Bifurcation of Syllabus
Mass Communication (335)
Total No. of Lessons- 28
MODULE I. TMA (40%) II. Public Examination (60%)
(No. of Lessons- 10 ) (No. of Lessons- 18)
1. Introduction to Mass L1 Introduction to communication L2 Mass Communication
Communication L3 Role and impact of Mass Media
L4 Development communication
2. Print Media L5 Introduction to Print Media L6 What is News?
L7 Reporting and editing
L8 Language Press in India
3. Radio L12 Radio Programme production L9 Characteristics of Radio
L10 The Radio Station
L11 Formats of radio Programmes
4. Television L 14 Role of television as a mass Medium L 13 Television in India
L15 Television channels
L16 Television programme production
5. Advertising and Public L 17 Advertising- an introduction L18 Advertising – an Industry
Relations L20 Public relations -tools L 19 Public relations – an introduction
6. New Media L 21 Characteristics of new media L22 New media: the industry
L 24 New Media: employment L23 New media: Target audience
opportunities
OPTIONAL MODULE
7A. Traditional Media L 25A Introduction to traditional media L 27A Comparison of traditional media with electronic
L26A Types of traditional media media.
L28A Communication through Traditional Medium
7B. Photojournalism L 25B Introduction to photography L27B Photojournalism
L26B The Camera L28B Role of Photojournalism
