2022

Relatório de
Frequência
de Atrações
Globais
Cover image:
Kings Island in Mason, Ohio celebrated its 50th anniversary in 2022.
© Cedar Fair

Opposite page:
Bugs, an exhibition created by Te Papa Tongarewa Museum of New Zealand and Weta Workshop
© California Academy of Sciences

Credits
TEA/AECOM 2022 Theme Index and Museum Index: The Global Attractions Attendance Report
Publisher: Themed Entertainment Association (TEA)
Research: AECOM Economics + Advisory
Editor: Martin Palicki
Producer: Francisco Refuerzo
Design Team: Sakshi Bhatia, Sweta Sahu, Vishakha Sharma
Publication team: Beth Chang, Linda Cheu, John Dietz, Doris Li, Jodie Lock, Andrew Logan, Daisy Long, Jason
Marshall, Martin Palicki, Michael Posso, Francisco Refuerzo, Catherine Ritter, John Robinett, Chris Yoshii, Skyler
Young.

©2023 TEA/AECOM. All rights reserved.

Contacts
For further information about AECOM:

Economics + Advisory

John Robinett Chris Yoshii

Senior Vice President – Economics, Americas 9LFH3UHVLGHQWs(FRQRPLFV$VLD3DFLƮF
john.robinett@aecom.com chris.yoshii@aecom.com
T +1 213 593 8100 T +852 3922 9000

Linda Cheu Beth Chang

Vice President – Economics, Americas ([HFXWLYH'LUHFWRUs(FRQRPLFV$VLD3DFLƮF
linda.cheu@aecom.com beth.chang@aecom.com
T +1 415 796 8100 T +852 3922 8109

Jodie Lock Francisco Refuerzo

Associate Director – Economics, EMEA Senior Analyst – Economics, Americas
jodie.lock@aecom.com francisco.refuerzo@aecom.com
T +44 207 061 7000 T +1 213 593 8490

Architecture and Design

John Dietz, AIA, NCARB Zak Nawrocki, AIA, NCARB

Architecture Studio Manager, Senior Associate Managing Principal—Orlando
john.dietz@aecom.com zachary.nawrocki@aecom.com
T +407 284 4863 T +1 407 843 6552

For information about TEA (Themed Entertainment Association):

Martin Palicki Lindsey Nelson

Theme Index Editor and Press Contact TEA Executive Director
martin@inparkmagazine.com lindsey@teaconnect.org
T +1 262 412 7107 T +1 818 843 8497

TEAconnect.org
 2022

Global
Attractions
Attendance
Report
7KHGHƮQLWLYHDQQXDO
attendance study for the
themed entertainment and
museum industries.

Published by the Themed

Entertainment Association
(TEA) and the Economics
practice at AECOM.
4
Contents
The Big Picture 6
The Americas 18
$VLD3DFLƮF 36
EMEA 48
Museums 60
About The Study 80
Frequently Asked Questions 81

Sun World Ba Na Hills

© SunWorld

5
 While the unpredictable nature of the
The Big Picture Covid-19 pandemic and related restrictions
punctuated the recovery of some places in
2022, the year marked a return to normal for
many attraction operators around the globe,
who reported annual attendance or revenues
(and sometimes both) at par or even above
pre-pandemic levels.

This year’s report marks the last in a three-year series

documenting the impact of Covid-19 on the global
attractions industry. As such, we have held the 2019
rankings as constant in order to show the recovery story
of parks and museums and their performance relative to
2019 all the way through to 2022.

The global attractions industry hit an attendance peak

in 2019, before the pandemic forced an abrupt stop to
a multi-year growth streak. Although 2020 attendance
ƮJXUHVVKRZHGRQHRIWKHVWHHSHVW\HDURYHU\HDU
attendance drops in history, the industry also began to
show its resilience by working with government agencies
to facilitate safe and smooth reopenings and meet the
pent-up demand of local markets eager to get out of the
house.

In 2022, operators became laser-

focused on improving the guest
experience.

Francisco Refuerzo
Senior Analyst,
AECOM Economics + Advisory

6
Jolly Rancher Remix
© Hersheypark

7
 As predicted in the 2020 report, 2021 was recovered in 2022. This was especially true
a bounce-back year for many parts of the for international travel. The major theme
world. But savvy attractions operators park hub of Orlando was able to achieve
KDGWRƮJXUHRXWKRZWREHVWVHUYHWKH huge gains in attendance mostly due to
new, more sophisticated consumer base the strength of the domestic market, with
that emerged from the pandemic amidst many major operators noting international
everchanging government regulations and group business had not fully bounced
and capacity restrictions, which ultimately back until the end of 2022. Despite travel
led to innovations in guest services and restrictions and capacity limitations in Japan
accelerated the widespread adoption of new at the beginning of 2022, Universal Studios
app-based technologies. In 2022, operators Japan had surprisingly strong attendance,
became laser-focused on improving the buoyed by its new Super Nintendo World and
guest experience, learning that they were demonstrating the strength and power of a
able to achieve or surpass pre-pandemic popular homegrown brand.
revenues even with reduced attendance

m
levels, and realizing that in an increasingly
competitive entertainment landscape, high-
quality and memorable guest experiences
are going to drive future demand.
Top 25 theme parks worldwide
attendance 2022

Local Markets


Throughout the pandemic years, local
markets played a critical role in keeping
attractions alive. While travel restrictions m
were lifted in many parts of the world,
RYHUDOOWUDYHOƮJXUHVKDGQRWFRPSOHWHO\ Top 25 theme parks worldwide
attendance 2021

