BRAND

GUIDELINES
 WELCOME

2
Our Brand Guidelines is a ‘how-to’ document, with details of our visual identity
system, layouts, styles and best practice to create strong, consistent materials.

For those of you wishing to create branded materials, this document

works together with our Brand Book and the templates available in our
Communications Toolkit. These are brought together to give us global clarity
and consistency in our conversations about the United Nations Volunteers
(UNV) programme.

In our Brand Book are the introductory messages about who we are, what we
do, and the added value we provide.

Our Communications Toolkit is our practical set of logo files and templates to
support the simple and efficient implementation of our brand materials.

All of these brand tools are designed to help you convey UNV consistently.
When we all have a common and more consistent voice, we collectively
reinforce and strengthen our brand at every communication opportunity.

You can find all these brand tools and more at: www.unv.org/branding/tools

3
CONTENTS
Introduction 6

Our communication principles 8

Our boilerplate statement 12

Our visual identity 14

Our logo 16

Our tagline 34

Our typefaces 48

Our colour palette 56

Our photos 62

Application of the visual identity 76

Stationery 78

E-mail footers 80

Presentations 82

Pull-up banners 88

Event backdrops 90

Promotional items 92

5
INTRODUCTION
What you’ll find in this section:
Our communication principles
Our boilerplate statement

7
 OUR
COMMUNICATION
PRINCIPLES
Our research and review process as part of the
brand repositioning exercise showed us that our
communication materials were often long, formal in
tone and inconsistent in style.

We were sending mixed messages and too often focused on what we wanted
to say, rather than meeting the needs of our audiences. To support future
improvements, here are a set of Communication Principles. Using these
will increase the impact, coherence and success of all communications
– internally and externally.

Understanding

Clarity

Consistency

Confidence

Pride

8
Askal Tilahun, UN Volunteer Community Services Officer with the office of the United Nations
High Commissioner for Refugees, Malawi. (Eldson Chagara, 2015)
9
 OUR
COMMUNICATION
PRINCIPLES
Understanding
First seek to understand the purpose of any piece of communication. Before
you decide on a format or the required content, ask: “Who is this for?”. What
key messages do you want them to understand? What do you want them to
do? What will be most engaging for them, based on their current knowledge
of UNV and the context in which they operate?

Clarity
Less is more. Effective communications simplify something that in reality
is often complex and nuanced. Ensure communications are as concise as
possible. Minimize jargon and repetition. Make the key relevant points and
make them easy to act on and relate to. Too much information prevents
dialogue and dilutes impact. Clarity helps us to be understood and create
further engagement.

Consistency
Use the Brand Book, Guidelines and Communications Toolkit provided. Don’t
rewrite or create something new if the content already exists. Consistency
helps people become familiar with what to expect and builds trust. It is the
key to being professional, recognized and remembered.

10
Confidence
Short statements and bold images backed with relevant facts and figures,
convey confidence. Strong and consistent points present us as an
organization that knows what we are good at and the value we provide.
Communicating with confidence inspires confidence in others. Gaining the
confidence of others is a route to deeper relationships and partnerships.

Pride
Facts and figures are important, but people are at the heart of UNV. Volunteer
work can be very serious and harrowing as well as joyful and exciting.
Whatever the situation, it is human-centred and it should be celebrated with
a proud sense of achievement. Greater use of images and stories bring
communications alive. Convey human emotion and a sense of pride in what
UNV and its Volunteers achieve.

11
 OUR BOILERPLATE
STATEMENT
When a single statement is required to summarize UNV,
this description can be used in print or in response to a
general enquiry.

12
“The United Nations Volunteers (UNV)
programme contributes to peace and
development through volunteerism
worldwide. We work with partners to
integrate qualified, highly motivated
and well supported UN Volunteers
into development programming
and promote the value and global
recognition of volunteerism.

UNV is active in around 130 countries

every year. With Field Presences in
over 80 countries, UNV is represented
worldwide. UNV is administered by
the United Nations Development
Programme (UNDP) and reports
to the UNDP Executive Board.”

13
OUR VISUAL
IDENTITY
What you’ll find in this section:
Our logo
Our tagline
Our typefaces
Our colour palette
Our photos

15
OUR LOGO
What you’ll find in this section:
Our logo
Our logo ‘reversed’
Spacing and sizing
Overlay
Language versions
Do’s and Don’ts
Partner and co-branding
Country names

17
 OUR LOGO
Our logo shows our name and our connection to the
United Nations. It is designed to be modern and clear in
style and emphasize the Volunteers at the heart of UNV.

