Target Consumer Profile:
Age Group: Adults and families, 25-55 years old
Lifestyle: Casual riders, outdoor enthusiasts, families, and weekend
explorers
Key Interests: Leisurely activities, outdoor adventures, family outings, and
fitness
Primary Use: Casual cruising, recreational riding, family trips, and scenic
exploration
Bike Design Configuration
Essentials
Base Components
Bike Frame
Relaxed Comfortable Design for Easy Riding (48 points)
o Reason: Prioritizes a relaxed riding position, perfect for comfort during
longer, leisurely rides.
Carbon Fiber Material
Enriched - Lighter, Stronger (40 points)
o Reason: Provides a lightweight yet durable frame, making the bike
easier to handle and enhancing overall ride quality.
Tires
Hybrid - Comfort (11 points)
o Reason: Ideal for smooth rides on various surfaces, including pavement
and light trails. Provides a cushioned ride for maximum comfort.
Brakes
Standard Disc (20 points)
o Reason: Ensures reliable and consistent braking, crucial for safety in
varied environments.
Handlebars
Cruiser (12 points)
o Reason: Offers an upright, relaxed riding position that reduces strain
on the back and wrists, enhancing comfort.
Pedals
Extra Grip Flat (4 points)
o Reason: Provides additional stability and control, important for comfort
and safety during recreational rides.
Gears
7 Speed (1 x 7) (18 points)
o Reason: Offers enough range to handle slight inclines and various
terrains, while keeping the bike easy to use and maintain.
Seat
Polymer Gel Comfort (13 points)
o Reason: Provides excellent cushioning and support, ideal for long,
comfortable rides.
Accessories
Bell (1 point)
Reflectors (9 points)
Bottle Cage (2 points)
Decals
Colorful Thin Brushstrokes (8 points)
o Reason: Adds a touch of style and personality, making the bike visually
appealing.
Lights
Standard (4 points)
Front Carrier
Attractive Plastic Basket (4 points)
o Reason: Practical for carrying items like snacks, water bottles, or small
shopping bags during leisure rides.
Rear Carrier
Simple Flat Rack (4 points)
o Reason: Provides extra space for carrying additional items, useful for
picnics or day trips.
Suspension/Shock Absorbers
Front (16 points)
o Reason: Enhances comfort by absorbing shocks from uneven surfaces,
making the ride smoother and more enjoyable.
Fenders
Standard (7 points)
o Reason: Keeps the rider clean and dry by preventing mud and water
splashes.
Rationale:
The "CruiserCo" brand bike is designed with the recreational rider in mind, focusing
on comfort, style, and practicality. The relaxed frame design, cruiser handlebars,
and comfortable seat ensure an enjoyable ride for extended periods. The bike’s
lightweight yet sturdy construction makes it easy to handle, while the hybrid tires
provide versatility for various riding conditions. Safety features like disc brakes,
reflectors, and standard lights are included to ensure rider safety during leisurely
rides.
The addition of practical accessories, such as the front basket and rear rack, caters
to the needs of riders who may want to carry items for picnics, shopping, or other
activities. The stylish decals and overall design make the bike visually appealing,
adding to the overall enjoyment of the riding experience.
This configuration aims to create a bike that offers a perfect blend of comfort,
functionality, and style, making it an ideal choice for recreational riders looking to
explore and enjoy their surroundings.
