Vikram Singh Nagore 1

An advertisement is an announcement in a public media

for promoting products, events, jobs, sales and services.

GUIDELINES:
1. To be written in short and catchy phrases and words.
2. Use simple, factual, concise and formal language.
3. Provide only relevant information.
4. Provide contact name and address as per the content.

Word Limit: 50
Marks Distribution: 03 M
Format (1M): Heading in capital letters.
Content (1M): Value points as per the type of advertisement.
Expression (1M): Economy of words, language and spellings.
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 CLASSIFIED ADVERTISEMENTS
VALUE POINTS FOR ADVERTISEMENTS

I. Situation Vacant
1. Begin with ‘Wanted’ or ‘Required’
2. Mention name of company
3. Name of post and number of vacancies
4. Minimum qualification and experience
5. Job requisites (Fluency in computers, English, etc.)
6. Salary and perks
7. Mode of applying
8. Contact address and phone number
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Example: You are the Principal, Himalaya Public School,
Delhi. Draft an advertisement in not more than 50 words for
the post of a receptionist in the school. Mention
qualifications, experience, requirements suited to the post.

SITUATION VACANT

Wanted a smart, well-qualified receptionist in the age

group 22-30 for the school. Must possess pleasing
personality, impressive communication skills with
fluency in English. Handsome salary and perks. Apply
with resume and latest passport size photograph to the
Principal, Himalaya Public School, Sector-29, Rohini,
Delhi within 10 days. Contact No. 9425094250.
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Exercise:

1. Mohini Devi International Public School needs two Post

Graduate Teachers for their school in the subjects English
and Hindi. As the Chairman of the school, draft an
advertisement in 50 words for a leading newspaper
inviting applications from suitable candidates at P.O.
Box No. 26, Rajpura Road, New Delhi.

2. You are the Manager of Indira Industries, Lucknow.

Draft an advertisement in 50 words to hire a Computer
Operator for your company. Invent necessary details.

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VALUE POINTS FOR –

II. Situation Wanted

An individual seeks a job

1. Qualification and experience

2. Age and sex
3. Nature of job sought
4. Minimum salary acceptable
5. Contact address and phone number

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Example: You are Sneha of F-46, Sector-9, G.T.Road,
Asansol. You are well-qualified in music and dance forms
(Classical). Draft an advertisement, for seeking a job, to be
published in a local daily in about 50 words.

SITUATION WANTED

A well-qualified and experienced professional, with a

Post Graduate Degree in Classical Music and dance,
seeks to teach art to the girls in evening from 4 p.m. to
7 p.m. Excellent results assured. Moderate charges,
transport facility available. Interested candidates may
contact Sneha, Director, Indian Musical Centre, F-46,
Sector-9, G.T. Road, Asansol or call 9546195461.
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Exercise:

1. You are Sunil Verma of 57, Civil Lines, Rohtak. You are
a young man of 32 with seven years of experience as an
expert executive in a reputed medical firm. You seek an
immediate change to some other medical firm in Mumbai
or Pune. Draft a suitable advertisement in 50 words for
the ‘Situation Wanted’ column of a National Daily.

2. You are a Computer Engineer seeking a job. Write a

suitable advertisement in not more than 50 words stating
your qualifications, experience for ‘Situation Wanted’
column of a National Daily.

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VALUE POINTS FOR –

III. (A) Sale and Purchase of Property

1. Heading – For Sale / Purchase
2. Begin with ‘Available for sale or purchase’
3. Type of house (Flat, independent floors, offices, etc.)
4. Size, floor, number of rooms
5. Fixture and fittings
6. Location and surrounding (Centrally located, facing
park, nearby market, school, hospital, bus stand)
7. Expected price (fixed/negotiable)
8. Contact address and phone number

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Example: You are Ranveer/Ravina of 254 Greater Kailash,
New Delhi. You want to sell the first floor of your newly
constructed house. Draft an advertisement in 50 words in
the ‘Property for Sale’ column. Give necessary details.

FOR SALE

Available for sale the first floor of a newly constructed

house at Greater Kailash, comprising two spacious
bedrooms with attached bathrooms, a large drawing
room cum dining room and a large modular kitchen.
East facing, located near Shopping Plaza. Price
negotiable. Interested parties may contact Ranveer, 254
Greater Kailash, New Delhi or phone 9827098270.
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Example: You are Ranveer/Ravina. You want to purchase a
flat. Write an advertisement in 50 words for the newspaper
giving full details of your requirements and capacity to pay.