01 Background
The positive version of our logo can be used on white or very light
backgrounds, displayed in blue.

02 Transparency
Our logo doesn’t have a fixed background colour. The area around it is
transparent, allowing the positive logo to be placed on a range of light or
neutral colours, including photographs, without being ‘boxed’ in.

03 The UN emblem
Although the logo has no background, the UN emblem must remain
consistent whatever background the logo is placed on. For this reason,
in the positive version of the logo, the UN emblem is white on a blue square.

Firstname Lastname
Job Title

T. +49 (0) 777 888 999 E. firstname.lastname@unv.org

M. +49 (0) 222 333 444 W. www.unv.org
Platz der Vereinten Nationen 1, 53113 Bonn, Germany

The United Nations Volunteers (UNV) programme is administered

by the United Nations Development Programme (UNDP).

You can find the logo files at: www.unv.org/branding/tools

18
19
 OUR LOGO
‘REVERSED’
The reversed version of our logo can be used on strong
colours or very dark backgrounds, displayed in white.

01 Background
The reversed version of our logo can be used on a coloured background.

01 Transparency
Our logo doesn’t have a fixed background colour. The area around it
is transparent, allowing the reversed logo to be placed on a range of
backgrounds without being ‘boxed’ in.

02 The UN emblem
Although the logo has no background, the UN emblem must remain
consistent whatever background the logo is placed on. For this reason,
in the reversed version of the logo, the UN emblem is blue on a white square.

You can find the logo files at: www.unv.org/branding/tools

20
21
 SPACING AND SIZING
Our logo should always be used
with consistency and consideration.

01 Clear space
Our logo should always have a minimum amount of clear space left around it
on all sides to ensure that it doesn’t become cluttered or look cramped. The
letter ‘N’ from the logo, provides adequate spacing if imagined being placed
on all sides.

02 Minimum size
Our logo must always be legible, even when used at small sizes. This means
that there is a minimum size the logo may be scaled down to on screen and
in print. On screen, the width of the logo should be no less than 100px.
In printed materials, the width of the logo should be no less than 20mm.

22
01

02
100px

100px 20mm

On screen 20mm In print

No less than 100px wide. No less than 20mm wide.

23
 OVERLAY
Our logo can be placed over imagery.

01 Dark or strong coloured backgrounds

Use the reverse version of the logo on areas where
there is either a solid colour or quite strong colours.

02 Light coloured backgrounds

If there is a white or very light area, the positive version of the
logo may be used. This works best on light, neutral colours.

03 Placement
Don’t place the logo over busy or significant areas, such as
faces or other lettering. Ensure that you can easily read and
recognize the logo when it is in place.

04 Positioning
For guidance on positioning, see the Application section
in this document.

24
01

02

25
 LANGUAGE
VERSIONS
The logo is provided in the six official languages
of the United Nations and the name of the organization
is written appropriately for each language.

English

French

VOLONTAIRES
ONU
Spanish

VOLUNTARIOS
ONU

26
Arabic

Chinese

Russian

ДОБРОВОЛЬЦЫ
ООН

You can find the logo files for all languages at: www.unv.org/branding/tools

27
 LOGO DO’S
AND DON’TS
Please take a moment to consider how you use
our logo.

01 How our logo should look

02 Please don’t stretch the logo

03 Please don’t squash the logo

28
04 Please don’t change the colour of the logo
Even just a little bit.

05 Please don’t change the layout of the logo

There is one exception in the use of social media (see pages 98-103).

06 Please don’t place the positive logo on any strong colours

For these instances you should use the reversed version.

07 Please don’t add extra information to the logo

There is one exception in the use of country names (see page 32).

www.unv.org

29
 PARTNER AND
CO-BRANDING
We work in partnership with other UN agencies and
private partners and will sometimes need to co-brand
documents or materials.

Keep it balanced
Both logos should be equally balanced in their size, with no element of either
dominating the design. This might mean matching just a single element of
the logo.

Look at the placement from a distance to check that neither dominates the
other. Where possible, line the logos to the same baseline.


30
Matching dimensions
Don’t try to match the height or width of a partner logo if it means that one of
the logos will be significantly larger or smaller than the other.

31
 COUNTRY NAMES
Country names can be added to the logo to provide
a sense of connection, without ever competing with
the logo.

