CONTENTS

Contents
EXECUTIVE SUMMARY...........................................................................................................................3
GOALS, VISION, MISSION, & OBJECTIVES.......................................................................................3
BUSINESS MODEL..........................................................................................................................3
BUSINESS AND PRODUCT POSITION..............................................................................................4
WEALTH IMPROVEMENT APPROACHES.........................................................................................4
PARTIES SUPPORTING THE BUSINESS............................................................................................5
ENVIRONMENTAL ANALYSIS..................................................................................................................6
TREND IN THE INDUSTRY...............................................................................................................6
CONSUMER ANALYSIS....................................................................................................................6
COMPETITOR ANALYSIS.................................................................................................................7
MARKET FORECAST........................................................................................................................8
MARKET SHARE..............................................................................................................................8
MARKET POSITION.........................................................................................................................9
MARKET STRATEGY........................................................................................................................9
BUSINESS DESCRIPTION.......................................................................................................................10
PRODUCT DESCRIPTION...............................................................................................................10
EQUIPMENT/MATERIALS NEEDED...............................................................................................10
SIZE OF THE BUSINESS.................................................................................................................11
PERSONNEL REQUIREMENT.........................................................................................................11
ORGANIZATIONAL PLAN......................................................................................................................13
FORM OF BUSINESS ORGANIZATION...........................................................................................13
LIABILITY OF THE OWNER............................................................................................................13
ORGANIZATIONAL STRUCTURE....................................................................................................14
ROLE OF THE OWNER..................................................................................................................14
PROPOSED SALARY......................................................................................................................15
PRODUCTION PLAN.............................................................................................................................16
PRODUCTION SCHEDULE.............................................................................................................16
PRODUCTION PROCESS................................................................................................................16
 EQUIPMENT REQUIRED...............................................................................................................17
SOURCES OF MATERIALS.............................................................................................................18
ESTIMATED PRODUCTION COST..................................................................................................19
OPERATION PLAN................................................................................................................................20
EVALUATION OF SUPPLIERS.........................................................................................................20
PURCHASE PROCEDURES.............................................................................................................21
STORAGE AND INVENTORY CONTROL.........................................................................................22
SALES PROCEDURES.....................................................................................................................22
MARKETING PLAN...............................................................................................................................24
PRODUCT.....................................................................................................................................24
PLACE...........................................................................................................................................24
PRICE...........................................................................................................................................25
PROMOTION................................................................................................................................25
PEOPLE.........................................................................................................................................25
PACKAGING.................................................................................................................................25
POSITIONING...............................................................................................................................26
FINANCIAL PLAN..................................................................................................................................27
MAJOR ASSUMPTIONS.................................................................................................................27
PROJECTED STATEMENT OF COMPREHENSIVE INCOME.............................................................27
PROJECTED STATEMENT OF CASH FLOWS...................................................................................28
o..........................................................................................................................................................28
 Sales Revenue..............................................................................................................................28
 Catering Services Revenue...........................................................................................................28
 Cost of Goods Sold (Ingredients, etc.)..........................................................................................28
 Operating Expenses.....................................................................................................................28
 Salaries and Wages......................................................................................................................28
 Marketing Expenses.....................................................................................................................28
 Rent.............................................................................................................................................28
 Utilities........................................................................................................................................28
 Taxes............................................................................................................................................28
o..........................................................................................................................................................28
 Equipment Purchases..................................................................................................................28
o..........................................................................................................................................................28
 Loans Received............................................................................................................................28
 Loan Repayments........................................................................................................................28
o..........................................................................................................................................................28
 Cash at the beginning of the period............................................................................................28
 Cash at the end of the period......................................................................................................28
CASH FLOW STATEMENT.............................................................................................................29
PROJECTED STATEMENT OF CHANGES IN EQUITY.......................................................................29
PROJECTED STATEMENT OF FINANCIAL POSITION......................................................................29
 EXECUTIVE SUMMARY

This section presents the VGMO, the business model, the business
and production positions, wealth improvement approaches, and the
parties supporting the study.

GOALS, VISION, MISSION, & OBJECTIVES

Our Goal, is to establish 'Pizzanada' as the premier destination for

gourmet pizza and empanadas, recognized for its commitment to
freshness, quality, and customer satisfaction.

‘Pizzanada' is a gourmet filled with fresh and savory pizza &

empanada that envision, to become the most reliable nationwide source
of food service to our consumers taste bud’s satisfaction, to envision a
culinary haven where every dish is worth a penny, delighting the senses
and creating unforgettable experiences for our consumers.

