TẠP CHÍ KHOA HỌC HO CHI MINH CITY UNIVERSITY OF EDUCATION

TRƯỜNG ĐẠI HỌC SƯ PHẠM TP HỒ CHÍ MINH JOURNAL OF SCIENCE

Tập 20, Số 3 (2023): 527-541 Vol. 20, No. 3 (2023): 527-541

ISSN: Website: https://journal.hcmue.edu.vn https://doi.org/10.54607/hcmue.js.20.3.3687(2023)

2734-9918

Research Article *
POTENTIAL GROUPS OF PRODUCTS
IN THE “ONE COMMUNE ONE PRODUCT” PROGRAM
IN CHAU BINH COMMUNE, GIONG TROM DISTRICT, BEN TRE PROVINCE
Huynh Pham Dung Phat1*, Nguyen Thi Lan Anh2
1
Ho Chi Minh City University of Education, Vietnam
2
The Asian International School, Vietnam
*
Corresponding author: Huynh Pham Dung Phat - Email: hpdphat@hcmue.edu.vn
Received: February 06, 2023; Revised: March 08, 2023; Accepted: March 28, 2023

ABSTRACT
Determining the main product is the most important step in executing the One commune one
product (OCOP) program. The article reports the results of a study to identify groups of potential
products in Chau Binh Commune, Giong Trom District, Ben Tre Province. Recommendations and
solutions are given to promote the general development of the whole program. Using the sociological
investigation method with 150 questionnaires, we collected opinions of the research population
(farmers, workers, retirees, and enterprises). We conducted a regression analysis to determine the
elements defining the strength of a product, including ingredient sources, the conditions of
production, labor, market, brands, and policies. The study’s results show that foods and drinks
belong to the two product groups which are the most potential in the village. The urgent solution at
this time is that Chau Binh Commune has to develop a long-term strategy that can help to overcome
difficulties and enhance the value of OCOP products attached to the traditional values of the local
community.
Keywords: Ben Tre Province; Chau Binh commune; Giong Trom District; “One commune one
product program”

1. Introduction
The OCOP program was successfully implemented for the first time in Oita village,
Japan, in the late 1990s. Then the movement quickly gained the attention of Asian countries.
This trend tended to be mainly concentrated in East and Southeast Asia areas, such as China,
Korea, Thailand, Indonesia, Laos, Philippines., including Vietnam (Igusa, 2008). In 2013,
Quang Ninh was the first province to pilot and initiate the OCOP program in Vietnam,
typically the project “One village, one occupation” (Hoang et al., 2018). It can be said that
the OCOP program plays an important and indispensable role in rural economic

Cite this article as: Huynh Pham Dung Phat, & Nguyen Thi Lan Anh (2023). Potential groups of products in
the “one commune one product” program in Chau Binh commune, Giong Trom district, Ben Tre Province.
Ho Chi Minh City University of Education Journal of Science, 20(3), 527-541.

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development. The program not only aims to develop organizational forms of production and
business but also contributes to economic restructuring and raising incomes for people in
rural areas.
Moreover, through the development of production in rural areas, the One Commune
One Product program contributes to promoting the industrialization and modernization of
agriculture and rural areas, encouraging rational restructuring of rural labor, protecting the
environment, and preserving traditional values (MARD, 2020). However, up to now, the
One Commune One Product program has still been implemented in provinces and cities all
over the country. In 2019, Ben Tre was one of 12 provinces across the country to be the pilot
model for the development of the OCOP program, with 45 products achieving three stars or
more, aiming at 80 products with three stars or more, including 5-star products by 2020
(People’s Committee of Ben Tre province, 2018).
The realities of this program in Chau Binh Commune, Giong Trom District, Ben Tre
Province, are the unsolved issues related to the production output and the difficulties in being
ranked up to promote commerce and bring the brand to the international market. Giong Trom
District has currently possessed a very potential location and the diversity of the agricultural
economy with six typical groups of products and services, including foods (pomelo with
green skin, dwarf coconut, giant river prawn, and prawn crackers.), drinks (coconut alcohol
and Ca Cop alcohol), handicrafts made of coconut wood, travel services, such as ecotourism
and homestay, herbs and other agricultural and traditional products. Furthermore, the
strengths of Chau Binh Commune are foods (fresh coconut, dried coconut, and coconut
candy) and drinks (coconut alcohol and Ca Cop alcohol). However, in the implementation
process, the Commune People’s Committee is having difficulties bringing products to
participate in the evaluation and ranking according to the OCOP project, branding, and
promoting trade. Therefore, offering recommendations and solutions for Chau Binh
Commune to identify new potential products and make the strategic investment quickly is
the first step in ensuring the efficient development goal of the OCOP program.
2. The content of the research
2.1. Data
The article uses the primary data from questionnaires (including about 30 questions)
relying on a 5-point Likert scale with 150 samples and meeting the minimum sample size to
use the Exploratory Factor Analysis (EFA), (Hair et al., 2014). On that basis, the survey was
conducted on the awareness level of people about the groups of potential products
corresponding to six groups of goods based on the OCOP project in Ben Tre province.
Besides, more information from interviewing the representatives of local authority and
households and business owners in Chau Binh Commune, Giong Trom District, Ben Tre
Province.

