Infilect Sales Deck
Infilect Sales Deck
97%
Registered: USA & India
accuracy with OOS fixes
Multi-geography presence within 60 seconds
< 2 weeks
of setup time for over
80 Member strong team 500 SKUs
10 Patents filed, 3 granted
2% to 5%
lift in
per-store sales
“Optimizing Supply-Chain Decision Making for Worldwide CPG Retail Industry Through Visual Intelligence”
Infilect Is The Preferred Image Recognition Vendor For Global Companies
● Audit work done by merchandisers or ● Click photos of retail shelves or retail ● With competition data, plan strategies
distributors or store-operators for displays by piggybacking on sales reps and incentives on increasing shelf-space,
the on-shelf placement of products: or crowdsourcing workers and get real- managing SKU-penetration, producing
Share of Shelf, On-Shelf Availability, time actions to fix on-shelf metrics. product-discounts, product-promotions,
Planogram & Pricing Compliance. display-presence.
● Actions include share of shelf fixes, on
● Get per-banner, per-store, per- shelf availability fixes, planogram & ● Convert photos into JDA files to get
region, per-city metrics so that you pricing compliance fixes so that every planograms and plan your next
can do gap-analysis and provide visit becomes a perfect store visit. planograms by significantly saving
feedback to your reps, supervisors, time & cost
vendors.
ROI- Case study on Time Savings Per Reps
A leading CPG brand in Indian Sub-continent with 4 key categories in Modern InfiViz was introduced and has been
trade stores chain has been auditing and merchandising manually for 3 years. in use for over 1.5 years
ROI- Case study on Time Savings Per Reps
Impact Delivered: The implementation of our product yielded a significant results. As the client
experienced improved revenue and market presence.
ROI- Case study on Savings on Payout
• In North American market, a CPG brand implemented a promotional offer on SKU 1, a specific product in their product line. To assess the impact of
the promotion, data was collected and analyzed from a total of 1,500 stores via InfiViz.
Conclusion
• Save as much as 10% on promotion payouts.
• Greater the number of stores, greater the savings.
• Save more on payouts for other compliances as well with InfiViz.
Top Consultancy & Market Research Firms Trust Us To Serve Their Customers
Strong Partnership With Global Leaders in Market Research, Sales Force Automation, & Consulting Firms
Market Research Partners IT/SI Partners Consulting & Open Innovation Partners
Lost Sales & Dip in Market Share No Tool to Evaluate & Fix In-
Store On-shelf Retail Execution
Actions, Fixes
• Real-time actions to empower reps/merchandisers
• Real-time notifications to account managers/ captains
• Dynamic sales plans/merchandising assortments
• Dynamic shelving rules based on shelf to sales causation
Shelf Execution Manual, small scale, sampled, once a month in-store audits
Global CPG and Retail Brands Winning with Infilect
In-store image
capture using InfiViz
Images processed by InfiViz’s
Shots App
Image Recognition algorithms Proactive alerts and
Retail Execution insights made available on action plans to account
the InfiViz dashboard or on customer data managers and fields
lake reps
Infiviz-Shots App Infiviz AI-Engine Infiviz-Pulse App
100% Planogram Measure Shelf-Stocking Improve SOS & OSA Optimize Retailer’s
Compliance against Competition Lift Per Store Sale by 8% Payouts by 15%
Insights to actions in < 2 Mins!
Instant plan of actions sent to Field force to instantly improve Share of Shelf,
On-shelf availability and compliance while they are still in the store
Direct Business Benefits
You Start Getting Insights From Market Within 2 Weeks In Real-time To Get Your “Perfect Stores”
Share of Shelf
Extract presence, position, Auto build catalog or use Provide analytics, insights,
quantity of SKUs with 95% catalog of over 5M SKUs actions, fixes with 60 sec
accuracy for global categories or 24 hr. SLA
Time Savings for Reps Per Store Sales Lift Optimized Payouts
Photo taking replaces manual audit InfiViz can discover over 20% of gaps in Non application of InfiViz can revert the
work and saves over 60% audit time. the expected SOS, OSA, Compliance vs merchandising and planogram
the realitv. noncompliance to be over 10%.