With a mission, to bake some joy with a delightful thrill, 'Pizzanada'

is on a mission to make excellent dining accessible to all, and to exceed
customer expectations, ensuring every interaction with our food and
service brings joy, satisfaction, and a desire to return.

OBJECTIVES

1. Open the first nearby gourmet pizza & empanada food house at Brgy.
9 beside Dolores National High School (DNHS).
2. Go on promotion.

3. Keep improving the business, increasing the sales and net margin.

4. Concrete current scale, start franchising.

5. Become a well-known Food house/restaurant, reaching the target of

net margin.

6. Expand the business to other places in the country such as: other
towns, cities, conurbation, & eventually reach global expansion.

BUSINESS MODEL

Pizzanada's business model revolves around providing high-quality,

delicious pizzas and empanadas to customers in a convenient and
efficient manner. Our target market consists of pizza and empanada
lovers of all ages and demographics within the whole DNHS. We
differentiate ourselves by offering a wide variety of gourmet pizza flavors
and crispylicious empanada, using fresh and locally sourced ingredients,
and providing exceptional customer service. Our revenue streams
primarily come from the sale of pizzas and empanadas through multiple
channels, including dine-in, takeout, and delivery.

We have a cost structure that focuses on optimizing ingredient

sourcing, managing operational expenses, and maintaining competitive
pricing. Key activities include menu development, efficient kitchen
operations, marketing and promotion, and continuous customer feedback
to improve our offerings. We also aim to establish strategic partnerships
with local suppliers and delivery platforms to enhance our reach and
streamline our operations. Overall, Pizzanada's business model aims to
deliver a delightful pizza and crispylicious empanada experience to our
customers while ensuring profitability and sustainable growth.

BUSINESS AND PRODUCT POSITION

Pizzanada offers a diverse menu of freshly made pizzas and

empanadas, crafted from high-quality ingredients sourced locally
whenever possible. Our products stand out for their authentic flavors,
innovative combinations, and commitment to satisfying the cravings of
food enthusiasts looking for delicious savory treats.

WEALTH IMPROVEMENT APPROACHES

Our approach to wealth improvement is based on our commitment to

our customers to constantly provide them with the best quality, delicious
pizza and empanada that is safe for them to come back and buy again.

Our business will be committed to ensuring the following:

 Provide - to provide a product that will satisfy our customer's

cravings. Providing a product that considers the demands of the public
to have high-quality, healthful meals in addition to profit.

 Trust - assurance of a trustworthy brand that will create a positive

rapport. By putting our clients' needs first and maintaining a positive
rapport, we can win their hearts and earn their trust.

 Earn - to gain good things effects in exchange for services performed

and effort made. In order to satisfy our customers' needs and provide
them with good, accommodating service, we work hard to be the best
in our industry.

PARTIES SUPPORTING THE BUSINESS

The consumers for our small business will be the students, teachers,
the staff, and the people around Dolores National Highschool. These are
our potential buyer for our business. The creditors will be the owner of the
business since they will take responsibility for managing the business.
We'll get the necessary supplies from Puregold or in our local markets.
The employees will be Valerie Gara, Ian Gales, Prizhiel Maynite, Yanie
Coles, and Jasmin Tegio.
 ENVIRONMENTAL ANALYSIS

This section presents the industry analysis covering the following

forces directly affecting the proposed business: the trend in the industry,
the consumers, the competitors, market forecast, market share, market
position, and marketing strategy.

TREND IN THE INDUSTRY

We chose this business “Pizzanada” to provide our customers with

mouthwatering, freshly prepared pizzas and empanadas. Nowadays,
people lack time to prepare food for themselves, that’s where our
business comes in. By purchasing our product, we’ll offer them a
convenient and time-saving solution. We prepare our cuisine quickly
without losing its taste and quality.

CONSUMER ANALYSIS

MARKET SEGMENTATION AND TARGETING:

1. Geographic Segmentation;
Targeting residents and students in Barangay 9 and the
surrounding areas, with a focus on to Dolores National High School
(DNHS) because of the lack of empanada and pizza at the area,
initially later, expanding to other towns, cities, and eventually
expanding globally.

2. Demographic Segmentation;
Targeting various age groups, particularly 11-30 above who
enjoy gourmet pizza and empanadas. Additionally, targeting
students and working professionals looking for convenient and
delicious dining options.

