How A Prehistoric Predator Took To The Skies: I 3 Es Io s2
How A Prehistoric Predator Took To The Skies: I 3 Es Io s2
You should spend about 20 minutes on Questions 27-40, 'Nhich are based on Reading
Passage 3 on pages 9 and 10.
Write the correct letter, A-L, in boxes 27-32 on your ansv,.,er sheet.
Pterosaurs are believed to have existed until the end of the Cretaceous period. They
are classed as 27.................... which vvere capable of flight, although, unlike modern
species, they had some 28 .................... , which is evidence of their having had vvarm
blood. There are two theories as to how they moved on land: perhaps with aII their feet
or by using their 29 ...................... only Another mystery has concerned the ability of
the
pterosaur to fly despite its immense 30..................... , and the fact that the bones making
up the wing did not have great 31 ......................Thanks to reptile fossils found in Brazil,
vve now know that the subspecies known as anhanguera had wings that were 12 metres
across and that it mainly survived on 32 .......................
Questions 33 - 36
Do the following statements agree with the claims of the writer in Reading Passage 3?
In boxes 33-36 on your answer sheet, write
YES if the statement agrees with the claims of the writer
NO if the statement contradicts the claims of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this
33 It is rare to find a fossil of a pterosaur that clearly shows its skeleton.
34 The reason for building the model vvas to prove pterosaurs flew for long
distances.
35 It is possible that pterosaur species achieved their wing size as a result of
the pteroid.
36 Wilkinson has made several unsuccessful replicas of the pterosaur's head.
Questions 37 - 40
37 What was Professor Wilkinson's main problem, according to the third paragraph?
A Early amphibians had a more complex structure than pterosaurs.
B Pterosaur wings could easily be damaged while on the ground.
C Flying squirrels and bats were better adapted to flying than pterosaurs.
D Large pterosaurs were not able to take off like other flying animals.
38 What did Professor Wilkinson discover about a bone in pterosaurs called a pteroid?
A It was in an unexpected position.
B It existed only in large species of pterosaurs.
C It allowed pterosaurs to glide rather than fly.
D It increased the speed pterosaurs could reach in the air.
39 According to the vvriter, the main problem with the remote-controlled 'pterosaur' is
that
A it has been unable to leave the ground so far.
B it cannot be controlled when its head is attached.
C its wing material is not flexible enough.
D the force of the wind may affect its test results.
40 What does 'it' in the last sentence refer to?
A the information the tests have revealed
B Wilkinson's sense of achievement
C Wilkinson's desire to build models
D the comparison between types of models
READING PASSAGE 3
You should spend about 20 minutes on Questions 27 - 40, which are based on Reading
Passage 3
In 1894 Dr John Kellogg and his brother, Will were Sl1pervising a hospital and health spa in
Michigan. The patients were on a restricted diet. One day, the brothers left cooked wheat
untended for more than 24 hours. When they returned, they saw what they had done. It was
no good to eat, but they decided to run the stale wheat through rollers, just to see how it
would turn out. Normally, the process produced long sheets, but they were surprised to
discover that this time the rollers created flat flakes. They baked them, and then tried the
san1e thing with com. From this accidental discovery came the cornflakes that generations
have now been eating for breakfast.
Accidents happen; there is nothing predictable and orderly about innovation. Nobel laureate
Sir Alan Hodgkin, who discovered how nerve cells transmit electrical impulses between the
skin and the brain, commented: 'I believe that the record of my published papers conveys an
impression of directedness and planning which does not at all coincide with the actual
sequence of events'.
The same rule applies in business. The mistake that gave us cornflakes keeps repeating itself
in the history of disruptive innovation, the kind of that transforms markets. Louis Daguerre,
for instance, discovered the technique that gave us photography in the 1830s, when drops of
mercury from a shattered thermometer produced a photographic image. The micro\.vave was
discovered when Percy Spender, a scientist with Raytheon, was testing a nevi vacuum tube
and discovered that the sweet in his pocket had melted. The artificial sweetener, saccharin,
was the unintentional result of a medical scientist's work on a chemical treatment for gastric
ulcers. While working for the firm 3M, researcher Art Fry had no idea he was taking the first
steps towards Post-It Notes when he used bits of adhesive office paper that could be easily
lifted off the page to replace the scrap paper bookmarks that kept falling out of his hymn
book
Breakthrough and disruptive innovation are rarely driven by orderly process. Usually they
come out of a chaotic, haphazard mess, which is why big companies, full of managers
schooled in business programmes designed to eliminate random variation and mistakes,
struggle with them. In these sorts of environments, accidents are called failures and are
discouraged
It is no surprise then that research from the late British economist Paul Geroski and London
Business School's Constantinos Markides found that companies that were skilled at
innovation were usually not that skilled when it came to commercialisation, and vice versa.
