Privacy Policy

Last updated: December 13, 2023

Thank you for visiting our website, mobile website, or mobile application ("app") (collectively, the
"Platform"). Our commitment to protecting the privacy and security of your Personal Information is as
strong as our pledge to nurture and grow the products and services of tomorrow. Please take a moment to
read this Privacy Policy that explains how we collect and use your Personal Information and the choices
you have.
This Privacy Policy describes how Labatt Brewing Company Limited, a Canadian corporation, and its
owned and affiliated brands ("we," "us," or "our") collect, save, use, disclose, protect, and otherwise
process your Personal Information when you visit or use our Platform.
"Personal Information" means any information that (either in isolation or in combination with other
information) enables you to be identified as an individual or recognized directly or indirectly.

Intended for Adults

The Platform is not directed to, and we do not knowingly collect Personal Information from, persons
under the age of majority in their jurisdiction of residence. If you are under the age of majority and have
entered this Platform by providing a false date of birth, you must immediately leave this Platform. Under
no circumstances may you use this Platform or submit Personal Information to us if you are under
the age of majority.

Contents

WHAT INFORMATION DO WE COLLECT? ........................................................................................... 2

HOW DO WE USE YOUR PERSONAL INFORMATION? ...................................................................... 3
HOW WE SHARE YOUR PERSONAL INFORMATION ......................................................................... 5
INFORMATION ABOUT OUR PLATFORM ............................................................................................ 5
SECURITY PROCEDURES AND RETENTION ....................................................................................... 7
YOUR CHOICES AND RIGHTS ................................................................................................................ 7
CHANGES AND UPDATES TO THE PRIVACY POLICY ...................................................................... 8
CONTACT US.............................................................................................................................................. 8
WHAT PERSONAL INFORMATION DO WE COLLECT?

Depending on how you access the Platform, we may collect the following categories of Personal
Information:
Categories Description
Contact Information and First Name, Last Name, Date of Birth, Email Address, Phone Number,
other information you submit Postal Code (Contact Information) or other information you provide to
directly us directly.

Financial Information If you make a purchase on the Platform, we may collect your Contact
Information, billing number, billing address, credit card number, expiry
date, CVV code, as well as your purchase details. Sometimes we may
direct you to an authorized third-party payment processor to process the
transaction. In such an event, we will redirect you to a payment
processing portal hosted by a third-party payment processor. Please read
the privacy policy on the payment processor's website regarding the use,
storage, and protection of your credit card information before submitting
any payment information.

Account Information To access and use our Platform, you may be required to create an account
using your Contact Information, username and password. We strongly
recommend that you do not disclose your password to anyone. We will
never ask you for your password in any unsolicited communication, such
as letters, phone calls, or email messages. If you become aware of any
unauthorized access to or use of your account, you are required to notify
us immediately.

If you link, connect, or log in to the Platform with a third-party service

(e.g., Google, Facebook, Apple), you direct the third-party service to
send us information such as your registration and profile information as
controlled by that service provider. We do not have control over the
information collected by those third parties. Please review the third
party's respective privacy policy hosted on its website.

Proof that you are legal Legal Age, Date of Birth, Province or Territory
drinking age
Information you submit or We may collect information you post on public spaces or community
post on community forums, forums on our Platform. If you voluntarily disclose Personal Information
public spaces or social media (e.g., name, email address, personal photographs) in a community forum
on our Platform, such information may be collected and used by third
parties. We have no control over this type of use of your Personal
Information and are not responsible for that use. Please exercise caution
before sharing any Personal Information.
If you engage with any organic content, sponsored content and
advertising content on our social or digital channels, such as engaging
with an influencer’s post, “liking” our posts, or watching content we’ve
posted, We may collect and aggregate this information (e.g. likes, shares,
and comments).

Mobile application use Some of our mobile applications tools such as geolocation, camera, and
notification services ("mobile tools"). If you consent to such mobile
 features, we may collect information provided from the use of the mobile
device.

Information submitted to our When you contact us with a comment or question through email,
Contact Us Page telephone, or the Contact Us form on our Platform, we will collect any
information you provide, including Contact Information, information that
identifies you and other information you provide us directly.
Cookie Data Personal information is collected through cookies, tags, pixels, clear
pixels, beacons, and other similar technologies. This includes information
from referring and exiting websites/URLs (including click-through URLs
and pixel tags), as well as browser and device information (including
Platform and version).
For more information, see the “Cookies and Similar Tracking
Technologies” under “Information about our Platform”.