3. Behavioral Segmentation;
Targeting frequent costumers who prioritize taste, freshness,
and value for money. Additionally, targeting individuals who are
open to trying new food concepts and exploring diverse culinary
offerings.

DEMAND ANALYSIS:

4. Understanding Local Preferences;

 Find out what the most popular pizza and empanada flavors are
in your area, along with the best times to eat such as; (lunch,
dinner, snacks, etc.) by conducting surveys on our consumers.

5. Analyzing Competitor Landscape;

Examining the offerings and pricing policies of the local pizza
and empanada businesses to find their gaps, where our products
might stand out from the competition and get a competitive edge.

6. Evaluating Seasonal Demand;

Anticipating fluctuations in demand based on seasonal factors,
such as school holidays, local events, and weather conditions, to
optimize menu offerings like; (seasonal discounts, & buy 1 get 2
promos)

7. Assessing Affordability;
We entail considering the target market's purchasing power and
providing menu selections at varying price ranges to accommodate
a range of customer budgets.

COMPETITOR ANALYSIS

In the workplace, we cannot deny the existence of a competition.

We will need to compete with other businesses if we want this business to
succeed. Bakeries and restaurants could be our business's competitors. In
order to overtake these rivals, we will lower the price of our goods without
sacrificing their superior quality. To provide our customers more options,
we will also introduce a variety of flavors.
MARKET FORECAST

MARKET FORECAST
800
600 690 700
SALES

600 600
400 500 460 500
400
200
0
April May June July
MONTHS

Pizza Empanada

Table 1. Market Forecast

If our business becomes a success, we’ve estimated to have a total

income of P4,360 in the first 4 months since the business had opened.

MARKET SHARE

MARKET SHARE
Com-
petitor C
Pizzanada Pizzanada
21%
36% Competitor A
Competitor B
Competitor C
Com-
petitor B
14% Competitor
A
29%
 Table 2. Market Share

If our business becomes a success, our market share would be 36%

compared to other competitors.

MARKET POSITION

Positioned inside Dolores National Highschool, Pizzanada targets

busy students, teachers, and workers seeking convenient yet gourmet
options for meals and snacks. By offering a menu that caters to both pizza
lovers and empanada aficionados, they appeal to a wide range of tastes
and preferences, carving out a niche in the fast-casual dining landscape.

MARKET STRATEGY

We’ll offer a free sample and a discount to both new and returning
customers to persuade them to purchase our goods. I will post our flyers
in prominent places for everyone to notice. Most importantly, I will provide
our consumers with a high-quality service in order to earn their trust and
make them feel satisfied enough to make purchases from us or our goods.
 BUSINESS DESCRIPTION

This section shall describe the product to produces, the equipment

needed in the small business, the size of the business in terms of
capitalization and scope, and the personnel required to handle the
operation.

PRODUCT DESCRIPTION

In Pizzanada, we provide a delicious blend of savory empanadas and

gourmet pizza that is painstakingly prepared to entice your palate and
awaken your sense of taste. Only the freshest ingredients, including rich
sauces, vivid veggies, and juicy meats, are used to expertly handcraft our
pizzas, which are then baked to perfection on a freshly baked crust. A
golden, flaky pastry packed with a delectable mixture of meats, cheeses,
and veggies, each empanada is a delicious pleasure that bursts with flavor
with every bite. Whether you're in the mood for the timeless comfort of a
classic pizza or the delectable appeal of a handheld empanada, our goods
guarantee to provide a flavorful and memorable dining experience.

EQUIPMENT/MATERIALS NEEDED

The materials and equipment are essential for the successful

operation of the establishment. The materials involved in making
Pizzanada’s include high-quality ingredients such as flour, yeast, cheese,
meats or hams, vegetables, cooking oil, eggs, and various seasonings.
These ingredients are crucial for creating the flavorful dough, delicious
fillings, and yummy lip-smacking that make Pizzanadas a customer
favorite. Additionally, packaging materials like boxes, bags, and labels are
necessary for presenting the Pizzanadas in an appealing and influencing
way.

In terms of equipment, Pizzanada business would need a well-

equipped kitchen to prepare the delightful yummy-tasty pizza and
crispylicious empanada. This would include commercial-grade ovens for
baking the Pizzanada’s to perfection, dough mixers for efficient kneading,
food processors for chopping and blending ingredients, frying pan for
cooking empanada, refrigeration units for proper storage, and prep tables
for assembling the Pizzanadas. Other essential equipment may include
cutting boards, knives, baking trays, and utensils for food preparation and
serving.