Their book, Fast Second, divides businesses into 'colonists' and 'consolidators'. Small and
nimble, colonists are adept at creating market niches but are terrible institution builders.
Consolidators, with their strong cultures of discipline cost control, know how to take clever
ideas from other firms and tum them into mass-market items. Microsoft is a prime instance of
this
Accident-prone innovation, they say, requires companies to get outside the 'cone of
expectation'. It means throwing together groups from diverse backgrounds, and combining
ideas in tmpredictable ways. Other strategies also include having systems that watch out for
accidents and examine them for value, generating them when they don't happen often enough,
seizing on the useful ones, capturing their valuable features, and building on them to add
value and give potential for useful accidents,
All this, however, requires thinking that is often counter-inn1itive to the way businesses
operate. ln other words, it is the kind of thinking that goes against the beliefs of most
business managers. It runs counter to the notion frequently pushed by consultants that you
can 'harness' creativity and direct it to line up with intention. 'The cost of accidents that do
not prove valuable are often of concern to people in business', they write. 'In business,
people tend to call such efforts failure
There are tentative signs that more companies are starting to realise that failure can lead to
commercial gain, and that this is part of the risk-taking that underpins innovation. Australia's
largest brewing company, for example, made a bad error when it launched new beer called
Empire Larger, pitched at younger consumers. Having spent a fortune creating a beer with a
sweeter taste, designing a great-looking bottle and a television campaign. Foster's was left
with a drink that no-one wanted to buy. The target market was more interested in brands built
up by word of mouth.
Instead of wiping the unsuccessful product launch, Foster's used this lesson learned to go on
and develop other brands instead. One of them, Pure Blonde, is now ranked as Australia's
fifth-largest beer brand. Unlike Empire Larger, there has been almost no promotion and its
sales are generated more by word of mouth
Others companies are taking similar steps to study their own slip-ups. Intuit, the company
behind financial tools such as Quicken, holds regular 'When Leaming Hurts' sessions. But
this sort of transformation is never easy. ln a market that focuses on the short-term
convincing employees and shareholders to tolerate failure and not play it safe is a big thing to
ask
Questions 27- 31
Do the following statements agree with the claims of the writer in Reading Passage 3?
1n boxes 27-31 on your answer sheet, write
27 The delay in the process used by the Kellogg brothers affected the final product
28 Sir Alan Hodgkin is an example of someone whose work proceeded in a logical and
systematic way.
31 The company 3M should have supported Art Fry by funding his idea of Post-It Notes.
Questions 32 - 35
Complete each sentence with the correct ending, A-H, below
Write the correct letter, A-H in the boxes 32-35 on your answer sheet
36 How do Austin and Devin advise companies to get out of the 'cone of expectation'?
38 The writer describes the Empire Larger disaster in order to show that
39 Pure Blonde has been more successful than Empire Lager because
40 The writer concludes that creating a culture that learns from mistakes
A brings short-term financial gains.
B can be very difficult for some companies.
C holds no risk for workers.
D is a popular move with shareholders.
READING PASSAGE 3
You should spend about 20 minutes on Questions 27-40 which are based Reading Passage 3 on
pages 10 and 11
Charles Darwin, the brilliant anthropologist and creator of the theory of evolution, is not normally
associated with the modern business world.Nevertheless, Darwinian evolutionary theory is the
foundation of a new wave of ideas about human behavior in general and particularly the way
people
behave in the workplace; these ideas have given the title of evolutionary psychology·Evolutionary
psychology revolves around the notion that our brains, like our bodies, have an inherited
evolutionary design that has scarcely changed for 10,000 years, As respected evolutionary
psychology experts Leda Cosmides and John Tooby comment, our modern skulls house a Stone Age
mind.· The US biologist Edward O Wilson sees evolutionary psychology as being a discipline which is
based on both socio-biology, which is the study of the biological basis of social behavior, and
psychology, which is the systematic study of human behavior.
Nigel Nicholson, an organisational psychologist from the London Business School, is a strong
supporter of evolutionary psychology and on this subject has published Managing the Human
Animal. His book takes the reader on a journey from the Stone Age plains of the savannah to the
modern office, and includes a discussion of Darwinism and behavioural psychology together with
a dissection of dysfunctional organisational behavior. It is an effective approach explaining why
people behave as they do, particularly at work.Evolutionary psychology is increasingly being cited
in
management circles, where managers are trying to understand puzzling aspects of human behaviour
and by doing so improve the workplace.Nicholson believes that evolutionary psychology can help
managers understand what goes wrong in organisational life and what they can do about it.