Guests approach the Flight of the Sky Lion attraction at the LEGOLAND Windsor resort.
Photo coutesy of: LEGOLAND Windsor

8
 Lotte World Adventure Busan
© Legacy Entertainment

Events and seasonal programming played additional days, or moving to a system

an increasingly important role in attracting requiring separate tickets for such events.
the local market, as operators created new 0DQ\SDUNVKDYHRƬHUHGGLVFRXQWHGQLJKW
reasons for guests to visit multiple times a tickets, but some parks are also getting
year. Halloween season proved to be some creative with ways to capture repeat visitors.
RIWKHPRVWSURƮWDEOHDQGEXVLHVWGD\VRI )RUH[DPSOH3DUTXH;FDUHWLQ0H[LFRRƬHUV
the year. Operators with popular Halloween discounted rates that can be redeemed
programming, such as Universal, Six Flags, within a few days after your initial visit.
and Cedar Fair are adding more capacity,

Events and seasonal programming played an

increasingly important role in attracting the local
market, as operators created new reasons for guests to
visit multiple times a year.

9
 Boysenberry Festival at Knott's Berry Farm in Bunea Park, California
© Cedar Fair

expanded its employee dress code to be

Sophisticated more inclusive and allow cast members to
express their identity. Cedar Fair embarked
Consumer RQDQ(6*VWUDWHJ\LQDQGƮOHGLWV
ƮUVWUHSRUWDWWKHVWDUWRI3DUNVLQ
The pandemic revealed a sophisticated the Europe, Middle East, and Africa region
consumer base that is willing to pay more for are pioneers in developing solutions and
out of home entertainment and experiences. practices that address sustainability
However, consumers also demand more concerns. Efteling and PortAventura are
in terms of comfort, ease, quality, and leading examples on this front, reducing
satisfaction. Overall tolerance for big waste and carbon footprints, and relying on
crowds and long waits seems to have gone renewable energy through initiatives like the
down. Operators continued to introduce PortAventura Solar Project.
strategies like dynamic pricing and ticketing
products, as well as make big investments
in mobile app services and improvements in
the way they engage with guests. Business
intelligence and data analytics were a big
part of informing changes to operations and
The pandemic revealed a
management for many parks. sophisticated consumer
base that is willing to
In many ways operators have become more
sophisticated as well, especially as they pay more for out of home
move to adopt new diversity, equity, and entertainment and
inclusion (DEI) and environmental, social,
and governance (ESG) policies. Disney
experiences.

10
 around improving the guest experience.
Improving And those improvements came in all shapes
and sizes - from expansion of premium
the Guest services like Disney’s Genie+ that allow
guests to experience more attractions to
Experience small but important improvements in food
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Lessons learned and trends emerging from Fair and Six Flags committing to complete
the pandemic, many of them described overhauls of their food programs. Another
above, have led attractions operators to strategy involving crowd control is Disney’s
center their investments and strategies HƬRUWVWRSXUSRVHIXOO\OLPLWFDSDFLW\

Opening Ceremony Fireworks Display at Avengers Campus, Disneyland Paris

© Disney

11
 Dutch theme park Efteling recently created a carport system with solar panels - a
big step towards its goal to reach climate neutrality by 2030.
© Efteling

(sometimes by 20 percent) at some of its hotel openings included the Efteling Grand
domestic and international parks during Hotel, Disney’s Hotel New York- The Art of
key holiday periods in order to preserve the 0DUYHODW'LVQH\ODQG3DULVDQGWKHƮUVW7R\
guest experience. Story themed hotel at Tokyo Disney Resort.
Larger resort expansions that include
Some of these improvements have the multiple hotel properties are underway at
dual goal of maintaining the per capita several resorts including PortAventura,
spending and length of stay trends at parks Atlantis Dubai, Grupo Xcaret in the Riviera
that emerged post-pandemic. However, Maya, and Universal’s Epic Universe
there has also been some resistance to the in Orlando. The recently announced
increased cost of visiting parks. In response Disneyland Forward expansion plan in
to guest feedback, Disney announced Anaheim is another reminder that even
HƬRUWVWRPDNHWKHSDUNVPRUHDFFHVVLEOH the oldest parks will continue to reinvent
such as adding more of the lowest-price day WKHPVHOYHVDQGRƬHUQHZH[SHULHQFHVWR
tickets at Disneyland Resort in Anaheim. keep guests coming back.
Similarly, in 2023 Cedar Point announced
LWVƮUVWGURSLQJDWHWLFNHWSULFHVLQQHDUO\
twenty years.

Around the world, parks looked for Around the world, parks
opportunities to engage with guests
beyond the gate, such as developing their looked for opportunities to
surrounding properties into full resort engage with guests beyond
concepts by introducing themed or the gate.
immersive hotels and/or new complimentary
uses like retail and leisure activities. New

12
 México Espectacular, Parque Xcaret
© Grupo Xcaret

Universal unveiled a new family-focused theme park concept slated for Texas.
© Universal Destinations & Experiences

13
 Top 25
Amusement/Theme Parks
Worldwide

% CHANGE
2019 RANK

2021-2022
LOCATION

ATTENDANCE (in thousands)

PARK

2022 2021 2020 2019

MAGIC KINGDOM THEME PARK AT WALT DISNEY WORLD RESORT,

1 35% 17,133 12,691 6,941 20,963
LAKE BUENA VISTA, FL, U.S.