SIZE OF THE BUSINESS

Our business is dedicated in selling a top-notch pizza and empanada

to Dolores National High school (DNHS). With a small but highly skilled
team of 7-10 employees, we are confident on our agility and personalized
approach. With an annual revenue reflecting our dedication and hard
work, our market reach can extend outside of Dolores National High
school (DNHS). Our scale isn't just about numbers, it's about the impact
we make, and the value we sell to our customers every day.

PERSONNEL REQUIREMENT

In the personnel requirements section of a business plan, you outline

the staffing needs necessary to effectively operate your business. Here's
what you typically include:

1. Organizational Structure:
 Describe the organizational hierarchy, including positions such as
management, operations, sales, marketing, finance, and support staff.

2. Job Roles and Responsibilities:

Detail the specific roles and responsibilities for each position within
the organization. Include information about key tasks, reporting
relationships, and required skills or qualifications.

3. Staffing Plan:

Provide an overview of the staffing plan, including the number of

employees needed for each position, both initially and as the business
grows.

4. Recruitment Strategy:

Outline your approach to recruiting and hiring staff, including

sourcing channels (e.g., job boards, referrals, recruiting agencies),
recruitment timelines, and any unique considerations for attracting top
talent.

5. Training and Development:

Describe your plan for training and developing employees to ensure

they have the necessary skills and knowledge to perform their roles
effectively. This may include initial on boarding training, ongoing
professional development opportunities, and succession planning.

6. Compensation and Benefits:

Outline your compensation and benefits package, including salaries,

bonuses, incentives, and any non-monetary benefits such as health
insurance, retirement plans, or employee perks.

7. HR Policies and Procedures:

Summarize your human resources policies and procedures,

including those related to hiring, on boarding, performance management,
disciplinary actions, and employee relations.

8. Legal Compliance:

Ensure that your staffing plan complies with all relevant labor laws
and regulations, including minimum wage requirements, overtime rules,
employee rights, and anti-discrimination laws.
 By including these elements in the personnel requirements section
of your business plan, you demonstrate a clear understanding of your
staffing needs and how you plan to build and manage your team to
support the success of your business.

ORGANIZATIONAL PLAN

This section describes the form of the business organization, the

liability of the owner, the organizational structure, the role of the owner,
and the proposed salary.
FORM OF BUSINESS ORGANIZATION

Pizzanada will be a limited liability business to provide limited

liability for owners while offering flexibility in management and taxation.
Limited liability also shields personal assets such as homes, savings, and
investments from being used to settle business debts or legal claims. This
separation safeguards the owner's finances in case the business faces
financial difficulties or lawsuits. It provides a level of financial protection
and peace of mind for business owners, allowing them to focus on growing
their businesses without the constant threat of personal financial ruin.

LIABILITY OF THE OWNER

An operating strategy must include a number of strategic steps to

protect Pizzanada's owners from personal liability. First off, Pizzanada's
limited liability company (LLC) structure creates a legal barrier between
the firm and its owners, protecting personal assets from possible liabilities
incurred by the business. By lowering the owner’s personal financial risk in
the event of legal troubles or financial obligations imposed by the
company, this organizational structure provides an essential layer of
protection. Second, minimizing any risks and obligations requires
extensive insurance coverage. Pizzanada can protect itself from
unanticipated mishaps, injuries, or property damage by acquiring policies
like general liability insurance and product liability insurance. This would
further shield the company and its owners from financial obligations.

Finally, following stringent compliance guidelines, Pizzanada's

protections against legal and financial hazards are strengthened by
careful adherence to compliance protocols and proactive risk
management techniques. The separation of personal and business money,
together with the implementation of strong operational procedures, safety
regulations, and contractual protections, serve to strengthen the
boundaries between the owners and the business organization. A business
law specialist's advice also guarantees Pizzanada's continued vigilance in
spotting and resolving possible areas of liability, protecting the company's
owners and ultimately promoting its expansion and prosperity.
ORGANIZATIONAL STRUCTURE

Owner/
Proprietor

General Manager

Cook/Baker Server Cashier

Packer
ROLE OF THE OWNER

The roles played by the owners include the following:

1. Strategic decision making:

That is, they set future targets of the business according to their
will, these include starting the business. For example, they provide the
capital needed to start the business. They also control the business
event and ensure its profitability financial risk. The owners are
responsible for taking all business risk, the one who is in charge of
financial and risk financial.

