Cultivate

How to use data to design and refine your elearning.

5C Framework for successful digital learning

Cultivate:
The fourth C of the 5C framework

Imagine knowing that the optimum length for your digital learning topics is 8 minutes, that videos with social
polls and reflective questions get 40% more uptake over videos without and the reason learners are dropping
out of a topic after just one minute is purely because of a simple error on page 3, which you can easily fix.

Cultivating your digital learning is more than doing, waiting and evaluating. To be the best, stay ahead, meet
customer expectations and needs and hit those important performance targets, you need to read your
audience, uncover problems, spot opportunities and be reactive to needs. The good news is that with data
dashboards, you can - and easily.

This Cultivate tool shows your how to draw insights from your data feeds to focus your projects from the
beginning - and at every steps of the way - to ensure they hit the mark and deliver the stats you need them
to.amework.

Need some support? Find out more about our Learning Consultancy team and our coaching and design
services at each stage of the 5Cs Framework.
 1 Cultivate: Ahead
Draw on data and insights to shape the direction of your digital learning project, before you get stuck in the
design.

1. What did you learn from your last project? 2. What does your audience tell you they need?

What worked well? What didn’t? What devices were used to access Use surveys, polls, open input questions, conversations and
it? How did learners use it? How much? What did they say about it? observations to gather up as much information as you can.

3. What are your direct competitors offering? Is it working? How can you improve upon that?
 2 Cultivate: During
During the Conceptualize and Create phases of your project, we recommend continually testing and checking out
your data feed to assess if your design is working. You can do this with a sample of end users early on, and then
your full audience as you release it. It’s never too late to make changes, especially when it can make or break your
project’s success.

A/B test

If you’re embracing a new design strategy, get it right by running some A/B testing and seeing what works best. Try
standalone expert videos vs. the same videos with a simple poll question. Which gets higher user engagement and
ratings? Test out offering a range of standalone topics vs. the same topic with a built-in menu.

Which do users respond best to? Does your content do better on or off an LMS?

Ideas for what we should A/B test on our project to find out the best format/use or media/brand:
Monitor your dashboards

Data dashboards will become your best friends 1

during your prototyping and production phase. Good Monitor sessions vs. total users. Are users coming back for
ones update automatically with live user data. more?

Below we’ve taken the dashboards available in

Elucidat Analytics to highlight the top ten stats to 2
monitor. Look also to your LMS, surveys, user Does completion matter to your project? If it’s a linear
feedback and performance measures to get a fuller experience is everyone getting through to the end? If not,
picture. why? If it’s a range of performance topics that learners can
explore freely, look instead at which pages/topics are visited,
and by whom.

3
Are you reaching your target number of users, and in the
1 2 3 locations you are aiming for? Do you need to market your
product more in certain areas, or help it spread virally?
 7

8
4 5
6
Which questions are 90 - 100% of users getting right first time?
Was it designed to be that easy, or do you need to make it
harder?

6
7
What pages are you seeing the total number of users drop
4 from? Dig deeper to find out why this might be: page
errors/lower engagement/less relevant content/ UX issues, or
What results are you seeing from polls, and what do they tell
perhaps they have all that they need and the rest can be cut!
you about user attitudes/perceptions/belief? Do these need to
be challenged ahead of “learning”?
8

5 If you’ve created branches in your content, where are the

majority of users going? What does this tell you about their
Which really important question are users struggling with? What needs/behaviours/profiles?
does this tell you about where they may really be struggling on
the job? How can you further help them?
Get feedback from users

Build in a user-rating survey into each of your digital products or topics to capture their honest views. It’ll take
them two seconds if it’s a simple Likert question, but give them the option to provide written feedback too. If
you’re using Elucidat, it will all appear in your Analytics dashboard. When coupled with the other data you have,
you can get insight into why one topic gets 5 stars when another only gets 3. Also, look at text inputter by users to
reflective questions or action-planning tasks. Should you pass this on to coaches/facilitators/managers to continue
their learning around it?

User feedback that needs action

Take action
Quick wins - what changes can you make now to improve on key Longer term - considerations for the future.
stats
 3 Cultivate: Further on
Sometimes key performance indicators take a while to Go deeper
come to fruition, such as increases in sales, reductions in Is this the case for all target roles/teams? And how does this
incidents and compliance risks. But the key to health correlate to your learning project in terms of take
up/completion/pass rates/user ratings?
cultivation is to balance data about users and usage
along with performance on the group. What we all hope
for is a positive outcome on performance.

Measure your KPIs

If you’ve follow the Capture stage of our 5C Framework,

it’s likely you’ll have a set of clear performance targets for Evaluate
What conclusions can you draw about what’s working, what’s not
your digital learning project. How are you doing? working and what else you could develop or do to boost your
project’s success?
● Below target?
● On target
● Above target

Use data alongside polls, surveys, 360 feedback,

manager performance feedback, observations of
performance, customer feedback and more.
 What next?

Cultivate
★ Get more 5C Framework guides

These will help you to generate

design concepts, speed up your
production process and much more!

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Cracking the data to inform your projects is a game-changer
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We’d be happy to help with any
help, please get in touch.
questions you have about this guide
and discuss how we can help you
further.