Location Information Server log file location, internet service provider, unique identifiers,
user, agents, or IP address.

Candidate Information If you apply for a job with us, you may provide us with certain Personal
Information about yourself, such as information contained in a resume,
cover letter, or similar candidate-related materials. We may also collect
employment-related materials that you have made publicly available,
such as on business-related social networking sites.

Additional Information from Information we receive from other sources with your consent, such as our
other sources partners with whom we jointly offer services, or from advertisers, about
your interactions with them.

HOW DO WE USE YOUR PERSONAL INFORMATION?

Purpose Description

Providing products and If you order products or services from us, we will use your Personal
services Information to provide you with the products and services requested.

Registering you as a user If our Platform requires you to create an account, we will register and
administer your account on our Platform.

Administering contests, When you enter one of our contests, sweepstakes or promotions, we use
sweepstakes or promotions. this information to administer your participation in the program, validate
your eligibility, and fulfil your prize.

Providing you with With your consent, we may send you special offers, e-blasts, and
promotional messages information about other services that we believe may be of interest to
you. We may send this information by email, text or other means,
depending on your preferences. If you no longer wish to receive these
communications, you may unsubscribe any time by clicking the
“unsubscribe” link at the bottom of an email, replying STOP to a text or
by contacting us at the contact information under “Contact Us” below.
Please note that if you unsubscribe from our marketing communications
 you may continue to receive certain transactional or account-related
communications from us.

Providing targeted marketing We may use services provided by third-party Platforms (such as
on third-party Platforms social media and other websites) to create custom and look alike
audiences and to serve targeted advertisements to you or others. If
you have consented to targeted advertising through our cookie
consent banner, we may provide a hashed version of your email
address or other information to the Platform provider for such
purposes. To withdraw your consent for the use of your Personal
Information, please send a request using any of the methods set forth
in the Contact Us section below.

Providing location-based With your consent, we may provide you with location-based
services and messages services. You can withdraw consent at any time by turning off your
location services for the Platform in the settings of your device.

Displaying push notifications We may display push notifications on your mobile device such as
welcome messages, product features and promotional offers.

Improving our marketing We may use Personal Information and aggregated information to
efforts evaluate the effectiveness of our marketing efforts, target future
marketing communications in more relevant.

Enhancing your profile with us We may combine information you provide us across different
devices, programs and brands. We may also supplement your profile
using (i) aggregate demographic information from third-party data
providers and analytics companies, and (ii) information you have
made publicly available on our Platform or when you interact with
us online.

We may also enhance your profile with us using work-related

materials that you have made publicly available, such as on business-
related social networking sites

Contacting you We may use your Personal Information to contact you in response to
a comment or question through email, telephone, or the Contact Us
form on our Platform.

Responding to inquiries and We may use Personal Information to respond to your questions,
processing job application concerns, and complaints and to process and respond to applications
for current and future career opportunities.

Improving our products and We use aggregated demographic, behavioural and other statistical
services information to improve and customize our Platform, products, services,
and marketing efforts, analyze preferences, interests and purchases.

Validating your age Only individuals who are drinking legal age may access our Platform. If
you enter your name, date of birth and province of residence to enter our
Platform, we will validate that you are legal drinking in your
jurisdiction of residence.
HOW WE SHARE YOUR PERSONAL INFORMATION

We do not sell, rent, or disclose your Personal Information for purposes other than those for which it was
collected, as described herein, without your consent or as permitted by law. We may share your Personal
Information as further described below:

