Chapter 6 – Communication
PAST COMMUNICATION QUESTIONS
                                                                 2019 BARRIER TO EFFECTIVE COMMUNICATION
2019 IMPORTANCE OF EFFECTIVE COMMUNICATION                                                                  2016 (ABQ) IMPACT OF NEW TECHNOLOGIES OF BUSINESS COST
                                                                1. Language
1. Productivity Increases                                                                                                       AND OPPORTUNITIES
                                                                2. Listening
2. Better Industrial Relations                                                                             Costs                 Opportunities
                                                                3. Lack of Trust
3. Encourage Intraperneurship                                                                              Impact on Finance             Impact on Marketing
                                                                4. No feedback
4. Team Approach                                                                                           Impact on Production  Impact on Sales
                                                                5. Wrong method
5. Clear Goals Established                                                                                 Impact on Staff
                                                                6. Information overload
6. Greater Trust                                                                                           Impact on Security
                                                                7. Timing
7. Better Decision Making
                                                                         2013 IMPORTANCE OF EFFECTIVE                  2013 IMPLICATION WHEN DEVELOPING A WEBSITE
  2014 DEVELOPMENT IN ICT BENEFIT A BUSINESS
                                                                                   COMMUNICATION           1.   Communication – instant communication
1. E-mail/texting
                                                                1.   Productivity Increases                2.   E-business – customer can buy and sell online
2. Internet
                                                                2.   Better Industrial Relations           3.   Reputation – positive image, increase sale, 24/7
3. Intranet
                                                                3.   Encourage Intraperneurship            4.   Growth in customers – Global advertising
4. EDI
                                                                4.   Team Approach                         5.   Staff training
5. Video Conferencing
                                                                5.   Clear Goals Established               6.   Capital investment
6. Robotics
                                                                6.   Greater Trust
7. CAD/CAM
                                                                7.   Better Decision Making
   2012 DISTINGUISH BETWEEN THE DUTIES OF A                           2012 FACTORS A BUSINESS NEEDS TO
                                                                                                              2011 DISTINGUISH BETWEEN DIFFERENT MEETING AND THE
            CHAIRPERSONA ND SECETARY                                 CONSIDER WHEN COMMUNICATING WITH
                                                                                                                              BENEFITS OF MEETINGS
Chairperson              Secretary                                           VARIOUS STAKEHOLDERS
                                                                                                           Types of meetings             Benefits
Opens Meeting (Quorum) Sends of notice and agenda               1.   Appropriate language/ Clarity
                                                                                                           AGM                  Clarity
Minutes read and adopted Arranges Venue                         2.   Confidentiality
                                                                                                           EGM                  Rapport (Departments)
Follow agenda            informs of correspondents              3.   Cost
                                                                                                           Board                Speed
Guide discussion         Take minutes and write them            4.   Urgency
                                                                                                           Ad hoc               Feedback
up                                                              5.   Feedback
       2010 (ABQ) IMPACT OF INVETMENT IN ICT
1.   Advertising – promote facilities, Global advertising,
     databases (Mailing List)
2.   ICT – Instant communication (e-mail), Video
     Conferencing
3.   E-Business – EDI, Booking online
4.   Competitive advantage – Up-to date technologies
5.   Training Staff – up-to-date skills, training (on the job
     and off the job)
6.   Customer Services – efficiencies, customer support
                                              Chapter 6 – Communication
                          ELEMENT OF EFFECTIVE OF COMMUNICATION                                                         BARRIERS TO EFFECTIVE OF COMMUNICATION
Timely – The sender must send the message a at the right time. Sending and important message on            Language – if too much jargon is used the message might get
a Friday before and employee goes home will not be welcomed                                                misunderstood.
Accurate – The message should be accurate. Information that is not accurate can lead to                    Listening – if the receiver is not listening/concentrating the message might
misunderstanding and work not getting done. Written and face to face communication is better that          be lost
telephone.
Brief – The message should be to the point. It should give the information that the person needs and
                                                                                                           Relationships – if the relationship between the sender & receiver is poor,
less jargon.                                                                                               communication may be ineffective.