Furthermore, the real-time
merchandising guidance can save over While the incremental gaps can diminish Many CPG companies have incentive
40% merchandising time. due to the very application of InfiViz, non programs for retailers and for reps to
application of the tool can revert the grab shelf slots (slotting fees) and to do
This results into either saving labor gaps back to about 2% to 5%. It is well merchandising that is in adherence to
cost or not incurring labor cost to serve known that, by bridging 2% of the gaps, planograms and promotions.
additional stores. the sales can increase by 1%.
Assuming a per store per month slotting
If per hour labor cost is $10, then with If per store per month sales for a fee of $500 and per rep incentive of
over 4 hours saved a day, InfiViz can company are $15,000 and gross margins $500, $1000 of payouts can be issued by
result into 25 * 4 * $10 = $1000 are 33%, then with 2% lift in sales, trusting the data from InfiViz. InfiViz can
savings $15000 * 0.02 * 0.33 = $100 of sales lift. be rolled out to any number of stores.
per rep.
• Real-time Actions in 2-mins for • Entire product setup within 4 weeks. • Global expansion across LATAM,
Modern Trade, Pharmacy, & End to end service: photo capture to APAC, USA, India
Wholesale Categories included. First discovery of brands & SKUs in the
of Its Kind for P&G globally category to SOS, OSA reports • Over 95% Accuracy achieved
• Displaced TraxRetail after extensive • 15 Categories, 1000 brands including • Deep API integration into KCC
1y evaluation, Salesforce competition, 10000 SKUs Analytics Data Lake Completed
integrations for APAC
• Insights are used to issue sales-rep • Proven impact of sales lift by
• MSA signed. Expansion in Indonesia payouts, improve category sales, providing pin-pointed per-region,
(20K stores), Modern Trade, improve area share of shelf, photos per-banner, per-store actions
Traditional Trade, Pharmacy to JDA/PSA files.
>30% Improvement in In-store Providing End-to-end Turn- Pricing Compliance Lift from
Brand Visibility key Full-stack Services 85% to 98%
Ahead Of The Competition
Works for Both Modern Trade & Actionable insights by integrating ROI on InfiViz, 10% discount on
General trade to cover store sales & distribution data with on- pricing offered by competition
universe shelf data
Pricing Model
Monthly Recurring Charges • Monthly Image Analytics based on the agreed KPIs
Monthly Recurring Charges • Compliances – Planogram, OSA, POSM, Chiller/Cooler Purity
• Per Image Prices • Recommendations – Pricing, Sales, etc
• Based on KPIs + Value added services • Complimentary access to SE, App, Dashboard
Complimentary Services along with base Prices Value Added Services (Optional)
Product Setup
Contracting Dashboard Metrics
KPIs
Requirement
Product Demo Evaluation & Proposal Contract Signing
Gathering/Scoping
(Week 1) (Week 1) (Week 1)
(Week 1)
Account Manager Mobile App/SDK/Input Master Data & Training AI Setup (90% Accuracy Evaluation
Schema Creation
(Week 1 ) API Setup Image Collection Accuracy) (95% Accuracy)
(Week 1 )
(Week 2) (Week 4)
(Week 2) (Week 6)
Sales reps or merchandiser Complete & Automated Master Data AI Setup To Identify Each SKU &
to capture photos Discovery & Setup Display Including Competition
Packshots discovered from Patented Schema Discovery tool for products where the Packshots are not available
Phase 2: Automatic Data Tagging & AI Training via InfibrAIn
Automatic crop clustering for similar patterns(based on brand texture, logo, text etc)
Phase 3: Integration <1 Week
XX
DISPLAY LENGTH PLANOGRAM COMPLIANCE AVAILABILITY ON MAPS COMPETITIVE INTELLIGENCE SECONDARY DISPLAYS
X X
VS VS
X
Infiviz Product Integrations – SDK and API
Realtime
Results
Push
Images
Realtime
Actions Infiviz Cloud Infiviz Cloud
Infiviz Product Integrations – Salesforce
CG Cloud APP
Infiviz Shots
Deep linking
Infiviz Shots
Deep linking
Sales reps or merchandiser Complete & Automated Master Data AI Setup To Identify Each SKU &
to capture photos Discovery & Setup Display Including Competition
2nd Week of Every Month 3rd Week of Every Month 4th Week of Every Month
Accuracy Improvement
ERP Integration Configuration, Training,
ERP Integration AI Software is deployed
ERP Integration
New Display, SKUs Testing in production
Provide Reference Infilect configures the Infilect deploys the revised
Samples. Infilect Discovers provided Reference AI, checks accuracy,
New Patterns. Discuss Packshots or Sample verifies reports, tests data
Accuracy, New Categories, Images, or trains new sanity in the APIs, QA
New Requirements version of AI provides sign off.
