University of Jammu
JKSET (2021-22)
Syllabus
Subject: Management Code No. : 25
Unit – I
Management – Concept, Process, Theories and Approaches, Management Roles and Skills
Functions – Planning, Organizing, Staffing, Coordinating and Controlling.
Communication – Types, Process and Barriers.
Decision Making – Concept, Process, Techniques and Tools
Organisation Structure and Design – Types, Authority, Responsibility,
Centralisation, Decentralisation and Span of Control
Managerial Economics – Concept & Importance
Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting Market
Structures – Market Classification & Price Determination
National Income – Concept, Types and Measurement Inflation –
Concept, Types and Measurement Business Ethics & CSR
Ethical Issues & Dilemma Corporate
Governance Value Based
Organization
Unit – II
Organizational Behavior – Significance & Theories
Individual Behavior – Personality, Perception, Values, Attitude, Learning and Motivation
Group Behavior – Team Building, Leadership, Group Dynamics Interpersonal
Behavior & Transactional Analysis
Organizational Culture & Climate
Work Force Diversity & Cross Culture Organizational Behavior Emotions
and Stress Management
Organizational Justice and Whistle Blowing
Human Resource Management – Concept, Perspectives, Influences and Recent Trends
Human Resource Planning, Recruitment and Selection, Induction, Training and
Development
Job Analysis, Job Evaluation and Compensation Management
Unit – III
Strategic Role of Human Resource Management Competency
Mapping & Balanced Scoreboard Career Planning and
Development
Performance Management and Appraisal
Organization Development, Change & OD Interventions Talent
Management & Skill Development
Employee Engagement & Work Life Balance
Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
Trade Union & Collective Bargaining
International Human Resource Management – HR Challenge of International Business
Green HRM
Unit– IV
Accounting Principles and Standards, Preparation of Financial Statements
Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont
Analysis
Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis Standard
Costing & Variance Analysis
Financial Management, Concept & Functions
Capital Structure – Theories, Cost of Capital, Sources and Finance Budgeting and
Budgetary Control, Types and Process, Zero base Budgeting
Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis,
Financial Breakeven Point & Indifference Level.
Unit –V
Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns;
Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and
Uncertainly Analysis
Dividend – Theories and Determination
Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations,
Leveraged Buyouts, Takeover
Portfolio Management – CAPM, APT
Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables
Management, Factoring
International Financial Management, Foreign exchange market
Unit - VI
Strategic Management – Concept, Process, Decision & Types
Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal
Analysis – Resource Based Approach, Value Chain Analysis
Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment,
Integration and Diversification, Business Portfolio Analysis - BCG, GE Business Model,
Ansoff’s Product Market Growth Matrix
Strategy Implementation – Challenges of Change, Developing Programs Mckinsey 7s Framework
Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
Market Segmentation, Positioning and Targeting
Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development,
Pricing – Types and Strategies
Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising
and Sales promotion
Unit –VII
Consumer and Industrial Buying Behavior: Theories and Models of Consumer Behavior
Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding
Strategy; Brand Name Decisions, Brand Extensions and Loyalty
Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing
and Managing Sales Force, Personal Selling
Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms
Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
Retail Marketing – Recent Trends in India, Types of Retail Outlets.
Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing
and Green Marketing
International Marketing – Entry Mode Decisions, Planning Marketing Mix for International
Markets
Unit –VIII
Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability
Distribution – Binominal, Poison, Normal and Exponential
Data Collection & Questionnaire Design Sampling –
Concept, Process and Techniques
Hypothesis Testing – Procedure; T, Z, F, Chi-square tests Correlation
and Regression Analysis
Operations Management – Role and Scope
Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process
Enterprise Resource Planning – ERP Modules, ERP implementation Scheduling;
Loading, Sequencing and Monitoring
Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management –
KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
Operation Research – Transportation, Queuing Decision Theory, PERT / CPM
Unit –IX
International Business – Managing Business in Globalization Era; Theories of International Trade;
Balance of payment
Foreign Direct Investment – Benefits and Costs
Multilateral regulation of Trade and Investment under WTO International Trade
Procedures and Documentation; EXIM Policies Role of International Financial
Institutions – IMF and World Bank
Information Technology – Use of Computers in Management Applications; MIS, DSS
Artificial Intelligence and Big Data
Data Warehousing, Data Mining and Knowledge Management – Concepts Managing
Technological Change
Unit – X
Entrepreneurship Development – Concept, Types, Theories and Process, Developing
Entrepreneurial Competencies
Entrepreneurship – Concept and Process
Women Entrepreneurship and Rural Entrepreneurship
Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening
of Business Ideas
Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and
Financial Analysis
Micro and Small Scale Industries in India; Role of Government in Promoting SSI Sickness in
Small Industries – Reasons and Rehabilitation
Institutional Finance to Small Industries – Financial Institutions, Commercial Banks,
Cooperative Banks, Micro Finance.
