Hantec Markets Brand Book 2022

April 2022
Content

Brand story Our visual identity Applying the brand

Who we are Master logo Look and feel

Our purpose Logo suite Dynamic designs
Our values Logo don’ts Colour theory
What we do Strapline Photography style
How we do it Stationery Illustration style
Mission statement Logo applications Hantec pattern
Brand colours Typography
Iconography Layout designs
Our tone of voice
Presentation templates
Who we are

We are a global provider

of online trading with 30 years
experience offering a bespoke
service tailored to individual needs.
Our service is adaptable to
meet all trading requirements.
Our purpose

To enhance the lives of our clients

by creating and providing an
unrivalled trading experience.
Our values

Integrity We endeavour to do the right thing

in the right way.

Expertise We provide an unrivalled experience due

to our extensive history in the marketplace.

Commitment We are committed to doing the right thing

for our clients

Innovation Forward-thinking, adaptive in an

ever-changing marketplace.

Quality A consistent level of exceptional work

and pride associated with it.

Passion Passionate about our work

and our clients
What we do

We offer currencies, metals and

indices trading with fast execution.
How we do it

We deliver
Through a tailored service
that is supported by an
industry-leading client
experience team.
Mission statement

Our mission is to empower financial

freedom, be a partner that people trust
and create unprecedented opportunities
to new audiences globally.
We constantly strive to provide our
clients with the tools to succeed.
 Our
visual
identity
10
Master logo
11
Alternative colour
exploration
–––––––––––––––––––– Incorporating Cyan –––––––––––––––––––– –––––––––––––––––––– Premium Gold and Black –––––––––––––––––
–––

–––––––––––––––––––– Complementary Colours –––––––––––––––– –––––––––––––––––––– Natural Earthy Tones ––––––––––––––––––––

––––

–––––––––––––––––––– Cool Colour Palette –––––––––––––––––––– –––––––––––––––––––– Vibrant and Digital ––––––––––––––––––––
12
Safe area Always give the logo sufficient space to breath in designs
allowing a minimum area of clear space around the logo as shown.

CLEAR SPACE

CLEAR SPACE
13
Safe area Always allow a minimum area of clear space around the logo and
strapline as shown.

CLEAR SPACE

(Half H)

CLEAR SPACE
14
Logo suite
Master Logo Master Logo + Strapline Premier Logo Sustainability Logo Water in Africa Logo
Use on front pages of communication Use in external publications and front Use in prestige occasions such as Use in materials where Hantec Markets Use in materials where Hantec Markets
documents and all legal documents door situations like an office reception invitations for corporate events is talking about Sustainability. is talking about water in Africa
or brand presentation
PRIMARY PMS FOR PRINT

DIGITAL ONLY

MONO

App Icon
ICON
For use only when talking about any
Hantec Markets Apps
15
Logo don’ts The Master logos should never be altered from its original supplied state.

Don’t stretch the logo from its Don’t resize the individual Don’t skew the angles any
original proportions. elements of the logo part of the logo

Don’t alter the colour of Don’t place the logo on backgrounds Don’t use the logo in a sentence
any of the logos where it can’t be seen clearly or create additional brand marks

THE

WAY
16
Logo don’ts The Master logos should never be altered from its original supplied state.

Don’t put the logo on non brand Don’t add any drop shadows Don’t rotate the logo on an angle
coloured backgrounds or glowing effects on the logo

Don’t put the logo in a Don’t separate the H icon Don’t distort the logo into perspective
box or any frame from the wordmark
17
Strapline

Empowering
Financial
Freedom
18
Stationery Premium uncoated stock should be used for top level stationery.
Add gold foil edging for extra impact.
19
Letterhead
20
Logo applications
21
Logo applications
22
Brand colours We’ve developed a colour system to encompass the values and offering of Hantec
Markets. Secondary colours can be used to differentiate various subject matter in
presentations and documents

Primary Colours SUSTAINABILITY

Tertiary Colours - Content Specific

Pantone: White Pantone: 1795 Pantone: Black Pantone: 7710 Pantone: 553 Pantone: 802 Pantone: 9064

CMYK: 0/0/0/0 CMYK: 0/99/97/0 CMYK: 50/50/0/100 CMYK: 80/10/30/0 CMYK: 80/46/74/53 CMYK: 60/0/92/0 CMYK: 8/4/17/0

RGB: 255/255/255 RGB: 228/15/24 RGB: 0/0/0 RGB: 0/163/180 RGB: 41/71/53 RGB: 127/211/68 RGB: 240/239/221

#ffffff #e30e18 #000000 #00a2b3 #294634 #7fd244 #efeedc

Secondary Colours WATER IN AFRIC A PREMIER GOLD

Pantone: 108 Pantone: Bright Green Pantone: 184 Pantone: 2395 Pantone: 289 Pantone: Process Blue Pantone: 290 Pantone: Metallic 872