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2.2. Research focus

Research focus is products and services of local origin based on exploiting
comparative advantages in terms of ecological conditions, culture, genetic resources,
knowledge (labor level, ability to apply science and technology), and local technology
(People’s Committee of Ben Tre province, 2018). Focus on six industry groups:
- Food: Fresh agricultural products (fresh vegetables); raw and preliminary products
(rice and grains); and convenience foods (fast food and fish sauce).
- Beverages: Includes alcoholic beverages (aged wine and wine); non-alcoholic
beverages (juices and herbal teas).
- Herbal: Including traditional medicine, functional foods, and cosmetics (coconut mask
and coconut oil).
- Souvenir - interior - decoration: Including products from wood, fibers, bamboo rattan,
metal
- Rural tourism and sales services: Including products and services for sightseeing,
tourism, entertainment, study, and research activities.
- Group of agricultural products, other traditions: Including typical products such as
seedlings of all kinds, ornamental flowers of all kinds, activated carbon, and bio-incense.
2.3. Research Methods
- Questionnaire survey: a questionnaire with 30 questions was made to collect the
primary data to lay the foundation for evaluating the potential of every group of commune’s
products. The relevant participants were directly surveyed with 150 questionnaires,
including 60 from farmers, 30 from workers, 15 from retired workers, 23 from traders, and
22 from enterprises in Chau Binh Commune, Giong Trom District, Ben Tre Province,
between March and April 2020. After evaluating the potential of the products,
recommendations were made based on enhancing the strengths and overcoming the
shortcomings of the products.
- Field survey: two research field trips to Chau Binh Commune were taken before and
after developing the questionnaire. Through the survey, some information about the state of
the project execution and the commune’s products was collected, then a direct survey was
conducted in the households in the commune. This is an important method to help to create
the questionnaire scientifically, which can lead to exploiting the exact sources of information
about the potential products to serve the research process.
- Interviews: two representatives of every research subject (farmer, worker, local
authority, retiree, and enterprise) were directly interviewed. The information from the
interviews helped to compare, contrast and clarify the strengths of the potential products and
the factors affecting the development of OCOP products, such as ingredients, labor, and
production conditions.

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- Descriptive statistics: the scale was measured based on Cronbach’s Alpha coefficient,
the EFA analysis, and the linear regression analysis of the awareness level of the local people
in Chau Binh Commune, Giong Trom District, Ben Tre Province. The survey data will be
processed according to six groups of potential products and information related to the
program.
2.4. Research results and discussion
2.4.1. Overview of Chau Binh commune
Geographical location
Chau Binh Commune is a commune in sub-region II of Giong Trom District, Ben Tre
Province, including 8 hamlets and 121 groups, utterly adjacent to the provinces within the
province. Specifically, the North borders Binh Dai district, the East and South border Ba Tri
district, and the West and Southwest border Binh Thanh communes, Giong Trom town, and
Chau Hoa commune, respectively. Ba Lai River flows along the northern boundary of Chau
Binh commune. The location of Chau Binh commune is quite convenient for exchanging
products in the Giong Trom district and exchanging and trading with neighboring districts
and provinces.
Natural features
Chau Binh belongs to the hot and humid sub-equatorial climate of the Mekong Delta.
The terrain of Chau Binh commune is flat, dotted with sandbars interspersed with fields and
coconut gardens. Abundant water sources are mainly supplied by the Ba Lai River, serving
daily life and agricultural production. The coconut tree is popular and is considered a symbol
of Giong Trom district in general and Chau Binh commune in particular. In general, the
natural conditions in Chau Binh commune are highly favorable to coconut cultivation,
developing coconut trees to become the leading local brand.
Production structure and products
Chau Binh focuses on restructuring crops and livestock towards sustainability,
adaptation to climate change, concentrated production, linkage, and product consumption.
Chau Binh Agricultural Cooperative Organization is a collective economic model with 292
members. Products of Chau Binh commune are pretty diverse, but coconut is the main crop,
with an area of more than 2,000 hectares, branded in the local market with “Chau Binh
Coconut,” the annual output reaches more than 10 million fruits. The locality has advocated
for organic coconut processing towards a clean and sustainable production model,
contributing to improving the coconut product value chain.
Production tradition
Chau Binh is one of the first communes of Giong Trom district to be recognized as a
New Rural Commune. Although Chau Binh is also a purely agricultural commune, people’s
life is mainly associated with gardening, in which most households in Chau Binh commune
grow coconuts and live off coconut trees because coconut trees can produce many valuable

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products from fruits, stems, leaves, coconut mounds. Since then, coconut horticulture,
purchasing, production, and processing of coconut products have long become a long-
standing traditional brand with Chau Binh’s color and bring income to local people.
Therefore, coconut trees not only play the role of one of the main crops but also become a
long-standing traditional culture in the production of Chau Binh commune in particular and
Ben Tre province in general.
Labor source
Chau Binh has 2,514 households with 8,206 people. Most of the farmers in Chau Binh
commune have experience growing coconut gardens and producing coconut products. The
local labor force has a spirit of learning, has access to advanced techniques in production,
and is responsible for applying techniques to coconut processing.
2.4.2. Results of a survey on opinions of local people about potential product groups in the
OCOP program in Chau Binh commune, Giong Trom, Ben Tre
Based on six groups of industries/products of OCOP, the authors surveyed to get
people’s opinions on the most potential product groups. Below are the survey results of 150
people living and economically active in Chau Binh commune, including five components
(40% farmers, 20% workers, 15,3% traders, 14,7% business, and 10% retired staff):
Table 1. Assessment results of local people about potential product groups
in Chau Binh Commune, Giong Trom District, Ben Tre Province
Maximum Minimum Average Standard
Product groups N
value value value deviation
Food 150 4 5 4,61 0,493
Beverages 150 4 5 4,63 0,489
Herbal 150 1 5 2,05 0,901
Souvenir - interior - decoration 150 1 4 2,77 0,713
Rural tourism and sales services 150 1 4 2,84 0,848
Group of agricultural products, other
150 1 5 1,98 0,883
traditions
Table 1 shows that 150 people in the commune have the same opinion that the food
and beverage groups are the two product groups with the most potential for the OCOP
program (minimum=4, m= 4,61 and 4,63, respectively). The remaining four groups have
low average values, showing minor consent from the people surveyed. The smaller the
standard deviation of food and drink, the higher the consensus of the sample.
Survey results show that 90% of farmers, 80% of workers, 90% retired, and 75% of
business persons ticked food and beverage options. The choice for the remaining 4 product
groups is less than 30%. The reason that people chose the food and beverage group is that it
is a local production tradition. Local inhabitants have experience in producing items of the
food group (fresh coconuts and rice) and drinks (coconut wine and Ca Cop wine).

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2.4.3. The basis determines the group of potential products