01 Logo
Our logo with a country name can be used on white or
very light backgrounds, displayed in one single colour.

02 Reversed
For strong or dark backgrounds, our logo with country
name can be reversed so that it appears only in white.

To create a logo with a country name, you can find the font for the country
(Desyrel), ready to install, and the editable logo files at: www.unv.org/branding/tools

32
01

Bangladesh

02

Cabo Verde

33
OUR TAGLINE
What you’ll find in this section:
Our tagline
Spacing and sizing
Colour variations
Language versions
Do’s and Don’ts
Using the tagline with the logo

35
 OUR TAGLINE
Our tagline is used alongside, but separately, to our
logo, allowing it to be bigger and bolder than it has
been before.

01 The tagline - stacked

Where there is space, this is the best way to display the tagline in its fullest
form, for example, on the back of a t-shirt (see examples on page 94).

02 The tagline - inline

If there’s not enough space for the stacked version, or if it doesn’t suit the
design, you can use the tagline in one single line.

36
01

02

You can find the tagline files at: www.unv.org/branding/tools

37
 SPACING AND SIZING
Our tagline should be used with
consistency and consideration.

01 Clear space
Our tagline should always have a minimum amount of clear space left around
it on all sides to ensure that it doesn’t become cluttered or look cramped. The
letter ‘i’ from the logo, provides adequate spacing if imagined being placed on
all sides.

02 Minimum size
Our tagline must always be legible, even when used at small sizes. This
means that there is a minimum size the tagline may be scaled down to on
screen and in print. On screen, the width of the stacked tagline should be no
less than 30px and the width of the inline tagline no less than 85px.
In printed materials, the width of the stacked tagline should be no less than
10mm and the inline tagline no less than 30mm.

38
01

02

30px 85px 10mm 30mm

On screen In print
No less than 30px wide for the No less than 10mm wide for the
stacked version and no less than stacked version and no less than
85px for the inline version. 30mm for the inline version.

You can find the tagline files at: www.unv.org/branding/tools

39
 COLOUR VARIATIONS
Unlike the logo, the tagline is allowed more flexibility
and may be used in any of the colour palette options.

Take time to consider the appropriate colour palette option for the format
(see page 58).

When being placed on a coloured background, the tagline should always

be shown in white.

Firstname Lastname
Job Title

T. +49 (0) 777 888 999 E. firstname.lastname@unv.org

M. +49 (0) 222 333 444 W. www.unv.org
Platz der Vereinten Nationen 1, 53113 Bonn, Germany

The United Nations Volunteers (UNV) programme is administered

by the United Nations Development Programme (UNDP).

Quisque id magna ut ante

molestie sodales. Ut dapibus
enim eget tellus faucibus.

You can find the tagline files at: www.unv.org/branding/tools

40
 We are
inspiration
in action

41
 LANGUAGE
VERSIONS
The tagline is provided in the six official languages
of the United Nations.

English ‘inline’

We are inspiration in action

French ‘inline’

Nous sommes l’inspiration en action

Spanish ‘inline’

Somos la inspiración en acción

English ‘stacked’ French ‘stacked’ Spanish ‘stacked’

Nous sommes Somos

l’inspiration la inspiración
en action en acción

42
Arabic ‘inline’

Chinese ‘inline’

Russian ‘inline’

мы - вдохновение в действии

Arabic ‘stacked’ Russian ‘stacked’

Мы
вдохновение
в действии

You can find the tagline files for all languages at: www.unv.org/branding/tools

43
 TAGLINE DO’S
AND DON’TS
Please take a moment to consider how you use
our tagline.

01 How our tagline should look stacked


02 How our tagline should look inline


03 Please don’t remove any words from the tagline
The tagline needs to be used in its entirety


04 Use the white version over colour and darker imagery

 

44
05 Please only use our palette colours

06 Please don’t squash the tagline

07 Please don’t fix the tagline to the logo

08 Please don’t place a coloured tagline on any strong colours


For these instances you should use the white version.

45
 USING THE TAGLINE
WITH THE LOGO
The tagline exists to support the logo. In some uses
the tagline can be bigger than the logo, but it never
overpowers it.

It can be used on promotional items to emphasize volunteer initiatives

as ‘inspiration in action’ or help strengthen a statement.

Firstname Lastname
Job Title

T. +49 (0) 777 888 999 E. firstname.lastname@unv.org

M. +49 (0) 222 333 444 W. www.unv.org
Platz der Vereinten Nationen 1, 53113 Bonn, Germany

The United Nations Volunteers (UNV) programme is administered

by the United Nations Development Programme (UNDP).

T. +49 (0) 000 000 0000 E. name.surname@unv.org

F. +49 (0) 000 000 0000 W. www.unv.org

The United Nations Volunteers (UNV) programme is administered

by the United Nations Development Programme (UNDP).