2 DISNEYLAND PARK AT DISNEYLAND RESORT, ANAHEIM, CA, U.S. 97% 16,881 8,573 3,674 18,666

3 TOKYO DISNEYLAND AT TOKYO DISNEY RESORT, TOKYO, JAPAN 90% 12,000 6,300 4,160 17,910

4 TOKYO DISNEYSEA AT TOKYO DISNEY RESORT, TOKYO, JAPAN 74% 10,100 5,800 3,400 14,650

5 UNIVERSAL STUDIOS JAPAN, OSAKA, JAPAN 125% 12,350 5,500 4,901 14,500

DISNEY'S ANIMAL KINGDOM AT WALT DISNEY WORLD, LAKE BUENA

6 25% 9,027 7,194 4,166 13,888
VISTA, FL, U.S.

7 EPCOT AT WALT DISNEY WORLD, LAKE BUENA VISTA, FL, U.S. 29% 10,000 7,752 4,044 12,444

8 CHIMELONG OCEAN KINGDOM, HENGQIN, CHINA -41% 4,400 7,452 4,797 11,736

DISNEY'S HOLLYWOOD STUDIOS AT WALT DISNEY WORLD,

9 27% 10,900 8,589 3,675 11,483
LAKE BUENA VISTA, FL, U.S.

SHANGHAI DISNEYLAND AT SHANGHAI DISNEY RESORT, SHANGHAI,

10 -38% 5,300 8,480 5,500 11,210
CHINA

11 UNIVERSAL STUDIOS FLORIDA AT UNIVERSAL ORLANDO, FL, U.S. 20% 10,750 8,987 4,096 10,922

UNIVERSAL'S ISLANDS OF ADVENTURE AT UNIVERSAL ORLANDO,

12 21% 11,025 9,077 4,005 10,375
FL, U.S.

2022 attendance trends

were still impacted due to
agency restrictions limiting
travel, operating days, and
capacities in the Covid-19
pandemic. Therefore, we
have kept the 2019 rankings
in place for the 2022 report.

14 © 2023 TEA / AECOM

 % CHANGE
2019 RANK

2021-2022
LOCATION

ATTENDANCE (in thousands)

PARK

2022 2021 2020 2019

DISNEYCALIFORNIA ADVENTURE PARK AT DISNEYLAND RESORT,

13 81% 9,000 4,977 1,919 9,861
ANAHEIM, CA, U.S.

DISNEYLAND PARK AT DISNEYLAND PARIS, 0$51(ǫ/$ǫ9$//((

14 184% 9,930 3,500 2,620 9,745
FRANCE

15 UNIVERSAL STUDIOS HOLLYWOOD, UNIVERSAL CITY, CA, U.S. 53% 8,400 5,505 1,299 9,147

16 EVERLAND,*<(21**,ǫ'26287+.25($ 56% 5,770 3,710 2,760 6,606

17 LOTTE WORLD, SEOUL, SOUTH KOREA 84% 4,520 2,460 1,560 5,953

18 NAGASHIMA SPA LAND, KUWANA, JAPAN 17% 4,200 3,600 2,400 5,950

19 (8523$ǫ3$5.RUST, GERMANY 100% 6,000 3,000 2,500 5,750

20 OCEAN PARK, HONG KONG SAR 0% 1,400 1,400 2,200 5,700

21 HONG KONG DISNEYLAND, HONG KONG SAR 21% 3,400 2,800 1,700 5,695

DE EFTELING, EFTELING THEME PARK RESORT, KAATSHEUVEL,

22 65% 5,430 3,300 2,900 5,260
NETHERLANDS

WALT DISNEY STUDIOS PARK AT DISNEYLAND PARIS,

23 183% 5,340 1,884 1,410 5,245
0$51(ǫ/$ǫ9$//(()5$1&(

24 OCT HAPPY VALLEY, BEIJING, CHINA -24% 3,740 4,930 3,950 5,160

25 CHIMELONG PARADISE, GUANGZHOU, CHINA -41% 2,300 3,890 2,681 4,905

TOP 25 TOTAL ATTENDANCE 2022 43% 178,486 141,351 83,258 253,724

TOP 25 TOTAL ATTENDANCE AS % OF 2019 (PRE-PANDEMIC) 78%

© 2023 TEA / AECOM

43%
40% 178.5m 124.5m
Top 25 amusement/theme parks Top 25 amusement/theme parks Top 25 amusement/theme parks
Mudança de público dos 10
worldwide attendance change worldwide attendance 2022 worldwide attendance 2021
principais parques aquáticos
2021–22
da América Latina 2020–21

© 2023 TEA / AECOM 15

 Top 25
Amusement/Theme Parks
Worldwide

NETHERLANDS
NETH
1 PARK
5.4m
22

15 5
23

35.2m 2
15.3m
14
13
FRANCE
FR
RA
CALIFORNIA, U.S.
CAL
12 2 PARKS
PAR
R
3 PARKS 1
11
68.8m
9
6 FLORIDA, U.S.
FLO
6 PARKS
7

Key

<0% Circles represent size of

attendance at ranked parks at
0.1% - 50% the geography indicated. Slices
within circles represent proportion
of attendance at the geography
51% -100%
from the ranked park indicated
by number. Shading indicates
> 100%
attendance change at the ranked
QDXQGHƮQHG park versus all other ranked parks.
change
16 © 2023 TEA / AECOM
 SOUTH KOREA
SO
17
2 PARKS
GERMANY
G
10.3m
16
1 PARK
5.4m 8 3
25
4
19
CHINA
4 PARKS 15.7m 38.7m
24 JAPAN
10
5 18 4 PARKS

21

4.8m 20 H
HONG KONG
2 PARKS

70% 141.4m 83.3m

Top 25 amusement/theme parks Top 25 amusement/theme parks Top 25 amusement/theme parks
40%
worldwide attendance change
2020–21
worldwide attendance 2021 worldwide attendance 2020

Mudança de público dos 10

principais parques aquáticos
da América Latina 2020–21

© 2023 TEA / AECOM 17

 Quality over Quantity
The Americas
Although general attendance trends in the
Americas have returned to "pre-pandemic"
levels, park operators have realized that
attendance isn't everything.