Based on the study of the OCOP program development project, the authors find out
the key factors as a basis for building a scale model with content about the potential for
developing beverage product groups, including six groups (potential products, sources of
raw materials, conditions of production, labor sources, markets, and policies).
Table 2. Product Potential Scale
No Variables Notation
I Potential products PP
1 Products with OCOP reviews and star ratings PP1
2 Products with traditional values associated with the local community PP2
3 Branded products PP3
II Sources of raw materials S
1 Locally available sources of raw materials S1
2 The quality of raw materials is guaranteed S2
3 Sourcing of raw materials over time S3
III Conditions of production C
1 Localities with cooperative models, cooperative groups C1
2 Food hygiene and safety standards at production facilities C2
3 Quality of machinery and equipment at production facilities C3
VI Local labor resources L
1 Local employers L1
2 Labor economic activity is mainly associated with OCOP products L2
3 Experienced labor L3
V Market M
1 The consumption market expands outside the province M1
2 Product prices are stable over time M2
3 Products that are competitive in the market M3
VI Policy P
1 Policies to support loans and funding P1
2 Science and technology support policy P2
Local governments create production links, establish cooperatives,
3 P3
cooperative groups, and OCOP exhibitions.
(Source: The authors made the questionnaire, 2020)
Cronbach’s Alpha results: The results of Cronbach’s Alpha reliability test of the
variables are all greater than 0,6, and the correlation coefficient of the total variable is greater
than 0,3, which is satisfactory.
Exploratory factor analysis- EFA: The authors analyzed the EFA coefficient (Hair et
al., 2014) to show that the factor loading coefficient (F) is an indicator to ensure the practical
significance of EFA, in that: F>0,5 is considered to be of practical significance. KMO
coefficient (Kaiser-Meyer-Olkin) = 0,730>0,5. This shows that the research data is suitable.
At the same time, (sig=0,000<0,05), factor analysis should be appropriate for group
variables.

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Table 3. Rotation matrix results

Variable Rotating component matrix
group
1 2 3 4 5 6
notation
P3 0,854
P2 0,782
P1 0,733
T1 0,662
T2 0,620
T3 0,566
M1 0,736
M2 0,669
M3 0,815
S1 0,621
S2 0,848
S3 0,692
C1 0,826
C2 0,796
C3 0,895
L1 0,603
L2 0,792
L3 0,678
A dependent variable is a group of the potential product (PP) variables. The results of
factor analysis with six factors extracted at an eigenvalue of 1,059 > 1 and total variance of
72,505% > 50%, meeting the requirements. These factors can explain 72,505% of the
variation of the data and meet the conditions for factor analysis.
Thus, the final result of analyzing groups of factors affecting people’s potential
products has extracted s groups of factors with 18 observed variables. Determining the
potential of a product should depend on factors, including policy (P), market (M), conditions
of production (C), sources of raw materials (S), and labor source (L).
Regression Analysis
Table 4. Results of Linear Regression analysis
Unnormalized Normalized Multilinear
coefficient coefficient measurement
t Sig.
Numerical Acceptability
B Beta VIF
error of variables
(Constant) 0,74 0,396 1,883 0,002
S 0,02 0,105 0,021 0,246 0,006 0,567 1,764
K 0,27 0,159 0,205 1,734 0,005 0,305 3,275
L 0,48 0,109 0,417 4,412 0,000 0,477 2,095
M 0,03 0,108 0,026 0,277 0,028 0,483 2,071
C 0,17 0,076 0,197 2,312 0,002 0,589 1,698

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The value of Sig indicates that the regression parameters are significant. All six groups
of variables have the value (sig=0,000<0,05) to ensure the regression model is significant.
The authors test the phenomenon of multicollinearity based on the VIF criterion and the
acceptability of VIF<10, so these variables are not multicollinear.
Independent variable analysis: The group of independent variables includes five
groups of source variables (S), production conditions (C), labor resources (L), market (M),
and policy (P). Dependent variable analysis: there is a group of dependent variables as
potential products.
Firstly, the labor source (L) has the highest regression coefficient Beta = 0,417, which
means that the labor source has a great influence on the potential of the product. Specifically
the labor must originate in the locality method, participate in economic activities associated
with OCOP products, and have experience in production. When there is the appearance and
impact of local labor resources, the products of the OCOP program will be exploited.
Secondly, for conditions of production (C), the coefficient Beta = 0,205. For the
evaluation and rating of products, it is required that the product must meet the criteria of food
hygiene and safety and meet the quality standards. Thus, the more production conditions are
invested in machinery, equipment, and infrastructure to achieve new rural, the more potential
the product will be. It can quickly participate in product evaluation and ratings.
Thirdly, policy factor (P) regression coefficient Beta = 0,197. Once the locality has
advantages in terms of labor resources and production conditions, the impact of policies
(supporting loans, techniques, creating production linkages, and other agricultural extension
policies) will be leveraged to promote the growth potential of the product.
Fourth, for the group of market variables (M), which shows that the more the market
expands, the more production linkages develop, the prices of products are stable. The
competitiveness is high, the more products there are.
Fifth, for source of raw materials (S): When raw materials are available locally, with
guaranteed quality and stable prices, it will be a contributing factor to the potential of the
product. The on-site source of raw materials is also a criterion for evaluating and ranking
OCOP products.
Table 5. Results of linear regression analysis for suitable factors
The degree of
B t VIF Beta contribution of Importance
variables (%)
Constant 0,74 1,883
Sources of raw materials (S) 0,02 0,246 1,764 0,021 2,4% 5
Conditions of production (C) 0,27 1,734 3,275 0,205 23,1% 2
Labor (L) 0,48 4,412 2,095 0,417 47,1% 1
Market (M) 0,03 0,277 2,071 0,026 2,9% 4
Policy (P) 0,17 2,312 1,698 0,197 22,2% 3
(Source: The authors survey, 2020)

