Executive Summary
○ Company Overview: The Nokshi Pitha Shop is a charming and culturally
immersive store dedicated to celebrating and sharing the rich tradition of
Bangladeshi rice cakes. This shop specializes in crafting and offering an
exquisite selection of Nokshi Pitha, renowned for its beautiful, intricate
designs and delightful flavors. Each pitha is made from high-quality, locally
sourced and with a commitment to authenticity and craftsmanship.
○ Mission:Preserving Tradition,Promoting Artistry,Fostering Cultural
Awareness,Encouraging Sustainable Practices,Creating Community.
Product Overview:Nokshi Pitha is a traditional Bangladeshi rice cake celebrated
for its intricate artistry and delightful flavors. Rooted in the rich cultural heritage of
Bangladesh, Nokshi Pitha is more than just a treat; it is a symbol of the country’s
craftsmanship and culinary traditions.
○ USP:"Experience Art in Every Bite: Nokshi Pitha—Where Tradition Meets
Intricate Craftsmanship.Nokshi Pitha stands out as a culinary masterpiece
that combines the rich heritage of Bangladeshi cuisine with exceptional
artistry. Unlike typical rice cakes, each Nokshi Pitha is meticulously
handcrafted, featuring intricate, ornamental designs that transform a
simple treat into a work of art. Made from premium, locally sourced
ingredients and prepared with traditional techniques, every piece offers a
unique blend of delightful flavors and cultural significance. Indulge in
Nokshi Pitha and savor a truly unique experience that celebrates both the
taste and artistry of Bangladesh.
○ 3.Market Opportunity:Growing Interest in Authentic and Artisanal
Foods,Rising Popularity of Cultural and Ethnic Foods,Potential for
Premium Product Positioning,Expansion into Global Markets,
E-Commerce and Digital Platforms,Collaboration with Cultural and Food
Festivals.
○ 4.Business Goals:To Become the Premier Destination for Authentic
Nokshi Pitha, Showcasing Traditional Craftsmanship and Expanding
Global Reach by 2026.Establish Market Leadership,Expand Product
Offerings,Increase Sales and Revenue,Enhance Global Reach,Foster
Cultural Education and Engagement,Commit to Sustainability.
○ 5.Business Model: Nokshi Pitha Shop offers a unique blend of traditional
Bangladeshi artistry and culinary excellence through its signature
product—Nokshi Pitha.
○ Target Market: Local Customers,International Customers,Specialty and
Gourmet Stores,Cultural and Food Festivals,
○ Revenue Streams:Direct Sales, Online Sales,Wholesale,Event and
Catering Services,Workshops and Classes,
○ K ey Activities: Production,Marketing and Sales,Customer
Service,Cultural Engagement,Quality Control,
○ Key Resources: Skilled Artisans,Ingredients,Production
Facilities,E-Commerce Platform,Brand Assets.
○ Key Partnerships:Local Suppliers, Retail and Distribution
Partners,Cultural and Food Organizations, Logistics Providers.
○ Cost Structure:Production Costs,Marketing and Sales Costs,Operational
Costs,Distribution Costs,Administrative Costs.
○ Customer Relationships:Personalized Service,Loyalty
Programs,Educational Content.
○ 6.Target Market:
○ Demographics:Primarily adults aged 25-55 who have an interest in
traditional and artisanal foods.
○ Psychographics:Individuals who value cultural authenticity, artisanal
craftsmanship, and high-quality ingredients. They often seek unique
culinary experiences and are willing to invest in specialty foods.
○ 7.Market Size and Growth:
○ Market Size: Local Demand,Expatriate Market,Tourism Influence,
○ Market Growth: Urbanization and Changing Lifestyles,E-commerce and
Online Delivery,Cultural Renaissance,Growth Projections and
○ The growth rate can be estimated at 5-7% annually.
○ 8.Competitive Analysis:
○ Direct Competitors:Traditional Sweets Shops,Home-based
Businesses,Local Bakeries and Snack Shops.
○ Indirect Competitors: Traditional Bengali Food Sellers,Online Platforms
and E-Commerce.
○ Competitive Advantage for a Nakshi Pitha Shop: Product
Differentiation,Cultural Authenticity and Storytelling,Custom Orders for
Events,Quality and Freshness,
○ Market Entry Barriers: Skill and Craftsmanship,Brand Loyalty in
Traditional Markets,Logistics and Distribution,
○ Opportunities for Expansion: Online Presence and Digital
Marketing,Collaborations with Cultural and Culinary Events,International
Market Expansion.
○ 9.Pricing Strategy: Cost-Plus Pricing,Value-Based Pricing,Premium
Pricing,Bundled Pricing,Dynamic Pricing,Geographical Pricing.
○ Marketing Objectives: Increase Brand Awareness by 30% in the First
Year,Capture 20% Market Share of Artisanal Sweets in the First 18
Months,Increase Online Sales by 50% Within 12 Months,Achieve a
ustomer Retention Rate of 70% by the End of Year One,Expand to
C
International Markets Within 24 Months.
○ 10.Branding Strategy:
○ Brand Identity: Brand Name,Logo Design,Tagline.
○ Brand Story:Cultural Heritage,Craftsmanship,Emotional Connection.
○ Brand Positioning: Target Audience,Position as a Premium Brand.
○ Visual Branding: Packaging,Brand Colors,hotography Style.
○ Digital Presence and Storytelling: Website,Social Media,Influencer
Marketing.
○ Brand Consistency: Consistent Messaging,Cross-Platform Integration.
○ 11.Marketing Channels:
○ Social Media Marketing: Instagram,Facebook,YouTube.
○ E-commerce Platforms: Own Website,Online Marketplaces,Local
Delivery Apps.
○ Search Engine Optimization (SEO) and Google Ads:SEO,Google Ads.
○ Influencer and Content Marketing: Influencer Collaborations,Blog and
Video Content.
○ 12.Sales Strategy:
○ Target Market Segmentation: Traditional Customers,Corporate Clients
and Event Planners.
○ Product Bundling and Upselling: Festive Bundles,Custom Designs.
○ Direct Sales Channels: In-Store Sales,Online Store,Social Media
Shop,Local Delivery Apps.
○ Festive and Seasonal Promotions: Limited-Time Offers,Discount
Campaigns.
○ Personalization and Customization: Customized Pithas,Gift Packaging.
○ 13.Production Plan:
○ Production Stages: Ingredient Procurement,Dough
Preparation,Designing and Shaping,Cooking Process,Cooling and
Packaging,Batch Production,Time Management.
○ Production Capacity Planning: Daily Production Target,Peak Period
Adjustments,Production Space.
○ Quality Control Points: Ingredient Inspection,Design
Standardization,Cooking Quality,Final Inspection,Packaging Quality.
○ Cost Management: Raw Materials,Labor Costs,Energy and Utilities,
○ Sustainability Practices: Eco-Friendly Packaging,Local Sourcing,Energy
Efficiency.