CMYK: 0/22/99/0 CMYK: 96/0/60/0 CMYK: 0/80/35/100 CMYK: 34/88/0/0 CMYK: 100/85/45/52 CMYK: 100/23/11/8 CMYK: 33/4/5/0 CMYK: 36/43/70/30

RGB: 255/218/0 RGB: 0/172/142 RGB: 219/84/114 RGB: 175/0/154 RGB: 23/36/61 RGB: 0/129/198 RGB: 192/215/233 RGB: 140/115/73

#ffda00 #00ac8d #da5371 #af009a #16243d #00a2b3 #c0d6e9 #8b7248

23
Iconography The icons feature a dynamic angular style born out of the H icon.

ICON LIBRARY

Customers Focus Global Mission Reliable Responsible Secure Social Social Sustainable Teamwork Trusted Values Vision Water
Responsibility

WHAT WE DO

Currencies Indices Metals

 Applying
the brand
25
Look and feel

Dynamic and
confident design.
The key foundation of our visual identity
is the use of the angles and curves that
make up the Hantec Markets Logo

67.5º
Dynamic
Angle Rounded
Corners
26
Look and feel – From these angles we can create base graphic foundations for any
branded materials.
Dynamic designs
27
Colour theory Heritage inspired with a modern, digital edge. Designs should
feature one dominant colour supported by the other colours in
the brand palette.
28
Photography style Our imagery is treated to highlight the brand colours intensifying
the warm red tones in an image balanced with cool blue tones in
the highlights.
29
Photography style To create the tonal quality for Hantec brand imagery, follow
the instructions below. A bit of tweaking of the settings will be
necessary depending of the type of imagery.

Original Image Apply Camera Raw Treatment Add Orange Glow Add Blue tones

Using the Camera Raw Filter in Photoshop, adjust the Create, (or use from the Brand Library) an orange glow Add a final layer to add more dominant blue tones to the
Camera Raw Settings colour grading settings as per the screenshot, bottom gradient as shown below and apply to the direction of image.You should focus on the background elements of
left. This will add a blue tone across the highlights of the the light in the image. If there is light coming from the the image, leaving the focal point in colour.
image and warm up the skin tones in the image. window in a photo then you would place it there.
Change the layer setting to “Colour”
Change the Layer setting to “Hard Light” as below Change the layer setting to “Soft Light” as below

Layer Setting Layer Setting Orange Glow Asset Layer Setting

30
Illustration style Our lineart style is fluid and flexible, using the brand colours
and dynamic angular style.
31
Hantec pattern The Hantec Pattern is a fine detail that adds depth and texture to any of
its applications. Like the inner lining of a suit, It can be subtle and refined.
or it can be enlarged right up to create bold shapes and designs.
32
Typography The variety of weights in the Gill Sans font family ensures legibility
and flexibility across all communication platforms.

Sentence
Master font set

Gill Sans Light

Gill Sans Light Italic

case with
Gill Sans Regular
Gill Sans Italic

Gill Sans Semi Bold

tight leading.
Gill Sans Semi Bold Italic
Gill Sans Bold
Gill Sans Bold Italic

Gill Sans Ultra Bold

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statements vid que voles que nati

with bold cullam fugia dolese pa

poquisi commoluptat.

headlines
Use a single
dominant
colour when
designing
layouts

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esequisi commoluptat. Id moluptat dolorit rehendisitas etur audis explabo.
Use colour
for impact
and create
contrast in
designs.
Vary the scale of the shapes to create
impactful designs in communications.
 Our brand personality is underpinned by our heritage, showcasing our longevity
37
Our tone of voice and knowledge of the industry and strength as a trader with a global presence.

Authentic Honest, direct, and committed to full transparency.

As trusted experts in our field, we consider short and long term
scenarios to give the perspective that comes with our experience.

Inspirational & We speak with certainty and self-assurance. We understand

Empowering our clients and what is important to them, and this means
we use no waffle and no confusing jargon.

Passionate We are passionate about what we do with the ambition

to motivate, stimulate and inspire change.

Progressive We are progressive and innovative but never risk-takers.

Planners
When challenging the status quo, we carefully consider
all the influencing factors before forming an educated opinion.
Presentations
39
Presentation templates
Thank You