Business Studies Class XII

Project Work
 Acknowledgment
Firstly, I would thank God for being able to complete
this business studies project with success.
I would like to express my gratitude to my teacher
Deepak Sir his support and guidance have helped
me in my learning during this project. Also, as well as I
would like to say thanks to our principal for providing
me with all the facilities that were required.
A big thanks to all who have willingly helped me out
with their abilities.
 Certificate
This is to certify that Niraj Kumar of class 12 C
has successfully completed his project on topic
Marketing Management prescribed by Deepak
Sir during the academic year 2022-23 as per the
guidelines given by CBSE
 CONCEPT OF MARKETING
MANAGEMENT
Marketing concept is a set of strategies that the firms
adopt where they analyse the needs of their customers
and implement strategies to fulfil those needs which will
result in an increase in sales, profit maximisation and
also beat the existing competition
 4P's of Marketing Management

PRODUCT MIX PRICE MIX

PLACE MIX PROMOTIO

N MIX
 Product Mix
• The goods and services provided by the
company are referred to as a product. In
other words, a product is a set of benefits
that a marketer offers to a customer in
exchange for a price. For example, burgers
and perfumes are all products; when we
purchase a perfume, we purchase a good
fragrance because perfume will likely make
us smell good and fresh
A product can also be a service, such as
•
air travel, cooking, or telecommunications.
We can say that the product can be
tangible or intangible.
The elements under the product are as follows :-

• New product or the same product

• Product quality
• Product quantity
• Design and Development
• Branding
• Labelling
• Packaging
• Product range
• Grading and standardization
• After sales services
 Price mix
• It is the most critical component
of the concept of the marketing
mix. The actual amount that a
consumer is expected to pay for a
product is the price. Therefore,
changing the price of a product,
even slightly, has a significant
impact on its demand in the market.

• Many things that need to be kept

in mind while deciding the
product’s price are distribution
channels, retail price, list price,
discounts, offers, price of
 Place Mix
1. The place specifies how the goods
will be delivered or offered to the
customer. This focuses on the most
accessible approach for the target
clients to access the company’s
product.
2. Customers are the king in the
market, so they should not be
expected to come to the product,
which should be delivered to them.
So, the company should choose a
place where most of its consumers
 Promotion Mix
1. It is a type of marketing communication
that aids the company in publicising the
product and its qualities. It is the most
expensive and crucial component of the
marketing mix since it aids in capturing
clients’ attention and persuading them to
purchase the goods.

2. Most companies employ different

promotion strategies to advertise their
product and reach out to the general
public or their target audience. For
example, one could use direct marketing,
personal branding, e-mails, sales
 PRODUCT
NATUREVITA HAIR OIL
Nourish your hair with our range of
100% natural hair oils that come
with a FREE auto-cut off oil heater.
All our oils are enriched with novel
herbs like Bhringaraj, Hibiscus &
Brahmi, amla.. Warm oil treatment
for hair gives 2X benefits and
ensures you get the benefit of each
ingredient
FEATURES OF THE PRODUCT

• Controls pre-mature
greying of hair.
• Moisturises your scalp.
• Gives you glowing &
healthy tresses.
• Prevents from any hair
damage.
 Why I selected this Product ?
In today's world hair oils are great in demand. It has
become a necessity both for men and women . It
has become popular among people due to its
various benefits like it provides to prevent from
any hair damage , gives strength to hair , reduce
hairfall, helpful in hair growth etc.
Today, Hair oil business is very crucial because it
is profitable and its demand never go down .
People will forever make the use of Hair Oils . Thus,
this business will always continue and can even
Logo Labell
 • Brand Name
Naturevita Hair Oil
• Tagline
"Your Hairfall Issues Our
Problem "
 Packaging
Primary Packaging :- It refers the
intermediate packing of product . It
remains with product till it is used

Secondary Packaging :- These are additional

packing which give more protection generally
consumers throws that when they start using the
product such as cardboard box
Transportation Packaging :- These are
packing used for storing and transporting the
good this packaging guves protection to
goods
 Competative Brand's