Start of Next Month First Week of Next Month Mid of Next Month
Every visit
results in a
perfect store!
Salesmen, Merchandisers,
Supervisors, Sales Managers
Improvement in trade
10% promotion compliance 20% Lift in SOS, OSA 3X More Stores Covered
The comradeship does not end with you successfully deploying our solution.
Here’s what happens after that.
Grow Your Sales With Data Track New SKUs & POSMs
Systematic Project
Proven Scalability with
Management
operations in 20 countries from Go Live to ROI generation
anand@infilect.com | vijay@infilect.com
Common Ground
Common Ground ForFor
AllAll
WoesWoes
X X
Manual audits through Nielsen & other market research Retail execution software or IR platforms such as TraxRetail
firms provide very coarse-grained information, once a month take over 3 months to set up, do not work for General Trade,
or quarter, from only a fraction of random outlets. are expensive at scale, and do not work in real-time.
Impacting The Life Of Decision-makers
• Improved SOS/OSA by over 20% • Save millions on trade promotions • Optimised pricing & effective product
launches.
• Lift per-store sales growth upto 5% • Achieve 100% promotional
compliance • Precise assortment mix on the right
• Execution metrics and shelf, at the right store.
recommendations < 60 seconds. • Competitor insights to improve
promotions • Ensure high availability of key SKUs
End-to-end Digital Transformation For Better Decision Making and Perfect Retail Execution
Turnkey Solution – From Photo Capture To Report Generation, We Do It All…
Photo
Taking
Insight
Generation
From Set up to Scale in <4 Weeks
Product setup time AI Accuracy Checks Scale to Thousands Custom Dashboard & Scale Across Stores,
(Week 2) (Week 4) of Stores (Week 4) Evaluation (Week 6) Categories, Channels
Sales reps or merchandiser Complete & Automated Master Data AI Setup To Identify Each SKU &
to capture photos Discovery & Setup Display Including Competition
SLANT
DETECTED
The Key To Covering 1000s Of Stores Is “Photo Capture Assistance”
SUPERIOR
PHOTO-TAKING
CAPABILITY
On-device AI
BLUR Auto-detect blurs,
slants and low light
conditions, AR-based
photo taking
Advanced
Photo photo
In-store image On-device AI compression One-click upload to compression
capture auto blur detection 400KB (photo size InfiViz AI-Cloud For faster uploads
requirement with
min of 1000px)
Instant Analytics to Help Reps Take Actions While They Are still In Store
Robust algorithm handling image quality issues like blur, shake, glare, irregular product placement etc.
~97% accuracy from < 1MP image taken in cluttered General Trade store
Image Recognition Analytics
Capture individual bays for a category shelf Check for Data Completeness, Image Quality and Stitch Extract every single SKU from image using proprietary deep tech
XX
DISPLAY LENGTH PLANOGRAM COMPLIANCE AVAILABILITY ON MAPS COMPETITIVE INTELLIGENCE SECONDARY DISPLAYS
X X
VS VS
X
Engagement – Start Your Journey Towards Excellence With A Pilot!
Merchandizers are to
Product Master Data take in-store images for Improved accuracy Customized Post-Deployment
+ 2 weeks or share of Image Recognition dashboard & Report Support
Start of Pilot Training of existing photos (Accurate SKU & Generation
Merchandizers or sharing + Price detection)
existing photos Improved accuracy of
Image Recognition AI