• Service Providers: We may transfer your Personal Information (or otherwise make it available) to
our third-party services providers. We use service providers to host our websites, administer
promotions and contests, provide email and advertising marketing services, and process payments,
among other things. We only send our service providers with the information they need to perform
their designated functions and do not authorize the use or disclosure of your Personal Information
for their marketing or other purposes. Our service providers may be located in any province in
Canada, the U.S., or other foreign jurisdictions.
• Third Party Advertising Companies and Media Partners: We allow third-party advertising
companies and media partners to use cookies and similar tracking tools to collect information about
your behaviors on our Platform. For more information, including about your choices with respect
to these tools, see "You Can Control Tracking Tools and Third-Party Advertising".
• Business Partners: With your consent, we may provide your Personal Information to our co-
sponsors or other business partners to use in accordance with their own privacy policies. We may
share your Personal Information so that our business partners, affiliated companies, or co-sponsors
may provide you with information on the products and services they make available to you through
our Platform or that may be of interest to you.
• Affiliates: We may share your Personal Information with our parent, subsidiaries, and affiliates
within the Anheuser Busch InBev family of brands (Affiliates) who perform services on our behalf.
• Legal and Compliance: We and our Affiliates and service providers may disclose your Personal
Information in response to a search warrant or other legally valid inquiry or order, or to another
organization for the purposes of investigating a breach of an agreement or contravention of law, or
detecting, suppressing, or preventing fraud, or as otherwise may be required or permitted by the
laws of Canada or any other country with jurisdiction. This may include lawful access by foreign
courts, law enforcement, or other government authorities. Your Personal Information may also be
disclosed where necessary for the establishment, exercise, or defense of legal claims and to
investigate or prevent actual or suspected loss or harm to persons or property. Where required or
permitted by applicable law, we may share information for other reasons we disclose to you.
• Sale of Business: We may transfer any information we have about you in connection with a
proposed or completed merger, acquisition, or sale (including transfers made as part of insolvency
or bankruptcy proceedings) involving all or part of our business or as part of a corporate
reorganization or other change in corporate control.

INFORMATION ABOUT OUR PLATFORM

• Visiting our Platform: In general, you can visit our Platform without telling us who you are or
submitting any Personal Information. However, we collect the IP (Internet protocol) addresses of
all visitors to our Platform, as well as other related information such as page requests, browser type,
device identifier (if you are using our mobile app), operating system, and average time spent on our
Platform. We use this information to help us understand our Platform activity and to monitor and
improve our Platform.
• App Usage Information & Analytics: As with many apps, certain limited data is required for the
app to function on your device. This data includes the type of device hardware and operating
system, unique device identifier, IP address, language settings, and the date and time the app
accesses our servers. We use this information to help us understand the activity on our app, to
monitor and improve our app, and to tailor your in-app experience.
In addition, we may use third-party service providers to collect analytical information about your
use of the app, such as the app features used and time spent on the app, to help us tailor your in-
app experience, improve our products and the quality of our app, and to manage and analyze data
to better understand our users.
• Cookies and Similar Tracking Technologies: We use certain standard web measurement and
tracking technologies such as "cookies," web server logs, web beacons (also known as "action tags"
or "one pixel gif files"), clear GIFs, or other statistics programs. A "cookie" is a tiny element of
data that our website sends to a user's browser, which may then be stored on the user's hard drive
so that we can recognize the user's computer or device when they return. We do this on our Platform
(including mobile apps) and in emails that we send to you. We collect information about users over
time when you use this Platform (including mobile apps). Third parties also collect information this
way. You can control cookies and similar technologies through the cookie consent tool on our
websites. Your browser may also have an option that allows you to accept cookies, reject cookies,
or receive notification when a cookie is sent. If you reject cookies and similar technologies, it may
limit your use of the Platform.
• Analytics: Our website uses web analytics services such as Adobe Analytics and Google Analytics.
Web analytics services use cookies to help us analyze how visitors use the website. Analytics
Platforms work by using the information generated by a cookie about your use of the website
(including your IP address) for the purpose of evaluating your use of the website, compiling reports
on website activity for website operators, and providing website operators with other services
relating to website activity and internet usage. See the "Cookies" section above to learn more about
how you can control analytics cookies.
• Linked Sites: Our Platform may contain links to other websites, including social media sites, which
may have privacy policies that differ from our own. We are not responsible for the collection, use,
or disclosure of information collected through third-party websites and expressly disclaim any
liability related to such collection, use, or disclosure. We are not responsible for any information
or content contained on such sites. Links to other websites are provided solely as a convenience.
Your browsing, use, and interaction on any other websites, including websites that have a link to
the Platform, are subject to that website's own rules and policies. Please review the privacy policy
posted on any website that you may access through or that links to the Platform. Please note that if
you provide information to us via a social media site or participate in a social media site linked to
the Platform, you consent to our use of your Personal Information as if it were submitted to us
directly via the Platform.
• Mobile Applications: From time to time, we may offer certain mobile apps, including iOS
applications ("Apps"), for download. We will use commercially reasonable efforts, given the
limitations imposed upon us by third-party providers such as Apple Inc. and Google Inc., to clearly
disclose what, if any, information is collected by the App, how it is used, and with whom it is
shared. Please note, certain practices are outside of our control, for example, tracking by Google,
Inc., Apple, Inc., or your third-party telecommunications carrier. We are not responsible for the
actions of third parties. You should always read and understand the policies of any third-party
provider, such as Google with respect to Android apps and Apple with respect to iOS apps, and
your wireless carrier, before making any purchase or downloading any app.
SECURITY PROCEDURES AND RETENTION

We have implemented reasonable administrative, technical, and physical measures in an effort to safeguard
the Personal Information in our custody and control against theft, loss, and unauthorized access, use,
modification, and disclosure. We restrict access to Personal Information on a need-to-know basis to
employees and authorized service providers who require access to fulfill their job requirements.