In the Americas, the process of pandemic recovery

continued throughout 2022. The prior year’s trend of
increased per capita spending has continued, and in
VRPHFDVHVEHHQDPSOLƮHG5HYHQXHVSDUWLFXODUO\IRU
the major operators, are higher than pre-pandemic
levels, even in instances where attendance has dropped
or been controlled.

Though the region operated largely without travel

restriction for the whole year, international travel to
the US was down 30%. The United Stated dropped its
inbound Covid testing requirement on June 12, 2022
– too late to really impact the lucrative summer travel
season. International travel in the fourth quarter of 2022
resumed to mostly normal levels.

Francisco Refuerzo
Senior Analyst,
AECOM Economics + Advisory

18
Guardians of the Galaxy: Cosmic Rewind,
EPCOT, Walt Disney World Resort
© Disney

19
 This has resulted in a continued focus their land theming. Now the parks are
on creating the best guest experience. more intentionally creating – and selling
Whether through ticketing policy, new – technology to allow the guest to more
merchandise or continued investment in fully interact with the land. Whether that
park attractions, being intentional about is a wand, a wristband, or other device,
how visitors interact with (and in turn spend guests need that technology in order to
money with) the park and its brands has SDUWLFLSDWHLQWKHJDPLƮHGHOHPHQWVRID
SURYHQSURƮWDEOH land. This type of theming monetization is a
trend we see continuing into the future.
Special events within the parks remain
popular. Extra ticketed events, particularly
around Halloween and the winter holidays,
continue to drive additional attendance and
revenue to the parks, adding a nice boost
to bottom lines in Q3 and Q4. Operators are
trying to expand that success into other
quarters, such as Six Flags’ haunt-themed The prior year’s trend of
Scream Break launched in spring of 2023.
increased per capita spending
2QHNH\WUHQGLVWKHFRQWLQXHGUHƮQHPHQW has continued, and in some
of in-park technology that completes cases been amplified.
the guest experience. The major parks
have been focused on building highly
themed, IP-driven lands for the past 10-15
years. Even regional chains like Cedar
Fair are weaving more storytelling into

Super Nintendo World, Universal Studios Hollywood

© Universal Destinations & Experiences

20
Disney Universal
Bob Iger’s return to the CEO role at Investment has been the name of the game
Disney marked a review of the company’s at Universal. Coming on the heels of major
strategies and policies – in many cases investment in the company’s Asia parks,
making changes that improved the guest the focus now seems to be on the USA, with
experience – starting with the company’s Super Nintendo World opening recently in
ticketing policies. Disneyland increased Hollywood and the new Epic Universe park
the number of days that their lowest-priced rapidly continuing construction in Orlando.
ticket was available and resort parking fees Universal’s extremely popular Halloween
for hotel guests were eliminated at The Horror Nights (HHN) events in the fall
Walt Disney World Resort. Reducing fees in continue to be a major driver of attendance
some areas allowed guests to spend more for the company. As a separate ticketed
in the parks – and Disney provided plenty event the parks essentially double their
of opportunities to do so. Disney World’s attendance for a day with day guests and
50th anniversary, which ran throughout night guests visiting the park. It’s so popular
2022, featured specialty retail as well as new that Universal Orlando announced early this
attractions and shows. The new indoor roller year that HHN 2023 will take place over 44
coaster Guardians of the Galaxy: Cosmic nights, more than ever before.
Rewind was perhaps the biggest debut,
driving attendance to Epcot. Disneyland
showed the most dramatic increase
over the previous year, as the park faced
operating restrictions from the state of
California throughout most of 2021.

Tale of the Lion King, Disneyland Resortm Anaheim, California

© Disney

21
 Cedar Fair SeaWorld Parks &
Compared to other operators, Cedar Fair Entertainment
doesn’t rely as much on its IP partnership
with Peanuts to drive per capita spending. 7KHFRPSDQ\oVVWUDWHJ\RIKROGLQJRƬRQ
Instead, the company has raised ticket new investments in the parks during the
prices and invested in more and better food pandemic may have negatively impacted
and beverage options. This was a multi-year the chain in the short term, but now that new
program developed prior to the pandemic rides and attractions are starting to debut in
but accelerated during that down time. 2022 and 2023, attendance projections are
The result has been an overall increase in on the rise. Iron Gwazi, the highly anticipated
the number of transactions as well as an replacement for Busch Gardens Tampa's
increase in the value per transaction. Cedar Gwazi wooden coaster, opened in 2022 to
Fair has also invested in plussing their resort fans’ delight. The company has set a goal
KRWHORƬHULQJVVSHFLƮFDOO\DWWKH&HGDU to get back to its chain-wide attendance
Point location. record of 25 millions guests in 2008.

Six Flags
The regional park chain is in the midst of
a strategy overhaul, with new CEO Selim
 m
Bassoul (appointed late in 2021) working to Top 20 theme parks in
change the parks’ perception and audience. North America attendance 2022
Six Flags has been lagging behind in both
attendance and revenue, but Bassoul’s
attempt to bring in families with more money
to spend (instead of the chain’s primarily
teenage audience) will hopefully yield big
results soon. To start, Six Flags increased its
  m
ticketing prices, revamped its season pass Top 20 theme parks in
program and eliminated its all-you-can-eat North America attendance 2021
annual meal plan, although the chain has
further adjusted some of those changes for
the 2023 season.

