T I K-T I K CO L L E C T I O N

G R A D UAT I O N P R O J C T
AT

M E H A K G U P TA
D E P T. O F FA S H I O N D E S I G N I N G
( 2 015 - 2 019 )

N AT I O N A L I N S T I T U T E O F FA S H I O N T E CH N O LO G Y
G A N D H I N AG A R - 2 019
P u b l i sh e d i n t h e Year 2019.

Nat i o n a I n st i t u te of Fashion Technology ( NI FT)

(M i n i st r y o f Te xtiles, G ovt. of India)
GH -0 Ci r c l e , G andhinagar - 382007
Guj a r a t , I n d i a
Tel . : 0 7 9 - 2 3 2 40832, 23240834, 23265000
F ax. : 0 7 9 - 2 3 2 4 0772

ww w. n i f t . a c . i n /gandhinagar

Cop y r i g h t © M ehak G upta 2019

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Gan d h i n a g a r a n d is for academ ic pur pose only.
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Ed i t e d a n d D e signed by : Mehak G up ta
Em a i l : m e h a k .gupta@ nifta.an.in
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
GANDHINAGAR - 2019

GRADUATION PROJECT
at

NOYA

submitted by
MEHAK GUPTA
DEPT. OF FASHION DESIGNING
(2015-2019)

UNDER THE GUIDANCE OF

ASSOSIATE PROF. AT NIFT MR.VISHAL GUPTA
PROPRIETOR AT NOYA MRS. UJJVAL SHAH
 “take to spinning to find
peace of mind. the music of
the wheel will be as balm
to our soul. i believe that
the yarn we spin is
capable of mending the
broken warp and woof of
our life. the charkha is the
symbol of non-violence on
which all life, if it is to be
r e a l l i f e , m u s t b e b a s e d .”

-mahatma gandhi
harijan april 27, 1947.
 I NT RO DUC T I O N

The GRADUATI ON PROJECT is a pr olo g u e

to the busine ss a nd c ompr e he nsion of c
r e a tor ’s pa r t a nd duty in this unique
c ir c umsta nc e . I t is gone f or f ur nishing th e
For m outline unde r studie s with a n e xpe r t p la n
unde r sta nding by a c qua inting a nd the
c onne c tion a mongst pla n a nd c r e a tion. Th e 1 5
we e ks of a t wor k pr e pa r ing build up a
c ommonse nse intr oduc tion towa r ds th e
wor king of the a ttir e busine ss. We a s
le a r ne r s a dd to the busine ss in the r e gion s o f
outline , supe r vision, te st a dva nc e me nt a n d
pr omoting.

The te mpor a r y position like wise e nc our a g e s

us to c ompr e he nd a nd c or por a te de a ls
situa te d outline br ie f a nd c onc oc t a r a n g e
suite d to the I ndia n ma r ke t a nd in a dd itio n
one tha t c onve ys de a ls to the orga niz a tio n .
Be ing a pie c e of the pla nning gr oup a t a n
a ssoc ia tion c a use s us to ta ke in a
c onside r a ble me a sur e a s we ll a s
e nc our a ge s us to be mor e pr ompt, c ons ta n t
a nd r e str a ine d. I n the me a ntime , this p e r i-
od f ur nishe s us with a n a ma z ing ope n d o o r
f or unde r studie s to ma ke signif ic a nt c on ta c ts
with e ntr e nc he d outline e xpe r ts a s well a s
with, pr oc e ssing pla nt pr opr ie tor s,
e mbr oide r e r s, te xtur e pr ovide r s.
 INDEX
acknowledgement

preface

objective

about the company and designer

organisational structure

work space

seasonal lines and product assortment

design process followed

range spring/summer ‘19

design brief

what is khadi ?

market and forecast study

theme

colours

client

design collection

explorations

other projects

learning outcome
 ACKNOWLEDGEMENT

I want to express gratitude toward NIFT

G a n d h i n a g a r, w h o g a v e m e t h e c h a n c e
to experience the business entry level
position. I want to express gratitude
towards Mrs. Ujjval Shah, the
o r i g i n a t o r, d e s i g n e r a n d O w n e r o f
N O YA p r o d u c t s , w h o g u i d e d m e , h e l p e d
me and influenced me to comprehend
the tremendous complexities of a brand
that works with Indian Crafts. She
always pushed me to work out of the
box and guided in the right direction
every time. Also, gave me this chance
to work with a regarded Label.