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In summary, the results of the analysis of the author’s group, determine potential
products in turn through the impact of factors from high to low, namely: labor resources (L),
conditions of production (C), policies (P), sources of raw material (S), and markets (M).
2.4.4. Evaluation of potential products in Chau Binh commune OCOP program
The main products qualifying for the OCOP program: Ca Cop alcohol is the flagship
product in the OCOP program in Chau Binh Commune. The potential products of
cooperative societies founded by Chau Binh can participate in the OCOP program, including
rice seed propagation, growing straw mushrooms, and linking coconut gardens. These
products have not participated in the process of product evaluation and classification.
Ca Cop wine: Ca Cop wine is a long-standing key product, evaluated by the Ben Tre
People’s Committee based on a set of criteria for evaluating beverage products of the OCOP
program project from 2018 to 2020, including three parts: Product and strength of the
community with three groups including 14 criteria; Marketability with two groups has six
criteria; Product quality with five groups including seven criteria reaches 81/100 points. The
product is an outstanding alcohol brand of Gia Thai One-member Limited Liability
Company, Chau Binh commune, Giong Trom district. The production organization of the
enterprise is quite complete. The products on the market have beautiful packaging designs,
meet the standards for information disclosure and quality, and have high export potential.
However, the product has some limitations, such as high production cost and long production
time (need soaking time from 10 years to 20 years).
Rice seed propagation: Seed propagation is a model of the economic cooperation
group in Binh Khuong hamlet, Chau Binh commune. Thanks to the breeding of rice seeds,
households in Binh Khuong hamlet have earned profits, ensuring service for their lives. Mr.
Nguyen V. H. said: “Thanks to the multiplication of rice seeds, 1 hectare of rice cultivation
area after deducting all costs, he earned a profit of 24 million VND.”
Growing straw mushrooms: This is also a product from the economic cooperation
group in Binh Khuong hamlet. Mushrooms will be planted in two seasons (summer-autumn
and autumn-winter). Ms. Dao T. N. said that, “Every year, the Technical Cooperation Team
produces about 650 kg of straw mushrooms, earning a profit ranging from 19 to 20 million
VND.”
Linking coconut gardens: According to statistics from Chau Binh commune People’s
Committee, the total area of coconut cultivation of the commune is 1700 hectares, of which
the area of coconut plantation is 1,236 hectares, with 1,775 members participating in the
complex economic cooperation.
However, the products from economic cooperation groups only stop at linking
production between households to generate profits, not aiming to invest according to each
criterion to meet the participation in the evaluation OCOP product classification.
The authors analyzed potential products of Chau Binh Commune, Giong Trom

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District, Ben Tre Province based on impact factors, including labor resources (L), conditions
of production (C), policies (P), sources of raw material (S), and markets (M).
Firstly, the factors affecting Ca Cop wine include:
Labor resources (L): The source of labor involved in Ca Cop wine production is
entirely local people. Through the process of survey and interview, the authors have
recognized that Ca Cop wine producers have experienced producing aged products for more
than ten years, and are their main economic activities.
Conditions of production (C): Ca Cop wine production facility meets food hygiene
and safety standards. Gia Thai limited liability company is equipped with enough machinery,
devices, and wine cellars to meet the standards and persistently upgraded. It also ensures the
finishing and packaging of Ca Cop alcohol. On August 7, 2014, Ca Cop alcohol belonging
to Gia Thai single-member LLC, set a record called the cellar of ground glutinous rice wine
having a large area and capacity recognized by the Vietnam Records association.
The source of raw materials (S): for Ca Cop wine production to be available locally,
Mr. Nguyen V. D., Gia Thai Co., Ltd., Chau Binh commune said, “The Ca Cop wine
production facility has been operating for more than ten years, has not imported raw
materials from outside, only uses glutinous rice, coconut, and other local additives direction.
Even the cover of the wine is made by the workers, using coconut shells and coconut wood
to carve and carve the walls. Only glass bottles must be imported.”
Regarding policies (P): In the coming time, the goal of Ca Cop wine is to stick to the
OCOP criteria to develop products with a 20-year wine goal, aiming to participate in the
evaluation council, classifying to 5-star quality of Ben Tre province.
About the market (M): After Ca Cop wine joined the OCOP program, there were more
favorable conditions for trade promotion. Currently, the Ca Cop wine brand is exported
internationally through the company’s tax-free system and is not oriented to the local market.
Ca Cop wine has participated in the OCOP fair in Ben Tre province and the national OCOP
product exhibition and promotion conference, thereby showing the potential for expanding
the consumption market of this product. The average export situation a month is about 200
bottles (1 bottle/150ml). The export volume usually increases by 3.5 times at peak times,
about 700 bottles. In terms of advantages, the product has a brand name and achieved 4
OCOP stars, with the potential of reaching five stars and international standards. For Ca Cop
wine, it is necessary to have a trade promotion strategy to promote the product to middle-
class customers at home and abroad.
Secondly, we conducted a general analysis of the influence of five factors (L), (D),
(K), (C), and (M) on the product groups of the organization for economic cooperation in
Chau Binh Commune.
Regarding labor resources (L): The total number of local employees is about 5,500,
and 90% of local employees have regular jobs (Nguyen Ngoc, 2011). Thus, the advantage is

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that all products of the economic cooperation group are produced by 100% of local workers,
ensuring the local labor source criteria. One difficulty is that 35% of workers have not been
trained; it is necessary to improve technical expertise to apply in production.
Regarding conditions of production (C): Chau Binh commune is favorable because it
is a New Rural standard commune, and the conditions for local coconut purchasing,
production, and processing establishments have been invested and upgraded. The production
process is still available traditionally to preserve the inherent cultural values . However, the
difficulty is that the conditions between the hamlets are different, and many hamlets still do
not have coconut production facilities.
Regarding policies (P): It is advantageous because Chau Binh Commune People’s
Committee has established economic cooperation groups and selected products for each
economic cooperation group. The difficulty, however, still exits.The commune does not have
a specific policy on the application of the content of the OCOP product production process
as the project has developed, people do not know well about the OCOP program, and the
current production stops to increase profits.
About the source of raw materials (S): This is the most favorable point because the
raw materials of all products are available 100% locally. However, the difficulty comes from
the fact that the quality of raw materials is affected by natural changes.
About the market (M): The market of Chau Binh commune is mainly concentrated in
the country. However, Ca Cop wine products already have international brands and are
exported to foreign markets. The authors consider this to be the most challenging factor
because, from the beginning, they only set the goal of cooperation for profit, not to create
their brand or expand the market. Products are sold to traders, not directly to the market.
The comparison and evaluation are made to identify the products of the commune in
the structure of the district and province.
In terms of Ben Tre province, there are 158 OCOP products all over the province with
65 entities, including 16 potential five-star products, which are being considered and
organized by the central authority. Ben Tre province has many products and services meeting
high quality in agriculture, commerce, and tourism. The highlight is the branded products,
such as green pomelo, jam, coconut candies, coconut handicraft products, and the premium
processing products made of coconuts like coconut masks, cosmetics, and lipsticks.
For Giong Trom district: The district People’s Committee has identified four main
groups of typical products and services, including food (green skin pomelo, Siamese green
coconut, giant freshwater prawn, white shrimp, puff pastry, rice paper), drinks (wine),
coconut, and Ca Cop wine), handicraft souvenirs from coconut wood and tourism services
such as eco-tourism and homestay.
For Chau Binh commune: The authors consider that based on the potential products of
the TA groups, creating production linkages for households in each hamlet, in addition to
the available favorable conditions. Chau Binh commune needs to continue to invest in

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breeding products, growing straw mushrooms, and coconut food and beverage products in
the evaluation and selection process according to the OCOP program criteria. At the same
time, Chau Binh commune needs to accompany district and provincial levels to develop a
strategy to capture and take advantage of the strengths and opportunities that the program
brings to the process of starting a business.However, for the weaknesses of the OCOP
program, along with challenges, Chau Binh commune also needs to jointly propose solutions
to overcome all problems in a timely and effective manner, ensuring the set goals.
2.5. Recommendations and Solutions
2.5.1. Recommendations
Firstly, Chau Binh commune needs to invest in all aspects of the maintenance and
development of key products of the commune, specifically investing in five groups of
influencing factors, including labor resources (L), production conditions, and production
conditions (C), policy (P), source of raw materials (S), market (M).
Regarding labor resources (L), ensuring 100% local labor resources, laborers with long
experience in manufacturing products participating in OCOP.
Regarding conditions of production (C), invest in repairing and refurbishing to ensure
the condition of the facilities, machinery, and equipment, focusing on food safety and
hygiene, and other standards.
Regarding policies (P), Local authorities need to have policies to borrow capital and
provide financial support to households and cooperatives producing OCOP products.
About sources of raw materials (S): ensure 100% local source of raw materials, good
quality, fully meet the production and processing stages of products.
Regarding the market (M), continue to build brands for potential products, ensure to
meet domestic demand, and aim at foreign markets.
Secondly, Chau Binh commune needs to develop more potential products but is
currently not in the main group.
Ca Cop Liquor currently has the greatest strength because it has been rated four stars,
oriented to develop to five stars, and meeting international standards according to the OCOP
set of criteria. Ca Cop wine needs to focus on criteria associated with the local community.
As for the products of the organizations for economic cooperation and development in
Chau Binh Commune, including rice breeding and straw mushroom cultivation, the locals
need to continue sticking with every criterion given by the OCOP program. Through the
process of evaluating and ranking products, the product which meets enough criteria and
qualities will be found. After that, the organizations for economic cooperation and
development will adopt marketing strategies and brand that product. It is easily realized that
coconut is always the major crop in the local area, so it is suggested that the organizations
for economic cooperation and development linking coconut gardens should heavily invest
and promote the models of coconut gardens’ bonding. This can help to create a huge
ingredient area of coconut, which contributes to raising the value chains of coconut products.

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According to the current favorable conditions and the fact that coconut is always the
main crop in the local area and the brand “Chau Binh Coconut” exists in the current market,
it is suggested that Chau Binh Commune should concentrate on the exploitation of potential
coconut products, including foods and drinks. The authors propose to choose products from
coconut trees because coconut trees not only have a long association with local cultural
traditions but also create great socio-economic values. Moreover, the coconut industry is
increasingly focused and stable, creating its brand and gradually reaching out to foreign
markets for sustainable development in the future. As a result, the locals should establish
more organizations for economic cooperation and development focusing on foods and drinks
made of coconut, such as coconut flower cake, coconut alcohol, coconut flower nectar,
coconut jelly, and coconut milk.
2.5.2. Solutions
Enhance the quality of the local workforce: Chau Binh commune People’s Committee
should promote training, enhancing the quality of local workforce, especially production
technical expertise. On the other hand, they should have well-trained heads to lead residents.
Support optimal conditions of production: Chau Binh commune People’s Committee should
support manufacturers to have a showroom. Besides, they need to invest in improving the
manufacturing base and processing facilities.
Organize effective action plans: Spreading the OCOP program to the community through
meetings and broadcasting of the commune; Focusing on determining key products and
choosing suitable manufacturing processes based on OCOP criteria; Checking and reviewing
products; Building a brand, promoting trade and orienting the output of products: Chau Binh
commune People’s Committee needs to have particular strategies to promote trade for products
of the Organization for Economic Cooperation, a variety of marketing methods, support OCOP
products to participate in trade fairs and displayed in the exhibitions.
Identifying potential markets for communally produced products: For Ca Cop wine,
continue to focus on potential international markets in the region and China and Japan.
Product groups that have not yet reached OCOP, focusing on the domestic market, first in
the Mekong Delta, then introducing products in the rest of the region, specially developed
regions such as the Southeast, Red River Delta, and South Central Coast.
The recommendation for combining showing OCOP products at travel destinations
with bringing the brand to locals and visitors. For Ca Cop wine, the target is meeting five
stars’ standards, and entering an international market. Likewise, other potential products
need to improve their rank using OCOP criteria.
3. Conclusion
The OCOP program is an effective and practical solution for restructuring and
developing the economy, promoting the development of industrial goods, cottage industry,
and services in rural areas. In addition, the program that promotes using advanced
technology in the manufacturing process and management manufactures higher quality