New attractions opened across the park

chain, perhaps most notably Wonder
 m
Woman Flight of Courage at Six Flags Magic
Mountain, the park’s twentieth roller coaster. Top 10 theme parks in
Latin America attendance 2022

 m
Top 10 theme parks in
Latin America attendance 2021

22
Smaller Parks Latin America Theme
Lost Island Theme Park, the United States’ Parks
ƮUVWQHZWKHPHSDUNLQ\HDUVRSHQHGLQ
2022. Located in Waterloo, Iowa, the park Typically a quiet region when it comes to
is a second gate to Lost Island Water Park. theme parks, Latin America has seen a
It opened relatively late in the season good share of activity in the last several
but features an impressive array of rides, years. Since Covid, two of the top ten
including a custom dark ride that helps tell most visited theme parks in Latin America
the park’s backstory. closed: La Feria De Chapultepec in Mexico
City and Plaza de Sesamo in Monterey.
Hersheypark rethemed an existing coaster Instead of pursuing the development of a
DQGDGGHGDQHZưDWULGHWRFUHDWHDVPDOO traditional theme park, Mexico City initiated
Jolly Rancher themed area. The coaster the Chapultepec site’s transformation into
includes a tunnel where riders experience a free admission, pay-as-you-go urban
the sweet scent of Jolly Rancher candy. park open to the public, but capable of
hosting large-scale events as well as a roller
coaster and other rides.

In southeast Mexico, federal and state

governments have accelerated the
Mayan Train construction, aiming to
launch operations by December 2023. At
over 900-miles long, the mega-project
aims to connect the far reaches of the

Iron Gwazi replaced the Gwazi wooden

coaster at Busch Gardens Tampa
© SeaWorld Parks & Entertainment

23
 Grupo Xcaret plans to expand its hotel presence around its parks along the Riviera Maya.
© Grupo Xcaret

Península de Yucatán com estações em pontos História e cultura inca. Incluirá mais de 50
críticos de infraestrutura, como aeroportos, atrações temáticas em um cenário natural,
pontos turísticos como Tulum e Cancun, e dando aos visitantes acesso a ruínas
lugares arqueologicamente ricos e misteriosas, aventuras arqueológicas e terras
ambientalmente sensíveis, como Chichen Itza. imersivas. O resort será composto por um
O trem foi projetado para gerar benefícios parque temático, parque aquático, jardim
econômicos por meio do aumento do turismo, botânico, parque paisagístico, campo de
bem como da melhoria da logística de viagens golfe e várias acomodações.
para cargas e passageiros. Isso aumenta muito Essa tendência de criar experiências e marcas
a posição do Grupo Xcaret, o operador em parques temáticos em torno da cultura
dominante na região de parques de local, povos indígenas e paisagens naturais é
ecoturismo, atividades e hotéis associados. Nos popular na América Latina. De certa forma,
últimos anos, Xcaret mudou-se rapidamente os parques desenvolvidos ao longo dessas
para o setor de hospitalidade, construindo a linhas estão criando seu próprio IP que é tão
terra adjacente a seus parques e criando seu valioso para eles quanto os títulos criados
próprio ecossistema de produtos e experiências nos estúdios de Hollywood.
centrados na cultura, patrimônio e natureza
locais.
O grupo tem manifestado interesse em
construir mais hotéis e parques na região. O
seu mais recente parque temático, o Xibalba,
abriu em 2022. O acesso que o comboio vai
proporcionar às suas propriedades pode ter um
grande impacto na forma como Xcaret aborda
o desenvolvimento no futuro.
Também no horizonte está o conjunto Inka
Park
será inaugurado no Peru em 2025. Localizado
na costa do Peru, o Inka Park será inspirado
24
Paques aquáticos
Os parques aquáticos nas Américas tiveram
desempenho semelhante aos parques temáticos. Na E mbora muitas vezes
ausência de restrições pandêmicas para 2022, os inicialmente construídos
parques aquáticos se beneficiaram da demanda
reprimida e de uma temporada de bom tempo. Em
como complementos para
2021, os parques aquáticos superaram as demais parques temáticos, os
regiões e setores em termos de recuperação de operadores agora estão vendo
atendimento pré-pandemia, tendência que os potencial para participação
fortaleceu até 2022.
Muitos operadores de parques estão começando a adicional e receita de seus
reavaliar a relação entre os parques aquáticos investimentos em parques
existentes e o restante de suas operações. Talvez a aquáticos.
resiliência demonstrada pelo setor de parques
aquáticos durante a pandemia, as crescentes
expectativas em torno do gasto per capita ou uma
combinação dos dois tenham despertado a atenção.
O Six Flags espera aplicar sua estratégia de
premiumização a parques aquáticos,
desenvolvendo novas áreas exclusivas para adultos
com alimentos e bebidas alcoólicas, produtos como
reservas avançadas de cadeiras de praia e luxos
como cabanas. Embora muitas vezes inicialmente
construídos como complementos para parques
temáticos, os operadores agora estão vendo
potencial para participação adicional e receita de
seus investimentos em parques aquáticos.