I want to thank my college mentor

M r. Vi s h a l G u p t a ( A s s o s i a t e P r o f e s s o r )
who auspiciously guided me and unrav-
eled my questions and helped me com-
plete this entry-level position and my
faculty Mrs. Panchmi Mistry who
guided me to work with the brand.Last
b u t n o t t h e l e a s t , o u r d e p a r t m e n t ’s C C
M r. K . R . S h r i n i v a s a ( A s s o c i a t e
Professor) who gave us the opputunity
t o g a i n e x p e r i e n c e i n t h e i n d u s t r y.
 PREFACE

The Graduation Project program

prepares us as outline understudies
for the substances of the quick-mov-
ing styleindustry and ends up
prepared to confront a corporate
activity post-graduation.

Being a piece of the planning group at

an association encourages us to take
in a great deal as well as causes us to
be more dependable, industrious and
restrained. In the meantime, this
period gives us a fantastic open door
for understudies to make important
contacts with settled outline experts
as well as with, manufacturing
plant proprietors,weaving, texture
providers.
 OBJECTIVE

The Graduation Project is a prologue to

the business and comprehension of fash-
i o n e r ’s p a r t a n d d u t y i n t h i s s p e c i f i c
circumstance. It is gone for furnishing
the Fashion Design understudies with an
expert plan involvement by acquainting
and the connection amongst outline and
creation.

The fifteen – long stretches at work

preparing build up a handy introduction
towards the working of the clothing
b u s i n e s s . We a s l e a r n e r s a d d t o t h e
business in the regions of outline,
supervision, test improvement and
marketing. The entry level position
likewise encourages us comprehend a
corporate, deals situated outline brief
and concoct a range suited to the Indian
market and in addition one that conveys
deals to the organization.
WHERE TRADITION MEETS
CONTEMPORARY
ABOUT THE COMPANY AND DESIGNER
Mr s. Ujjva l Sha h is a Gr a phic a n d a
Te xtile c r e a tor, she ha s be e n wor k in g
e xpe r tly in the f ie ld of str uc tur e f or ov e r a
de c a de . He r ke y intr igue z one s a r e to mix
illustr a tions a nd ma te r ia l e xa mple s with p la n
f la wle ssly, c oa xing qua litie s out of bot h in
the ir nove l wa ys. She a t NOYA va lue the in n a te
de light tha t c r a f tsma nship c onve ys to the h e a r t
and form it into useful regular structure thoughts.

A ve r sa tile de signe r f or the dyna mic

f a shion e nvir onme nt. She did he r gr a duatio n
f r om The Ma ha r a ja Sa ya jir a o Unive r sity o f
Ba r oda a nd he r spe c ia liz a tion in Tex tile
De signing f r om Na tiona l I nstitute Of De s ig n .
She ha s he r inte r e sts inc line d towa r ds I n d ia n
Ha ndic r a f ts a nd is e motiona lly a tta c he d to o u r
c ountr y’s tr a ditions be it in a ny f ie ld w h ic h
she use s to pr e se nt in a c onte mpor a r ise f o r m.

