Sales Concepts
Sale is the revenue resulting from
exchangingproducts and services for value.
1.Total Dollar Sales
Volume of sales in dollars in any given time
period such as a week, a month or a
year.E.g. Total dollar sales for Taj Hotel
amounted to $123,000 for the year 2010.
2.Total Dollar Sales by Category
Volume of sales in dollars in any given time
period for items in a particular category.
E.g. Total Food Sales or Total Beverage
Sales by extension we might see terms such
as Total tea sales or Total Coffee sales
3. Sales Price
Amount charged to a customer for each unit
Sold. Unit may be 1 portion of a course or
how a restaurant prices its products. The
sum of all Sales prices of all items sold will
be total dollar sales
4. Average Dollar Sale
The average dollar sale is determined by
dividing total dollar sales by the number
of customers. It is also known as average
check-average check price or the average
cover.
Used to determine comparative effectiveness
of various menus or menu listings or sales
promotions.
5. Sales per Serving Person
Total dollar volume of sales for which a given
server has been responsible in a given time
period such as a meal period, a day or a
week.
These figures are used for comparative sales
effectiveness of individual employees.
6. Average Sale per Serving Person
Total dollar sales for an individual server
divided by number of customers served by
that individual.
7. Average Sale per Seat
Total dollar sales for a given time period
divided by the number of seats in the
restaurant.
The figure is most frequently calculated by
chain operations in order to compare sales.
8. Quantity of items Sold
Particular number of food items sold in a
given time period.
This is used to identify unpopular items to be
eliminated from the menu.
9. Seat Turnover/Turnover
Number of seats occupied during a given
period or the number of customers served
during that period divided by the number
of seats available.
10. Sales Mix
This term is use to describe the relative
quantities sold for any menu item
compared to other items in the same
category.
The relative quantities are normally
percentages of total unit sales and always
total 100%.