Riptide Race at Aquatica San Antonio

© SeaWorld Parks & Entertainment

25
 A Universal viu essa oportunidade em 2017,
quando lançou o sistema de pulseira Tapu
Tapu para seu parque Volcano Bay em
Orlando. Cada visitante recebe uma pulseira na
entrada, que permite vincular uma forma de
pagamento, rastrear fotos de sua festa tiradas
por fotógrafos do parque e se envolver com
elementos interativos específicos no parque.
Embora a pulseira não represente um produto
premium de upsell, Tapu Tapu exemplifica a
tendência mencionada acima sobre a tecnologia
que se torna a peça que completa toda a
experiência.
Outros operadores de parques aquáticos, como
Cedar Fair, SeaWorld e Disney, também Sesame Place San Diego
continuam investindo em suas propriedades © SeaWorld Parks & Entertainment

herdadas.


como novos produtos de parques aquáticos. A
Cedar Fair opera sua marca Soak City de
parques aquáticos, mas 2022 marcou o m
primeiro ano completo de operação de dois
parques aquáticos Schlitterbahn que comprou Os 20 melhores parques aquáticos em
Presença na América do Norte 2022
em 2019. SeaWorld opera várias marcas de
parques aquáticos, mas transformou o antigo
Aquatica San Diego em Sesame Place, seu

 m
ambiente familiar conceito de parque aquático
quase temático (e o primeiro novo parque do
SeaWorld desde 2013).
Em 2019, a Disney reivindicou os dois parques
Os 20 melhores parques aquáticos em
aquáticos mais visitados das Américas com o Presença na América do Norte 2021
Typhoon Lagoon e o Blizzard Beach no Walt
Disney World em Orlando. No entanto, desde
que os parques reabriram com o afrouxamento

m
das restrições da Covid, a Disney tem operado
principalmente apenas um parque por vez. A
Typhoon Lagoon esteve aberta durante quase
todo o ano de 2022, depois de ter estado
Os 10 melhores parques aquáticos em
fechada durante todo o ano de 2021. Presença da América Latina 2022

 m
Os 10 melhores parques aquáticos em
Presença da América Latina 2021

26
Krakatau Aqua Coaster at Universal's Volcano Bay Water Park
© Universal Destinations & Experiences

New themed area "Atlântica" opened at Magic City, Suzano, Brazil

© Magic City

27
 Top 20
Amusement/Theme Parks
North America

3.8m
3 .8m
m ONTARIO, CANADA
ON
1 PARK

1
13
20 15
MIDWEST U.S.
3 PARKS
9.3m
18
NORTHEAST U.S.
NO
N
17 5.3m
5. m
.3m 2 PARKS

19

16
12
14 2
CALIFORNIA U.S. 10 1
6 PARKS
11 44.7m 7 FLORIDA, U.S.
77.3m 3
8 PARKS
9
8
6
4
5

2022 attendance trends

were still impacted due to
agency restrictions limiting Key
travel, operating days, and <0% Circles represent size of
attendance at ranked parks at
capacities in the Covid-19 the geography indicated. Slices
0.1% - 50%
pandemic. Therefore, we within circles represent proportion
of attendance at the geography
51% -100%
have kept the 2019 rankings from the ranked park indicated
by number. Shading indicates
> 100%
in place for the 2022 report. attendance change at the ranked
QDXQGHƮQHG park versus all other ranked parks.
change
28 © 2023 TEA / AECOM
 % CHANGE
2019 RANK

2021-2022
LOCATION

ATTENDANCE (in thousands)

PARK

2022 2021 2020 2019

MAGIC KINGDOM THEME PARK AT WALT DISNEY WORLD RESORT,

1 35% 17,133  6,941 20,963
LAKE BUENA VISTA, FL, U.S.

2 DISNEYLAND PARK AT DISNEYLAND RESORT, ANAHEIM, CA, U.S. 97% 16,881 8,573 3,674 18,666

DISNEY'S ANIMAL KINGDOM AT WALT DISNEY WORLD, LAKE BUENA

3 25% 9,027 7,194 4,166 13,888
VISTA, FL, U.S.

4 EPCOT AT WALT DISNEY WORLD, LAKE BUENA VISTA, FL, U.S. 29% 10,000 7,752 4,044 12,444

DISNEY'S HOLLYWOOD STUDIOS AT WALT DISNEY WORLD,

5 27% 10,900 8,589 3,675 11,483
LAKE BUENA VISTA, FL, U.S.

6 UNIVERSAL STUDIOS FLORIDA, ORLANDO, FL, U.S. 20% 10,750 8,987 4,096 10,922

7 UNIVERSAL'S ISLANDS OF ADVENTURE, ORLANDO, FL, U.S. 21% 11,025 9,077 4,005 10,375

DISNEY CALIFORNIA ADVENTURE PARK AT DISNEYLAND RESORT,

8 81% 9,000 4,977 1,919 9,861
ANAHEIM, CA, U.S.

