Signature and Name of Invigilator OMR Sheet No. : ......................................................

(To be filled by the Candidate)

1. (Signature)
Roll No.
(Name)
(In figures as per admission card)

2. (Signature) Roll No.

(In words)
(Name)
PAPER—II Test Booklet No.
J—6 3 0 9 MASS COMMUNICATION
Time : 1¼ hours] AND JOURNALISM [Maximum Marks : 100
Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50
Instructions for the Candidates ¬⁄UˡÊÊÁÕ¸ÿÙ¢ ∑§ Á‹∞ ÁŸŒ¸‡Ê
1. Write your roll number in the space provided on the top of 1. ¬„‹U ¬ÎDU ∑§ ™§¬⁄U ÁŸÿà SÕÊŸ ¬⁄U •¬ŸÊ ⁄UÙ‹U Ÿê’⁄U Á‹Áπ∞–
this page. 2. ß‚ ¬˝‡Ÿ-¬òÊ ◊¢ ¬øÊ‚ ’„ÈÁfl∑§À¬Ëÿ ¬˝‡Ÿ „Ò¢–
2. This paper consists of fifty multiple-choice type of questions.
3. ¬⁄UˡÊÊ ¬˝Ê⁄êU÷ „ÙŸ ¬⁄U, ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê •Ê¬∑§Ù Œ ŒË ¡ÊÿªË– ¬„‹U ¬UÊ°ø Á◊Ÿ≈U
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are •Ê¬∑§Ù ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê πÙ‹Ÿ ÃÕÊ ©‚∑§Ë ÁŸêŸÁ‹Áπà ¡Ê°ø ∑§ Á‹∞ ÁŒÿ
requested to open the booklet and compulsorily examine it ¡Êÿ¢ª Á¡‚∑§Ë ¡Ê°ø •Ê¬∑§Ù •fl‡ÿ ∑§⁄UŸË „Ò —
as below : (i) ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê πÙ‹Ÿ ∑§ Á‹∞ ©‚∑§ ∑§fl⁄U ¬¡§¬⁄U ‹ªË ∑§Êª¡ ∑§Ë
(i) To have access to the Question Booklet, tear off the ‚Ë‹ ∑§Ù »§Ê«∏U ‹¢U– πÈ‹Ë „È߸ ÿÊ Á’ŸÊ S≈UË∑§⁄U-‚Ë‹U ∑§Ë ¬ÈÁSÃ∑§Ê
paper seal on the edge of this cover page. Do not SflË∑§Ê⁄U Ÿ ∑§⁄¢U–
accept a booklet without sticker-seal and do not accept
an open booklet. (ii) ∑§fl⁄U ¬ÎDU ¬⁄U ¿U¬ ÁŸŒ̧‡ÊÊŸÈ‚Ê⁄U ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê ∑§ ¬ÎDU ÃÕÊ ¬˝‡ŸÙ¢ ∑§Ë
(ii) Tally the number of pages and number of questions ‚¢ÅÿÊ ∑§Ù •ë¿UË Ã⁄U„ øÒ∑§ ∑§⁄U ‹¢U Á∑§ ÿ ¬Í⁄U „Ò¢U– ŒÙ·¬Íáʸ ¬ÈÁSÃ∑§Ê
in the booklet with the information printed on the Á¡Ÿ◊¢ ¬ÎDU / ¬˝‡Ÿ ∑§◊ „Ù¢ ÿÊ ŒÈ’Ê⁄UÊ •Ê ªÿ „Ù¢ ÿÊ ‚ËÁ⁄Uÿ‹U ◊¢ Ÿ „Ù¢
cover page. Faulty booklets due to pages/questions •Õʸà Á∑§‚Ë ÷Ë ¬˝∑§Ê⁄U ∑§Ë òÊÈÁ≈U¬Íáʸ ¬ÈÁSÃ∑§Ê SflË∑§Ê⁄U Ÿ ∑§⁄¢U ÃÕÊ
missing or duplicate or not in serial order or any ©‚Ë ‚◊ÿ ©‚ ‹Uı≈UÊ∑§⁄U ©‚∑§ SÕÊŸ ¬⁄U ŒÍ‚⁄UË ‚„Ë ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê
other discrepancy should be got replaced immediately
by a correct booklet from the invigilator within the
‹ ‹¢– U ß‚∑§ Á‹∞ •Ê¬∑§Ù ¬Ê°ø Á◊Ÿ≈U ÁŒÿ ¡Êÿ¢ª– ©‚∑§ ’ÊŒ Ÿ
period of 5 minutes. Afterwards, neither the question ÃÙ •Ê¬∑§Ë ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê flʬ‚ ‹Ë ¡ÊÿªË •ı⁄U Ÿ „Ë •Ê¬∑§Ù
booklet will be replaced nor any extra time will be •ÁÃÁ⁄UQ§ ‚◊ÿ ÁŒÿÊ ¡ÊÿªÊ–
given. (iii) ß‚ ¡Ê°ø ∑§ ’ÊŒ ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê ∑§Ë R§◊ ‚¢ÅÿÊ OMR ¬òÊ∑§ ¬⁄U
(iii) After this verification is over, the Test Booklet Number •¢Á∑§Ã ∑§⁄¢U •Uı⁄U OMR ¬òÊ∑§ ∑§Ë R§◊§‚¢ÅÿÊ ß‚ ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê ¬⁄U
should be entered in the OMR Sheet and the •¢Á∑§Ã ∑§⁄U Œ¢–
OMR Sheet Number should be entered on this Test
Booklet. 4. ¬˝àÿ∑§ ¬˝‡Ÿ ∑§ Á‹∞ øÊ⁄U ©ûÊ⁄U Áfl∑§À¬ (A), (B), (C) ÃÕÊ (D) ÁŒÿ ªÿ „Ò¢–
4. Each item has four alternative responses marked (A), (B), •Ê¬∑§Ù ‚„Ë ©ûÊ⁄U ∑§ ŒËÉʸflÎûÊ ∑§Ù ¬Ÿ ‚ ÷⁄U∑§⁄U ∑§Ê‹Ê ∑§⁄UŸÊ „Ò ¡Ò‚Ê Á∑§ ŸËø
(C) and (D). You have to darken the oval as indicated ÁŒπÊÿÊ ªÿÊ „Ò–
below on the correct response against each item. ©ŒÊ„⁄UáÊ — A B C D
Example : A B C D ¡’Á∑§ (C) ‚„Ë ©ûÊ⁄U „Ò–
where (C) is the correct response. 5. ¬˝‡ŸÙ¢ ∑§ ©ûÊ⁄U ∑§fl‹U ¬˝‡Ÿ ¬òÊ I ∑§ •ãŒ⁄U ÁŒÿ ªÿ ©ûÊ⁄U-¬òÊ∑§ ¬⁄U „Ë •¢Á∑§Ã
5. Your responses to the items are to be indicated in the Answer ∑§⁄UŸ „Ò¢– ÿÁŒ •Ê¬ ©ûÊ⁄U ¬òÊ∑§ ¬⁄U ÁŒÿ ªÿ ŒËÉʸflÎûÊ ∑§ •‹ÊflÊ Á∑§‚Ë •ãÿ
Sheet given inside the Paper I booklet only. If you mark SÕÊŸ ¬⁄U ©ûÊ⁄U Áøã„Ê¢Á∑§Ã ∑§⁄UÃ „Ò, ÃÙ ©‚∑§Ê ◊ÍÀUÿÊ¢∑§Ÿ Ÿ„Ë¢ „٪ʖ
at any place other than in the ovals in the Answer Sheet, it
will not be evaluated. 6. •ãŒ⁄U ÁŒÿ ªÿ ÁŸŒ¸‡ÊÙ¢ ∑§Ù äÿÊŸ¬Ífl¸∑§ ¬…∏¢U–
6. Read instructions given inside carefully. 7. ∑§ìÊÊ ∑§Ê◊ (Rough Work) ß‚ ¬ÈÁSÃ∑§Ê ∑§ •ÁãÃ◊ ¬ÎDU ¬⁄U ∑§⁄¢U–
7. Rough Work is to be done in the end of this booklet. 8. ÿÁŒ •Ê¬ ©ûÊ⁄U-¬ÈÁSÃ∑§Ê ¬⁄U •¬ŸÊ ŸÊ◊ ÿÊ ∞‚Ê ∑§Ù߸ ÷Ë ÁŸ‡ÊÊŸ Á¡‚‚ •Ê¬∑§Ë
8. If you write your name or put any mark on any part of the ¬„øÊŸ „Ù ‚∑§, §Á∑§‚Ë ÷Ë ÷ʪ ¬⁄U Œ‡ÊʸÃ ÿÊ •¢Á∑§Ã ∑§⁄UÃ „Ò¢ ÃÙ ¬⁄UˡÊÊ ∑§
test booklet, except for the space allotted for the relevant Á‹ÿ •ÿÙÇÿ ÉÊÙÁ·Ã ∑§⁄U ÁŒÿ ¡Êÿ¢ª–
entries, which may disclose your identity, you will render
yourself liable to disqualification. 9. •Ê¬∑§Ù ¬⁄UˡÊÊ ‚◊Ê# „ÙŸ §¬⁄U ¬˝‡Ÿ-¬ÈÁSÃ∑§Ê ∞fl¥ OMR ©ûÊ⁄U-¬òÊ∑§ ÁŸ⁄UˡÊ∑§
9. You have to return the test question booklet and OMR ◊„ÙŒÿ ∑§Ù ‹Uı≈UÊŸÊ •Êfl‡ÿ∑§ „Ò •ı⁄U ¬⁄UˡÊÊ ‚◊ÊÁ# ∑§ ’ÊŒ ©‚ •¬Ÿ ‚ÊÕ
Answer Sheet to the invigilators at the end of the ¬⁄UˡÊÊ ÷flŸ ‚ ’Ê„⁄U Ÿ ‹∑§⁄U ¡Êÿ¢–
examination compulsorily and must not carry it with you
10. ∑§fl‹ ŸË‹ / ∑§Ê‹ ’Ê‹U åflÊßZ≈U ¬ÒŸ ∑§Ê „Ë ßSÃ◊Ê‹ ∑§⁄¢U–
outside the Examination Hall.
10. Use only Blue/Black Ball point pen. 11. Á∑§‚Ë ÷Ë ¬˝∑§Ê⁄U ∑§Ê ‚¢ªáÊ∑§ (∑Ò§‹∑ȧ‹≈U⁄U) UÿÊ ‹Êª ≈U’‹ •ÊÁŒ ∑§Ê
11. Use of any calculator or log table etc., is prohibited. ¬˝ÿÙª flÁ¡¸Ã „Ò–
12. There is NO negative marking. 12. ª‹Ã ©ûÊ⁄U ∑§ Á‹∞ •¢∑§ Ÿ„Ë¢ ∑§Ê≈U ¡Êÿ¢ª–

J—6309 1 P.T.O.
 MASS COMMUNICATION AND JOURNALISM
PAPER—II

Note : This paper contains fifty (50) Multiple-choice questions, each question carrying
two (2) marks. Attempt all the questions.