2. Having a vision of the business:

They inspire and give direction to the workers to achieve the

business targets stakeholders. They relate to the contribution of capital
to ensure the success of the organization.
PROPOSED SALARY

EMPLOYEE SALARY
1. General Manager Php 15,000
2. Cook/Baker Php 12,000
3. Server Php 7,000
4. Cashier Php 8,000
5. Packer Php 7,000
 PRODUCTION PLAN

This section presents the production schedule, product process,

equipment required, sorces of materials, and estimated production cost.

PRODUCTION SCHEDULE

Day 1 Purchase and prep ingredients.

Day 2 Mix fluor and bake the empanada and

pizza.
Day 3 Cool the pizza and empanda and
prepare them.
Day 4 Decorate the pizza and empanada.
PRODUCTION PROCESS

Pizza Production Process:

1. Dough Preparation:

Mix flour, water, yeast, salt, and sometimes oil to form the
dough. Allow it to rise.

2. Rolling and Shaping:

Roll out the dough into a circular shape and place it on a pizza
peel or baking sheet.

3. Topping:

Add sauce, cheese, and various toppings like vegetables,

meats, and herbs.

4. Baking:

Slide the pizza into a preheated oven (typically at a high

temperature) and bake until the crust is golden brown and the cheese
is melted and bubbly.
5. Serving:

Slice the pizza and serve hot.

Empanada Production Process:

1. Dough Preparation:
Prepare a dough using flour, water, salt, and sometimes fat
(such as lard or butter). Let it rest.

2. Filling Preparation:

Cook a savory filling, which could include meats, vegetables,

cheese, and spices.

3. Assembly:

Roll out the dough and cut it into circles. Place a portion of
the filling in the center of each circle.

4. Sealing:

Fold the dough over the filling to form a semi-circle or

crescent shape, then crimp the edges to seal.

5. Baking or Frying:

Empanadas can be either baked or fried until golden brown

and cooked through.

6. Serving:

Serve the empanadas hot or at room temperature, often

with a dipping sauce.
EQUIPMENT REQUIRED

Pizzanada business would require a variety of equipment for

preparing, cooking, and serving the food to the costumers. Here's the list
of the essential equipment:

• Pizza Oven,
• Pizza Prep Tables,
• Dough Mixer,
• Dough Sheeter or Roller,
• Pizza Cutter,
• Pizza Peel,
• Refrigeration Equipment,
• Frying pan / Deep fryer,
• Strainer,
• Spatula,
• Knife,
• Cutting board,
• Measuring cups and
spoons,
• Work Tables,
• Serving Equipment,
• Cleaning Equipment.
SOURCES OF MATERIALS

1. Dough Ingredients:
- Flour: Typically sourced from wheat farms or mills.
- Water: Usually from local water sources or municipal supplies.
- Yeast: Available from baking supply stores or wholesalers.
- Salt: Mined or harvested from salt deposits or salt flats.

2. Toppings and Fillings:

- Vegetables: Sourced from local farms, farmers' markets, or wholesalers.
- Meats: Obtained from local butcher shops, meat processors, or wholesalers.
- Cheese: Produced by dairy farms and cheese manufacturers.
- Herbs and Spices: Often sourced from spice merchants, supermarkets, or
specialty stores.

3. Sauces:
- Tomato Sauce: Made from tomatoes sourced from farms or canned tomato
products from food distributors.
- Other Sauces (e.g., BBQ sauce, pesto): Ingredients sourced similarly to
toppings and fillings.

4. Specialty Ingredients:
- Specialty cheeses, meats, or exotic ingredients may be sourced from
specialty food stores, importers, or online retailers.
- Gluten-free or organic ingredients may have specific suppliers catering to
those markets.

5. Packaging:
- Pizza boxes, empanada wrappers, and other packaging materials are
typically sourced from packaging manufacturers or suppliers.

6. Equipment:
- Pizza ovens, dough mixers, rolling pins, and other equipment may be
purchased from restaurant supply stores, specialty equipment retailers, or
online suppliers.
7. Hygiene and Cleaning Supplies:
- Cleaning supplies for maintaining kitchen hygiene can be obtained from
janitorial supply companies or

supermarkets.