We have record retention processes designed to retain Personal Information for no longer than necessary
for the purposes set out herein or as otherwise required to meet legal or business requirements.

YOUR CHOICES AND RIGHTS

You have certain choices and rights when it comes to how we use your Personal Information:
Controlling Tracking Tools and Third-Party Advertising:
We may use third-party advertising companies and/or media partners that use their own tracking
technologies (including cookies and pixel tags) to serve ads on our Platform and/or on the sites on which
we advertise. We and these third-party companies display interest-based advertising using information
gathered about you over time across multiple Platforms. In the course of serving advertisements, these
companies may place or recognize a unique cookie on your browser. Additionally, we may use web beacons
provided by third-party advertising companies to help manage our online advertising. These web beacons
enable us to recognize a browser's cookie when a browser visits this Platform to learn which advertisements
bring users to our Platform. These companies may collect information about your activity on our Platform
and third-party websites (such as web pages you visit and your interaction with our advertising and other
communications) and use this information to make predictions about your preferences, develop
personalized content, and deliver ads that are more relevant to you on third party websites. This information
may also be used to evaluate the effectiveness of our online advertising campaigns.

To learn more about your choices please use the cookie consent tool available on our Platform and utilize
the choices and settings available through your device or browser. Please note that even if you do not
consent to interest-based advertising by a third party, these tracking technologies may still collect data for
other purposes, including analytics, and you will still see ads from us; however, the ads will not be targeted
based on information about you and may be less relevant to you and your interests. To successfully
withdraw consent, you must have cookies enabled in your web browser (see your browser's instructions for
information on cookies and how to enable them). Certain choices you make may be browser-specific and/or
device-specific. Your consent only applies to the web browser you use, so you must withdraw consent of
each web browser on each computer you use. Once you withdraw consent, if you delete your browser's
saved cookies, you will need to withdraw your consent again. Alternatively, you can email us at
crg@labatt.com with any questions about your cookie preferences.

Opting Out of Receiving our Emails and Texts:

To stop receiving our marketing emails or texts, email us at crg@labatt.com. You can also click on the link
provided at the bottom of each email communication or reply STOP to any text. Even if you withdraw your
consent receive marketing communications, we will still send you messages about your questions and
purchases.
Controlling Tools on Your Mobile Devices:

To disable push notifications on your mobile device (iOS and/or Android), refer to settings on your mobile
device.
Your Rights:
You have the right to:

• Request access to, or correction of, your Personal Information in our custody or control.
• Request information about how we have used and disclosed your Personal Information.
• Request to have your Personal Information deleted or forgotten from our records.
• Withdraw your consent to our collection, use or disclosure of Personal Information.
If you would like to exercise any of these rights, please contact us as described in the Contact Us section.
Please note that these rights are subject to certain restrictions, and we may take reasonable steps to verify
your identity before responding to your request.

CHANGES AND UPDATES TO THE PRIVACY POLICY

From time to time, we may revise the Privacy Policy. To help you stay current with any changes, we may
take one or more of the following steps: (1) we note the date the Privacy Policy was last updated above,
and (2) when we make a material change to the Privacy Policy, we may post announcements of such
changes on the homepage of the Platform next to the link to this Privacy Policy. Your use of the Platform
following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so
we strongly recommend that you review the Privacy Policy periodically. If we are required by law to obtain
your express consent for any changes to the Privacy Policy, then we will make a commercially reasonable
attempt to obtain your consent before implementing such revisions.

CONTACT US

If you have any questions or concerns about this Privacy Policy or the manner in which we or our service
providers treat your Personal Information, or to exercise any of your rights or choices with respect to your
Personal Information, please contact us at:

Privacy Officer
PrivacyOfficer@labatt.com
Labatt Brewing Company Limited
207 Queens Quay W, Suite 299, Toronto, ON M5J 1A7