1. Which was the first Indian Advertising agency ?

(A) Bharatiya Advertising Agency
(B) Global Advertising Agency
(C) Indian Advertising Agency
(D) National Advertising Agency

2. IMRB is a unit of :
(A) United Thompson Associates
(B) Universal Thompson Associates
(C) Hindustan Thompson Associates
(D) Indian Thompson Associates

3. What are VNRS ?

(A) Video non - residents
(B) Video news releases
(C) Visual news releases
(D) Visual news receivers

4. ‘Press Trust of India ‘ was established in :

(A) 1938 (B) 1936 (C) 1948 (D) 1947

5. During whose viceroyalty was the ‘Repressive Act’ also known as the ‘Gagging Act’
passed :
(A) Lord Curzon
(B) Lord Lytton
(C) Lord Ripon
(D) Lord Morley

6. Who wrote “India on Television” ?

(A) Vinod Mehta
(B) Nitesh Mehta
(C) Lalit Mehta
(D) Nalin Mehta

J—6309 2
 ¡Ÿ‚¥øÊ⁄ ÃÕÊ ¬òÊ∑§ÊÁ⁄ÃÊ
¬˝‡Ÿ ¬òʗII
ŸÙ≈U — ß‚ ¬˝‡Ÿ ¬òÊ ◊¢ ¬øÊ‚ (50) ’„È-Áfl∑§À¬Ëÿ ¬˝‡Ÿ „Ò¢– ¬˝àÿ∑§ ¬˝‡Ÿ ∑§ ŒÙ (2) •¢∑§ „Ò¢– ‚÷Ë ¬˝‡ŸÙ¢ ∑§ ©ûÊ⁄U
ŒËÁ¡∞–

1. ÁŸêŸÁ‹Áπà ◊¥ ¬˝Õ◊ ÁflôÊʬŸ ∞¡¥‚Ë ∑§ÊÒŸ „Ò?

(A) ÷Ê⁄UÃËÿ ÁflôÊʬŸ ∞¡¥‚Ë (B) Ç‹Ê’‹ ÁflôÊʬŸ ∞¡¥‚Ë
(C) ߥÁ«UÿŸ ÁflôÊʬŸ ∞¡¥‚Ë (D) Ÿ‡ÊŸ‹ ÁflôÊʬŸ ∞¡¥‚Ë

2. •Ê߸.∞◊.•Ê⁄U.’Ë. ∞∑§ ߸∑§Ê߸ „Ò¥ —

(A) ÿÍŸÊß≈U«U ÕÊÚêå‚Ÿ ∞‚ÊÁ‚∞≈˜U‚ ∑§Ë – (B) ÿÍÁŸfl‚¸‹U ÕÊÚ◊‚Ÿ ∞‚ÊÁ‚∞≈˜U‚ ∑§Ë –
(C) Á„ãŒÈSÃÊŸ ÕÊÚêå‚Ÿ ∞‚ÊÁ‚∞≈˜U‚ ∑§Ë – (D) ߥÁ«UÿŸU ÕÊÚêå‚Ÿ ∞‚ÊÁ‚∞≈˜U‚ ∑§Ë –

3. flË.∞Ÿ.•Ê⁄U.∞‚. ÄÿÊ „Ò?

(A) flËÁ«UÿÊ ŸÊÚŸ-⁄U‚Ë«Uã≈U– (B) flËÁ«UÿÊ ãÿÍ¡ Á⁄U‹Ë$¡‚–
(C) Áfl¡È•‹ ãÿÍ¡ Á⁄U‹Ë$¡‚– (D) flË¡È•‹ ãÿÍ¡ Á⁄U‚Ëfl‚¸–

4. “¬˝‚ ≈˛US≈U •ÊÚ»§ ߥÁ«UÿÊ” ∑§’ SÕÊÁ¬Ã Á∑§ÿÊ ªÿÊ ÕÊ —

(A) 1938 (B) 1936 (C) 1948 (D) 1947

5. Á∑§‚ flÊÿ‚⁄UÊÿ ∑§ ‡ÊÊ‚Ÿ-∑§Ê‹ ◊ “Œ◊Ÿ∑§Ê⁄UË •ÁœÁŸÿ◊” Á¡‚ ““ª‹ÉÊÊ¥≈ÍU •ÁœÁŸÿ◊”” ÷Ë ∑§„Ê ¡ÊÃÊ „Ò,
¬ÊÁ⁄Uà Á∑§ÿÊ ªÿÊ ÕÊ–
(A) ‹Ê«¸U ∑§¡¸Ÿ (B) ‹Ê«¸U Á‹≈˜UŸ (C) ‹Ê«¸U Á⁄U¬Ÿ (D) ‹ÊÚ«¸U ◊Ê⁄U‹

6. ““ßÁá«UÿÊ •ÊÚŸ ≈U‹ËÁfl¡Ÿ”” ∑§Ê Á∑§‚Ÿ Á‹πÊ „Ò?

(A) ÁflŸÊŒ ◊„ÃÊ (B) ÁŸÃË‡Ê ◊„ÃÊ
(C) ‹Á‹Ã ◊„ÃÊ (D) ŸÁ‹Ÿ ◊„ÃÊ

J—6309 3 P.T.O.
7. Which of the following statistical tools is used for Prediction ?
(A) Range
(B) Regression
(C) Standard deviation
(D) Mean

8. The height of Geostationary satellite above the surface of the earth is approximately :
(A) 36,000 km (B) 3600 km (C) 360 km (D) 36 km

9. In statistical measurement, a level of measurement in which the distance between the

two consecutive divisions is equal, is called :
(A) Ordinal level
(B) Nominal level
(C) Interval level
(D) Ratio level

10. IRS was first conducted in the year :

(A) 1995 (B) 1965 (C) 1985 (D) 1945

11. The structural potential for communications imperialism was pointed out by :
(A) Cees J. Hamelink
(B) Johan Galtung
(C) Gunnar Myrdal
(D) Armand Mattelart

12. Which part of the Indian constitution contains fundamental duties ?

(A) Part-II
(B) Part-IV
(C) Part-IV - A
(D) Part-V

13. Which of the following is a popular editing software for film / video ?
(A) Quarkxpress
(B) Photoshop
(C) Final cut Pro
(D) Indesign

J—6309 4
7. ÁŸêŸÁ‹Áπà ◊¥ ‚ Á∑§‚ ‚Ê¥ÁÅÿ∑§Ë-©¬∑§⁄UáÊ ∑§Ê ÷Áflcÿ-∑§ÕŸ ∑§ Á‹∞ ©¬ÿÊª Á∑§ÿÊ ¡ÊÃÊ „Ò —
(A) ŒÍ⁄UË-◊Ê¬Ë (B) ¬˝Áê◊Ÿ
(C) ◊ÊŸ∑§-Áflø‹Ÿ (D) ◊äÿ◊ÊŸ

8. ¡Ë•ÊS≈U‡ÊŸ⁄UË ©¬ª˝„ ∑§Ë ™§°øÊ߸ ÷ÍÁ◊-‚Ä ‚ ™§¬⁄U •ŸÈ◊ʟ× Á∑§ÃŸË „Ò —

(A) 36,000 Á∑§.◊Ë. (B) 3600 Á∑§.◊Ë.
(C) 360 Á∑§.◊Ë. (D) 36 Á∑§.◊Ë.