Kesh King Parachut Bajaj Dabur Amla

e Almond
 Kesh Kanti
Kesh King Ayurvedic Oil is a potent hair
health recipe designed for optimal hair fall
control, hair growth and solving other hair
problems. It is an ayurvedic proprietary
medicinal preparation without any side
effects. It has been made from 21
Ayurvedic herbs as per text prescribed in
Ayurveda and Tel Pak Vidhi. It is also
certified by eminent international hair
institutes. It effectively delivers nutrients
into the deepest layer of scalp & hair with
the help of the revolutionary Deep Root
Comb.
 Parachute
Oil Coconut oil- India’s
Parachute
No.1 coconut oil contains only the
goodness of 100% pure coconut
oil. It is made from naturally sun-
dried coconuts sourced from the
finest farms in our country. The oil
is extracted from the nuts through
a meticulous hands-free process.
It goes through a 5 stage
purification process and as many
as 27 quality tests are performed
on the oil so that each bottle that
reaches you is 100% pure- EVERY
 Bajaj Almond oil
Bajaj Almond Drops Hair Oil, in the net
quantity of 300 ml, is enriched with
Sweet Almond Oil and 300% extra
Vitamin E. It intensely nourishes and
moisturizes the scalp, and strengthens
the roots of the hair, reducing hair fall
and promoting hair growth. Regular use
of this oil improves the texture of the hair,
making it silky, shiny and lustrous. The
product is extremely lightweight and non-
sticky in texture. Therefore, it does not
feel heavy and greasy on application,
and gets easily absorbed into the hair.
 Dabur Amla
Amla is a rich source of essential elements that
help with your hair growth. It has a unique
combination of phytonutreints, Vitamin C, and
minerals that boost blood circulation of the scalp.
It is effective in reducing the hair fall problem and
massaging with amla oil helps add lustre and hair
volume gradually. Dabur Amla Hair Oil is
formulated with amla that helps in getting
stronger, longer, and thicker hair. The essential
nutrients in it nourishes your hair and scalp and
improves hair texture from root to tip. Add this
moisturizing hair oil to your haircare routine and
say bye to your regular hair problems like pre-
mature greying and damage.
 Price Of The Product :-
1. Naturevita Oil - 250
2. Naturevita-x - 300
3. Anti-N-vita - 550
4. Naturemix - 200
5. Naturevita Shampoo - 200
6. Herbalvita - 399
7. Herbal x vita - 699
 Unique Selling Proposition of Naturevita
Hair oil is very versatile as thereOil
are several ways to use oil as part of
hair care and styling routine. Did you know, just Emami Kesh King
Ayurvedic oil can do so many different things?

Taking care of hair is not just about standard hair products but a lot
more. Let’s check out how Kesh King Ayurvedic Hair Oil benefits help
you to achieve healthy hair. Here’s a question that arises- Is Kesh
King oil better for treating hair fall than other hair oils available? Is the
best Kesh King Ayurvedic oil for solving hair fall problems and
growing new hair? Well, Kesh King is certified by the International
Hair Institute. It has proven to be 2 times more effective in reducing
hair fall and growing new hair as compared to other oils. Kesh King
shampoo is the solution to hair fall problem as well as gives shiny,
silky, soft hair.
 Permissions and Licences required
Manufacturing of hair oil comes under the purview of the Drug and
cosmetics Act,1940 , Thus various rules laid down by the act have to be
followed for its manufacturing.Manufacturing.

Patent Registration :- Patents rights are given

by Govt to employees for having innovative
products. No companies can copy design,
tecnology etc.
Trade Mark :- A part of brand which is given legal
protection is called trade mark applying for the trade
mark easy procedure the company has to give the
list of brand names for which it needs trade mark
only one of the name is selected out of the list
Types of Channel of Distribution :-
(i) Direct channel When goods are made directly available by the
manufacturer to the consumer, it is known as direct channel or
zero level channel. No intermediary is involved in the
transaction, e.g., selling through non retail outlets, mail order
selling, selling through own work force, etc.

(ii)Indirect channel When a manufacturer employees one or more

intermediary to move goods from the point of production to the
point of consumption. The distribution network is called indirect.

• One-level channel Manufacturer->Retailer-> Consumer.