46
 LOREM IPSUM DOLOR
SIT AMET, CONSECTETUR
ADIPISCING ELIT
Quisque id magna ut ante
molestie sodales. Ut dapibus
enim eget tellus faucibus.

47
OUR
TYPEFACES
What you’ll find in this section:
Primary typeface
Alternative typefaces
Supporting typeface

49
 PRIMARY TYPEFACE
The primary typeface is to be used by those creating
branded printed materials, such as design agencies
and the UNV Communications Team.

Montserrat Regular
A clean, balanced and fresh typeface with a modern feel, it is easily read in
large and small type. This should be used for blocks of copy and paragraphs

Aa
in documents.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,;:?!€$£%&@) 0123456789

50
Montserrat Bold
The bold weight of this typeface should be used for subheadings of
paragraphs. When used for headings it should be used in all caps.

AaABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,;:?!€$£%&@) 0123456789

You can find the typeface files at: www.unv.org/branding/tools

51
 ALTERNATIVE
TYPEFACES
Our alternative typefaces are readily available as
standard system fonts for people working in the field.

PC
Arial Bold Arial Regular
Strong and clean, this works well Modern and readable typeface
in uppercase and lowercase. Use with a neutral look and feel.
in all caps for headings. This should be used for online
communications.

Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,;:?!€$£%&@) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,;:?!€$£%&@) 0123456789

52
Mac
Helvetica bold Helvetica regular
Strong and clean, this works well Modern and readable typeface
in uppercase and lowercase. Use with a neutral look and feel.
in all caps for headings. This should be used for online
communications.

Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,;:?!€$£%&@) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,;:?!€$£%&@) 0123456789

53
 SUPPORTING
TYPEFACE
Use this typeface in our tagline and for country
names to add an emotional element.

Desyrel
An approachable typeface, which, when used in moderation,
has great impact. It suggests that the messages are hand written
by the UN Volunteers themselves.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,;:?!€$£%&@) 0123456789

54
In the tagline
Here, the typeface brings in an emotional connection,
giving the tagline context, meaning and collective strength.

For country names

Country names can be added in this way to provide a sense of connection,
without ever competing with the logo.

Country

You can find the typeface and tagline files at: www.unv.org/branding/tools

55
OUR COLOUR
PALETTE
What you’ll find in this section:
Primary colour palette
Secondary colour palette

57
 OUR COLOURS
Our colour palette is optimistic, fresh and confident.

Primary colour palette

The strong blue colour can be used as a background for blocks of text,
headings and pop-out statements. The grey colour should be used for
paragraphs of text. It is more approachable than solid black, but is dark
enough to remain readable in text at small sizes.

Blue (New UNV blue that should be strictly adhered to at all times)
PMS 7461C / 3005U
C 95 M 35 Y 00 K 00
R 00 G 127 B 194
Hex #007FC2

Grey
PMS 431C / 431U
C 10 M 00 Y 00 K 65
R 113 G 120 B 125
Hex #71787D

PRINTING - When producing promotional goods, please use the Pantone (PMS) option
as the primary preference. For print materials such as publications, newsletters, reports,
postcards, business cards and banners then please use the Full Colour (CMYK) option.

DIGITAL/ ON-SCREEN - RGB and HEX codes should be used for on-screen and digital
applications, such as websites, social media, videos and mobile apps.

For any other questions about colours please refer to the UNV Communications Team.

58
Secondary colour palette
These help to bring in areas of interest in a design. Secondary colours can be
used as background for blocks of text, headings and pop-out statements. The
tagline may be written in these secondary colours.

Green
PMS 7737C / 7737U
C 60 M5 Y 85 K 00
R 121 G 176 B 76
Hex #79b04A

Turquoise
PMS 7473C / 326U
C 75 M5 Y 45 K 00
R 37 G 168 B 152
Hex #25A898

Cool Grey
PMS 5415C / 5415U
C 35 M 10 Y 00 K 37
R 127 G 151 B 171
Hex #7F97AB

59
 OUR COLOURS
Our colour palette is optimistic, fresh and confident.

Secondary colour palette continued

These help to bring in areas of interest in a design. Secondary colours can be
used as background for blocks of text, headings and pop-out statements. The
tagline may be written in these secondary colours.

Navy
PMS 2955C / 2965U
C 80 M 30 Y0 K 80
R0 G 47 B 73
Hex #002F49

Red
PMS 186C / 186U
C0 M 90 Y 80 K 00
R 228 G 52 B 51
Hex #E43433

60
Orange
PMS 7579C / 7579U
C0 M 75 Y 85 K0
R 232 G 93 B 48
Hex #E85D30

Yellow
PMS 123C / 109U
C0 M 25 Y 85 K0
R 251 G 196 B 51
Hex #FBC433

61
OUR PHOTOS
What you’ll find in this section:
Why we use photography
What makes a photo ‘on brand’?
Observing ethics
Captions
Do’s and Don’ts

63
 WHY WE USE
PHOTOGRAPHY
Photography has a strong role in our visual identity.
Careful consideration of its use is important.

01 Reinforces the message

A single image can be worth a thousand words. There is real value in using
the right images, they help to educate and inspire people, grab attention and
quickly illustrate complex concepts and situations.

02 Portrays Volunteers as the heart of our brand

Our imagery should reflect the central role of our Volunteers in delivering
UNV’s added-value. Photographs should communicate, in a consistent visual
style, that they are the face and voice of our experience.

03 Powerfully communicates
Images transcend language barriers making them a powerful communication
tool. Every picture tells a story and acts as an instant visual prompt, helping
bring text to life.

04 Shows pride and confidence in our actions

Photography can show the immense pride we have in the contribution
of volunteerism worldwide. Bold, striking images showing emotion and
‘inspiration in action’ will portray our confidence and our added-value.
In turn it creates an emotional response from the audience to engage them
in the story.

64
05 Draws the reader into our world
Images grab our attention and we are naturally drawn to them. They create an
emotional connection through which an audience can become interested and
engaged. In this respect, images can be quicker and more effective as a way
of connecting with our audience than text might be.

06 Explains complex messages when space is limited

Images make it possible to convey a complex message where time, space or
character limits are restricted. With an image, you can explain tough concepts
without taking up too much space or the communication becoming too text-
heavy and overwhelming.

65
 WHAT MAKES A
PHOTO ‘ON BRAND’?
For any image to be on brand it needs to align to as
many of the following guidelines as possible:

01 Capture people in action

Photographs should look real, never staged, and people should appear
positively engaged. Feature Volunteers in ‘live’ situations. Our images
don’t need to be polished or posed. Real situations and actions have more
personality and demonstrate authenticity.

02 Show the UNV or partner’s logo

This can be on clothing or on scenery.

03 Show ‘inspiration in action’

Our images can show the inspirational effect volunteerism has on the project
or the Volunteers themselves. Try to capture what inspires you and shows the
added value that Volunteers provide.

04 Show purpose and results

These two elements are essential and inseparable: without the purpose,
our actions have no context; and the purpose carries no weight unless we
demonstrate how we put it into action. Both should be present in the imagery
we choose.

05 Show location
This can be via landscapes, signage or language.

06 Show pride
As outlined in our Communication Principles (see page 8), our images should
show Volunteers feeling proud of their actions and represent the pride we
have in the contribution of volunteerism worldwide.

66
Catalino Benitez Jr., National UN Volunteer Field Monitor, UNDP, the Philippines. (UNDP, 2014)
 OBSERVING ETHICS
Showing our subjects with dignity communicates
how we view the people we work with.

We need to communicate that even in the toughest situations, people/

children have rights, and the right to preservation of their dignity is one.

When taking photographs, please ask for permission. Ensure you have
permission before publishing photographs or mentioning the details of
people in the captions. Always check the spelling of names, and ensure
all details are correct.

For example, a photograph of a person living with HIV/AIDS should not

reveal identity. A photograph of a child should only be used when relevant
to the work of UN Volunteers being depicted.

68
Participants in the Youth Volunteer summer camp held through the Arab Youth Volunteering
for a Better Future programme, Jordan. (WupY-PS, 2013)
69
 CAPTIONS
All photographs must be accompanied by an accurate
caption, written in a consistent way.

01 Format
All captions should follow the same format. The full name of the UN Volunteer
is at the very start of captions, to recognize their contribution at the heart
of UNV.

Full name, title, assignment, country. Description. (Photographer, date)

Descriptions should be brief, but where longer descriptions are necessary

they should still remain in the order above.

02 Positioning
To maintain consistency, captions should be styled and applied
in the same way.

Ideally captions should be placed over a photograph in the bottom left-hand

corner. On dark or strong coloured photographs, the caption may be written
in white. On very light photographs, the caption should be written in grey.

If the caption cannot be overlaid on the photograph, it may be placed next

to it. If a caption, for example, on a cover page, cannot be placed directly next
to it, it should be referenced on another page, and the caption should begin
with an indication of its location.

70
Catalino Benitez Jr., National UN Volunteer Field Monitor, UNDP, the Philippines. (UNDP, 2014)

71
 PHOTOGRAPHY
DO’S AND DON’TS
Please take a moment to consider how you
use photography.

Do use full colour images

Don’t use black and white or tinted images

72


Do use high quality images. For web use, photos

should be 72dpi. For print, photos should be 300dpi

Don’t allow an image to become pixelated from expanding

its size too much

73
 PHOTOGRAPHY
DO’S AND DON’TS
Please take a moment to consider how you
use photography.

Do use natural photos of real Volunteers in action

Don’t use stock photography

74


Do show ‘inspiration in action’, purpose and results

Do crop photos to focus on the Volunteers, not their surroundings

75
APPLICATION
OF THE VISUAL
IDENTITY
What you’ll find in this section:
Stationery
E-mail footers
Presentations
Pull-up banners
Event backdrops
Promotional items

77
 STATIONERY
Business card

Firstname Lastname
Job Title

T. +49 (0) 777 888 999 E. firstname.lastname@unv.org

M. +49 (0) 222 333 444 W. www.unv.org
Platz der Vereinten Nationen 1, 53113 Bonn, Germany

The United Nations Volunteers (UNV) programme is administered

by the United Nations Development Programme (UNDP).

Business card - co-branded

Firstname Lastname
Job Title

T. +49 (0) 777 888 999 E. firstname.lastname@unv.org

M. +49 (0) 222 333 444 W. www.unv.org
Platz der Vereinten Nationen 1, 53113 Bonn, Germany

The United Nations Volunteers (UNV) programme is administered

by the United Nations Development Programme (UNDP).

You can find the stationery templates at: www.unv.org/branding/tools

78
Letterhead
15mm

UN
VOLUNTEERS
85mm

15mm

W. www.unv.org
67mm
T. +49 (0) 000 000 0000
F. +49 (0) 000 000 0000 A. Platz der Vereinten Nationen 1, 53113 Bonn, Germany

The United Nations Volunteers (UNV) programme is administered

by the United Nations Development Programme (UNDP).

13mm
Arial, 7pt

Compliment slip
15mm

63mm
15mm

T. +49 (0) 000 000 0000 E. name.surname@unv.org

F. +49 (0) 000 000 0000 W. www.unv.org

The United Nations Volunteers (UNV) programme is administered

67mm
by the United Nations Development Programme (UNDP).

15mm
Arial, 7pt

79
 E-MAIL FOOTERS
E-mail footers act as a personal business card
to accompany your e-mails.

01 Layout
E-mail footers should remain consistent in their design and use the
templates provided.

02 Placement
The e-mail footer will be placed as a sign-off on all e-mails. Keeping it concise
and with minimal images will assist in the sending of e-mails as it will limit the
file size.

80
01

02

You can find the e-mail signature files at: www.unv.org/branding/tools

81
 PRESENTATIONS
PowerPoint allows information to be presented
creatively with the use of easy to update templates.

01 Less is more
During a presentation, you need the room to be listening to you, not reading
from the screen. Limit the amount of text to just a few bullet points.

02 Photography
Adding photography creates an important emotional connection.

03 Don’t overdo animation or slide transitions

PowerPoint offers a range of transitions between slides, however, overuse
of these will overpower your message. The effect should offer a smooth
transition between content to help the audience follow your presentation.

04 Templates
The templates offer a range of slide layouts for PowerPoint presentations
to ensure they are inspiring and engaging and aligned to the brand. Using
a range of slides prevents presentations from becoming repetitive.

82
Title pages
Clear headline and logo with optional extra information such as presenter
and date.

PRESENTATION TITLE PRESENTATION TITLE

Written by: Firstname Lastname Written by: Firstname Lastname
Date: 01/12/15 Date: 01/12/15

Title slide Title slide with alternative layout

Section pages
Strong blocks of colour, bold statements and high impact photography
distinguish sections in the presentation.

Part 1

LOREM IPSUM DOLOR SIT

CONSECTETUR ADIPISCING

Section divider slide

You can find the presentation templates at: www.unv.org/branding/tools

83
 Content pages
Balance and structure of text with a heading, introduction and limited amount
of text. Limit to five short bullet points to communicate key points.

LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET
Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
• Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
• Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua Lorem ipsum dolor sit amet, consectetur adipis Lorem ipsum dolor sit amet, consectetur adipis
cing elit, sed do eiusmod tempor incididunt ut cing elit, sed do eiusmod tempor incididunt ut
• Lorem ipsum dolor sit amet, con sectetur adipiscing elit, sed do
labore et dolore magna aliqua. labore et dolore magna aliqua.
eiusmod tempor incididunt ut labore et dolore magna aliqua elit
Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing
• Lorem ipsum dolor sit amet, consec tetur adipiscing elit, sed do
elit, sed do eiusmod tempor incididunt ut labore et elit, sed do eiusmod tempor incididunt ut labore et
eiusmod tempor
dolore magna aliqua dolore magna. dolore magna aliqua dolore magna.

00 / 00 / 15 1 00 / 00 / 15 1

Normal text content slide Normal text slide with two columns

LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET
Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetur adipis Lorem ipsum dolor sit amet, consectetur adipis Lorem ipsum dolor sit amet
cing elit, sed do eiusmod tempor incididunt ut cing elit, sed do eiusmod tempor incididunt ut
Lorem ipsum dolor sit amet, conse ctetur
labore et dolore magna aliqua. labore et dolore magna aliqua.
adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur incididunt ut labore et dolore magna aliqua
adipiscing elit, sed do eiusmod tempor incididunt adipiscing elit, sed do eiusmod tempor elit, sed doeiu smod tempor incididunt ut
ut labore et dolore magna aliqua dolore magna. incididunt ut labore et dolore magna aliqua labore et dolore magna aliqua.
dolore magna.

00 / 00 / 15 1 00 / 00 / 15 1

Normal text slide with an image Normal text slide with a box-out statement

LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET
Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetur adipis Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipis cing elit, sed do eiusmod
cing elit, sed do eiusmod tempor incididunt ut adipiscing elit, sed do eiusmod tempor tempor incididunt ut labore et dolore magna aliqua.
labore et dolore magna aliqua. incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetur adipiscing
Lorem ipsum dolor sit amet, conse Lorem ipsum dolor sit amet, conse
ctetur adipiscing elit, sed do eiusmod ctetur adipiscing elit, sed do eiusmod elit, sed do eiusmod tempor incididunt ut labore et
tempor incididunt ut labore et dolore tempor incididunt ut labore et dolore
magna aliqua elit, sed doeiu smod magna aliqua elit, sed doeiu smod
dolore magna aliqua. Ut enim ad minim veniam.
tempor incididunt ut labore et dolore tempor incididunt ut labore et dolore
magna aliqua. magna aliqua.

00 / 00 / 15 1 00 / 00 / 15 1

Normal text slide with two box-out Normal text slide with large box-out
statements statement

84
 LOREM IPSUM LOREM IPSUM LOREM IPSUM
Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit LOREM IPSUM
amet, consectetur amet, consectetur amet, consectetur
adipiscing elit, sed do adipiscing elit, sed do adipiscing elit, sed do Lorem ipsum dolor sit amet, consectetur
eiusmod tempor incididunt eiusmod tempor incididunt eiusmod tempor incididunt adipiscing elit, sed do eiusmod tempor
ut labore et dolore magn ut labore et dolore magn ut labore et dolore magn incididunt ut labore et dolore magn
a aliqua. a aliqua. a aliqua. a aliqua.

00 / 00 / 15 00 / 00 / 15

Background image slide with three Background image slide with one
box-out statements box-out statement

LOREM IPSUM LOREM IPSUM

DOLOR SIT DOLOR SIT
Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. incididunt ut labore et dolore magna aliqua.

00 / 00 / 15 1 00 / 00 / 15

Text slide with left hand image Text slide with right hand image

Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet

• Lorem ipsum dolor sit amet, • Lorem ipsum dolor sit amet,
consectetur adipiscing elit consectetur adipiscing elit
• Sed do eiusmod tempor incididunt • Sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua ut labore et dolore magna aliqua
• Lorem ipsum dolor sit amet, con • Lorem ipsum dolor sit amet, con
sectetur adipiscing elit, sed do sectetur adipiscing elit, sed do
eiusmod tempor eiusmod tempor
• Incididunt ut labore et dolore • Incididunt ut labore et dolore
magna aliqua elit magna aliqua elit
• Lorem ipsum dolor sit amet, consec • Lorem ipsum dolor sit amet, consec
tetur adipiscing elit, sed do eiusmod tetur adipiscing elit, sed do eiusmod
tempor tempor

0000/ 00
/ 00/ 15
/ 15 1 00 / 00 / 15 11

Bullet slide with left hand image Bullet slide with right hand image

You can find the presentation templates and additional infographic guidelines at:
www.unv.org/branding/tools

85
 Colour background pages
Key statements and messages can be emphasized with a strong background
colour from the UNV secondary colour palette (see page 59).

