BUSINESS PROJECT

TOPIC - Online Non Alcoholic Drinks

Presented by TEAM 7D
Vartika Nain
Vanshita kalsi
Vineet tyagi
Vijay Sharma
Versha
Sharma
Vaibhav
Chauhan
Vanshika
singhal Vishal
Thakur
 Business
CONTENT
overview
 Service and products
 Logistics
 Staffing
 Market strategy
 Target market
 Application information
 Revenue and costing
 Investment
 Competition
 Risk analysis
 How to reach customer
 Legal information
 Business Overview
 Our Business name is “SipSpot”.
 SipSpot operates as a online drink platform connecting
users to restaurants.
 Customers browse restaurants, place orders through the app
and the respective restaurant will get the order and deliver it
to the customers.
 SipSpot manages the logistics, coordinates between
customers and restaurants.
 SipSpot having a diverse range of products with ensuring
quality and community engagement.

Services
Introduce subscription plans for customers who want regular deliveries of
their
favourite drinks, offering discounts or exclusive items to subscribers.
 Offer efficient and reliable delivery services with flexible timing
options to accommodate customers' schedules.
 Provide responsive customer support to address queries, concerns, and
feedback
promptly. Consider implementing a chat support system on our platform.
 Products
 Develop a diverse menu of non-alcoholic beverages including
mocktails, artisanal sodas, flavored waters, and specialty non-
alcoholic beers.
 Consider collaborating with local beverage artisans to offer unique and
exclusive products.
 Implement a user-friendly customization feature, allowing customers to
tailor
their drinks based on flavour preferences, sweetness levels, and garnishes.
 Create themed drink packages for special occasions, celebrations, or
events. This could include curated sets for holidays, birthdays, or
seasonal themes.
 Logistics
 Online Platform: As an online platform the most important concern is to
handle all of the orders and availability of the products.
 Supplier Network: Establish relationships with suppliers (restaurants) for the
beverages
and drinks.
 Negotiation: Negotiate terms, prices and contracts with suppliers to
secure the best deals and maintain healthy margins.
 Diversity: Consider having multiple suppliers for each type of drink to
mitigate risks of shortages or issues with a single supplier.
Staffing
 Sale forecast
Gross margin
Products and service 2023 2024 20225 2026

Products and service 30% 30% 30% 30%

Products and service 2023 2024 2025 2026
Product on sale 15,00,000 20,00,000 30,00,000 46,00,000
15,00,000 20,00,000 30,00,000 46,00,000
 Management and staffing
Years No of worker No of operators Total staff
2023-24 8 2 10
2024-25 15 4 19

2025-26 20 8 20

Wages and salaries of worker

years No of worker Per day Amount Per month
2023-24 8 400 3200 96000
2024-25 15 600 9000 270000
2025-26 20 800 16000 480000
 Marketing strategic
Target Audience: Identify your target demographic based on the type of
drinks
you offer. Consider factors like age, preferences, and lifestyle.

Product Differentiation: Highlight what makes your drinks unique.

This could include special flavors, health benefits, or sourcing
methods. Emphasize any eco- friendly or socially responsible aspects.

Content Marketing: Create engaging and informative content

related to your drinks. This could include blog posts, videos, or social
media content that highlights the story behind your beverages,
recipes, and customer experiences.
Social Media Marketing: Leverage platforms like Instagram, Pinterest, and
Facebook to showcase visually appealing images of your drinks. Run targeted
ads to reach specific demographics.

SEO (Search Engine Optimization):Optimize your website for relevant

keywords related to your drinks. This will improve your search engine
rankings and increase visibility.

Virtual Events and Tastings: Host virtual events or tastings to engage

with your audience directly. This can create a sense of community and
provide an opportunity to educate customers about your products.
 Target Market
Target Marketing For Non-alcoholic Drinks Involves
Identifying Specific Consumer Segments And Tailoring
Marketing Strategies To Appeal To Their Preferences.
Consider The Following Target Markets:

 Health-conscious Consumers:
Emphasize Health Benefits, Natural Ingredients, And Low Sugar Content.
 FITNESS ENTHUSIASTS:
PROMOTE HYDRATION AND ELECTROLYTE-RICH OPTIONS.
EMPHASIZE THE DRINK’S COMPATIBILITY WITH AN ACTIVE LIFESTYLE.
 Designated Drivers:
Focus on responsible choices and the importance of staying sober.
Highlight the enjoyment of socializing without alcohol.
 Parents and Families:
Stress the family-friendly nature of the drink.
 App information
The application of online drink develop the app through coding

•Registration and login

•Creating or updating liquor details
•Managing liquor prices
•Viewing product ratings
and reviews
•Managing store earnings
•Generating reports
•Managing delivery executives
 Investment
The Investment Required For Starting A Non-alcoholic Drinks Online Business Can Vary Widely
Depending On Several Factors, Including The Scale Of Your Operation, Your Business Model,
And Your Location. Here Are Some Key Considerations And Potential Expenses:

1. Market Research:
Conduct Thorough Market Research To Understand Your Target Audience, Competitors, And
Market Trends. This May Involve Surveys, Focus Groups, Or Hiring A Market Research
Firm.
2. Legal And Regulatory Compliance:

Ensure Compliance With Local And National Regulations. This May Involve Obtaining Licenses,
Permits, And Meeting Health And Safety Standards.
3.Website Development:
Invest In A User-friendly E-commerce Website. Costs Can Include Web Design,
Development, Domain Registration, And Hosting.