FOR PURCHASE

For purchase, a DDA HIG Flat in North Delhi, with

three bedrooms, attached baths, a drawing cum dining
room with a family lounge. Well ventilated, modern
facilities, nearby market and metro station preferred.
Price negotiable. Owners or dealers may contact
Ravina, 12 Janta Apartments, Lajpat Nagar, Delhi or
phone 9425094250.
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Exercise:

1. You possess one acre of land in Punjab. You want to

dispose of this agricultural land. Write an advertisement
in 50 words to be published in a national daily, giving
all the necessary details. You are Harpreet of 33 Purana
Street, Ludhiana, Punjab.

2. A nationalized bank requires a premise to open an ATM

in a prime market area. Draft an advertisement in not
more than 50 words to be published in a local newspaper.

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VALUE POINTS FOR –

III. (B) Vehicle for Sale

1. Heading – For Sale / Purchase
2. Begin with ‘Available for sale or purchase’
3. Model , year of manufacturing
4. Colour, accessories (mats, music system or AC)
5. Single hand driven, good condition, new tyres, good
mileage, non accidental, CNG kit / diesel / petrol
version
6. Complete papers, insurance, road tax
7. Expected price
8. Contact address and phone number
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Example: You are Mohan/Mohini, a car dealer at Mahindra
Automobiles, Moti Nagar, Durgapur. Draft an advertisement
in 50 words for a Maruti Wagon R that has come to your
showroom for sale to be published in a local daily.

FOR SALE

Available Maruti Wagon R, 2017 Model for sale.

Metallic Grey with new seat covers, tyres, AC and
stereo fitted. Single hand driven, non accidental,
sparingly used with beautiful interior, Insurance, Road
Tax and PUC done. Price negotiable. Contact Mohini,
Mahindra Automobiles, Moti Nagar, Durgapur or call
9000190001.
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VALUE POINTS FOR –

III. (C) Household / Office Goods

1. Heading – For Sale / Purchase
2. Begin with ‘Available for sale or purchase’
3. Item, brand, year of manufacturing
4. Excellent working condition, brand new
5. Specify material in case of furniture
6. Expected price
7. Contact address and phone number

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Example: You are going abroad . You want to sell your LED
TV, AC and refrigerator. Draft an advertisement in not more
than 50 words to be published in a local daily. You are Uday/
Udita of 12, B.G. Lane, Bengaluru.

FOR SALE

Available for immediate sale a Samsung 32” LED TV,

a Haier 1 Ton 2-Star Split AC and a Godrej Frost Free
185 L Refrigerator. All items in excellent condition and
bought only a few months ago. Price reasonable and
negotiable. Owner going abroad. Interested parties
contact Uday, 12, B.G. Lane, Bengaluru or phone
9826098260.
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Exercise:

1. You plan to sell your two-wheeler. Draft a suitable

advertisement in not more than 50 words under the
classified columns of a local daily, giving all necessary
details.

2. You want to sell off some office furniture such as table

with chair, cupboards, etc. as you are moving out of
Kanpur. Draft an advertisement in not more than 50
words for a local daily.

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VALUE POINTS FOR –

IV. To Let
It means available for renting.

1. Begin with ‘Wanted’ or ‘Available’

2. Type of accommodation – size, floor, number of
rooms, etc.
3. Location and surrounding
4. Rent expected, bank company lease preferred
5. Contact address and phone number

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Example: (Renting of property)
You want to let out a portion of your newly constructed
independent house. Write an advertisement in 50 words to be
published in the ‘To Let’ columns of The Hindustan Times.

TO LET

Available on rent first floor of a newly constructed

house in B-Block, Arera Colony, Bhopal. Two
bedrooms with attached baths, a large kitchen, well-
ventilated and spacious with wooden work. Parking
facilities provided. Walking distance from market,
school and hospital. Expected rent ₹10,000/- per month.
Contact Anurag at 9425094250.
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Example: (Requirement of property)
You are R.K. Singh. You want to set up a small garment shop
in your city. Draft an advertisement in 50 words seeking
space for rent to be published in The Hindustan Times.

ACCOMMODATION WANTED

Wanted on rent a showroom with carpet area of 1,500

sq. ft. in central Chennai for newly started ‘STYLO’
Readymade Garments. Ground floor preferred with
good parking facilities and 24 hours power back up. All
ultra-modern fixtures and amenities required.
Rent negotiable. Interested parties contact Mr. R.K.
Singh, 25 M.G. Road, Chennai or phone 9012390123.
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Exercise:

1. You want to rent out your newly constructed office in a

prime location of Swasthya Vihar, Gandhi Marg,
Durgapur. Draft an advertisement in not more than 50
words stating the facilities, price, etc.

2. You are Dr. Meena, a child specialist. You are looking

for an independent house in Patel Nagar on a reasonable
rent for your residence-cum-clinic. Draft a suitable
advertisement in 50 words to be published in a local
daily.