9 UNIVERSAL STUDIOS HOLLYWOOD, UNIVERSAL CITY, CA, U.S. 53% 8,400 5,505 1,299 9,147

10 SEAWORLD ORLANDO, ORLANDO, FL, U.S. 6% 4,454 3,051 1,598 4,640

11 KNOTT'S BERRY FARM, BUENA PARK, CA, U.S. 6% 3,899 3,681 811 4,238

12 BUSCH GARDENS TAMPA BAY, TAMPA, FL, U.S. 7% 4,051 3,210 1,288 4,180

13 CANADA'S WONDERLAND, MAPLE, ONTARIO, CANADA 524% 3,768 587 - 3,950

14 SEAWORLD SAN DIEGO, SAN DIEGO, CA, U.S. 25% 3,507 2,800 1,139 3,731

15 CEDAR POINT, SANDUSKY, OH, U.S. 4% 3,444 3,327 1,020 3,610

16 SIX FLAGS MAGIC MOUNTAIN, VALENCIA, CA, U.S. -2% 2,993 3,047 686 3,521

17 KINGS ISLAND, KINGS ISLAND, OH, U.S. 5% 3,340 3,181 1,626 3,485

18 SIX FLAGS GREAT ADVENTURE, JACKSON, NJ, U.S. -26% 2,153 2,913 598 3,451

19 HERSHEYPARK, HERSHEY, PA, U.S. 6% 3,193 3,012 1,717 3,384

20 SIX FLAGS GREAT AMERICA, GURNEE, IL, U.S. -5% 2,535 2,675 - 3,169

TOP 20 TOTAL ATTENDANCE 2022 32% 140,453 106,568 44,302 159,108

TOP 20 TOTAL $77(1'$1&($62)ǩ35(ǫ3$1'(0,&Ǫ 88%

© 2023 TEA / AECOM

40
32%% 140.5m 106.6m
Mudança de público dos 10
Top 20 amusement/theme Top 20 amusement/theme Top 20 amusement/theme
principais parques aquáticos
parks North America parks North America parks North America
da América Latina 2020–21
attendance change attendance 2022 attendance 2021
2021–22
© 2023 TEA / AECOM 29
 Top 10
Amusement/Theme Parks
Latin America

MEXICO
ME
M
2 PARKS
1 3
3.1
. m
.1m
3.1m

GUATEMALA
9 1.4m
m
1.4m COLOMBIA
C O
7 2 PARKS
P
1 PARK .8m
8m
8m
4

BRAZIL
1 PARK

2.3m
1 PARK
K
CHILE
E
.9m 2

.5m ARGENTINA
A
1 PARK

10

2022 attendance trends

were still impacted due to
agency restrictions limiting Key
travel, operating days, and <0% Circles represent size of
attendance at ranked parks at
capacities in the Covid-19 the geography indicated. Slices
0.1% - 50%
pandemic. Therefore, we within circles represent proportion
of attendance at the geography
51% -100%
have kept the 2019 rankings from the ranked park indicated
by number. Shading indicates
> 100%
in place for the 2022 report. attendance change at the ranked
QDXQGHƮQHG park versus all other ranked parks.
change
30 © 2023 TEA / AECOM
 % CHANGE
2019 RANK

2021-2022
LOCATION

ATTENDANCE (in thousands)

PARK

2022 2021 2020 2019

1 SIX FLAGS MEXICO, MEXICO CITY, MEXICO 54% 1,727 1,125 701 2,803

2 BETO CARRERO WORLD, SANTA CATARINA, BRAZIL 23% 2,327 1,895 1,252 2,241

3 PARQUE XCARET, CANCUN, MEXICO 27% 1,399 1,104 736 1,960

4 MUNDO PETAPA, GUATEMALA CITY, GUATEMALA 99% 800 402 268 1,330

5 LA FERIA DE CHAPULTEPEC, MEXICO CITY, MEXICO - - - - 1,306

6 PLAZA DE SESAMO, MONTERREY, MEXICO - - - - 1,173

7 PARQUE MUNDO AVENTURA, BOGOTÁ, COLOMBIA 19% 752 631 344 1,151

8 FANTASIALANDIA, SANTIAGO, CHILE 38% 850 615 430 1,100

9 THEME PARQUE NACIONAL DEL CAFÉ, QUINDIO, COLOMBIA 30% 626 482 321 1,043

10 PARQUE DE LA COSTA, BUENOS AIRES, ARGENTINA 30% 514 395 263 968

TOP 10 TOTAL ATTENDANCE 2022 35% 8,995 6,649 4,315 15,075

TOP 10 TOTAL $77(1'$1&($62)ǩ35(ǫ3$1'(0,&Ǫ 60%

© 2023 TEA / AECOM

54%
40% 6.6m 4.3m
Top 10 amusement/theme
Mudança de público dos 10 Top 10 amusement/theme parks Top 10 amusement/theme parks
SDUNV/DWLQ{$PHULFDDttendance
principais parques aquáticos Latin America attendance 2022 Latin America attendance 2021
change
da 2021-22
América Latina 2020–21

© 2023 TEA / AECOM 31

 Top 20
Water Parks
North America

13 NORTHEAST U.S.

18
.8
8m
.8m 2 PARKS
MIDWEST U.S.
2 PARK 20
..8m
8m
m 16

19 6 SOUTHERN U.S.
TEXAS, U.S. 15 1.7m 4 PARKS
6 PARKS
14
5 12

11 3.2m
7
4 2
9
1
8

FLORIDA, U.S.

2
4
6.0m
6 0 5 PARKS

7 3

2022 attendance trends

were still impacted due to
agency restrictions limiting Key
travel, operating days, and <0% Circles represent size of
attendance at ranked parks at
capacities in the Covid-19 the geography indicated. Slices
0.1% - 50%
pandemic. Therefore, we within circles represent proportion
of attendance at the geography
51% -100%
have kept the 2019 rankings from the ranked park indicated
by number. Shading indicates
> 100%
in place for the 2022 report. attendance change at the ranked
QDXQGHƮQHG park versus all other ranked parks.
change
32 © 2023 TEA / AECOM
 % CHANGE
2019 RANK

2020-2021
LOCATION

ATTENDANCE (in thousands)

PARK

2022 2021 2020 2019

DISNEY'S TYPHOON LAGOON WATER PARK AT WALT DISNEY WORLD

1 - 1,915 - - 2,248
RESORT, ORLANDO, FL, U.S.

2 DISNEY'S BLIZZARD BEACH WATER PARK AT WALT DISNEY WORLD

-92% 101 1,201 316 1,983
RESORT, ORLANDO, FL, U.S.