Pr ope lle d f r om the c onve ntiona l K h a d i

Amba r ma te r ia l a nd the r ur a l vo g u e s
of Guja r a t, Ra ja stha n a nd Ma d h y a
Pr a de sh, NOYA a dva nc e d a s high- qu a lity
or igina tor we a r a nd home styl is tic
la yout go c r osswise ove r I NDI A. Toda y, it is
home to a wide sc ope of c onte mpor a r y p la n s
whic h r e nde r s its c ustome r s c onf use d a n d
in wonde r by the ir c onte mpor a r y str uctu r e ,
inc ompa r a ble qua lity, a nd e xpr e ssive h u e s .
Eve r y onc e in a while we have
inve stiga te d the ve r y te xtur e s of s ty le ,
gone to its pr of unditie s a nd r e e me rge d w ith
pr e c ious pe a r ls tha t ha ve a r e - ima g in e d
d es i g n . N o y a is a brainchild of long Kha di- silk the studio ha s pla nne d a n
s t ret c h e s o f su i table research and incalculable scope of stoles, shawls, sarees,
d el i b e r a t e e n d eavors into the live s’ , sc a r ve s, a nd ya r da ge s tha t de c or a te th e
m et ho d s a n d r egions of the provinc ia l pur c ha se r s in the ma r ke t. The r e a r e
cou n t r y o f G u j arat, R ajasthan and inc a lc ula ble diff e r e nt te xtur e s wh ic h
M ad h y a P r a d e sh. T he structured we use to ma ke a wide sc ope o f
l ang u a g e g o t f r om these voyages wonde r f ul or igina tor we a r s a t NO YA .
d i s pl a y e d a r e v iving take; a m arriage of
con v e n t i o n a l so ciety synthesis w ith I nc a lc ula ble hour s a r e gone thr o u g h
con t e m p o r a r y c o m ponents of today. e ve r y da y, de a ling with little subtle tie s ,
r e f ining the str iking qua lity of h u e s ,
In 2 0 0 1 , t h e K hadi groups of India utiliz ing c a r e f ul syste ms by th e
requ i r e d a n i n sp ire w hich could adjust the we a ve r s so we c a n c onve y to the mo s t
p ro v i n c i a l w e a v ers to the cutting e dge a ttr a c tive , c omple te d ite m – the one th a t
s ho w c a se . A c hange to the traditiona l c a n move e nvy out of nume r ous e y e s .
Khad i A m b a r t urning strategies by the Conte mpor a r y e xe c ution of c ustom a r y
craft sm e n g a v e a prevalent nature of the specialties makes Noya particularly novel.
t ext u r e . T h i s d e noted the start of N oya .

To d a y, N o y a has 25-30 spinners in

Guj a r a t a l o n e and 6-8 w eaver fam ilie s
i n Ma d h y a P r a desh w ho put unmatche d
d evo t i o n , i m a g ination and procedure s to
d raw o u t t h e b e s t to the universe of style .
NO YA i s l i k e w ise hom e to corpor a te
i n s i d e p l a n n i n g and goods w here w e ha ve
con fi d e n c e i n changing your living
s pace s i n t o a r a diant dw elling place rouse s
j eal o u sy a n d adoration of guests.

Th e a d v a n c e m ent of creation f r om
t h efi e l d t o y a r n sw ays to the texture a t
Noy a ’s i s p a st e ntrancing. U tilizing a wide
s co p e o f K h a d i -fleece, K hadi-cotton, a nd
ORGANISATIONAL STRUCTURE
WORK SPACE

NO YA o w n s t w o floors as their w ork p la c e ,

1 i s a f l a t o n 2nd floor w hich is the
o ffi ce , o w n e r s t hat is Mrs. U jjval S ha h sits
t h e r e , f a b r i c storage and display of
ga r m e n t s i n cluding all the meetings
h a p p e n i n the same. 2nd is the
wo r k sh o p w h ere the production tak e s
pl a c e s. Ta i l o rs, A rtisan, Master an d
In t er n s w o r k s i n the basem ent in the sa me
building.