Clear – The information should be clear to the receiver. It should be in easy to understand                No feedback – getting no confirmation the message was received
Appropriate – The way you give the message is important. Sensitive and private information should          Wrong method – for example using the phone when a letter would be more
use a secure medium. For example, if you are contacting the fire brigade you would use a phone not         appropriate.
an email.                                                                                                  Lack of planning – the message & the reasons for sending the message
Fast – If speed is important then a telephone conversation may be appropriate for example booking a        were not planned in advance
travel ticket.
Low Cost – The method of communication can vary in cost. For example, writing a letter can take                           CHOOSING THE METHOD OF COMMUNICATION
time where a phone call would be quicker.
                                                                                                           Cost             Speed      Secrecy         Record
Provide a Record – It is important to keep a written record. This can avoid conflicts and
misunderstandings later on if there is a disagreement about what was agreed                                Distance         Urgency            Recipient
Receiver – The receiver should always communicate back what was say. This means that any
misunderstanding can be cleared up before the leave                                                                                    BENEFITS AND RISK OF ICT
                                                                                                                    Benefits                                           Drawbacks
                                                                                                           Faster Communication                      Security
                                           ICT IN BUSINESS                                                 Advertising 24/7                          E- Crime
Information Communication Technology - This refers to the use of computers telecommunication               Enhances shareholder relationship (Email) Business Disruption (Internet Down)
                                                        an                                                 Reduced Marketing costs                   Expensive
electronics to gather, store, process and distribute information                                           Reduces Travel Costs
The Internet - This is an international network of computers connected through the telephone               Staff Motivation (Teleworking)
                            network
E-mail - This allows documents to be sent quickly over the internet
Intranet - This is an internal computer network. There are networks of computers within the
                            business. They                                                                                               DATA PROTECTION ACT
are known as LAN – Local Ara Networks. It is an internal internet for a business                                         This requires that any organisation storing information on
EDI - This is known as Electronic Data Interchange. It is an automatic stock ordering system. It allows        other people on computer or in manual files must ensure that the information is
                            stock                                                                                                       accurate and kept up to date.
to be reorder automatically form one computer to another                                                                                 DATA PROTECTION ACT
Video Conferencing - This is like a virtual meeting. People can see and hear each other. an example
                            would be                                                                                                   DATA PROTECTION ACT
google hang outs or skype
                                                                                         DATA SUBJECT (INDIVIDUAL)                                DATA PROTECTION COMMISSION (DPC)
              DATA CONTROLLER (ORGANISATION)
                                                                        1.   obtain details about how their data is processed by an         1.   to impose sanctions including the power to
1.   collect no more data than is necessary from an individual for
                                                                             organisation or business,                                           impose fines.
     the purpose for which it will be used
                                                                        2.   obtain copies of personal data that an organisation holds      2.   the DPC will be able to fine organisations up to
2.   obtain personal data fairly from the individual by giving them
                                                                             on them,                                                            €20 million (or 4% of total global turnover) for
     notice of the collection and its specific purpose
                                                                        3.   have incorrect or incomplete data corrected,                        the most serious infringements.
3.   retain the data for no longer than is necessary for that
                                                                        4.   have their data erased by an organisation, where, for          3.   permit individuals to seek compensation through
     specified purpose
                                                                             example, the organisation has no legitimate reason for              the courts for breaches of their data privacy
4.   to keep data safe and secure,
                                                                             retaining the data,                                                 rights, including in circumstances where no
5.   provide an individual with a copy of his or her personal data if
                                                                        5.   obtain their data from an organisation and to have that             material damage or financial loss has been
     they request it.
                                                                             data transmitted to another organisation (Data Portability),        suffered.
                                                                        6.   object to the processing of their data by an organisation in
                                                                             certain circumstances.