ESTIMATED PRODUCTION COST

Estimated production cost Ingredients:

INGREDIENTS COST

Pizza Ingredients: sauces (tomato, barbeque, Php 1000

special garlic sauce)

Veggies: (Onions, Tomatoes, Cucumber, Pineapple Php 1000

and etc)

Meats: (Sausages, Ground pork, Pepperoni, Ham Php 1500

and Hotdogs)

Empanada Ingredients: (dough, meats, cheese, Php 2000

and veggies)

Packaging:
PACKAGING COST T
ot al
Pizza Boxes: (estimated cost per unit, multiplied by Php 200
the number of pizzas sold)

Empanada Wrappers: (estimated cost per unit, Php 100

multiplied by the number of empanadas sold)

Labor: (per day and per worker) Php 450

Estimated Production Cost: Php 10,000

 OPERATION PLAN

This section presents the evaluation of suppliers, purchase

procedures, storage and inventory control, and sales procedures.

EVALUATION OF SUPPLIERS

Since evaluating suppliers can be difficult, our business's best

practice is to develop an evaluation form that will make it easier for us to
arrange and assess the suppliers. The figure below is the example of our
evaluation form.
 We gather supplier information before approving them. An important
part of this is the evaluation form. Organizations can make an informed
decision regarding the appointment of the supplier by using the evaluation
form's questions.

In order to lessen threats, we usually look for the 10 C's a supplier

needs to have before being appointed. These are the C’s:

 Competency - is diligent and capable of finishing the task in the

allotted time.

 Capacity - The supplier is able to provide due to its bandwidth.

 Commitment to quality – The supplier has set up a system that is

always in operation for quality management checks.

 Consistency - The supplier consistently produces quality work.

 Control of process - provide flexibility and has systematic control

over his/her process.

 Cost - He/she provides reasonably priced goods and services.

 Cash - independent in terms of finances.

 Clean - must be certified in risk management, hold a valid license, and

do not give preference to uncertified professionals.
  Culture - must have a good work culture and market reputation.

 Communication efficiency - The supplier can respond to questions

posed to them using the latest means of communication.

PURCHASE PROCEDURES

1. Choose Your Pizza: Browse the menu and select the pizza and
empanada you want to order.

2. Place Your Order: Either call the store, use their website, or use
their mobile app to place your order. Provide your contact information,
delivery address, and payment details.

3. Delivery or Pickup: Specify whether you want delivery or if you'll

pick up your order.

4. Payment: Pay for your order using the method you provided
during ordering (cash, credit card, etc.).

5. Enjoy Your Pizza: Wait for your pizza to arrive or pick it up at the
designated time, and enjoy your delicious meal!

STORAGE AND INVENTORY CONTROL

To manage storage and inventory at Pizzanada well, it's important to

have a good system in place. Using inventory software can help keep track
of what's in stock and when to reorder. Barcode scanning makes sure
everything is counted accurately. Keep ingredients organized and use older
ones first to avoid waste. Check inventory regularly to make sure everything
matches up, and keep in touch with suppliers for timely deliveries. Look at
sales data to predict how much stock you'll need and adjust accordingly. This
helps avoid running out of things or having too much on hand. implementing
proper storage practices, such as organizing ingredients by category and
using FIFO (first in, first out) rotation, can help optimize your inventory
management process.

SALES PROCEDURES

1. Order Placement: Customers can place orders through various

channels such as in-person at the restaurant, via phone, or online
through the Pizzanada website or mobile app.

2. Order Processing: Once an order is received, it is entered into the

POS (Point of Sale) system or order management system. The order
details, including items, quantities, and special instructions, are
recorded.

3. Payment Handling: Customers provide payment for their orders,

which can be done using cash, credit/debit cards, or digital payment
methods. The payment is processed securely, and a receipt is issued.

4. Order Preparation: The kitchen staff receive the order details and
begin preparing the pizza and any additional items requested. They
ensure that each order is prepared according to the customer's
specifications and quality standards.

5. Quality Check: Before packaging the order, a quality check is

conducted to ensure that everything is accurate, complete, and meets
Pizzanada's quality standards. Any discrepancies are addressed
promptly.
 6. Packaging: The order is carefully packaged, ensuring that it
remains hot and fresh during transit. Packaging may include pizza
boxes, containers for sides, and appropriate packaging for drinks.

7. Delivery or Pickup: Depending on the customer's preference, the

order is either handed over to the delivery driver for prompt delivery to
the customer's location or made available for pickup at the designated
time.

8. Customer Interaction: In the case of delivery, the delivery driver

provides friendly and professional service to the customer, ensuring a
positive experience. For pickup orders, customers are greeted warmly
and their orders are handed over promptly.

9. Upselling: Throughout the sales process, opportunities for

upselling additional items or promotions are identified and presented
to the customer to increase sales and enhance the customer
experience.

10. Feedback Collection: After the order is delivered or picked up,

feedback may be collected from customers to gauge satisfaction levels
and identify areas for improvement in Pizzanada's sales and service
processes.

By following these sales procedures, Pizzanada aims to provide

customers with a seamless and enjoyable experience while maximizing sales
and customer satisfaction.
 MARKETING PLAN

This section contains the following factors of the marketing mix:

product, place, price, promotion, people, packaging, and positioning.

PRODUCT

Pizza and empanada, two culinary delights that bring a fusion of flavors
and cultural influences to the table. At Pizzanada, we pride ourselves on
offering a unique gastronomic experience that combines the best of both
worlds. Our pizzas are crafted with care, featuring a thin, crispy crust topped
with a symphony of fresh ingredients and savory sauces that create a
harmonious medley of flavors. While, on the other hand, our empanadas are
handcrafted pockets of goodness, filled with a variety of mouthwatering
fillings, from traditional meat and cheese to innovative vegetarian options.
Each bite of our empanadas is a journey to your happiness and love from the
heart, while our pizzas take you on a culinary adventure around the world.
Indulge in the best of both worlds with Pizzanada, where pizza and
empanadas meet to redefine the art of comfort food.

PLACE

In Barangay. 6, Dolores, Eastern Samar, Pizzanada is thrilled to

introduce our mouthwatering lineup of pizzas and empanadas! Our prime
location has been strategically chosen to offer convenience and a welcoming
atmosphere for our valued customers. Through our user-friendly online
ordering platform, customers can easily indulge in our delectable offerings
from the comfort of their homes. We're excited to collaborate with local
businesses and educational institutions to spread the word about Pizzanada
and become an integral part of the community. Your feedback is essential to
us as we strive to enhance our products and services continually. We look
forward to serving you and becoming your go-to destination for delicious
pizzas and empanadas in Dolores!
PRICE

The suggested retail price of the pepperoni pizza is P295, that of the
all-meat pizza is P300, and the prices of the pork and chicken empanadas
are P50. Since our product is prepared with premium, freshly-sourced
components, which significantly improve the dish's taste and overall quality,
we think we have an advantage in both product quality and feature.

PROMOTION

To promote Pizzanada we will use social media, online ads, and local
partnerships to let people know about our delicious pizzas and empanadas.
We will share tasty pictures on Instagram, Facebook, and Twitter, and use
ads on Google and Facebook to reach more people online. We will also team
up with nearby businesses and sponsor events to spread the word. Our
loyalty program will reward customers, and we will send out emails with
special deals. We’ll work with food bloggers and give out flyers.

PEOPLE

At Pizzanada, we believe that our team members are the heart and
soul of our culinary adventure. Picture our passionate chefs, each wielding
their magic to create the perfect pizza, while our culinary artisans craft
mouthwatering empanadas bursting with flavor. Every member of our
Pizzanada family brings their unique expertise and creativity to the table,
ensuring that each bite is a delightful culinary experience. We foster a
culture of collaboration and innovation, empowering our team to push the
boundaries of flavor and presentation. By investing in our people, we ensure
that every dish reflects our commitment to excellence and customer
satisfaction. Join us on a journey of culinary delight, where every pizza and
empanada is crafted with passion and served with a smile.
PACKAGING

Our business is committed to providing exceptional culinary

experiences through our delicious pizzas and empanadas. As a key element
of our marketing strategy, packaging plays a pivotal role in shaping
customer perceptions and driving brand success. This outlines our approach
to packaging design and its strategic importance in achieving our business
objectives.

 Packaging design: Our packaging design aims to achieve three

primary goals, it is to stand out, convey quality and entice the
customers. standing out will make our packaging distinct and
recognizable setting our brand apart from other shops, and to convey
the quality of our ingredients and culinary craftsmanship and then to
entice the customers, our packaging design will stimulate appetites
and encourage customers to engage with our products.

Branding elements:

Incorporating consistent branding elements is essential to

reinforcing brand recognition and identity, this includes,

 The logo placement, our logo will be prominently featured on all

packaging materials for instant brand recognition.
 Color scheme, consistent use of brand colors will ensure a recognizable
packaging design.