9. ‚Ê¥ÁÅÿ∑§Ë ◊ʬŸ ◊¥ ◊ʬŸ ∑§Ê SÃ⁄U, Á¡‚◊¥ ŒÊ ∑˝§◊ʪÃ-Áfl÷Ê¡Ÿ ∑§ ◊äÿ ‚◊ÊŸ ŒÍ⁄UË „Ò, ÄÿÊ ∑§„‹ÊÃÊ „Ò —
(A) ∑˝§◊‚Íø∑§-SÃ⁄U (B) ŸÊ◊ ◊ÊòÊ-SÃ⁄U
(C) •ãÃ⁄UÊ‹-SÃ⁄U (D) •ŸÈ¬ÊÃ-SÃ⁄U

10. •Ê߸.•Ê⁄U.∞‚. ∑§Ê ¬˝Õ◊ •ÊÿÊ¡Ÿ Á∑§‚ fl·¸ „È•Ê ÕÊ–

(A) 1995 (B) 1965 (C) 1985 (D) 1945

11. ‚¥øÊ⁄U-‚Ê◊˝Êíÿ „ÃÈ ‚¥⁄UøŸÊà◊∑§-‚Ê◊âÿ¸ ∑§Ê ‚¥∑§Ã Á∑§‚Ÿ ÁŒÿÊ ÕÊ–

(A) ‚‚. ¡. „◊Á‹¥∑§ (B) ¡Ê„Ÿ ªÒ‹≈Uãª
(C) ªÈÛÊÊ⁄U Á◊«Uʸ‹ (D) •Ê◊¸á«U ◊Ò≈U‹Ê≈¸U

12. ÷Ê⁄UÃËÿ ‚¥ÁflœÊŸ ∑§ Á∑§‚ ÷ʪ ◊¥ ◊ÊÒÁ‹∑§ •Áœ∑§Ê⁄UÊ¥ ∑§Ê ‚◊ÊNà Á∑§ÿÊ ªÿÊ „Ò–
(A) ÷ʪ-II (B) ÷ʪ-IV (C) ÷ʪ-IV-A (D) ÷ʪ-V

13. Á»§À◊ ∞fl¥ flËÁ«UÿÊ ∑§ Á‹∞ ‹Ê∑§Á¬˝ÿ ‚ê¬ÊŒŸ-‚ÊÚç≈Uflÿ⁄U „Ò —

(A) ÄflÊÚ⁄U∞Ä‚¬˝‚ (B) »§Ê≈UÊ‡ÊÊÚ¬
(C) »§Êߟ‹ ∑§≈U-¬˝Ê (D) ߟÁ«U‚Êߟ

J—6309 5 P.T.O.
14. Identify the newspaper which is published in tabloid form :
(A) The telegraph
(B) The statesman
(C) Mail today
(D) The Hindu

15. Which represents the principal light source in television programme production ?
(A) Key light
(B) Back light
(C) Fill light
(D) Background light

16. Identify the association that is correct :

(A) Daniel lerner - Cultivation
(B) Wilbur schramm - Diffusion of Innovation
(C) Elihu Katz - Grammatolozy
(D) Antonio Gramci - Hegemony

17. Identify the correct combination of Mass communication theories :

(A) Hellical - Cultivation - Uses and Gratification - Agenda setting
(B) Mathematical - Gate keeping - Propaganda - Hegemony
(C) Post modernism - Westley and Maclean - Cultivation - Knowledge Gap
(D) Cultivation - Uses and Gratification - Agenda setting - Cognitive Dissonance

18. ‘The airwaves are public property’ is a declaration of :

(A) Supreme court
(B) Prasar Bharati
(C) Press council
(D) ITU

19. ‘Yakshagana’ is the folk art of :

(A) Kerala (B) Assam
(C) Orissa (D) Karnataka

J—6309 6
14. ÁŸêŸÁ‹Áπà ‚◊ÊøÊ⁄U¬òÊÊ¥ ◊¥ ‚ ‹ÉÊÈ ‚◊ÊøÊ⁄U ¬òÊ ∑§Ê ¬„øÊŸ —
(A) Œ ≈U‹Ëª˝Ê»§ (B) Œ S≈U≈˜U‚◊ÒŸ
(C) ◊‹ ≈ÈU«U (D) Œ Á„ãŒÈ

15. ≈U‹ËÁfl¡Ÿ-∑§Êÿ¸∑˝§◊-ÁŸ◊ʸáÊ ◊¥ ◊ÈÅÿ-¬˝∑§Ê‡Ê-dÊà ∑§Ê ¬˝ÁÃÁŸÁœàfl ÁŸêŸÁ‹Áπà ◊¥ ∑§ÊÒŸ ∑§⁄UÃÊ „Ò —
(A) ∑È¥§¡Ë-¬˝∑§Ê‡Ê (∑§Ë-‹Êß≈U) (B) ¬ÎD-¬˝∑§Ê‡Ê (’Ò∑§‹Êß≈U)
(C) ¬ÍÁûʸ-¬˝∑§Ê‡Ê (Á»§‹-‹Êß≈U) (D) ¬ÎD÷ÍÁ◊ ¬˝∑§Ê‡Ê (’Ò∑§ª˝Ê©á«U ‹Êß≈U)

16. ‚„Ë ¬Ê⁄US¬Á⁄U∑§-‚ê’h ∑§Ë ¬„øÊŸ ∑§⁄¥U–

(A) «ÒUÁŸÿ‹ ‹Ÿ¸⁄U-∑§ÁÀ≈Ufl‡ÊŸ (B) Áfl‹fl⁄UüÊÒ◊-Á«UçÿÍ¡Ÿ •ÊÚ»§ ßãŸÊfl‡ÊŸ
(C) ∞Á‹„Í-∑§Ê≈¸U¡-ª˝Ê◊Ò≈UÊÚ‹Ê¡Ë (D) ∞ã≈UÊÁŸÿÊ ª˝Ò◊‚Ë-„¡Ë◊ÊŸË

17. ¡Ÿ‚¥øÊ⁄U Á‚hÊãÃÊ¥ ∑§ ‚„Ë ‚¥ÿÊ¡Ÿ ∑§Ë ¬„øÊŸ ∑§⁄¥U —

(A) „Ò‹Ë∑§‹-∑§ÁÀ≈Ufl‡ÊŸ ÿÍ¡¡ ∞¥«U ª˝Ò≈UËÁ»§∑§‡ÊŸ-∞¡¥«UÊ ‚Á≈¥Uª–
(B) ◊ÒÕ◊Á≈U∑§‹-ª≈U∑§ËÁ¬¥ª-¬˝Ê¬Êªá«UÊ-„¡Ë◊ÊŸË–
(C) ¬ÊS≈U◊ÊÚ«¸UÁŸ$¡◊-flS≈˜U‹ ∞¥«U ◊Ò∑§Á‹ÿŸ-∑§ÁÀ≈Ufl‡ÊŸ-ŸÊÚ‹¡-ªÒ¬–
(D) ∑§ÁÀ≈Ufl‡ÊŸ-ÿÍ¡¡ ∞¥«U ª˝Ò≈UËÁ»§∑§‡ÊŸ-∞¡¥«UÊ ‚Á≈¥Uª-∑§ÊÚÇŸËÁ≈Ufl-Á«U‚Ê‚ã‚

18. “flÊÿÈ Ã⁄¥Uª ¡Ÿ‚¥¬ÁûÊ „Ò¥”, ∑§Ë ÉÊÊ·áÊÊ ÁŸêŸÁ‹Áπà ◊¥ ‚ Á∑§‚∑§ mÊ⁄UÊ ∑§Ë ªß¸ „Ò —
(A) ‚flÊ¸ìÊ ãÿÊÿÊ‹ÿ (B) ¬˝‚Ê⁄U ÷Ê⁄UÃË
(C) ¬˝‚ ∑§ÊÒ¥Á‚‹ (D) •Ê߸.≈UË.ÿÍ.

19. “ÿˇÊªÊŸ” ‹Ê∑§-∑§‹Ê „Ò —

(A) ∑§⁄U‹ ∑§Ë (B) •Ê‚Ê◊ ∑§Ë
(C) ©«∏Á‚Ê ∑§Ë (D) ∑§ŸÊ¸≈U∑§ ∑§Ë

J—6309 7 P.T.O.
20. Indentify the author who has defined development communication as leapfrogging
centuries of under development :
(A) Nora quebral (B) Wilbur schramm
(C) Daniel herner (D) Everette M Rogers.

21. Consider the following statements :

Assertion (A) : Corporate identity leads to Corporate Image.
Reason (R) : It promotes social identity and social responsibility.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

22. Assertion (A) : Greater the attention media pay to issues,events, or personages, the
greater is the importance given by the audience to them.
Reason (R) : Media can only influence what the people are to think about,not the
direction of opinion on issues.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

23. Assertion (A) : There is a rise in the number of ‘Religious TV Channels

Reason (R) : The majority TV audience in India likes to watch religious programmes
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

24. Assertion (A) : In structuralism and semiology attention is directed to latent rather
than to manifest content.
Reason (R) : Structuralism and semiology believe that all ‘Units’ of content should
be treated equally for analysis.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

J—6309 8
20. ©‚ ‹π∑§ ∑§Ë ¬„øÊŸ ∑§⁄¥U Á¡‚Ÿ Áfl∑§Ê‚Êà◊∑§-‚¥øÊ⁄U ∑§Ê •À¬-Áfl∑§Ê‚ ∑§ ‹Ë¬-»˝ ÊÒÁª¥ª-‚ãøÈ⁄UË$¡ ∑§ M§¬
◊¥ ¬Á⁄U÷ÊÁ·Ã Á∑§ÿÊ „Ò —§
(A) ãÿÊ⁄UÊ ÄÿÍ’⁄Ò‹ (B) Áfl‹’⁄U üÊÒ◊
(C) «ÒUÁŸÿ‹ ‹Ÿ¸⁄U (D) ßfl⁄U≈U.∞◊. ⁄UÊ¡‚¸

21. ÁŸêŸÁ‹Áπà ∑§ÕŸÊ¥ ¬⁄U •¬Ÿ ÁfløÊ⁄U ŒËÁ¡∞–

•Á÷∑§ÕŸU (A) — ÁŸªÁ◊à ¬„øÊŸ ÁŸªÁ◊à ¿UÁfl ∑§Ê ŸÃÎàfl ∑§⁄UÃÊ „Ò–
Ã∑¸§ (R) — ÿ„ ‚Ê◊ÊÁ¡∑§ ¬„øÊŸ ÃÕÊ ‚Ê◊ÊÁ¡∑§ ŒÊÁÿàfl ∑§Ê ¬˝ÊÛÊà ∑§⁄UÃÊ „Ò–
(A) (A) ÃÕÊ (R) ŒÊŸÊ¥ ‚„Ë „Ò¥–
(B) (A) ÃÕÊ (R) ŒÊŸÊ¥ ‚„Ë „Ò¥ ‹Á∑§Ÿ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚„Ë „Ò ‹Á∑§Ÿ (R) ª‹Ã „Ò¥–
(D) (A) ª‹Ã „Ò ‹Á∑§Ÿ (R) ‚„Ë „Ò¥–

