TECHNICAL COMMUNICATION
GROUP 3
P R E S E N T A T I O N
BUSINESS COMMUNICATION:
A COMPREHENSIVE OVERVIEW
WHAT IS BUSINESS
COMMUNICATION?
Business communication is the process of sharing information
between employees within and outside a company.
PURPOSE:
IMPROVE ORGANIZATIONAL PRACTICES
ELIMINATE SILOS
KEEP EMPLOYEES INFORMED
REDUCE ERRORS
TYPES OF BUSINESS COMMUNICATION
INTERNAL UPWARD COMMUNICATION EXTERNAL COMMUNICATION
From subordinate to manager With external parties (customers, vendors,
partners)
INTERNAL DOWNWARD COMMUNICATION
From superior to subordinate
INTERNAL LATERAL COMMUNICATION
Among employees in the workplace
QUESTION !!!
Give one type of business
communication.
11 REASONS
Why Effective Business Communication is
so Powerful
1
IMPROVES EMPLOYEE
ENGAGEMENT
According to Ragan's research on employee
engagement, the most important internal
communication aspect that is correlated with
employee engagement is leadership communication.
2
ELIMINATES EMAIL
OVERLOAD
Many organizations suffer from email overload, where
employees spend a lot of time filtering through
irrelevant emails, making work less efficient.
3
ELIMINATES
COMMUNICATION SILOS
Information silos are frequently the outcome of
excessively irrelevant content.
4
INCREASES EMPLOYEE
PRODUCTIVITY
According to four out of five workers, having good
internal corporate communications improves their
ability to do their jobs productively.
5
IMPROVES
INTERDEPARTMENTAL
COMMUNICATION
Effective interdepartmental communication ensures
that teams collaborate smoothly, reducing errors and
misunderstandings.
6
IMPROVES
COMMUNICATION WITH
REMOTE WORKERS
Remote teams are the future of work.
The Global Mobile Workforce Forecast Update has estimated
that over 40% of the world’s working population will be
mobile by 2022.
7
REDUCES EMPLOYEE
TURNOVER
Companies with more engaged and satisfied employees enjoy
much lower turnover rates.
8
IMPROVES KNOWLEDGE
SHARING EFFORTS
One of the main goals companies are trying to achieve by
investing in internal communications is to improve knowledge
sharing best practices.
INCREASES EMPLOYEE
ADVOCACY
When employers know how to communicate with their
employees effectively, they are much more successful in
turning their employees into brand ambassadors.
There are 4 main ways how brand ambassadorship and employee advocacy can
help company's operations:
9
INCREASE BRAND AWARENESS
INCREASE SALES
IMPROVE EMPLOYER BRAND AND ATTRACT HIGH-
QUALITY CANDIDATES
BOOST MARKETING EFFORTS
10
IMPROVES CUSTOMER
SATISFACTION AND
RETENTION
Better business communication also means better customer
satisfaction.
11
BUILDS A BETTER
COMPANY CULTURE
Proper business communications strategy is crucial for
building a better company culture and workplace
environment.
QUESTION !!!
In the 11 Reasons, what is
your favorite? Why?
BUSINESS LETTER
BUSINESS LETTER
is a formal way of communicating with
others in a professional setting. It's used
to send information, make requests, or
share important details. Business letters
are usually clear, polite, and follow a
standard format, including a heading,
greeting, body, closing, and signature.
They are often used in situations like job
applications, company correspondence,
or official announcements.
THE ELEMENTS OF A BUSINESS
LETTER
HEADING
DATE
THE ELEMENTS OF A BUSINESS LETTER
THE INSIDE
ADDRESS
THE BODY
THE SALUTATION
THE ELEMENTS OF A BUSINESS LETTER
THE COMPLIMENTARY
CLOSE
AN ADDITIONAL NOTATION SECTION
OFTEN FOLLOWS THE CLOSE.
QUESTION !!!
What is the elements of a
business letter is this?
TOP 15 CHARACTERISTICS
OF AN EFFECTIVE BUSINESS LETTER
SIMPLICITY
A business letter should be simple.
CONVERSATIONAL STYLE
An effective letter is one that gives an impression of face to face communication.
CLARITY OF GOAL
The writer should be clear about what he wishes to convey.
PUBLIC RELATION
Business letters reflect the image of the organization.
THE ‘YOU’ ATTITUDE
The business letter should be written keeping in mind the reader’s point of view.
COURTEOUS
The business letter should be courteous.
PERSUADING
The basic idea behind every business correspondence is to persuade the
reader, be it a sales letter, letter of inquiry or letter of complaint.
SINCERE
The business letter should be sincere.
POSITIVE LANGUAGE
The words of the letter should be chosen with care
DUE EMPHASIS
Proper emphasis should be put on the content of the piece of correspondence.
COHERENCE
The information present in the letter should be arranged in a logical way.
CARE FOR CULTURE
All business correspondence seeks to be written
keeping in mind the reader’s point of view.
TACTFUL APPROACH
The writer should adopt a tactful approach while writing a business letter.
ETHICAL STANDARD
A business letter reflects the image of an organization.
BRIEF BUT COMPLETE
Brevity is the soul of correspondence.
QUESTION !!!
fill in the blank.
ETHICAL STANDARD
A business letter _______ the image of an organization.