Nicholson maintains that evolutionary psychology dismisses the long-held assumption that our
minds are like blank pages just waiting for culture and experience to write on them and shape our
nature.He points out that sophisticated research shows the brain actually houses a store of
knowledge when we are born, and now genetic research is establishing there are certain genes that
account for abilities, tastes and tendencies.The stored knowledge in the human brain has not
changed much since the Stone Age. As Tooby and Cosmides stress, there have not been enough
generations for a brain that is well adapted to our post-industrial life to evolve through natural
selection.
The evolutionary psychology version of human nature revolves around some key elements which we
have inherited from our hunter-gatherer minds.One key element is emotion. Emotion was
originally essential to keep early man alive and safe from predators.Emotion was, and continues
to be our radar, guiding us throughout today's techno-defined business world.Despite this, the
business \No rid emphasises rational not emotional behaviour, and does not admit the importance
of emotion.We
still use the emotional part of our minds to make sense other people's behaviour and to create
an impression, so we can often be taken in by appearances. This mental predisposition actually works
best in small communities cthe tribe), not in much larger environments filled with people we
barely
know (the modern workplace) Our minds naturally try to re-create our ancestral communities
with networks of no more than 150 people, where there are
So what advice does Nicholson have for the corporate world? He thinks that by
knowing the reasons for people·s behaviour it is possible to mould corporate
environments into places that have more chance of working efficiently and being
pleasant places to work in.Nicholson admits that not everybody in the business
word agrees with his belief in the effectiveness of evolutionary psychology in the
workplace.One group that resist the theory of evolutionary psychology is young
MBA graduates who are just beginning their careers and feel that evolutionary
psychology will make their lives at work more difficult.Older and wiser executives
points out that they still tend to cling to the idea of a magic formula to bring people
into line with corporate strategy.But that is back-to-front thinking according to
Nicholson, who contends that we should be reinventing our business structures.
not our fundamental human nature.
At the end of his book, Nicholson gives his forecast of what will and will not change
in the business world.He believes that most people will still prefer more traditional
forms of work and throughout their lives will continue to aim at lifelong status
advancement.He also maintains that the line between work and home will be less
defined, but that people will prefer traditional working patterns if working from
home leaves them isolated from their work community.He doubts that the high
tech ideas of virtual companies will ever be very successful because people will
still want to meet each other face-to-face.Nicholson describes his ideal
organisation in the future:it would be decentralized, with small sub-units: the staff
would be from diverse backgrounds and be allowed a high degree of self-
determination.New
endeavours and creativity would replace systems and rationality.Nicholson
acknowledges that there is a long way to go in terms of the translation of his ideas
of evolutionary psychology into practical propositions, but he is confident more and
more people will come round to his way of thinking.
Questions 27-31
31 Which of the following is the most suitable title for Reading Passage 3?
A How successful companies manage change.
B Understanding the origins of workplace behavior.
C Darwin's theories rejected by modern management.
D Why post-industrial organisations need to evolve more quickly.
Questions 32-35
Do the following statements agree with the views of the writer in Reading Passage
3? In boxes 32-36 on your answer sheet, write
YES if the statement agrees with the views of the writer
NO if the statement contradicts the views of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this
Questions 36-40
Complete the summary using the list of words, A-1 below.
Write the correct letter, A-1, in boxes 36-40 on your answer sheet.
2
Question 27-31
Do the following statements agree with the claims of the writer in Reading Passage 3?
In boxes 27-31 on your answer sheet, write
27 The Pacific islands were uninhabited when migrants arrived by sea from Southeast
Asia
28 Andrew Sharp was the first person to write about the migrants to islanders
29 Andrew Sharp believed migratory voyages were based on more on luck than skill
30 Despite being controversial, Andrew Sharp's research had positive results
3
Questions 32-36
35 Which of the following did Steven Horvath discover during his research?
A Canoe design was less important than human strength
B New research methods had to be developed for use in canoes
C Navigators became very tired on the longest voyages
D Human energy may have been used to assist sailing canoes
4
Questions 37-40
Complete each sentence with the correct ending, A-F, below.
Write the correct letter, A-F, in boxes 37-40 on your answer sheet.
37 One limitation in the information produced by all of this research is that it
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