“LOREM IPSUM DOLOR SIT AMET, CONSECTETUR

We are
ADIPISCING ELIT, SED DO EIUSMOD TEMPOR
INCIDIDUNT UT LABORE ET DOLORE
MAGNA ALIQUA
”
inspiration
in action
Quote reference

Blue slide with quotation Blue page with large tagline

LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET
CONSECTETUR ADIPISCING ELIT CONSECTETUR ADIPISCING ELIT
LOREM IPSUM DOLOR SIT LOREM IPSUM DOLOR SIT
We are inspiration in action We are inspiration in action

Turquoise page with message and tagline Green slide with message and tagline

LOREM IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET
Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet, consectetur adipis Lorem ipsum dolor sit amet, consectetur adipis Lorem ipsum dolor sit amet, consectetur adipis Lorem ipsum dolor sit amet, consectetur adipis
cing elit, sed do eiusmod tempor incididunt ut cing elit, sed do eiusmod tempor incididunt ut cing elit, sed do eiusmod tempor incididunt ut cing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. labore et dolore magna aliqua. labore et dolore magna aliqua. labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et elit, sed do eiusmod tempor incididunt ut labore et elit, sed do eiusmod tempor incididunt ut labore et elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua dolore magna. dolore magna aliqua dolore magna. dolore magna aliqua dolore magna. dolore magna aliqua dolore magna.

00 / 00 / 15 1 00 / 00 / 15 1

Turquoise slide with two columns of text Green slide with two columns of text

86
Sign-off page
Finish the presentation with a sign-off page, presenting the UNV logo
once more.

Presentation templates - content page examples

You can find the presentation templates at: www.unv.org/branding/tools

87
 PULL-UP BANNERS
Pull-up banners should be eye-catching and
attention grabbing. Include statistics, statements and
compelling imagery that is easy to read and see from
a distance so that people are aware of our brand
before approaching. Pull-up banners need to be
easily read in the time it takes to walk past a stand
(about 3 seconds).

01 Logo
The logo should be prominent and clearly visible from a distance. To avoid it
being concealed by people and other stands, it is ideal to place this at the top
of a pull-up banner.

02 Tagline
The tagline may be less prominent than the logo but should be strong and
bold so that it is visible from a distance.

03 Statistic/rational message
If using a key statement, make sure it is concise and very large for impact.
Infographics may also be used to add interest for people as they pass.

04 Imagery/emotional message
Strong imagery that supports your statement will help to convey the emotional
message behind it.

05 Strong blocks of colour

Use blocks of colour from our colour palette to create impact.

88
01 03

05

02

04

You can find the pull-up banner templates at: www.unv.org/branding/tools

89
 EVENT BACKDROPS
Banners and backdrops can vary in size but should
always be eye-catching and attention grabbing,
using the same approaches as pull-up banners.

90
You can find the event backdrop templates at: www.unv.org/branding/tools

91
 CREATING
PROMOTIONAL
ITEMS
People in the field can produce branded items that
will support their activities, however it is crucial that
the brand guidelines are upheld in all instances.

Use the correct logo

Ensure you use the correct version of our logo, which may then be scaled
to fit but never edited, stretched or squashed.

Consider the colour of the item

When producing coloured items, select either a neutral colour such
as whiteor grey, or if available, select a colour from the colour palette.
When printingthe logo onto coloured items ensure you are using the
white or ‘reversed’ version.

Positioning the logo

There are no set rules about the position of the logo. Take time to consider
applying it so that it is clear and has the correct space around it (see page 22).

Positioning the tagline

The tagline exists to support the logo. In some uses the tagline
can be bigger than the logo, but it never overpowers it.

92
93
 T-SHIRTS
T-shirts can be white or coloured. If using a coloured
t-shirt, it should ideally be in one of the colours from
the colour palette.

01 Front
The front of a t-shirt should feature the logo in a large size so that it is visible
from a distance. Align the logo centrally and consider the spacing around it.

02 Back
The back of a t-shirt should feature the stacked version of the tagline. Place
the logo in the centre of the back, across the shoulder blades, to avoid it
being covered by longer hair. Consider the spacing around the logo.

94
01

02

95
 EXAMPLES OF
PROMOTIONAL
ITEMS

96
97
www.unv.org