1 2
 SEASONAL LINES AND
PRODUCT ASSORTMENT

SE A SO NA L C O L L E C TIO NS:

SUMME R C OLLE C TI ON
NAVRAT RI C OLLE C TI ON
FE ST I VE C OLLE C TI ON (DIWALI )
WI NTE R C O LLE C T I ON

H O M E F UR NISHINGS

A C C E S S O R IE S WITH E A C H
C O L L E C TIO N

C US TO M IZE D GA R M E NTS
DESIGN PROCESS FOLLOWED

the me

c ol ours

yarn

dye ing

we ave

we aving patte rns and borde rs

fabric we aving

sil houe tte s

sk e tc he s

te st fits

washing

stitc hing

finishing
 RANGE SPRING/SUMMER ‘19

DESIGN BRIEF

To d e s i g n a n i n d o - w e s t e n r c o l l e c t i o n f o r I n -
dian working women between age group 25
- 50 years. Comfortable
box-fit garments in hand-woven khadi. From
the given warp patterns decided for the sea-
son design silhouettes that are comfortable
for Indian body type and also make them
l o o k s l i m . Tr i m s s u c h a s t a s s e l s , r u n n i n g
stitches, buttons and hand applications.
Some simple silhouettes and some
complex, bottoms to pair up with.
 WHAT IS KHADI ?

Kh a d i o r k h a d dar is handspun, hand- A br ush is utiliz e d to e xpe l se e ds an d

w o v e n n o r m al fiber m aterial from se pa r a te the f ila me nts. At tha t poin t it
P a k i st a n , I n dia, and B angladesh e nte r s the la st pe r iod of c le a ning w ith
e sse n t i a l l y m ade out of cotton. a pr oc e dur e c a lle d ‘ c he c king’ , wh ic h
c r e a te s the la st f ila me nts to be utiliz e d
It i s t y p i c a l l y produced using cotton, c a lle d ‘ bits’ . The se f r a gme nts a r e
ho we v e r c a n l i kew ise be w oven in flee c e the n put thr ough the gr e a t a ntiqua te d
an d si l k w h i c h are altogether spun into tur ning whe e l, or ‘ Cha r kha ’ . The str a n d s
yarn o n a t u r n i n g w heel called a chark ha . a r e spun into ya r n, whic h is the n wo v e n
It i s a f l e x i b l e texture, cool in summe r by c r a f tsma ns, c olor e d, a nd sold. Fo r a
an d w a r m i n w i nter. S o as to improve the mor e inside a nd out ta ke a ga nde r a t th e
l oo k , k h a d i / k h addar is at tim es presse d pr oc e dur e be hind ma king te xtur e .
t o g i v e i t a st iffer vibe. It is generally
ackn o w l e d g e d in design circles. K had i is
bein g a d v a n c ed in India by K hadi a nd
Vi l l a g e I n d u st r ies C om m ission, Ministr y
of M i c r o , S m a ll and Medium E nterpr ise s
It i s a t e x t u r e that has dressed a g r e a t
m an y i n d i v i d uals for a considera ble KHADI
l en g t h o f t i m e a nd has delivered trust in
n u m e r o u s i n a period of incredible
SPIRIT MEANS
difficulty. ALSO AN
T h e w a y t o w a r d w eaving K hadi is ba sic
INFINITE
and c u st o m a r y. Totally done by hand , it PATIENCE.
req u i r e s p o si t i v ely no pow er to m ake it
– v e r y f a n t a st ic now adays. In the f ir st
pl ace , c o t t o n is gathered from fie lds
wh e r e i t i s t aken back to be cleane d.
 MARKET AND FORECAST STUDY

C OMPETI TORS

F ab India, C row 4you , 11.11, r unwa y byc ic le , Anite

D o ngre G rasroots, B ras tr a c ks, Nic oba r, The Pot Pla nt.
T he Indian K hadi marke t ha s sta r te d to inc r e a se da y by
d ay. T he m arket is flood ing with br a nds who a s pr oduc ing
i n natural fibres and es pe c ia lly with kha di. The se br a nds
a r e also focusing on promoting diff e r e nt c r a f ts of I ndia
w h ich are started to being known by the public , e a r lie r
t h is amount of im portan c e wa s not give n to c r a f t be c a use
e veryone focused on globa lisa tion. De - globulisa tion is in
trend w hic h Noya be lie ve s in.