3 UNIVERSAL'S VOLCANO BAY, ORLANDO, FL, U.S. 9% 1,850 1,691 551 1,811

4 AQUATICA, ORLANDO, FL, U.S. 35% 1,548 1,147 528 1,533

5 SCHLITTERBAHN, NEW BRAUNFELS, TX, U.S. 7% 946 888 451 996

6 WATER COUNTRY USA, WILLIAMSBURG, VA, U.S. 1% 707 700 - 736

7 ADVENTURE ISLAND, TAMPA, FL, U.S. 7% 636 593 125 656

8 AQUATICA SAN ANTONIO, SAN ANTONIO, TX, U.S. 8% 631 586 263 651

9 SCHLITTERBAHN, GALVESTON, TX, U.S. 34% 539 402 337 567

10 SPLISH SPLASH, CALVERTON, NY, U.S. - - - - 542

11 SIX FLAGS HURRICANE HARBOR, ARLINGTON, TX, U.S. 3% 388 377 235 538

12 SIX FLAGS WHITE WATER ATLANTA, MARIETTA, GA, U.S. -5% 350 368 238 526

13 SIX FLAGS HURRICANE HARBOR, JACKSON, NJ, U.S. -5% 426 448 85 482

14 TYPHOON TEXAS, KATY, TX, U.S. 7% 364 340 203 478

15 SIX FLAGS HURRICANE HARBOR SPLASHTOWN, SPRING, TX, U.S. 3% 343 333 - 475

16 ZOOMBEZI BAY, POWELL, OH, U.S. 7% 399 373 176 466

17 SIX FLAGS HURRICANE HARBOR PHOENIX, GLENDALE, AZ, U.S. 3% 318 309 - 441

18 CAMELBEACH, TANNERSVILLE, PA, U.S. 66% 373 225 151 439

19 DOLLYWOOD'S SPLASH COUNTRY, PIGEON FORGE, TN, U.S. 31% 368 281 188 433

20 CEDAR POINT SHORES, SANDUSKY, OH, U.S. 1% 405 402 - 424

TOP 20 TOTAL ATTENDANCE 2022 18% 12,607 10,664 3,847 16,425

TOP 20 $77(1'$1&($62)ǩ35(ǫ3$1'(0,&Ǫ 79%

© 2023 TEA / AECOM

40
18%% 12.6m 10.7m
Top 20 water
Mudança parksdos
de público North
10 Top 20 water parks North Top 20 water parks North
America attendance
principais change
parques aquáticos America attendance 2022 America attendance 2021
2020-21
da América Latina 2020–21

© 2023 TEA / AECOM 33

 Top 10
Parques Aquáticos
MEXICO
Latin America 1 PARK
.5m
10
BAHAMAS
B
11.8m
.8m 1 PARK

GUATEMALA
LA
1 PARK
K .8m
COLOMBIA
C
4
.8m 1 PARK

BRAZIL
6 PA
PARKS
9
8 1

7 5.9m
5
3

As tendências de
comparecimento de 2022
ainda foram afetadas devido
a restrições de agências que
limitam viagens, dias de Key
operação e capacidades na <0% Os círculos representam o tamanho da
frequência em parques classificados na

pandemia de Covid-19. 0.1% - 50% geografia indicada. As fatias dentro

dos círculos representam a proporção
Portanto, mantivemos os 51% -100%
de atendimento na geografia do
parque classificado indicado pelo
rankings de 2019 para o > 100%
número. O sombreamento indica a
mudança de frequência no parque
relatório de 2022. QDXQGHƮQHG classificado em relação a todos os
outros parques classificados.
change
34 © 2023 TEA / AECOM
 % CHANGE
2019 RANK

2021-2022
LOCATION

ATTENDANCE (in thousands)

PARK

2022 2021 2020 2019

1 THERMAS DOS LARANJAIS, OLIMPIA, BRAZIL 47% 1,729 1,179 922 1,845

2 BAHAMAS AQUAVENTURE WATER PARK, PARADISE ISLAND 38% 1,751 1,269 494 1,813
ǩ1$66$81(:3529,'(1&(Ǫ%$+$0$6

3 HOT PARK RIO QUENTE, CALDAS NOVAS, BRAZIL 53% 1,430 933 734 1,469

PARQUE ACUATICO XOCOMIL, SAN MARTÍN ZAPOTITLÁN,

4 33% 833 626 121 894
RETALHULEU, GUATEMALA

5 BEACH PARK, AQUIRAZ, BRAZIL 56% 782 500 312 890

6 PISCILAGO, *,5$5'27ǩ%2*27žǪ&2/20%,$ 34% 816 609 307 876

7 MAGIC CITY WATER PARK, SUZANO, BRAZIL 32% 616 467 355 681

8 THERMAS WATER PARK, SÃO PEDRO, BRAZIL 67% 753 452 315 641

9 HOT BEACH, OLYMPIA, BRAZIL 4% 620 594 243 608

10 PARQUE ACUATICO EL ROLLO, MORELOS, MEXICO 33% 489 368 210 525

TOP 10 ASSISTÊNCIA TOTAL 2022 40% 9,819 6,997 4,014 10,242

ATENDIMENTO TOTAL DO TOP 10 EM % DE 2019 (PRÉ-PANDEMIA) 96%

© 2023 TEA / AECOM

40% 9.8m 7.0m

Mudança de público dos 10 Os 10 principais parques Os 10 principais parques
principais parques aquáticos aquáticos da América Latina aquáticos da América Latina
da América Latina 2020–21 em 2022 em 2021

© 2023 TEA / AECOM 35