Australian Wine Familiarisation
Australian Wine Customer Advisory Plan
Project 2
STUDENT NAME: GEWELYN MAGTALAS
TEACHER: MRS. LAMOSO
eVersity
CUSTOMER PERSONA TEMPLATE
Aspect Persona 1 Persona 2 Persona 3
Name Justin Hannah James
Age & Demographics 20 yrs. old college student who likes 22 yrs. old who likes to draw and 23 yrs. old athlete, cares for his
adventure and finds comfort in food. explore flavour. body and is very meticulous about
what he eats.
Drinking Preferences Enjoys liquor which he enjoy Likes to drink liquor that goes well Sees to eat that he only gets the
comfortably with what she eats. best and most expensive type of
liquor.
Occasions Fine Dining, Formal Events, and Family Bbqs and Formal Occasions. Celebrations and Formal Events
Gatherings.
Taste Profile Enjoys light and fruity whites Open to trying exotic and rare wines Enjoys full bodied reds and champagne
Budget Cheap liquor which he can afford as a Cheap, Moderate, and Expensive Only prefers expensive liquor.
student. Wines. Appreciates good wine
whether it is cheap or expensive.
Other Notes Loves to explore taste within his Although she loves to explore taste, He loves elegant flavours but at
budget range. she enjoys nutty and earthy flavours the same time conscious about his
the most. health.
This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.
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WINE ADVISORY PLAN TEMPLATE
Persona Advisory/Recommendation Reasoning
Because these Australian wines
have a variety of flavor profiles
For formal events and family gatherings, indulge in a quartet of light and fruity that suit a range of palates and
events, they are ideal for both
formal and informal gatherings.
Australian wines. Yellow Tail Chardonnay captivates with tropical fruit notes, Perfect for elegant gatherings,
Yellow Tail Chardonnay has crisp
while Jacob's Creek Moscato enchants with delicate lychee aromas. De Bortoli tropical fruit aromas like citrus
and peach. Perfect for carefree
parties, Jacob's Creek Moscato
Family Selection Shiraz Cabernet combines robust blackberry flavors with entices with subtle lychee scents
and juicy grape tastes. De Bortoli
Cabernet Sauvignon's elegance, and Banrock Station Pink Moscato delights Family Selection Shiraz Cabernet
promotes coziness and warmth
with its blend of robust
with ripe strawberry and raspberry essences. These affordable wines promise blackberry notes and delicate
spice. With notes of luscious
to elevate any occasion, offering a harmonious blend of sophistication and strawberries and raspberries,
Banrock Station Pink Moscato
brings whimsy to any get-
conviviality that delights the palate and fosters joyful connections. together.
Justin
Take a taste journey through the uncommon and unique wines of Australia, Hunter Valley aged semillon has
Hannah where every mouthful reveals a fascinating fusion of earthy and nutty notes. nutty overtones that balance its
Enjoy the complexity of this aged semillon from the Hunter Valley, which has citrus and honey flavors, making
traces of lemon and honey with nutty undertones. Savor the smooth, fruity it a taste that is both
flavors of roasted almonds and luscious stone fruits found in Margaret River's sophisticated and well-balanced.
chardonnay. Discover the earthy scents of truffles and the forest floor as you Margaret River's chardonnay is a
delve into the wild elegance of Adelaide Hills pinot noir. delightfully velvety rich wine that
is enhanced by luscious stone
fruits and toasted almonds,
making it an opulent beverage.
In the meantime, the earthy
scents of forest floor and truffles
entice the Adelaide Hills pinot
noir, which promises a bold yet
sophisticated taste experience.
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Henschke Hill of Grace has a
silky texture and complex layers,
while Penfolds Grange Shiraz has
Savor the best of Australia with a choice of four rich, robust red wines and a
deep dark fruits and spices.
lavish champagne experience. Start your voyage with the luxurious Penfolds
Chocolate, cedar, and
Grange Shiraz, which has deep layers of spices and black fruits. Taste
blackcurrant aromas are
Henschke Hill of Grace's silky texture—a profound Shiraz made from old
harmoniously combined in
grapes. Enjoy the complexity of the chocolate-noted, cedar, and blackcurrant-
Leeuwin Estate Art Series
infused Leeuwin Estate Art Series Cabernet Sauvignon. Discover the grace of
Cabernet Sauvignon, while
Glaetzer Amon-Ra Shiraz, a daring but exquisite work of art. Then, to top it all
Glaetzer Amon-Ra Shiraz offers
off, add the legendary Dom Pérignon Vintage Champagne, which is recognized
robust yet sophisticated flavors.
for its unmatched elegance and sophistication, to your celebration. Taste and
A delightful experience is
feel the pinnacle of luxury and sophistication with these superb Australian
guaranteed by the elegant fusion
wines and champagnes.
of citrus, flowery, and toasted
flavors found in Dom Pérignon
Vintage Champagne.