22. •Á÷∑§ÕŸU (A) — ◊ËÁ«UÿÊ ◊ÈgÊ¥, ÉÊ≈UŸÊ•Ê¥ ÿÊ ◊Êãÿ √ÿÁQ§ÿÊ¥ ∑§Ê Á¡ÃŸÊ íÿÊŒÊ äÿÊŸ ŒÃÊ „Ò, ©ÃŸÊ „Ë íÿÊŒÊ
üÊÊÃÊ ª…∏ ©ã„¥ ◊„ûfl ŒÃ „Ò¥–
Ã∑¸§ (R) — ◊ËÁ«UÿÊ Á‚»¸§ ß‚ ¬⁄U „Ë ¬˝÷Êfl «UÊ‹ÃÊ „Ò Á∑§ ‹Êª ÄÿÊ ‚Êø¥ª, ¬⁄UãÃÈ ◊ÈgÊ¥ ¬⁄U ⁄UÊÿ ∑§Ë
ÁŒ‡ÊÊ ∑§Ê Ÿ„Ë¥ ¬˝÷ÊÁflà ∑§⁄UÃÊ „Ò–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

23. •Á÷∑§ÕŸU (A) — “œÊÁ◊¸∑§ ≈UË.flË. øÒŸ‹Ê¥ ∑§Ë ‚¥ÅÿÊ ◊¥ ’…∏ÊÒÃ⁄UË „È߸ „Ò–
Ã∑¸§ (R) — ÷Ê⁄Uà ◊¥ •Áœ∑§Ê¥‡Ê ≈UË.flË. üÊÊÒÃÊ ªáÊ œÊÁ◊¸∑§ ∑§Êÿ¸∑˝§◊ ŒπŸÊ ¬‚㌠∑§⁄UÃ „Ò¥–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò •ÊÒ⁄U (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò •ÊÒ⁄U (R) ‚àÿ „Ò¥–

24. •Á÷∑§ÕŸU (A) — ‚¥⁄UøŸÊflÊŒ •ÊÒ⁄U ‹ˇÊáÊ ÁflôÊÊŸ ◊¥, ¬˝∑§≈U •¥Ã— flSÃÈ ∑§ ’¡Êÿ •√ÿQ§ (ÿÊ ¬˝ë¿UÛÊ) •¥Ã—
flSÃÈ ¬⁄U äÿÊŸ ÁŒÿÊ ¡ÊÃÊ „Ò–
Ã∑¸§ (R) — ‚¥⁄UøŸÊflÊŒ •ÊÒ⁄U ‹ˇÊáÊ ÁflôÊÊŸ ŒÊŸÊ¥ ∑§Ê ◊ÊŸŸÊ „Ò Á∑§ •ãÃfl¸SÃÈ ∑§Ë ‚◊Sà ß∑§Ê߸ÿÊ¥ ∑§Ê
Áfl‡‹·áÊ ∑§ Á‹∞ ‚◊ÊŸ M§¬ ‚ Á‹ÿÊ ¡ÊŸÊ øÊÁ„∞–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

J—6309 9 P.T.O.
25. Assertion (A) : Right to information Act (2005) was enacted in India to bring in
transparency and accountability in governance.
Reason (R) : The US government has passed such an Act.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

26. Assertion (A) : Advertising messages tell us what the advertiser wants to say to the
customers.
Reason (R) : The ad agency wants to convey the messages to its clients.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

27. Assertion (A) : Women view television serials/soaps more than men.
Reason (R) : Majority of women in India are housewives.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

28. Assertion (A) : Viewer fatigue resulted in change in the content of news programing.
Reason (R) : Proliferation of 24/7 news channels and increasing competition for
advertising share has pushed the channels into sensationalising news.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

29. Assertion (A) : India is an information society.

Reason (R) : An information society is that in which the percentage contribution
to GDP and the percentage of population working is services sector is
greater.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

J—6309 10
25. •Á÷∑§ÕŸU (A) — ‚ÍøŸÊ •Áœ∑§Ê⁄U •ÁœÁŸÿ◊ (2005) ÷Ê⁄Uà ◊¥ ‡ÊÊ‚Ÿ ◊¥ ¬Ê⁄UŒÁ‡Ê¸ÃÊ •ÊÒ⁄U ¡flÊ’ŒÿÃÊ ‹ÊŸ
∑§ Á‹∞ ’ŸÊÿÊ ªÿÊ–
Ã∑¸§ (R) — ÿÍ ∞‚ ‚⁄U∑§Ê⁄U Ÿ ∞‚Ê •ÁœÁŸÿ◊ ’ŸÊÿÊ „Ò–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

26. •Á÷∑§ÕŸU (A) — ÁflôÊʬŸ ‚¥Œ‡Ê „◊¥ ’ÃÊÃ „Ò¥ Á∑§ ÁflôÊʬ∑§ ª˝Ê„∑§Ê¥ ‚ ÄÿÊ ∑§„ŸÊ øÊ„ÃÊ „Ò–
Ã∑¸§ (R) — ÁflôÊʬŸ ∞¡ã‚Ë •¬Ÿ ◊ÈflËÄ∑§‹Ê¥ ∑§Ê ‚¥Œ‡Ê ‚ê¬˝Á·Ã ∑§⁄UŸÊ øÊ„ÃË „Ò–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

27. •Á÷∑§ÕŸU (A) — ◊Á„‹Ê∞¥ ≈U‹ËÁfl$¡Ÿ œÊ⁄UÊflÊÁ„∑§/‚Ê¬ •Ê¬⁄Ê (ÁŸ¡Ë ‚◊SÿÊ•Ê¥ ¬⁄U •ÊœÊÁ⁄Uà ¿UÊ≈UË ∑§ÕÊ∞¥)
¬ÈL§·Ê¥ ∑§Ë ÃÈ‹ŸÊ ◊¥ íÿÊŒÊ ŒπÃË „Ò¥–
Ã∑¸§ (R) — ÷Ê⁄Uà ◊¥ •Áœ∑§Ê¥‡Ê ÁSòÊÿÊ¥ ªÎ„ÁáÊÿÊ¥ „Ò¥–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

28. •Á÷∑§ÕŸU (A) — ¬˝ˇÊ∑§ (Œ‡Ê¸∑§) Õ∑§ÊŸ ∑§Ê ¬Á⁄UáÊÊ◊ ‚◊ÊøÊ⁄U ∑˝§◊ÊŒ‡ÊŸ (¬˝Êª˝Ê◊Ÿ) ∑§Ë •ãÃfl¸SÃÈ ◊¥
’Œ‹Êfl ∑§Ê „È•Ê–
Ã∑¸§ (R) — wy/| ‚◊ÊøÊ⁄U øÒŸ‹Ê¥ ∑§Ê ¬˝øÈ⁄UÊŒ˜÷fl •ÊÒ⁄U ÁflôÊʬŸ ◊¥ •¬Ÿ Á„S‚ ∑§ Á‹∞ ’…∏ÃË „È߸
¬˝ÁÃS¬œÊ¸ Ÿ øÒŸ‹Ê¥ ∑§Ê ‚◊ÊøÊ⁄U ∑§Ê ‚Ÿ‚ŸËπ¡ ’ŸÊŸ ∑§Ë •Ê⁄U ¬˝Á⁄Uà Á∑§ÿÊ „Ò–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

29. •Á÷∑§ÕŸU (A) — ÷Ê⁄Uà ‚ÍøŸÊ ‚◊Îh ‚◊Ê¡ „Ò–

Ã∑¸§ (R) — ‚ÍøŸÊ ‚◊Îh ‚◊Ê¡ flÊ „Ò ¡„Ê¥ ¡Ë «UË ¬Ë ◊¥ ÿÊªŒÊŸ ∑§Ê ¬˝ÁÇÊà •ÊÒ⁄U ‚flÊ ˇÊòÊ ◊¥ ∑§Êÿ¸⁄UÃ
¡Ÿ‚¥ÅÿÊ ∑§Ê ¬˝ÁÇÊà •¬ˇÊÊ∑Χà íÿÊŒÊ „Ò–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

J—6309 11 P.T.O.
30. Assertion (A) : There has been a steady growth in the circulation of vernacular
newspapers in India.
Reason (R) : There has been great improvement in rail and road connectivity in
India.
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
(C) (A) is true but (R) is false
(D) (A) is false but (R) is true

31. Match List–I (Authors ) with List II ( Concepts ) :

List–I (Authors) List–II ( Concepts )
(a) Dallas Smythe (i) Postmodernism
(b) J.H Altschull (ii) Medium is the message
(c) F.Lyotard (iii) Cultural screen
(d) M.Meluhan (iv) Media - the agents of power
Code :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (ii) (iii) (iv) (i)
(C) (iv) (i) (ii) (iii)
(D) (iii) (iv) (i) (ii)

32. Match the List–I (News Agencies ) with List–II (Country of Origin) :
List–I List–II
(News Agencies ) (Country )
(a) Renters (i) India
(b) Associated press (ii) USA
(c) Agence France press (iii) UK
(d) Press trust of India (iv) France
Code :
(a) (b) (c) (d)
(A) (iii) (i) (ii) (iv)
(B) (iv) (i) (iii) (ii)
(C) (iv) (iii) (i) (ii)
(D) (iv) (ii) (i) (iii)