• Two-level channel Manufacturer-> Wholesaler-> Retailer-
>Consumer.
• Three-level channel Manufacturer->Agent->Wholesaler->
 Naturevita follows Two level Channel of
Distribution
Wholesalers generally make bulk purchases, buy from
the producer, and divide the goods into smaller
packages to sell to retailers. The retailers then sell the
goods to the end buyers. The two-level channel is
suitable for more affordable and long-lasting goods
with a larger target market

When there are two levels of different kinds of

intermediaries between the producer and the
consumer. In other words, under this channel, the
manufacturer sells the product to the retailer and who
finally sells to the consumer. This is also called as
distribution through wholesalers and retailers. All
these three channels can better be understood
 Modes Of Transportation
Road transport provides a faster and less costly
means of transporting goods over short
distances. Other modes of transport like water,
air or rail may incur delays in transit of goods
with loading and reloading required in multiple
locationsModes
Trains give you a better speed for long-distance
haul than any other overland moved of
transportation. Utilizing rail freight will keep
hindrances to freight movement at a minimum
as there is no chance of getting caught up in
traffic.
Air cargo services are the right solution if you
have to transport high value but low volume
shipments. This kind of transport is a practical
option for transporting goods of all shapes and
sizes
 WAREHOUSING
The private warehouses are owned and
operated by big manufacturers and
merchants to fulfill their own storage
needs. The goods manufactured or
purchased by the owner of the
warehouses have a limited value or utility
as businessmen in general cannot make
use of them because of the heavy
investment required in the construction of
a warehouse, some big business firms
which need large storage capacity on a
regular basis and who can afford money,
construct and maintain their private
warehouses. A big manufacturer or
wholesaler may have a network of his Private Warehousing
own warehouses in different parts of the
 Promotion Techniques
It helps to outspread a word or awareness, promote
any newly launched service, goods or an
organization. The company uses advertising as a
promotional tool as it reaches a mass of people in a
few seconds. An advertisement is communicated
through many traditional media such as radio,
television, outdoor advertising, newspaper or social
media. Other contemporary media that supports Advertisement
advertisement are social media, blogs, text
messages, and websites.It is that kind of advertising where the company
directly communicates with its customers. This
communication is usually done through various
new approaches like email marketing, text
messaging, websites, fliers, online adverts,
Self Promotion promotional letters, catalog distributors, etc.
Popularly know as PR is exercised to broadcast the
information or message between a company (NGO,
Government agency, business), an individual or a
public. A powerful PR campaign can be valuable to
the company.
Public Relations
Sales Promotion Techniques
:- Distributing free samples increases brand
Free Samples:
awareness and triggers the psychology of ownership
where the person chooses the promoted product if he
liked the sample.

Free Gifts – Offering free gifts attract customers

as they get more while paying for less.
Discounts/Discount Coupons – Discount
coupons are a great method of increasing sales
for the short term. People go for discount
coupons as they let them buy the products they
couldn’t afford otherwise.
Exchange Schemes – Exchange schemes attract
many customers as they get some value even for
their old product.

Finance Schemes – Finance schemes like no-cost

EMI, low-interest EMI, etc. makes it easier for
customers to purchase expensive products.
Bundle Discounts – These deals are a great way to
reduce unsold inventory. It includes selling bundled
products at a price lesser than when those number of
products are bought separately.
 Social Message
Being a socially responsible producer , who
take care of the society development we
contribute 6% of our total profit earned from
'Naturevita' towards education and healthcare
facilities along with this , every year we donate
₹25 Lakh to help poor people's
Also we try to ensure that our factories create less
and less amount of pollution in order to protect our
mother earth we are very thankful to the society for
their love and blessings
 Conclusion
Marketing is not simply about advertising and selling.Marketing is
about identifying a need and fulfilling that need. Effectivemarketing
researches the intended population to figure out what they
wantand need, once that is done the marketing department
decided the actionto take to introduce the product to the consumer
in a way that is appealingto them. As stated in this paper, the
success of a product is dependent oneffective marketing to not
only promote a great product or service but alsoto provide the
customer with great service
 Bibliography
Website's
● www.google.com
● www.wikipedia.com
● www.pintrest.com
● www.youtube.com

Books
● Ncert Business Studies
Class XII
● Business Finance
Marketing