FORECAST

A f ter studying the trend a nd f or e c a sts f or spr ing/sum -

m e r”19, story ‘ T he Valle y’ ha s be e n f ina lise d be c a use it
talks about hard wor king wome n who a r e still
traditional. B right colour s a r e in tr e nd whic h give s
h appy vibes. Pleats, K n ots a nd c ut outs a r e a lso a pa r t of
the forecast.T he motif s we r e pr e de c ide d by the
b r and. T his season w e ar e wor king with bor de r s whic h a r e
a com bination of geome tr ic sha pe s.The bor de r s a r e
rhythm ic and salvages a r e a lso going to be use d in the
garm ent and according ly the pa tte r ns will be ma de f or
g arm ents.T he brand dev e lops the ya r n f ir st a nd the n the y
g et their ow n fabric w e a ve d a nd sa me pr oc e ss ha s be e n
follow ed for this sea son a lso.W we ll tr y to ma ke no
w a stage patterns and will use the f a br ic to the ma ximum
possible wa ys.
In s pi r e d f r o m g eometric shapes and pla c ing the m in r hythm is de c ide d f or c olle ctio n
S p ri n g / S u m m e r ’19. Patterns inspired f r om windows of diff e r e nt buildings a nd g a te s
o f n u m e r o u se s h oouses w e came up with the the me a nd wa r p pa tte r ns. The r e is a r e a-
s on w h y w e c a me up w ith the nam e as Tik- Tik c olle c tion be c a use of the wa r p pa tte r n s
fi n al ise d a n d h o w it looked to the nake d e ye a nd a lso the r e is a se nse of f un in th e
nam e w ith a little c a tc hyne ss.
WARP PATTERNS
EXPLORATIONS
 PLUM RE D

MIDNI GH T BLUE

TUSC ANY

PE ARL WHITE
 The collection focuses on
CLIENT PROFILE
the Indian Modern woman Working women

Age group: 25 to 50 years old

providing Contemporary
Indian Ethnic wear.
Age group 20 - 40 years. Personality Traits: Traditional, yet
modern and smart. Believe in concepts
The collection focuses on A shopaholic, devotes her
the Indian Modern woman time in searching new and purchases with purpose.
providing Contemporary trends. Comfort and quality is their priority
Indian Ethnic wear. Going shopping is a part when it comes to purchasing garments.
Who looks for new, unique and pays
attention to small details. They see
Age group 20 - 40 years. of her daily life. Working,
what different is the brand willing to
A shopaholic, devotes her Stylish, reads fashion
time in searching new magazines and is updated provide them.
trends. with new trends. Spends
10,000 a week and attends Consumers buying from brands like Noya
believes in wearing garments made with
Going shopping is a part
social events regularly.
natural fibres rather than synthetic.
of her daily life. Working,
Stylish, reads fashion Cottons, Silks and linen are some of
magazines and is updated their priorities when it comes to fabric

Spends sensibly taking care of all

with new trends. Spends
aspects, to exemplify, the garment they
10,000 a week and attends
social events regularly. are buying is worth the cost or not.
Not also the worth, but they tend to
see the efforts put in the garments A
B C, that is, from conceptualisation to
the final outcome.
 DESIGN
COLLECTION
 TCT + TP

Colla r c he c ks top with a tie up pair e d

with kha di str a ight pa nts.

C O ST I NG

TO P
Fa br ic 2.5 mtr. x 240 600
Cutting 115
Stitc hing 128
Ha nd wor k 0
pr of it 40% 337.2
Ove r he a ds x 2.5
12% GST 354
Tota l 3304
MRP 3500/-
PANTS
Fa bric 1 mtr. x 160 160
Dying 50
Cutting 58
Stitc hing 64
Ha nd work 0
profit 40% 132.8
Ove rhe ads x 2.5
12% GST 139.2
Tota l 1299.2
MRP 1900/-
 TBT + TP

Ye llow str ipe d box top pa ir e d w ith

dhoti pa nts.