J—6309 12
30. •Á÷∑§ÕŸU (A) — ÷Ê⁄Uà ◊¥ Œ‡ÊË ÷Ê·Ê ∑§ ‚◊ÊøÊ⁄U ¬òÊÊ¥ ∑§ ¬˝ø‹Ÿ ◊¥ ÁŸÿÁ◊à flÎÁh „È߸ „Ò–
Ã∑¸§ (R) — ÷Ê⁄Uà ◊¥ ⁄U‹ ∞fl¥ ‚«∏∑§ ‚¥’¥œŸ ◊¥ •àÿÊÁœ∑§ ‚ÈœÊ⁄U „È•Ê „Ò–
(A) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥–
(B) (A) •ÊÒ⁄U (R) ŒÊŸÊ¥ ‚àÿ „Ò¥ ¬⁄UãÃÈ (R) (A) ∑§Ê ‚„Ë S¬CË∑§⁄UáÊ Ÿ„Ë¥ „Ò–
(C) (A) ‚àÿ „Ò ¬⁄UãÃÈ (R) •‚àÿ „Ò¥–
(D) (A) •‚àÿ „Ò ¬⁄UãÃÈ (R) ‚àÿ „Ò¥–

31. ‚Íø˖I (‹π∑§) ∑§Ê ‚Íø˖II (•flœÊ⁄UáÊÊ∞¥) ∑§ ‚ÊÕ ‚È◊Á‹Ã ∑§ËÁ¡∞ —
‚Íø˖I ‚Íø˖II
(a) «U‹Ê‚ S◊ÊßÕ (i) ©ûÊ⁄U •ÊœÈÁŸ∑§ÃÊflÊŒ
(b) ¡.∞ø. •‹‡ÊÍ‹ (ii) ◊Êäÿ◊ „Ë ‚¥Œ‡Ê „Ò
(c) ∞»§. ÀÿÊÃÊ«¸U (iii) ‚Ê¥S∑ΧÁÃ∑§ S∑˝§ËŸ (¿¥U≈UŸË)
(d) ∞◊. ◊Ò∑§‹È„ÊŸ (iv) ◊ËÁ«UÿÊ-‡ÊÁQ§ ∑§ ∞¡ã≈U
∑§Ê«U :
(a) (b) (c) (d)
(A) (i) (ii) (iii) (iv)
(B) (ii) (iii) (iv) (i)
(C) (iv) (i) (ii) (iii)
(D) (iii) (iv) (i) (ii)

32. ‚Íø˖I (‚◊ÊøÊ⁄U ∞¡¥‚Ë) ∑§Ê ‚Íø˖II (◊Í‹Œ‡Ê) ∑§ ‚ÊÕ ‚È◊Á‹Ã ∑§ËÁ¡∞ —
‚Íø˖I ‚Íø˖II
(‚◊ÊøÊ⁄U ∞¡¥‚Ë) (Œ‡Ê)
(a) ⁄UÊÿ≈˜U‚¸ (i) ÷Ê⁄Uà (ߥÁ«UÿÊ)
(b) ∞‚ÊÁ‚ÿ≈U«U ¬˝‚ (ii) ‚¥ÿÈQ§ ⁄UÊC˛ •◊Á⁄U∑§Ê (ÿÍ.∞‚.∞.)
(c) ∞¡¥‚Ë »˝§Ê¥‚ ¬˝‚ (iii) ÿÍŸÊß≈U«U Á∑¥§ª«U◊ (ÿÍ.∑§.)
(d) ¬˝‚ ≈˛US≈U •ÊÚ»§ ßÁá«UÿÊ (iv) »˝§Ê¥‚
∑§Ê«U :
(a) (b) (c) (d)
(A) (iii) (i) (ii) (iv)
(B) (iv) (i) (iii) (ii)
(C) (iv) (iii) (i) (ii)
(D) (iv) (ii) (i) (iii)

J—6309 13 P.T.O.
33. Match the List I (Software ) with List II (Application) :
List - I List - II
(Software ) (Application)
(a) SPSS (i) Layout printed material
(b) FCP (ii) Sound / Audio Production
(c) Protool (iii) Audio / Video Production
(d) PageMaker (iv) Statistical Analysis
Code :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (i) (ii) (iii) (iv)
(C) (iv) (iii) (ii) (i)
(D) (iii) (i) (iv) (ii)

34. Match the List–I (Directors )with List–II (Films) :

List–I List–II
(a) Alfred Hitchcock (i) 36 Choweringhee lane
(b) Dada Saheb phalke (ii) Bhumika
(c) Aparna sen (iii) Birds
(d) Shyam Benegal (iv) Raja Harish Chandra
Code :
(a) (b) (c) (d)
(A) (ii) (iii) (iv) (i)
(B) (iii) (iv) (i) (ii)
(C) (i) (ii) (iii) (iv)
(D) (iv) (i) (ii) (iii)

35. Match the List–I (Concepts )with List–II (Propounders) :

List–I List–II
(Concepts ) (Propounders)
(a) Entropy (i) J.Habermas
(b) Empathy (ii) E.M Rogers
(c) Laggards (iii) D.Lerner
(d) Public sphere (iv) Shannon and weaver
Code :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (iv) (iii) (ii) (i)
(C) (iii) (i) (iv) (ii)
(D) (i) (ii) (iii) (iv)

J—6309 14
33. ‚Íø˖I (‚ÚÊç≈Uflÿ⁄U) ∑§Ê ‚Íø˖II (•ŸÈ¬˝ÿÊª) ∑§ ‚ÊÕ ‚È◊Á‹Ã ∑§ËÁ¡∞ —
‚Íø˖I ‚Íø˖II
(a) ∞‚ ¬Ë ∞‚ ∞‚ (i) ◊ÈÁŒ˝Ã ‚Ê◊ª˝Ë ∑§Ë ‚í¡Ê ∑§⁄UŸÊ
(b) ∞»§ ‚Ë ¬Ë (ii) äflÁŸ/üÊ√ÿÃÊ ¬˝SÃÈÁÃ-ÁŸ◊ʸáÊ
(c) ¬˝Ê≈ÍU‹ (iii) •ÊÁ«UÿÊ-flËÁ«UÿÊ ¬˝SÃÈÁÃ-ÁŸ◊ʸáÊ
(d) ¬¡◊∑§⁄U (iv) ‚Ê¥ÁÅÿ∑§Ëÿ Áfl‡‹·áÊ
∑§Ê«U :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (i) (ii) (iii) (iv)
(C) (iv) (iii) (ii) (i)
(D) (iii) (i) (iv) (ii)

34. ‚Íø˖I (ÁŸŒ¸‡Ê∑§U) ∑§Ê ‚Íø˖II (Á»§À◊¥) ∑§ ‚ÊÕ Á◊‹ÊŸ ∑§ËÁ¡∞ —
‚Íø˖I ‚Íø˖II
(a) •‹»˝§«U Á„ø∑§ÊÚ∑§ (i) x{ øÊÒ⁄¥UªË ‹Ÿ
(b) ŒÊŒÊ ‚Ê„’ »§Ê‹∑§ (ii) ÷ÍÁ◊∑§Ê
(c) •¬áÊʸ ‚Ÿ (iii) ’«¸U‚
(d) ‡ÿÊ◊ ’Ÿª‹ (iv) ⁄UÊ¡Ê „⁄UË‡Ê øãŒ˝
∑§Ê«U :
(a) (b) (c) (d)
(A) (ii) (iii) (iv) (i)
(B) (iii) (iv) (i) (ii)
(C) (i) (ii) (iii) (iv)
(D) (iv) (i) (ii) (iii)

35. ‚Íø˖I (•flœÊ⁄UáÊÊ∞¥U) ∑§Ê ‚Íø˖II (¬˝Áìʌ∑§) ∑§ ‚ÊÕ ‚È◊Á‹Ã ∑§ËÁ¡∞ —
‚Íø˖I ‚Íø˖II
(a) ∞¥≈˛UÊ¬Ë (©à∑˝§◊-◊ʬ) (i) ¡. „Ò’⁄U◊Ê‚
(b) ∞◊¬ÁÕ (¬⁄UÊŸÈ÷ÍÁÃ) (ii) ß.∞◊. ⁄UÊ¡⁄U‚˜
(c) ‹ÒªÊ«¸U (Á»§‚«˜U«UË) (iii) «UË. ‹Ÿ¸⁄U
(d) ‚Êfl¸¡ÁŸ∑§ ˇÊòÊ (iv) ‡ÊÒŸŸ ∞á«U flËfl⁄U
∑§Ê«U —
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (iv) (iii) (ii) (i)
(C) (iii) (i) (iv) (ii)
(D) (i) (ii) (iii) (iv)

J—6309 15 P.T.O.
36. Match the List–I (Concepts )with List–II (Examples / Explanations) :
List–I List–II
(Concepts ) (Examples / Explanations)
(a) Category (i) Logo of ‘Bata’
(b) Segment (ii) Breakfast cereal
(c) Added Value (iii) Sweetened Breakfast cered
(d) Functional Value (iv) Painkiller ‘SS’
Code :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (iv) (ii) (iii) (i)
(C) (iii) (i) (ii) (iv)
(D) (i) (iii) (iv) (ii)

37. Match the List–I (AIR Services ) with List–II (Year of commencement) :
List–I List–II
(a) External services (i) 1967
(b) Vividh Bharati (ii) 1936
(c) News Services (iii) 1957
(d) Commercial Broadcasting (iv) 1943
Code :
(a) (b) (c) (d)
(A) (iii) (ii) (i) (iv)
(B) (iv) (iii) (ii) (i)
(C) (iv) (ii) (iii) (i)
(D) (ii) (iv) (i) (iii)

38. The correct Sequence of the constituents of the four estates is :

(A) Common — Lords — Press — Clergy
(B) Lords — Clergy — Common — Press
(C) Clergy — Common — Press — Lords
(D) Press — Lords — Clergy — Common.