                                             Chapter 6 – Communication
                                          KEY WORDS                                                                       WHY IS COMMUNICATION IMPORTANT
Communication - This is the transfer of information between people. It involves sending                       Internal                                      External
                           messages                                                              Employers – Correct work in completed        Customers – Info about product (builds
through a channel to a target group then Receiving some feedback from the recipient that the     Prevents confusion                           loyalty)
message has been understood & acted on. It can visual, written or physical                       Managers – To make good decisions                     Suppliers – Know about needs
Formal - This communication that is passed through approved channels. For Example,                                         and delays
                           meetings.                                                             Investors – Accurate information else                 Government – Applying for
Informal - his is also known as the grapevine and is communication that doesn’t have a                                     grants
                           formal setting                                                        they won’t invest                            and reporting breaches of laws
and exist in every organisation and industry. For example, chats in the canteen.
                               METHOD OF COMMUNICATION
External communication -This takes place between a business and other parties outside the                                            TYPES OF MEETINGS
                                     business.                                                   Ad hoc meetings –This is a once off meeting to help discuss & solve immediate problem
This also includes, banks, suppliers, customers, insurance companies, interest groups, revenue   that has arisen.
commissioners, and Government depts.                                                             AGM – This is a meeting held once a year involving directors, shareholders of a firm
Internal communication - This Is communication between the people in the organisation.           discussing events of the previous 12 months & future plans. Annual General Meeting
Downward -This is Communication between managers dealing with workers. It occurs when            EGM (extraordinary general meeting) - This is a meeting of shareholders to discuss
communication is sent down the chain of command in the organisation Chart                        important matters that cannot wait until next AGM
Upward - This Communication is between workers dealing with supervisors/manager. It occurs       Formal meeting - This is a meting such as a staff meeting, meetings of BOD’s, this type of
                                     when                                                        meeting is pre – planned
employees are reporting up the chain of command in the organisation chart                        Informal Meeting - This meeting takes place regularly as staff members bounce ideas off
Horizontal - This is communication between managers dealing with managers. It is                 each other & listen to each other’s views
                                     communication that
occurs between managers of the same rank and authority in the organisation chart
      SKILLS FOR EFFECTIVE                                    MEETINGS                                                            DOCUMENT FOR A MEETING
         COMMUNICATION                 Meeting -This is a gathering of two or more people to     Notice - This is a document that is sent to the member before a meeting is to take place. IT
1.   Speak clearly                     exchange ideas and make suggestions, enabling                                         contains
2.   Listen Carefully                                              collective                    the following information the type of Meeting, Place, Date & Time of meeting in question
3.   Give/receive feedback             decision - making.                                        Agenda - This is the programme for the meeting, that is, the list of matters to be discussed
4.   Write clearly                     Reasons for holding meetings                                                          and the
5.   Read/understand                   -Provide information - To give information about          order in which it will be discussed (Need to know between 5-7 motions). It is sent with the
6.   Select best medium                decisions                                                                             notice to
7.   Use ICT                           -Discuss an issue - To receive – people’s opinions        the members
                                       -To make decisions                                        Minutes of a meeting - This are a brief & accurate record of the business transacted at a
                                       -To achieve co-ordination between different               meeting.
                                ORGANISING A MEETING                                                                     BENEFITS AND DRAWBACK OF MEETINGS
Chairperson - They are responsible for the running of a meeting.                                           Benefit                                          Drawback
Secretary - They are responsible for all administration work in the company                      Clarity – promote understanding         Cost – Time involved in organising and attending
                                                                                                 Rapport – Develops relationship (Depts) Record – harder to remember if no record
Chairperson duties                                            Sectary Duties                     Speed – Instead of sending emails       Accuracy – if the speaker is unclear it may be
Plan the meeting time and date                       Write up the agenda (with the               hard
chairperson)                                                                                     Feedback – Easier to get                to understand
Run the meeting – Quorum. maintain order             Send out notice and agenda
Ensures previous minute are read and adopted                 Read the minutes of previous                                                  REPORTS
meeting                                                                                          Memo - This is short for memorandum. This is a short-written note about a particular
Follow agenda                                        Write up minutes of meeting                                   problem
Allow member to speak                                Keep a record of members/shareholders       Business Letters - These are used in important situations where a written record of
Put motion to the members                                                                        communication is required. They are used for making enquiries, requesting payment and
Use casting vote                                                                                 disciplining employees,
                                                                                                 Reports -This is a formal presentation of written information about a specific topic sent to a
                                                                                                 particular person or group (NOTE – Need to know layout of each)