C O ST I NG

TO P
Fa br ic 2.5 mtr. x 240 600
Cutting 115
Stitc hing 128
Ha nd wor k 0
pr of it 40% 337.2
Ove r he a ds x 2.5
12% GST 354
Tota l 3304
MRP 3500/-

DHOTI
Fa br ic 2.5 mtr. x 240 840
Cutting 57.5
Stitc hing 64
Ha nd wor k 0
pr of it 40% 384.6
Ove r he a ds x 2.5
12% GST 377
Tota l 3742.25
MRP 3900/-
 TBA

A line be lt dr e ss in ha nd- spu n a n d

ha nd wove n kha di.

C O ST I NG

Fa br ic 2.5 mtr. x 240 600

Cutting 115
Stitc hing 128
Ha nd wor k 0
pr of it 40% 337.2
Ove r he a ds x 2.5
12% GST 354
Tota l 3304
MRP 3500/-
 TYD

Str a ight dr e ss in Ye loow kha di c o tto n

with str ipe pla y.

C O ST I NG

Fa br ic 2.5 mtr. x 240 600

Cutting 115
Stitc hing 128
Ha nd wor k 0
pr of it 40% 337.2
Ove r he a ds x 2.5
12% GST 354
Tota l 3304
MRP 3500/-
 TPD

A line dr e ss with hor iz onta l a n d

ve r tic a l ple a ts in the f r ont.

C O ST I NG

Fa br ic 3.75 mtr x 240 900

Cutting 57.5
Stitc hing 96
Ha nd wor k 15
pr of it 40% 427.4
Ove r he a ds x 2.5
12% GST 449
Tota l 4188
MRP 4200/-
 TSJ + TSS + TP
Kha di pa nts with a ye llow spa ge tti to p
pa ir e d with a shr ug tha t c a n be w o r n
in diff e r e nt wa ys.
C O ST I NG
SHRUG
Fabric 2.5 mtr x 240 540
Cutting 58
Stitching 64
Hand work 5
profit 40% 266.8
Overhe ads x 2.5
12% GST 280
Total 2615
MRP 2900/-
SPAGETTI
Fabric 1.25 mtr x 240 300
Cutting 30
Stitching 32
Hand work 0
profit 40% 144.8
Overhe ads x 2.5
12% GST 152.04
Total 1419.04
MRP 1500/-
PANTS
Fabric 1 mtr. x 160 160
Dying 50
Cutting 58
Stitching 64
Hand work 0
profit 40% 132.8
Overhe ads x 2.5
12% GST 139.2
Total 1299.2
MRP 1900/-
 TSS + TBP

Spa ge tti shor t top with f la r e d pa lz z o s

in boc ple a ts.

C O ST I NG

SPAGETTI
Fa br ic 1.25 mtr. x 240 300
Cutting 30
Stitc hing 32
Ha nd wor k 0
pr of it 40% 144.8
Ove r he a ds x 2.5
12% GST 152.04
Tota l 1419.04
MRP 1500/-
PLAZZO
Fa br ic 3.75 mtr. x 240 900
Cutting 58
Stitc hing 290
Ha nd wor k 0
pr of it 40% 499.2
Ove r he a ds x 2.5
12% GST 524.16
Tota l 4892
MRP 4900/-
 TSK + TP

Button style str a ight kur ta with ja li

e ff e c t on pr inc e ss line a nd side b u s ts
pa ir e d with pink str a ight pa nts .

C O ST I NG

KURTA
Fa br ic 3.75 mtr. x 240 900
Cutting 115
Stitc hing 192
Ha nd wor k 15
pr of it 40% 488.5
Ove r he a ds x 2.5
12% GST 573.14
Tota l 4277
MRP 4300
PANTS
Fabric 1 mtr. x 160 160
Dying 50
Cutting 58
Stitching 64
Hand work 0
profit 40% 132.8
Overhe ads x 2.5
12% GST 139.2
Total 1299.2
MRP 1900/-
 TBS + TLS + TP
Button style , f r ont ope n ka li ku r ta
with ja li e ff e c t on the pr inc e ss lin e
with long spa ge tti inne r pa ir e d with
str a ight pa nts.

