to employ to remember information.
Mnemonics use letters as the hook.
the size of the room (this will affect how you use your voice)
the position of the projector or screen (this will determine where you
stand)
the type of equipment available (this will determine what you can use for
resources)
the effect of lighting (you may need to turn off lights immediately over a
screen)
that you know how to use the equipment (for example, how to place
overhead transparencies; how to turn on the sound for a PowerPoint
show; how to ‘click’ on for PowerPoint slides).
Attending to delivery
Even if the content of a
There are a number of elements that need to be considered when delivering a presentation is of a high
standard, it may not
presentation. At times, even if the content is of a high standard, the presentation receive the highest mark
may not receive the highest mark because the delivery is poor. if the delivery is poor.
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Gestures
Gestures can be used to provide emphasis. Use arm movements to show
the audience they are included in the presentation or to emphasise a point.
However, be cautious with gestures: they may be misunderstood by members
of the audience (for example, ‘thumbs up’ may connote a good or a bad idea,
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depending on culture); or they may seem aggressive (for example, if you point
to the audience, or to an audience member, or if you thump on the desk). Use
gestures for specific purposes, as too many become a distraction.
Eye contact
It is expected at most Western universities that you maintain eye contact with
the audience during an oral presentation. However, many cultures regard this
as disrespectful and even insulting. If this is the case for you, ‘scan’ the room
without looking specifically at any one person, or look slightly above the heads
of the audience. Be careful not to hide your eyes.
Attire
Dress appropriately for your presentation. Your choice of clothing can enhance Your choice of clothing
can enhance or distract
or distract from the main points being presented. Do not wear caps, as this
from your presentation.
prevents the audience seeing your eyes. In most presentations you can dress as
you normally would for university, but in some cases you may be required to
dress formally (as in marketing presentations).
Being a performer
To make it easier to deliver the presentation you can play a role. A performer
role may allow you to become someone other than yourself. You can imagine
yourself to be a TV presenter, a sports commentator or an actor. By adopting the
mantle of another persona (image of yourself) you can momentarily ‘suspend
the reality of you’.
Being a communicator
Another technique to make delivery easier is to take the opposite approach. Do
not think of yourself as a performer, but as a communicator. The presentation
then becomes a familiar activity as the communicator role becomes just another
way of giving information to others.
Reframe the way you think about the oral: move from ‘A presentation is
scary’ to ‘This presentation is only 20 minutes long and I have a lot of
material’.
Shift focus: if you are fearful of speaking in front of the audience of your
peers and assessor, then shift your focus from how you are feeling.
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To present as a team:
Leading a discussion
Sometimes you will be asked to not only present a seminar paper but also
to lead a discussion. This is a very demanding task, and probably will only be
expected of you in later years at university. This type of presentation requires
that you have an excellent knowledge of the whole topic area. Usually you
present a summary of the main points, lead the discussion, supplying additional
information as needed, then conclude the discussion with a good summary of
the main points in the topic and the main comments made by the tutorial.
The aim of a As the aim of a discussion is to help your classmates comment on the main
discussion is to
issues in the topic, prepare questions to encourage debate:
encourage your
classmates to
Select the main issues that need to be attended to
comment on the main
issues in the topic Select the main debates in the literature on the topic
Select information to encourage discussion
Prepare some open questions that encourage full responses.
Do not assume all students have read the Do provide basic information
material
Do not just rely on the students’ level of Do prepare some knowledge for students (e.g.
knowledge present two contradictory claims and ask
students to comment)
SUMMARY
In this chapter we have examined the many aspects of a presentation that
make it a distinctly different form of assessment. While the basic structure
of any presentation follows the traditional format of introduction, body and
conclusion, a presentation also includes a range of other considerations as
a means of enhancing its spoken nature. This chapter has also discussed the
special requirements of a team presentation and of leading a discussion.
Presentations may create some anxiety in students, but with practice they can
become an enjoyable, and even a favoured, form of assessment.
GLOSSARY
anecdote a short personal story used to illustrate a point.
audience engagement using techniques to involve the audience in listening to a
presentation.
closed questions those that can be answered with a simple word.
communicator role one in which a person sees that his or her primary purpose
is to communicate with others.
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