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VALUE POINTS FOR –

V. Lost and Found

1. Begin with ‘Lost’ or ‘Found’
2. Physical description: Name of the item, brand,
colour, size, description
3. When/Where – Lost or Found
4. Reward, if any
5. Contact address and phone number

N.B.: For ‘Lost’, give all details, whereas for ‘Found’,

the details need not be given completely.

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Example: You found a wrist watch in the public park of your
area. Draft an advertisement in not more than 50 words to be
published in a local newspaper.

LOST AND FOUND

Found a lady’s wrist watch in Meghdoot Park,

Vijaynagar yesterday at around 6.30 p.m. Will be
handed over to the rightful owner after ascertaining the
particulars and identification. Contact Sandeep Sharma,
21/3 Vijaynagar, Indore or phone 9826098260.

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Example: You lost your briefcase in Metro between Uttam
Nagar and Dwarka while going for an interview. It contains
a file having important certificates. Draft an advertisement
for the column ‘Lost and Found’ in about 50 words.

LOST AND FOUND

Lost a Black VIP ‘Classic’ brand briefcase with

‘Rajeev’ written near the handle. Contains certificates
and important papers. Lost in Metro, between Uttam
Nagar and Dwarka yesterday between 9 to 9.40 a.m.
Suitable reward for finder. Contact Mr. Rajeev Kumar,
101 Vijaynagar, New Delhi or call at 9898098980.

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Exercise:

1. You are Manish/Manisha of 45, Rajendra Nagar, Indore.

You have lost your library book, issued in your name,
while returning home by a city bus. Draft an
advertisement in 50 words to be published in a local
daily giving the particulars of the book.

2. You have found a bag in the compartment of Chennai

Express while travelling from Delhi to Chennai. Draft
an advertisement in 50 words in the classified columns
of the Deccan Herald.

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VALUE POINTS FOR –

VI. Missing Persons / Pet Animals

1. Begin with ‘Missing’
2. Physical description:
(a) Person’s name, age, sex, height, complexion,
built, clothes and other identifying features
(b) Pet animal’s name, breed, colour of fur/skin
3. Since when and from where missing
4. Reward, if any
5. Contact address and phone number

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Example: Your brother has been missing from his home for
the last two days. Draft an advertisement under the caption
‘Missing Persons’ for a local newspaper. Provide necessary
details and also offer a reward.

MISSING PERSON

Missing since two days, Suresh Kumar, 14 years, 5’3”,

fair complexion, average built, wearing white T-shirt
and blue jeans, injury mark over the right eye brow.
Last seen at Central market, Lokmanya Nagar. Suitable
reward for the finder. Inform Lokmanya Nagar Police
Station or call at 9425094250.

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Example: Your pet cat named Hazel is missing. Draft an
advertisement under the ‘Missing Pet’ column of a local
daily providing all details in about 50 words.

MISSING PET

Lovely cat Hazel, white and brown fur, 1 year old with
a red ribbon round its neck. Missing since Sunday from
Panchwati Park, Sector 5, Nagpur. Suitable reward for
the finder. Inform Priyanka Sharma, 22 Gir Colony,
Nagpur or call at 9827098270.

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Exercise:

1. Your grandmother aged 80 years, having problem of

dementia, has been missing for three days. Draft an
advertisement in not more than 50 words for ‘Missing
Person’ column mentioning all the details.

2. You are Mohan/Mona of 21 New Francis Colony,

Mysore. Your dog Goofy, a Labrador, is missing. Draft
an advertisement for the ‘Missing Pet’ column of a local
daily in about 50 words.

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VALUE POINTS FOR –
VII. Travels and Tours
1. Begin with ‘Package available’
2. Destination and duration or dates
3. Details of package – food, boarding, lodging,
sightseeing
4. Cost and special discounts
5. Name of travel agency, contact address and phone
number

Example: You are Amit/Amita, a travel agent with Triveni

Travels, Mumbai. Write an advertisement in not more than
50 words to be published in the local daily for a tour
package to Goa.
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 TRAVELS AND TOURS

Attractive package available for Goa, 5 nights / 6 days,

stay at 3-star hotels, all meals, sightseeing and return air
tickets included at ₹ 20,000 per person. Special discount
for early birds. Booking open till 15th August. Contact
Amit/Amita, Triveni Travels, Mumbai or phone
9826098260.
Exercise:
1. You are the manager of ‘Arrange My Trip’ company.
Draft an advertisement in not more than 50 words for
‘Travels and Tours’ column of newspaper for arrangement
of trips to holy places in groups.
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VALUE POINTS FOR –

VIII. Education/ Language Course/ Hobby/ Classes

1. Name of the institution
2. Courses offered, duration
3. Eligibility condition
4. Facilities and fee structure
5. Last date for registration
6. Contact address and phone number

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Example: You are Geet/Geeta. Your institute has started
Classes for all foreign languages. Draft an advertisement
in not more than 50 words for a local newspaper, giving
all the necessary details.