4. E-commerce Platform And Payment Processing:

Choose A Suitable E-commerce Platform (E.G., Shopify, Woo commerce) And Set
Up Secure Payment Processing

5.Inventory:

Purchase Non-alcoholic Beverages For Your Inventory. Consider Factors Like

Sourcing, Storage, And Supply Chain Management.
 Investment required
1 Machinery setup 8,00,000
2 Raw material 3,60,000
3 Rent of factory 96,000
4 License(including 2,00,000
website)
5 Electricity permission 3,16,000
and transformer
6 Selling and distribution 4,00,000
7 Working capital 5,83,000
8 Computer 45,000

TOTAL 28,00,00
INVESTME 0
 NT
OWNER FUND

OWNER 2023 2024 2025

Vijay Sharma 4,00,000 0 2,00,000

Vartika Nain 4,00,000 0 2,00,000

Vineet tyagi 4,00,000 0 2,00,000

Vanshita kalsi 4,00,000 0 2,00,000

Versha Sharma 4,00,000 0 2,00,000

Vishal Thakur 4,00,000 0 1,00,000

Vibhav 4,00,000 0 1,00,000

Chauhan
Total amount 28,00,000 12,00,000
 competition
Identify Competitors:
Identify businesses that offer similar products or services.
Indirect Competitors: Recognize companies that may not offer identical products or
services but cater to the same customer needs or solve similar problems.
Competitor Analysis:
Assess your competitors' strengths and weaknesses. What are they doing well, and
where do they face challenges?
Determine the market share of each competitor to understand their relative size and
influence in the market.
Product or Service Differentiation: Analyze how competitors differentiate their
offerings and how you can distinguish your own products or services.
SWOT Analysis:
Conduct a comprehensive SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for your
own business and each of your major competitors.
Customer Feedback:
Gather feedback from customers about your competitors. Understand what customers appreciate and
what concerns or dissatisfactions they have.
Pricing Strategy:
Analyze the pricing strategies of your competitors. Consider whether you want to compete on price,
differentiate on value, or find a unique pricing model.
Marketing and Positioning:
Evaluate the marketing strategies and positioning of your competitors. Identify their target audience,
messaging, and channels.
Innovation:
Monitor competitors for new product launches, technological advancements, or innovative business
practices. Stay abreast of industry trends.
Distribution Channels:
Understand how competitors distribute their products or services. Assess the effectiveness of their
distribution channels and consider opportunities for improvement in your own.
 Risk analysis
Identify Risks:
Internal Risks: Assess risks within the organization, such as operational inefficiencies,
employee turnover, or technological challenges.
External Risks: Consider external factors like market volatility, economic conditions,
regulatory changes, and natural disasters.
Project-Specific Risks: Identify risks associated with specific projects or initiatives.
2. Categorize Risks:
Strategic Risks: Risks related to the achievement of long-term business goals.
Operational Risks: Risks arising from day-to-day business operations.
Financial Risks: Risks related to financial management, including market fluctuations
and liquidity.
Compliance Risks: Risks associated with legal and regulatory compliance.
Risk Mitigation and Management:
Preventive Measures: Implement measures to prevent the occurrence of identified
risks.
Risk Transfer: Consider transferring certain risks through insurance or contractual
agreements.
.Risk Acceptance: Determine which risks the organization is willing to accept without
implementing specific risk mitigation measures.
Risk Reduction: Develop strategies to reduce the likelihood or impact of identified risks

Financial projections
 How to reach customer
Online Presence:
Website: Develop a user-friendly and informative website that showcases your
products or services.
Search Engine Optimization (SEO): Optimize your website to improve its visibility in
search engine results.
Social Media: Leverage popular social media platforms to connect with your audience,
share updates, and engage in conversations.
Content Marketing: Create valuable and relevant content, such as blog posts, articles,
or videos, to attract and educate your audience.
Email Marketing: Build and maintain an email list to send newsletters,
promotions, and updates directly to your customers.
Personalize emails based on customer preferences and behaviors.
Digital Advertising:
Use online advertising platforms like Google Ads, Facebook Ads, or Instagram Ads to
target specific demographics.
Employ retargeting ads to reach visitors who have previously interacted with your
website.
Influencer Marketing:
Partner with influencers in your industry to promote your products or services.
Influencers can help increase brand awareness and credibility.
Search Engine Marketing (SEM):
Invest in paid search advertising to appear prominently in search engine results for
relevant keywords
Offline Marketing:
Traditional Advertising: Utilize print, TV, radio, or outdoor advertising,
depending on your target audience.
Events and Sponsorships: Attend or sponsor relevant events and
conferences to connect with potential customers..
 Legal requirement
 Business Structure and Registration:
 Business Name Registration:
 Taxation
 Business Permits and Licenses:
 Employment Laws:
 Contractual Agreements:
 Intellectual Property Protection:
 Privacy Laws:
 Consumer Protection Laws: