TECHNOPRENEURSHIP shares similar characteristics
that you aim to reach
Technology Market Segmentation
- is the making, modification, in (demographics, geographics,
order to solve problem behavioral, psychgraphics)
-it is an applied science Customer Profile
Techne- art, skills, crafts Summary
by which thing is gained 1. Customer Segment
Logos- thought is 2. Customer Jobs
expressed 3. Customer Pains
Entrepreneurship 4. Customer Gains
-converting good ideas to 5. Ranking
something profitable Value Map Overview
-process of identifying and 1. Product and Services
starting a business venture 2. Pain Relievers
3. Gain Creators
Technopreneurship-
entrepreneurship in a COMPETITIVE ADVANTAGE
technology intensive context Competitive Advantage
-anything that gives a company
The secret of being an edge over its competitors
technopreneur -what sets a business apart
1. Idea from its competitors.
2. Marketing the Idea
3. Business Model Main types
4. Customer Experience Cost Advantage- similar
5. Failure is a part products at lower price
6. Your character Differentiation advantage- price
premium from unique product
Entrepreneurial Mindset
*Know your purpose Five factors of competitive
*maximize that purpose advantage
*Give away your purpose 1. Innovation
2. Quality
VALUE PROPOSITION 3. Efficiency
CANVASS 4. Customer Responsiveness
5. Brand Reputation
Value proposition- the benefits
customers can expect from your Seven Main Types Of
product or services Competitive Advantage
Value Map- the set of value 1. Cost Advantage
proposition benefits that you 2. Differentiation Advantage
design to attract customers 3. Focus Advantage
Customer Profile- the set of 4. Speed Advantage
customer characteristics that 5. Innovation Advantage
you assume in the market 6. Geographic Advantage
Customer Segment- the groups 7. Customer Service Advantage
of people or organization who 8.