C O ST I NG
KURTA
Fa bric 4.5 mtr. x 240 1080
Cutting 58
Stitc hing 290
Ha nd work 30
profit 40% 204.2
Ove rhe ads x 2.5
12% GST 612.36
Tota l 5715.36
MRP 5900/-
SPAGETTI
Fa bric 2.25 mtr. x 210 472.5
Cutting 58
Stitc hing 32
Ha nd work 0
profit 40% 225
Ove rhe ads x 2.5
12% GST 237
Tota l 2205
MRP 2900
PANTS
Fa bric 1 mtr. x 160 160
Dying 50
Cutting 58
Stitc hing 64
Ha nd work 0
profit 40% 132.8
Ove rhe ads x 2.5
12% GST 139.2
Tota l 1299.2
MRP 1900/-
 TUT + TP

Tuc ks shor t top pa ir e d with str a i g h t

pa nts.

C O ST I NG

TO P
Fa br ic 2.5 mtr. x 240 600
Cutting 58
Stitc hing 64
Ha nd wor k 0
pr of it 40% 290.8
Ove r he a ds x 2.5
12% GST 305
Tota l 2849
MRP 2900/-
PANTS
Fa bric 1 mtr. x 160 160
Dying 50
Cutting 58
Stitc hing 64
Ha nd work 0
profit 40% 132.8
Ove rhe ads x 2.5
12% GST 139.2
Tota l 1299.2
MRP 1900/-
EXPLORATIONS
OTHER PROJECTS
 PICHWAI

I nspir e d f r om Ra ja stha ni Pic hwa i w a ll

a r t we did wa ll pa inting f or a c lien t’s
ma ndir. Sta r ting f r om de ve lopin g
motif s, ma king a kha ka on butte r
pa pe r a nd the n pa iting on wa ll with
a c r ylic pa ints with a touc h of gold in
some a r e a s.
 FLORAL
EMBELLISHMENTS

NOYA a lso doe s home de c or so thes e

we r e two c a nva se s tha t we de c or a t e d
with diff e r e nt ha ndma de f lowe r s o u t
of sof t ne t.
 BEDSPREAD

The y ha d got some

squa r e s c ut of sa me size
a long time ba c k a nd i
wa s a ske d to do c olour
bloc king in f or m of
pixe ls with the m. Fir st
ste o wa s to c ount a ll th e
squa r e s of e a c h c olour
a nd ma ke a gr a ph be f ore
ge tting it stitc he d.
 RADHA KRISHNA
CANVAS

Th i s w a s a d igitally printed w all

h a n g i n g w h i ch w e w ere asked to
de c o r a t e i t w ith embellishm ents.
 LEARNI NG O UTCO M E

Wo r k i n g u n d e r a k h a d i
r e v i v a l b r a n d h a s b e e n a wh o l e
d i ff e r e n t e x p e r i e n c e a l l
t o g e t h e r. I h a v e l e a r n t s o m u ch
about khadi and sustainable
b r a n d . Al s o , h o w t o d o
m u l t i p l e t h i n g s wi t h
manufacturing garments. I
a t t e d e d e x h i b i t i o n s o n b e h al f
of the brand,handled
c l i e n t s o f d i ff e r e n t a g e g r o u p s
a n d l e a r n e d t o p r o m o t e c r af t s
o f I n d i a . Wo r k i n g u n d e r NO YA
has taught me the value of
c r a f t s a s t h e y m a i n l y wo r k w i t h
c r a f t s a n d t r y t o p r o m o t e t h em
a s m u c h t h e y c a n . Do i n g mu l t i
tasking and how to get the work
d o n e a r e a l s o t wo m a j o r t h in g s
I lerned that are very
i m p o r t a n t t o s t a r t m y ow n
brand.