Choosing appropriate packaging materials is critical for both

functionality and sustainability, this includes,

 Functionality of the packaging materials will be selected based on their

ability to protect and preserve our products during storage and
transportation.
 Prioritizing eco-friendly options to minimize environmental impact.
POSITIONING

Pizzanada positions itself as more than just a restaurant. They are a

community hub, a place where people can gather, enjoy delicious treats, and
create happy memories. They emphasize their commitment to using high-
quality ingredients, friendly customer service, and sustainable practices,
making our customers feel good with every dish we serve.

FINANCIAL PLAN

MAJOR ASSUMPTIONS

Projected Production Cost Per Unit Worksheet

Raw Materials Raw Unit Cost of Item # Unit Php/Unit

Required: Measurement Produced
Flour 25kg Sack P 1,150 150 P 8.00
Meat 2 Kilograms P 1,000 200 P 5.00
Tomato Sauce 1 Kilogram P 400 150 P 3.00
Cheese 1 Kilogram P 400 150 P 3.00
Packaging 200 boxes P 2,480 200 P 13.00
Equipment Complete Set P 60,000 4,000 P 15.00
Bills KWH P 8,000 25 P 320.00
Total Per Unit Cost: P
367.00
PROJECTED STATEMENT OF COMPREHENSIVE INCOME

Income Statement for Pizzanada for the period ending 31 of

December 2024
Income 55,000
Service Rendered 55,000
21,059
EXPENSES:

Salaries 8,000
Water & Electricity 1,000
Insurance 3,000
Tax Expense 2,500
Bank Charges/Interest Paid 745
Stationary 314 33, 941
Advertising Cost 2,500
Ingredients 3,000

Net profit

PROJECTED STATEMENT OF CASH FLOWS

OPERATING ACTIVITIES
 o
 Sales Revenue ₱120,000
 Catering Services Revenue ₱30,000
 Cost of Goods Sold (Ingredients, etc.) (₱50,000)
 Operating Expenses (₱35,000)
 Salaries and Wages (₱24,000)
 Marketing Expenses (₱6,000)
 Rent (₱9,600)
 Utilities (₱3,600)
 Taxes (₱2,400)

sdasdas
 Net Cash Flow from Operations
₱19,400
 INVESTING ACTIVITIES
o
 Equipment Purchases (₱8,000)
 Net Cash Flow from Investing Activities (₱8,000)
 FINANCING ACTIVITIES
o ₱20,000
 Loans Received (₱6,000)
 Loan Repayments ₱14,000
 Total Cash Flows from Financing Activities
 NET INCREASE/DECREASE IN CASH
o
 Cash at the beginning of the period ₱6,000
 Cash at the end of the period ₱45,000
CASH FLOW STATEMENT

PIZZANADA
For the Year Ending….12/31/2024
Cash at the Beginning of the Year...…₱6,000……

Cash at the End of Year ₱45,000

PROJECTED STATEMENT OF CHANGES IN EQUITY

Statement of changes in equity for the year-ending December 31, 2024

Balance at the beginning of the 6,000
year
Capital contributed during the year 0
Profit of the year 54,400
Drawings 0
Balance at the end of the year 61,500

PROJECTED STATEMENT OF FINANCIAL POSITION

Balance Sheet for Marshyllow Special Delights business on the 31 st of

December 2024
Assets
Non-Current Assets
Equipment 8,000
Current Assets
Cash at the end of the period 45,000
Total Assets: 53,000
Equity and Liabilities
Owners Equity
Balance at the beginning of the 6,000
year
Net Income 60,400
Non-Current Liabilities
Loan Received 20,000
Current Liabilities
Load Payments 6,000
 Total Liabilities 6,000
Total Equity and Liabilities 53,000
PROJECTED STATEMENT OF ANALYSIS
Financial Statement Analysis for Pizzanada:
Profitability Analysis:
- Pizzanda generated a net income of 54,400 PHP, indicating
profitability in its operations.
- The gross profit margin is 66.7%, calculated as (Gross Profit/Net Sales)
x 100.
Liquidity Analysis:
- The company ended the period with 45,000 PHP in cash, showing
sufficient liquidity to meet short-term obligations.
- The current ratio is 7.5, calculated as Current Assets/Current Liabilities,
indicating strong liquidity.
Solvency Analysis:
- Total owner’s equity increased from 6,000 PHP at the beginning of the
year to 60,400 PHP at the end of the year, reflecting positive growth in
the company’s equity position.
- The debt-to-equity ratio is 0.099, indicating a low level of debt relative
to equity.