J—6309 16
36. ‚Íø˖I (•flœÊ⁄UáÊÊ) ∑§Ê ‚Íø˖II (©ŒÊ„⁄UáÊÊ¥/S¬CË∑§⁄UáÊ) ∑§ ‚ÊÕ ‚È◊Á‹Ã ∑§ËÁ¡∞ —
‚Íø˖I ‚Íø˖II
(•flœÊ⁄UáÊÊ) (©ŒÊ„⁄UáÊ/S¬CË∑§⁄UáÊ)
(a) üÊáÊË (i) ’Ê≈UÊ ∑§Ê ŸÊ◊‡ÊÒ‹Ë (‹ÊªÊ)
(b) π¥«U (ii) ’˝∑§»§ÊS≈U ‚ËÁ⁄Uÿ‹
(c) flÁÉʸÃ◊ÍÀÿ (iii) SflË≈Uã«U ’˝∑§»§ÊS≈U ‚ËÁ⁄Uÿ‹
(d) ¬˝Ê∑§Êÿʸà◊∑§ ◊ÍÀÿ (iv) ŒŒ¸ÁŸflÊ⁄U∑§ ‘SS’(¬ŸÁ∑§‹⁄U ‘SS’)
∑§Ê«∏ :
(a) (b) (c) (d)
(A) (ii) (iv) (i) (iii)
(B) (iv) (ii) (iii) (i)
(C) (iii) (i) (ii) (iv)
(D) (i) (iii) (iv) (ii)

37. ‚Íø˖I (•ÊÚ‹ ߥÁ«UÿÊ ⁄UÁ«UÿÊ (∞.•Ê߸.•Ê⁄U) ‚flÊ) ∑§Ê ‚Íø˖II (¬˝Ê⁄Uê÷ „ÊŸflÊ‹Ê fl·¸) ∑§ ‚ÊÕ ‚È◊Á‹Ã
∑§ËÁ¡∞ —
‚Íø˖I ‚Íø˖II
(a) ’Ês-‚flÊ∞Ú (i) 1967
(b) ÁflÁflœ-÷Ê⁄UÃË (ii) 1936
(c) ‚◊ÊøÊ⁄U-‚flÊ (iii) 1957
(d) √ÿÊfl‚ÊÁÿ∑§-¬˝‚Ê⁄UáÊ (iv) 1943
∑§Ê«∏ :
(a) (b) (c) (d)
(A) (iii) (ii) (i) (iv)
(B) (iv) (iii) (ii) (i)
(C) (iv) (ii) (iii) (i)
(D) (ii) (iv) (i) (iii)

38. øÊ⁄U-SÃê÷ ∑§ •flÿflÊ¥ ∑§Ê ‚„Ë „Ò —

(A) ‚Ê◊Êãÿ (∑§ÊÚ◊Ÿ)-•Áœ¬Áà (‹ÊÚ«¸˜U‚)-¬˝‚-ÿÊ¡∑§flª¸ (Ä‹¡Ë¸)
(B) ‹ÊÚ«¸˜U‚ (•Áœ¬ÁÃ)-ÿÊ¡∑§flª¸ (Ä‹¡Ë¸)-‚Ê◊Êãÿ (∑§ÊÚ◊Ÿ)-¬˝‚
(C) ÿÊ¡∑§flª¸ (Ä‹¡Ë¸)-‚Ê◊Êãÿ (∑§ÊÚ◊Ÿ)-¬˝‚-•Áœ¬Áà (‹ÊÚ«¸˜U‚)
(D) ¬˝‚-•Áœ¬Áà (‹ÊÚ«¸˜U‚) ÿÊ¡∑§flª¸ (Ä‹¡Ë¸)-‚Ê◊Êãÿ (∑§ÊÚ◊Ÿ)

J—6309 17 P.T.O.
39. Find the logical chronology of a moving Visual :
(A) Sequence — Frame — Shot — Film
(B) Frame — Shot — Film — Sequence
(C) Frame — Film — Sequence — Shot
(D) Frame — Shot — Sequence — Film

40. Indentify the correct combination of probability sampling :

(A) Multistage Cluster — Random — Systematic Random — Stratified
(B) Random — Systematic — Multistage — Stratified
(C) Random — Systematic — Stratified — Multistage
(D) Systematic — Stratified — Random — Multistage-

41. Indentify the correct sequence of pages that is generally found in a daily newspaper :
(A) Page three — Edit — (Op-ed) — Sports
(B) Edit — (OP-ed) — Sports — Page three
(C) (OP-ed) — Edit — Page three — Sports
(D) Sports — Page three — Edit — (OP-ed)

42. The correct sequence of adopters of innovation is :

(A) Innovaters — Early Adopters — Laggards — Early Majority — Late Majority
(B) Laggards — Innovaters — Early Majority — Late Majority — Early Adopters
(C) Innovaters — Early Adopters — Early Majority Late Majority — Laggards.
(D) Early Adopters — Innovaters — Early Majority — Late Majority — Laggards.

43. Advertising strategy is a blend of :

(i) Marketing mix
(ii) Creative mix
(iii) Promotion mix
(iv) Population mix
(A) (i), (ii) Only
(B) (i), (iii), (iv) Only
(C) (ii), (iii), (iv) Only
(D) (i), (ii), (iii) Only

J—6309 18
39. ªÁÃ◊ÊŸ ŒÎ‡ÿ ∑§ Ã∑¸§‚¥ªÃ-∑§Ê‹∑˝§◊ ôÊÊà ∑§ËÁ¡∞ —
(A) •ŸÈ∑˝§◊-…UÊÚøÊ (»˝§◊)-‡ÊÊÚ≈U-ø‹ÁøòÊ (Á»§À◊)
(B) …UÊ°øÊ-‡ÊÊÚ≈U-ø‹ÁøòÊ-•ŸÈ∑˝§◊
(C) …UÊ°øÊ-ø‹ÁøòÊ-•ŸÈ∑˝§◊-‡ÊÊÚ≈U
(D) …UÊÚ¥øÊ-‡ÊÊÚ≈U-•ŸÈ∑˝§◊-ø‹ÁøòÊ

40. ‚¥÷Ê√ÿÃÊ-¬˝ÁÃøÿŸ ∑§ ‚„Ë ‚¥ÿÊ¡Ÿ ∑§Ë ¬„øÊŸ ∑§⁄U–

(A) ’„Èø⁄UáÊËÿ ‚◊Í„-⁄ÒUá«U◊-‚È√ÿflÁSÕà ⁄ÒUá«U◊-SÃÁ⁄UÖ
(B) ⁄ÒUá«U◊-‚È√ÿflÁSÕÃ-’„Èø⁄UáÊËÿ-SÃÁ⁄UÃ
(C) ⁄ÒUá«U◊-‚È√ÿflÁSÕÃ-SÃÁ⁄UÃ-’„Èø⁄UáÊËÿ
(D) ‚È√ÿflÁSÕÃ-SÃÁ⁄UÃ-⁄ÒUá«U◊-’„Èø⁄UáÊËÿ

41. ŒÒÁŸ∑§ ‚◊ÊøÊ⁄U¬òÊ ◊¥ ‚Ê◊Êãÿ× ¬Ê∞ ¡ÊŸ flÊ‹ ¬ÎDÊ¥ ∑§ ‚„Ë •ŸÈ∑˝§◊ ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞ —
(A) ¬ÎD-ÃËŸ ‚ê¬ÊŒ∑§Ëÿ ¬ÎD-‚ê◊Èπ ‚ê¬ÊŒ∑§Ëÿ ¬ÎD (•Ê¬Ë-∞«UË≈UÊ)-π‹
(B) ‚ê¬ÊŒ∑§Ëÿ ¬ÎD-‚ê◊Èπ ‚ê¬ÊŒ∑§Ëÿ ¬ÎD (•¬Ê-∞«UË≈UÊ)-π‹-¬ÎD-ÃËŸ
(C) ‚ê◊Èπ ‚ê¬ÊŒ∑§Ëÿ ¬ÎD (•¬Ê-∞«UË≈UÊ) ‚ê¬ÊŒ∑§Ëÿ ¬ÎD -¬ÎD-ÃËŸ-π‹
(D) π‹-¬ÎD-ÃËŸ-‚ê¬ÊŒ∑§Ëÿ ¬ÎD-‚ê◊Èπ ‚ê¬ÊŒ∑§Ëÿ ¬ÎD (•¬Ê-∞«UË≈UÊ)

42. ŸflËŸË∑§⁄UáÊ ∑§ SflË∑§Ê⁄U∑§Ãʸ ÿÊ •¥ªË∑§Ê⁄U ∑§Ãʸ•Ê¥ ∑§Ê ‚„Ë •ŸÈ∑˝§◊ ÄÿÊ „Ò —
(A) Ÿfl¬˝flø∑§-¬˝Ê⁄UÁê÷∑§ •¥ªË∑§Ê⁄U∑§ûÊʸ-¬‡øÊÁÿà •¥ªË∑§Ê⁄U∑§ûÊʸ-¬˝Ê⁄UÁê÷∑§ ’„È‚¥ÅÿÊ∑§-Áfl‹Áê’Ã
’„È‚¥Åÿ∑§
(B) ¬‡øÊÁÿÃ-Ÿfl¬˝flø∑§-¬˝Ê⁄UÁê÷∑§ ’„È‚¥Åÿ∑§-Áfl‹Áê’à ’„È‚¥Åÿ∑§-¬˝Ê⁄Áê÷∑§ •¥ªË∑§Ê⁄U∑§ûÊʸ
(C) Ÿfl¬˝flø∑§-¬˝Ê⁄UÁê÷∑§ •¥ªË∑§Ê⁄U∑§ûÊʸ-¬˝Ê⁄UÁê÷∑§ ’„È‚¥Åÿ∑§-Áfl‹Áê’à ’„È‚¥Åÿ∑§-¬‡øÊÁÿÃ
(D) ¬˝Ê⁄UÁê÷∑§ •¥ªË∑§Ê⁄U∑§ûÊʸ-Ÿfl¬˝flø∑§-¬˝Ê⁄UÁê÷∑§ ’„È‚¥Åÿ∑§-Áfl‹Áê’à ’„È‚¥Åÿ∑§-¬‡øÊÁÿÖ

43. ÁflôÊʬŸ ÿÊ¡ŸÊ Á◊üÊáÊ „Ò —

(i) Áfl¬áÊŸ Á◊üÊ ∑§Ê
(ii) ‚ΡŸÊà◊∑§ Á◊üÊ ∑§Ê
(iii) ¬˝Êà‚Ê„Ÿ Á◊üÊ ∑§Ê
(iv) ¡Ÿ‚¥ÅÿÊ Á◊üÊ ∑§Ê
(A) Á‚»¸§ (i), (ii)
(B) Á‚»¸§ (i), (iii), (iv)
(C) Á‚»¸§ (ii), (iii), (iv)
(D) Á‚»¸§ (i), (ii), (iii)

J—6309 19 P.T.O.
44. Which of the following is the correct sequence of the TV news personnel according to
the role they play in news production ?
(A) Reporter, Output editor, Input editor,Producer
(B) Output editor,reporter,Input editor,Producer
(C) Input editor,reporter, Output editor,Producer
(D) Producer,reporter,Output editor,input editor

45. Indentify the correct sequence of the steps in a normal TV programme Production :
(A) Script — Looping/Dubbing — Editing — Digitization — Recording
(B) Script — Digitization — Recording — Editing — Looping/Dubbing
(C) Script — Recording — Digitization — Editing — Looping/Dubbing
(D) Recording — Script — Looping/Dubbing — Recording — Digitization

Read the passage below and answer the questions that follow based on your
understanding of the passage.
Uses and gratifications research has shed a good deal of light on viewer motivations
for watching TV,but the approach has not been particularly successful in predicting
the actual amount of television use.Roe Vandebosch (1996) suggest that one reason for
the inability to predict is that researchers sometimes overlook the obvious--such as the
weather
Seasonal variations in TV viewing are well documented :People watch more in
the winter and less in the summer.Roe and vandebosch,however,suggest that specific
weather effects occur with each season. The researchers gathered detailed meteorological
data in Belgium for a year including temperature, Precipitation amount,wind
speed,cloud cover,barometric pressure, and hours of sunlight. They also collected
television viewing statistics encompassing the percentage viewing and the daily average
amount of time spent watching.
Their results showed strong correlations between all their weather-related
measures,except for barometric pressure, and viewing with some correlations reaching
as high as 7.5 Further more,there was consistency within each individual reason. People
watch more TV when there were fewer hours of daylight,when the temperature was
low,when wind speed was high,and when these was some precipitation.
The implication in this finding for broadcasters was clear. The single most important
determiner of TV audience size was wholly beyond their control.

46. The main concern of the above paragraph is to :

(A) Establish the uses and Gratifications theory
(B) State what motivates the viewers
(C) Tell that the viewership cannot be predicted
(D) State that television viewing with data can establish television viewing amount /
quantam.

J—6309 20
44. ‚◊ÊøÊ⁄U-ÁŸ◊ʸáÊ ◊¥ ≈UË flË ‚◊ÊøÊ⁄U-∑§ÊÁ◊¸∑§Ê¥ ∑§Ë ÷ÍÁ◊∑§Ê ∑§ ∑˝§◊ ∑§ •ŸÈ‚Ê⁄U ÁŸêŸÁ‹Áπà ◊¥ ‚ ‚„Ë •ŸÈ∑˝§◊
∑§ÊÒŸ ‚Ê „Ò —
(A) Á⁄U¬Ê≈¸U⁄U, •Ê™§≈U¬È≈U ‚ê¬ÊŒ∑§, ߟU¬È≈U ‚ê¬ÊŒ∑§, ÁŸ◊ʸÃÊ
(B) •Ê™§≈U¬È≈U ‚ê¬ÊŒ∑§, Á⁄U¬Ê≈U¸⁄U, ߟU¬È≈U ‚ê¬ÊŒ∑§, ÁŸ◊ʸÃÊ
(C) ߟU¬È≈U ‚ê¬ÊŒ∑§, Á⁄U¬Ê≈¸U⁄U, •Ê™§≈U¬È≈U ‚ê¬ÊŒ∑§, ÁŸ◊ʸÃÊ
(D) ÁŸ◊ʸÃÊ, Á⁄U¬Ê≈¸U⁄U, •Ê™§≈U¬È≈U ‚ê¬ÊŒ∑§, ߟU¬È≈U ‚ê¬ÊŒ∑§,

45. ‚Ê◊Êãÿ ≈UËflË ∑§Êÿ¸∑˝§◊-ÁŸ◊ʸáÊ ∑§ ø⁄UáÊÊ¥ ∑§ ‚„Ë-•ŸÈ∑˝§◊ ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞ —
(A) ÁS∑˝§å≈U- ‹ÍÁ¬¥ª/«UÁ’¥ª-‚¥¬ÊŒŸ-Á«U¡Ë≈UÊß¡‡ÊŸ-Á⁄U∑§ÊÚÁ«ZUª
(B) ÁS∑˝§å≈U-Á«U¡Ë≈UÊß¡‡ÊŸ-Á⁄U∑§ÊÚÁ«ZUª-‚¥¬ÊŒŸ-‹ÍÁ¬¥ª/«UÁ’¥ª
(C) ÁS∑˝§å≈U-Á⁄U∑§ÊÚÁ«Zª-Á«UU¡Ë≈UÊß¡‡ÊŸ-‚¥¬ÊŒŸ-‹ÍÁ¬¥ª/«UÁ’¥ª
(D) Á⁄U∑§ÊÚÁ«Zª-ÁS∑˝§å≈U-‹ÍÁ¬¥ª/«UÁ’¥ª-Á⁄U∑§ÊÚÁ«ZUª-Á«U¡Ë≈UÊß¡‡ÊŸ

ŸËø ÁŒÿÊ ªÿÊ ¬Á⁄Uë¿UŒ ¬Á…∏∞ •ÊÒ⁄U ¬Á⁄Uë¿UŒ ∑§Ë •¬ŸË ‚◊¤Ê ∑§ •ÊœÊ⁄U ¬⁄U ŸËø ÁŒ∞ ¬˝‡ŸÊ¥ ∑§Ê ©ûÊ⁄U
ŒËÁ¡∞ —
©¬ÿÊª ∞fl¥ ÃÈÁC ‡ÊÊœ Ÿ ≈UË.flË ŒπŸ ∑§ Á‹∞ Œ‡Ê¸∑§ ∑§ ¬˝ÿÊ¡ŸÊ¥ ¬⁄U ∑§Ê»§Ë ¬˝∑§Ê‡Ê «UÊ‹Ê „Ò, ¬⁄UãÃÈ
≈U‹ËÁfl$¡Ÿ ©¬ÿÊª ∑§Ë flÊSÃÁfl∑§ ‚¥ÅÿÊ ∑§Ë ÷ÁflcÿflÊáÊË ∑§⁄UŸ ◊¥ Áfl‡Ê· M§¬ ‚ ‚»§‹ÃÊ Ÿ„Ë¥ ¬˝Ê# ∑§Ë „Ò– ⁄UÊ
flÊá«UflÊ‡Ê (1996) Ÿ ’ÃÊÿÊ „Ò Á∑§ ÷ÁflcÿflÊáÊË ∑§⁄UŸ ∑§Ë •ˇÊ◊ÃÊ ∑§Ê ∞∑§ ∑§Ê⁄UáÊ ÿ„ „Ò Á∑§ ‡ÊÊœ∑§Ãʸ ∑§÷Ë-
∑§÷Ë ¬˝àÿˇÊ ÿÊ ¬˝∑§≈U-¡Ò‚ Á∑§ ◊ÊÒ‚◊, ∑§Ê Ÿ¡⁄U•ãŒÊ¡ ∑§⁄U ŒÃ „Ò¥–
≈UË.flË. ŒπŸ ◊¥ ◊ÊÒ‚◊Ë ’Œ‹Êfl ¬⁄U •ë¿U ¬˝‹π ÃÒÿÊ⁄U Á∑§∞ ª∞ „Ò¥— ‹Êª ‚ŒË¸ ∑§ ◊ÊÒ‚◊ ◊¥ íÿÊŒÊ •ÊÒ⁄U
ª◊˸ ∑§ ◊ÊÒ‚◊ ◊¥ ∑§◊ ŒπÃ „Ò¥, ÃÕÊÁ¬, ⁄UÊ ∞fl¥ flÊá«UflÊ‡Ê Ÿ ’ÃÊÿÊ „Ò Á∑§ ¬˝àÿ∑§ ◊ÊÒ‚◊ ∑§ ÁflÁ‡ÊC ◊ÊÒ‚◊Ë ¬˝÷Êfl
„ÊÃ „Ò¥– ’Ò‹Á¡ÿ◊ ◊¥ ‡ÊÊœ∑§ûÊʸ•Ê¥ Ÿ fl·¸ ÷⁄U ∑§ Á‹∞ ◊ÊÒ‚◊ ÁflôÊÊŸ Áfl·ÿ∑§ ÁflSÃÎà •Ê¥∑§«∏ ∞∑§ÁòÊà Á∑§∞ „Ò¥,
¡Ò‚ Á∑§, Ãʬ◊ÊŸ, fl·Ê¸ ÿÊ ’»¸§ ∑§Ë ◊ÊòÊÊ, flÊÿÈ ∑§Ë ªÁÃ, ◊ÉÊ •Êfl⁄UáÊ, flÊÿÈ◊Ê¬Ë Œ’Êfl •ÊÒ⁄U ‚Íÿ¸ ¬˝∑§Ê‡Ê ∑§ ÉÊá≈U–
©ã„Ê¥Ÿ ≈UË.flË. ŒπŸ ∑§Ê ¬˝ÁÇÊà ‚◊ÿ •ÊÒ⁄U ≈UË.flË. ŒπŸ ¬⁄U ¬˝ÁÃÁŒŸ ‹ªÊ∞ •ÊÒ‚Ã ‚◊ÿ ¬⁄U ÷Ë •Ê¥∑§«U
∞∑§ÁòÊà Á∑§∞ „Ò¥–
•Ÿ∑§ ¬Á⁄UáÊÊ◊Ê¥ Ÿ ‚◊Sà ◊ÊÒ‚◊ ‚ê’ÁãœÃ ◊ʬÊ¥ ∑§ ’Ëø ‡ÊÁQ§‡ÊÊ‹Ë ‚„‚ê’㜠¬˝ŒÁ‡Ê¸Ã Á∑§ÿÊ „Ò Á‚flÊÿ
flÊÿÈ ◊Ê¬Ë Œ’Êfl ∑§, •ÊÒ⁄U ∑ȧ¿U ‚„‚ê’ãœÊ¥ ◊¥ ≈UË.flË. ŒπŸÊ 0.75 ∑§ SÃ⁄U Ã∑§ ÷Ë ¬„È°øÊ „Ò– ß‚∑§ •ÁÃÁ⁄UQ§,
¬˝àÿ∑§ √ÿÁQ§ªÃ ∑§Ê⁄UáÊ ◊¥ ‚¥ªÃÃÊ ¬Ê߸ ªß¸– ‹Êª íÿÊŒÊ ≈UË.flË. Ã’ ŒπÃ „Ò¥ ¡’ ÁŒŸ ∑§Ë ⁄UÊ‡ÊŸË •¬ˇÊÊ∑ΧÃ
∑§◊ ÉÊ¥≈U ∑§ Á‹∞ ©¬‹éœ „Ò, ¡’ Ãʬ◊ÊŸ ∑§◊ „Ò, ¡’ flÊÿÈ ªÁà •Áœ∑§ „Ò, •ÊÒ⁄U ¡’ ∑ȧ¿U •flˇÊ¬áÊ „ÊÃÊ „Ò–
¬˝‚Ê⁄UáÊ ∑§ûÊʸ•Ê¥ ∑§ Á‹∞, ß‚ ¬Á⁄UáÊÊ◊ ◊¥ ÁŸÁ„ÃÊÕ¸ S¬C ÕÊ– ≈UË.flË. üÊÊÃÊ•Ê¥ ∑§Ê ∞∑§‹ ‚flʸÁœ∑§ ◊„ûfl¬Íáʸ
ÁŸœÊ¸⁄U∑§ ¬ÍáʸØÿÊ ©Ÿ∑§ ÁŸÿãòÊáÊ ‚ ’Ê„⁄U ÕÊ–