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products associated with a local identity, creates jobs, contributes to attracting investment to
rural areas, and promotes sustainable rural development.
The process of identifying potential products is affected by five factors (labor
resources, conditions of production, policy, the source material, and market).
Ca Cop wine, a potential product, will meet five stars’ standard in the future. However,
Chau Binh Commune People’s Committee needs to quickly identify other new products
from coconut, such as coconut flower cake, coconut wine, coconut nectar, coconut jelly, and
coconut milk.
The Organization for Economic Cooperation in Chau Binh commune directly
continues the OCOP criteria. The Organization for Economic Cooperation in Chau Binh
commune helps with some products: rice breeding, straw mushroom farming, cattle, linking
gardens, and coconut to participate in product assessment and product ranking process.

 Conflict of Interest: Authors have no conflict of interest to declare.

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implementation results of OCOP Program in 2019 and implementation of tasks in 2020 in the
Northern region [Hoi nghi Danh gia ket qua trien khai Chuong trinh OCOP nam 2019 va trien
khai nhiem vu nam 2020 khu vuc phia Bac]. Retrieved from
https://www.mard.gov.vn/Pages/hoi-nghi-danh-gia-ket-qua-trien-khai-chuong-trinh-ocop-
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People’s Committee of Ben Tre Province. (2018). Decision No.1186/QD-UBND approving the
Outline of the National Program each commune a product of Ben Tre province for the period
of 2018-2020 [Quyet dinh so 1186/QĐ-UBND ve viec phe duyet de cuong De an Chuong trinh
quoc gia Moi xa mot san pham tinh Ben Tre giai doan 2018-2020]. Ben Tre.

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XÁC ĐỊNH NHÓM SẢN PHẨM TIỀM NĂNG TRONG CHƯƠNG TRÌNH
“MỖI XÃ MỘT SẢN PHẨM”
Ở XÃ CHÂU BÌNH, HUYỆN GIỒNG TRÔM, TỈNH BẾN TRE
Huỳnh Phẩm Dũng Phát*1, Nguyễn Thị Lan Anh2
1
Trường Đại học Sư phạm Thành phố Hồ Chí Minh, Việt Nam
2
Trường Tiểu học, Trung học Cơ sở & Trung học Phổ thông Á Châu, Việt Nam
*
Tác giả liên hệ: Huỳnh Phẩm Dũng Phát – Email: hpdphat@hcmue.edu.vn
Ngày nhận bài: 06-02-2023; ngày nhận bài sửa: 08-3-2023; ngày duyệt đăng: 28-3-2023

TÓM TẮT
Việc xác định sản phẩm chủ lực là nhiệm vụ quan trọng nhất trong quá trình thực hiện chương
trình Mỗi xã một sản phẩm. Bài viết này trình bày kết quả nghiên cứu về các nhóm sản phẩm tiềm
năng của xã Châu Bình, huyện Giồng Trôm, tỉnh Bến Tre, đồng thời đưa ra khuyến nghị, giải pháp
để thúc đẩy sự phát triển chung của chương trình. Sử dụng phương pháp điều tra bằng bảng hỏi với
150 phiếu, nhóm tác giả đã thu thập ý kiến của các khách thể (nông dân, công nhân, hưu trí, doanh
nghiệp…); thực hiện phân tích hồi quy xác định các yếu tố tác động đến thế mạnh sản phẩm bao
gồm nguyên liệu, điều kiện sản xuất, lao động, thị trường, thương hiệu và chính sách. Kết quả nghiên
cứu cho thấy thực phẩm và đồ uống thuộc hai nhóm sản phẩm có tiềm năng nhất; do đó, cần xây
dựng chiến lược lâu dài, vừa khắc phục khó khăn vừa phát huy giá trị sản phẩm gắn với giá trị truyền
thống của cộng đồng địa phương.
Từ khóa: tỉnh Bến Tre; xã Châu Bình; huyện Giồng Trôm; chương trình “mỗi xã một sản phẩm”

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