INDIAN INSTITUTE OF FOREIGN LANGUAGES

IIFL announces the commencement of short-term

courses in German, French and Italian. Duration of 3
months. Fresh batches start from 1st July. Special offer
for early birds. Eligibility: 10+2. Computer-aided
learning. Excellent faculty. Apply as soon as possible to
Geeta, IIFL, Sripur Nagar, Hyderabad.

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Example: You have recently started a Yoga Centre for
school children. Draft an advertisement in not more than
50 words to be published in a local daily abou it, giving
all the necessary details.

YOGA CLASSES

Three week course in Yogic exercises for school

children. Training by experts. Classes for girls from
6 a.m. to 7 a.m. and for boys from 6 p.m. to 7 p.m. on
all weekdays. Minimum fee. Last date for registration
30th June. Contact: Director, Yoga Centre, Market Road,
Kochi or call 9303093030.

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Exercise:

1. You have planned to organize hobby classes for

children of age group 5-15 in your play school during
summer vacation. Draft an advertisement in 50 words to
be published in a local daily giving all the details.

2. You are the Director of National Institute of Vocational

Studies, New Delhi. Draft a suitable advertisement in
not more than 50 words for publication in a national
daily highlighting some of the special features of your
institute.

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VALUE POINTS FOR –

IX. Matrimonial
1. Heading – Bride/Groom Wanted
2. Begin with ‘Wanted’ or ‘Alliance/Proposal invited’
3. Physical description: Age, Height, Complexion,
Built(Slim/Tall)
4. Academic / Professional Qualifications, job status,
salary, etc.
5. Caste / Sub-caste / Religion, etc. / ‘No bar’
6. Contact, Post Box Number

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Example: After completing his M.B.A. from a reputed
University, your son is working as a Manager in an MNC
in Noida. He wants to marry a beautiful, educated, well-
cultured girl. Draft an advertisement for the Matrimonial
column of a national newspaper.
BRIDE WANTED

Alliance invited for 26 years, 5’8” tall, handsome, fair

complexioned MBA, MNC Executive, settled in Noida.
Required exceptionally beautiful, 5’5”, 24 years,
Science graduate and computer savvy. Caste no bar.
Write to Post Box No. 678, The Times of India, New
Delhi-110001.
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Example: You are looking for a suitable match for your
daughter aged 23 years. Draft a matrimonial advertisement
in not more than 50 words to be published in a local daily
inventing all details.

BRIDEGROOM WANTED

Proposal invited for cultured, smart, good-looking MBA

girl, 23 / 5’6”, daughter of an Army officer. Required
a tall handsome, educated, well-settled professional boy
from a good family. Caste no bar. Early marriage. Write
to P.O. Box No. 6784, The Hindu, Chennai.

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Exercise:

1. A retired army officer is looking for a suitable match for

his smart, convent educated son. Write a matrimonial
advertisement in not more than 50 words for a local
newspaper.

2. Draft an advertisement in not more than 50 words for

the matrimonial column of a newspaper for your sister
who is working as a manger in an MNC.

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 DISPLAY ADVERTISEMENTS
GUIDELINES:
1. To be made visually attractive.
2. Use varying font size and shape.
3. Use catchy slogans, punch lines, witty expressions,
pictures or sketches.
4. Present the matter in a box.

VALUE POINTS FOR ADVERTISEMENTS

1. Name of company/institute/organization
2. Details regarding product/event/educational course etc.
3. Special offers/discount, if any
4. Address of the company/institute/organization
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 EXAMPLE: 1

You are the Director of Global Call Centre.

You require young candidates having knowledge
of computer for attending calls on shift basis.
Draft an advertisement in not more than 50 words
to be published in a local daily.

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Vikram Singh Nagore 42
 EXAMPLE: 2

You are the Director of Bright Tutorials, an academy

providing intensive as well as extensive postal coaching
to students appearing for IIT – JEE and NEET, etc.
Write an advertisement to be published in The Times of
India. Invent necessary details.

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EXAMPLE: 3 You are working for an advertising agency.
Draft an attractive advertisement for a company which is
launching a new toothpaste.
Exercise:

1. M/s BPEL Ltd. have produced a new refrigerator named

‘Alfreeze’. Draft an advertisement for a local daily to
promote the sale of the refrigerators. Offer a free
pressure cooker along with the refrigerator to those who
buy it before 15th July.

2. You are the Proprietor of Hotel Yak and Yeti, Manali.

Draft an advertisement for publication in a newspaper
offering fantastic off-season incentives and discount to
Honeymoon/Holiday packages.

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