46. ©¬ÿ¸ÈQ§ ¬Á⁄Uë¿UŒ ∑§Ê ◊ÈÅÿ ‚⁄UÊ∑§Ê⁄U „Ò —

(A) ©¬ÿÊª ∞fl¥ ÃÈÁC∑§⁄UáÊ Á‚hÊãà ¬˝ÁìÊÁŒÃ ∑§⁄UŸÊ
(B) Œ‡Ê¸∑§Ê ∑§Ê ÄÿÊ ¬˝Á⁄Uà ∑§⁄UÃÊ „Ò ÿ„ ’ÃÊŸÊ
(C) ÿ„ ’ÃÊŸÊ Á∑§ Œ‡Ê¸∑§Ê¥ ∑§Ë ‚¥ÅÿÊ ∑§Ë ÷ÁflcÿflÊáÊË Ÿ„Ë¥ ∑§Ë ¡Ê ‚∑§ÃË „Ò–
(D) ’ÃÊŸÊ Á∑§ ≈U‹ËÁfl$¡Ÿ Œ‡Ê¸Ÿ ‚ ‚ê’h •Ê¥∑§«∏ ≈U‹ËÁfl$¡Ÿ ŒπŸ ∑§Ë ◊ÊòÊÊ ÁŸœÊ¸Á⁄Uà ∑§⁄U ‚∑§Ã „Ò¥

J—6309 21 P.T.O.
47. The above paragraph states that :
(A) The longer the day light available the longer a viewer watches television
(B) The shorter the daylight available the shorter a viewer watches television.
(C) The longer the day light available the shorter a viewer watches television.
(D) The television watching does not depend on the length of the day and night.

48. Which of the following is not a meteorological data ?

(A) Precipitation amount
(B) Cloud cover
(C) Wind speed
(D) The dust content

49. The correlation that was run was :

(A) Between Weather data and viewing habit.
(B) Between barometer pressure and wind speed
(C) Between temperature and type of Season
(D) Between daylight and darkness.

50. The main point of the research that was done by Roe and Vandelbosch firmly
establishers :
(A) That Weather is the important variable to determine the viewership.
(B) Belgium as the center of weather research
(C) Correlation is a must in reserch
(D) TV audience size cannot be decided with one factor only

-oOo-

J—6309 22
47. ©¬ÿȸQ§ ¬Á⁄Uë¿UŒ ’ÃÊÃÊ „Ò Á∑§ —
(A) Á¡ÃŸÊ ‹ê’ ‚◊ÿ Ã∑§ ÁŒŸ ∑§Ê ¬˝∑§Ê‡Ê ⁄U„ÃÊ „Ò ©ÃŸÊ „Ë ‹ê’ ‚◊ÿ Ã∑§ Œ‡Ê¸∑§ ≈U‹ËÁfl¡Ÿ ŒπÃÊ „Ò–
(B) Á¡ÃŸÊ ∑§◊ ‚◊ÿ Ã∑§ ÁŒŸ ∑§Ê ¬˝∑§Ê‡Ê ⁄U„ÃÊ „Ò ©ÃŸÊ „Ë ∑§◊ ‚◊ÿ Ã∑§ Œ‡Ê¸∑§ ≈U‹ËÁfl$¡Ÿ ŒπÃÊ „Ò–
(C) Á¡ÃŸÊ „Ë ÁŒŸ ∑§Ê ¬˝∑§Ê‡Ê ‹ê’ ‚◊ÿ Ã∑§ ©¬‹éœ „ÊÃÊ „Ò ©ÃŸÊ „Ë ∑§◊ ‚◊ÿ ∑§ Á‹∞ Œ‡Ê¸∑§
≈U‹ËÁfl$¡Ÿ ŒπÃÊ „Ò–
(D) ≈U‹ËÁfl$¡Ÿ ŒπŸÊ ÁŒŸ •ÊÒ⁄U ⁄UÊà ∑§Ë ‹ê’Ê߸ ¬⁄U ÁŸ÷¸⁄U Ÿ„Ë¥ ∑§⁄UÃÊ „Ò–

48. ÁŸêŸÊ¥Á∑§Ã ◊¥ ‚ ◊ÊÒ‚◊ ÁflôÊÊŸ Áfl·ÿ∑§ •Ê¥∑§«UÊ ∑§ÊÒŸ‚Ê Ÿ„Ë¥ „Ò?
(A) •flˇÊ¬áÊ ∑§Ë ◊ÊòÊÊ (B) ◊ÉÊ •Êfl⁄UáÊ
(C) flÊÿÈ ∑§Ë ªÁà (D) œÍ‹ ∑§Ë ◊ÊòÊÊ

49. ‚„‚ê’㜠Á∑§‚∑§ ’Ëø ÕÊ —

(A) ◊ÊÒ‚◊ ‚ê’ãœË •Ê¥∑§«∏ •ÊÒ⁄U ŒπŸ ∑§Ë •ÊŒÃ ∑§ ’Ëø
(B) ◊ÊÒ‚◊ ◊Ê¬Ë Œ’Êfl •ÊÒ⁄U flÊÿÈ ªÁà ∑§ ’Ëø
(C) Ãʬ◊ÊŸ •ÊÒ⁄U ◊ÊÒ‚◊ ∑§ ¬˝∑§Ê⁄U ∑§ ’Ëø
(D) ÁŒŸ ∑§ ¬˝∑§Ê‡Ê •ÊÒ⁄U •ãœ⁄U ∑§ ’Ëø

50. ⁄UÊ ∞fl¥ flÊá«UflÊ‡Ê mÊ⁄UÊ Á∑§∞ ª∞ ‡ÊÊœ ∑§Ë ◊ÈÅÿ ’Êà ŒÎ…∏ÃʬÍfl¸∑§ SÕÊÁ¬Ã ∑§⁄UÃË „Ò —
(A) Á∑§ Œ‡Ê¸∑§Ê¥ ∑§Ë ‚¥ÅÿÊ¥ ÁŸœÊ¸Á⁄Uà ∑§⁄UŸ ∑§ Á‹∞ ◊ÊÒ‚◊ ◊„àfl¬Íáʸ ø⁄U „Ò–
(B) Á∑§ ’Ò‹Á¡ÿ◊ ◊ÊÒ‚◊ ‚ê’ãœË ‡ÊÊœ ∑§Ê ∑§ãŒ˝ „Ò–
(C) Á∑§ ‡ÊÊœ ◊¥ ‚„‚ê’㜠•Áà •Êfl‡ÿ∑§ „Ò–
(D) Á∑§ ≈UË.flË üÊÊÒÃÊ•Ê¥ ∑§Ê •Ê∑§Ê⁄U Á‚»¸§ ∞∑§ ∑§Ê⁄U∑§ ‚ Ÿ„Ë¥ ÁŸÁ‡øà Á∑§ÿÊ ¡Ê ‚∑§ÃÊ „Ò–

-oOo-

J—6309 23 P.T.O.
 Space For Rough Work

J—6309 24