James
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PRESENTATION/REPORT STRUCTURE TEMPLATE
Section Content Description
Introduction To provide precise and Providing specific Australian wine recommendations for various personas improves consumer
detailed experience and pleasure by personalizing suggestions to individual interests and events. This
recommendations for strategy strives to provide individualized counsel by knowing wine fans' different tastes,
different kinds of budgets, and preferences, building a deeper relationship with the product and, eventually,
persona with different enhancing consumer loyalty and satisfaction. It also highlights the diversity and quality of
kinds of taste and Australian wines, catering to a wide range of consumer tastes and interests.
preference for wine.
Customer Justin – 20yrs old, Justin – prefers cheap comfortable liquor which suits his taste and within his budget range.
student, and
Hannah – Loves to explore flavour, yet enjoys nutty and earthy flavours the most.
adventurous
Personas James – A health conscious athlete that enjoys elegant flavours with an expensive price tag.
Hannah – creative and
young adult.
James – 23 year old
athletic and health
conscious
Justin - Because these Australian wines have a variety of flavor profiles that suit a range of
Advisory Plans Justin – Chardonnay, palates and events, they are ideal for both formal and informal gatherings. Perfect for
Moscato, and Cabernet elegant gatherings, Yellow Tail Chardonnay has crisp tropical fruit aromas like citrus and
Sauvingon peach. Perfect for carefree parties, Jacob's Creek Moscato entices with subtle lychee
Hannah – Semillon, scents and juicy grape tastes. De Bortoli Family Selection Shiraz Cabernet promotes
Chardonnay, and Pinnot coziness and warmth with its blend of robust blackberry notes and delicate spice. With
Noir notes of luscious strawberries and raspberries, Banrock Station Pink Moscato brings
whimsy to any get-together.
James - Dom Pérignon
Vintage Champagne, Hannah - Hunter Valley aged semillon has nutty overtones that balance its citrus and honey
Shiraz, Cabernet flavors, making it a taste that is both sophisticated and well-balanced. Margaret River's
Sauvignon chardonnay is a delightfully velvety rich wine that is enhanced by luscious stone fruits
and toasted almonds, making it an opulent beverage. In the meantime, the earthy scents
of forest floor and truffles entice the Adelaide Hills pinot noir, which promises a bold yet
sophisticated taste experience.
James - Henschke Hill of Grace has a silky texture and complex layers, while Penfolds Grange
Shiraz has deep dark fruits and spices. Chocolate, cedar, and blackcurrant aromas are
harmoniously combined in Leeuwin Estate Art Series Cabernet Sauvignon, while Glaetzer
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Amon-Ra Shiraz offers robust yet sophisticated flavors. A delightful experience is
guaranteed by the elegant fusion of citrus, flowery, and toasted flavors found in Dom
Pérignon Vintage Champagne.
Conclusion
To sum up, providing The advise has the ability to positively impact customer decisions, build brand loyalty, and
personalized Australian promote the varied range of Australian wines. Tailoring recommendations makes wine
wine suggestions for enthusiasts feel valued and understood, which leads to higher satisfaction and repeat business.
diverse personas Moving ahead, it is critical to constantly analyze consumer feedback and sales statistics in
enhances consumer order to continually improve the suggestion process. Exploring chances for growth through
engagement while digital platforms or partnerships with shops could increase its efficacy and reach. Regular
spotlighting the revisions based on changing customer tastes and market trends will also be required to
exceptional quality of maintain relevance.
Australian wines. By
tailoring
recommendations to
individual tastes, this
strategy fosters stronger
bonds between
consumers and their
preferred wines, leading
to increased satisfaction
and loyalty within the
wine community.
References The Wine https://www.vinovest.co/blog/australian-wine#:~:text=White%20wine%3A%20Western
Society %20Australia's%20flagship,red%20wines%20of%20the%20region.
Wine Inspector https://www.winespectator.com/articles/alphabetical-guide-to-australian-wine-083121
Vinovest https://www.vinovest.co/blog/australian-wine
Winery.ph https://winery.ph/blogs/wineryph-blog/winery-ph-guide-to-australian-wines
Gourmet https://www.thewinesociety.com/discover/explore/regional-guides/champagne-ultimate-guide
Traveller
https://www.gourmettraveller.com.au/news/drinks-news/best-sparkling-wines-6541
Wine Selectors
https://www.wineselectors.com.au/selector-magazine/wine/australian-sparkling-wine-styles
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This template was provided by eVersity for the purpose of this project. All entries and content are the responsibility of the student.
Instructions for Students:
1. Customer Persona Template: Use this template to craft detailed personas for the three customers. Each persona should reflect distinct characteristics and
preferences.
2. Wine Advisory Plan Template: Based on the personas you've developed, use this template to provide specific wine recommendations for each persona
and detail the reasoning behind each choice.
3. Presentation/Report Structure Template: Use this structure to guide your final presentation or report. Ensure it provides a clear view of your research,
personas, recommendations, and conclusions.
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